Instructor: In the last section of the course
you learnt how to create a buyer persona
and unique selling proposition.
And in this section of the course you're gonna build
upon that work and learn how to validate
your business or product idea with a fantastic, free
online survey tool called, Typeform.
Now this is a critical exercise for you to do
before you invest a lot of time in marketing
because this will really put the assumptions
that you've made in your buyer persona to the test.
If you really struggle to get responses to this survey
or you really have no idea where to distribute it,
well, then that is a good sign that you maybe need to
return to step one, redefine that buyer persona
and work on it a little bit more
but the advantages of doing this survey
are really, really clear.
Just look at the feedback that I got from 87 people.
I got all of this within 48 hours.
I didn't have a website, I didn't have a product,
I didn't have a landing page
and I got some really detailed insights
about what people are struggling with
and what I could put in my course to really help them.
Not only that but check this out,
I also collected 63 email addresses at the same time
and the benefit of that is when I launch my course,
I had an email list, you know,
that I could just sell the course to straight away
and that gave me a boost right of the door.
So, the benefits of this are really, really clear.
What we're gonna do in this section of the course
is I'll firstly explain the benefits of Typeform
versus other online survey tools,
like Survey Monkey, Google Forms,
which you might already be familiar with,
then I'll walk you step by step through how to create
the online survey, distribute it and analyze your results.
I'll even give you the exact survey
that I used as a template
so that you can make your own survey
in less than five minutes.
Now, if you have an offline business,
if you have people physically coming into your place
well, that's even better.
You can just put this survey on an iPad,
walk around and ask people
but the concept is the purpose of this exercise
is to get feedback from people.
Don't leave it til after you've built a website,
put in a huge amount of time.
Get it upfront.
Sometimes your customers just are gonna have the best ideas
that you'd never even thought of,
so this is a really useful exercise.
Can't wait to show you how to do everything
and let's get started in the next lecture.