1 00:00:01,059 --> 00:00:02,379 In the last section of the course 2 00:00:02,379 --> 00:00:04,339 you learnt how to create a buyer persona 3 00:00:04,339 --> 00:00:06,179 and unique selling proposition. 4 00:00:06,179 --> 00:00:08,131 And in this section of the course you're gonna build 5 00:00:08,131 --> 00:00:10,589 upon that work and learn how to validate 6 00:00:10,589 --> 00:00:14,539 your business or product idea with a fantastic, free 7 00:00:14,539 --> 00:00:17,369 online survey tool called, Typeform. 8 00:00:17,369 --> 00:00:19,880 Now this is a critical exercise for you to do 9 00:00:19,880 --> 00:00:22,731 before you invest a lot of time in marketing 10 00:00:22,731 --> 00:00:25,169 because this will really put the assumptions 11 00:00:25,169 --> 00:00:27,770 that you've made in your buyer persona to the test. 12 00:00:27,770 --> 00:00:31,440 If you really struggle to get responses to this survey 13 00:00:31,440 --> 00:00:34,592 or you really have no idea where to distribute it, 14 00:00:34,592 --> 00:00:37,599 well, then that is a good sign that you maybe need to 15 00:00:37,599 --> 00:00:41,120 return to step one, redefine that buyer persona 16 00:00:41,120 --> 00:00:43,320 and work on it a little bit more 17 00:00:43,320 --> 00:00:45,712 but the advantages of doing this survey 18 00:00:45,712 --> 00:00:47,211 are really, really clear. 19 00:00:47,211 --> 00:00:51,210 Just look at the feedback that I got from 87 people. 20 00:00:51,210 --> 00:00:53,552 I got all of this within 48 hours. 21 00:00:53,552 --> 00:00:55,752 I didn't have a website, I didn't have a product, 22 00:00:55,752 --> 00:00:57,352 I didn't have a landing page 23 00:00:57,352 --> 00:00:59,861 and I got some really detailed insights 24 00:00:59,861 --> 00:01:01,730 about what people are struggling with 25 00:01:01,730 --> 00:01:04,400 and what I could put in my course to really help them. 26 00:01:04,400 --> 00:01:06,301 Not only that but check this out, 27 00:01:06,301 --> 00:01:11,131 I also collected 63 email addresses at the same time 28 00:01:11,131 --> 00:01:14,179 and the benefit of that is when I launch my course, 29 00:01:14,179 --> 00:01:16,432 I had an email list, you know, 30 00:01:16,432 --> 00:01:19,171 that I could just sell the course to straight away 31 00:01:19,171 --> 00:01:21,851 and that gave me a boost right of the door. 32 00:01:21,851 --> 00:01:24,369 So, the benefits of this are really, really clear. 33 00:01:24,369 --> 00:01:26,200 What we're gonna do in this section of the course 34 00:01:26,200 --> 00:01:28,931 is I'll firstly explain the benefits of Typeform 35 00:01:28,931 --> 00:01:30,432 versus other online survey tools, 36 00:01:30,432 --> 00:01:32,741 like Survey Monkey, Google Forms, 37 00:01:32,741 --> 00:01:34,923 which you might already be familiar with, 38 00:01:34,923 --> 00:01:37,290 then I'll walk you step by step through how to create 39 00:01:37,290 --> 00:01:40,531 the online survey, distribute it and analyze your results. 40 00:01:40,531 --> 00:01:42,661 I'll even give you the exact survey 41 00:01:42,661 --> 00:01:44,671 that I used as a template 42 00:01:44,671 --> 00:01:45,963 so that you can make your own survey 43 00:01:45,963 --> 00:01:47,810 in less than five minutes. 44 00:01:47,810 --> 00:01:50,672 Now, if you have an offline business, 45 00:01:50,672 --> 00:01:53,512 if you have people physically coming into your place 46 00:01:53,512 --> 00:01:54,552 well, that's even better. 47 00:01:54,552 --> 00:01:57,091 You can just put this survey on an iPad, 48 00:01:57,091 --> 00:01:59,179 walk around and ask people 49 00:01:59,179 --> 00:02:02,661 but the concept is the purpose of this exercise 50 00:02:02,661 --> 00:02:04,780 is to get feedback from people. 51 00:02:04,780 --> 00:02:07,320 Don't leave it til after you've built a website, 52 00:02:07,320 --> 00:02:09,251 put in a huge amount of time. 53 00:02:09,251 --> 00:02:10,489 Get it upfront. 54 00:02:10,489 --> 00:02:13,600 Sometimes your customers just are gonna have the best ideas 55 00:02:13,600 --> 00:02:15,400 that you'd never even thought of, 56 00:02:15,400 --> 00:02:17,760 so this is a really useful exercise. 57 00:02:17,760 --> 00:02:20,541 Can't wait to show you how to do everything 58 00:02:20,541 --> 00:02:24,124 and let's get started in the next lecture.