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In this video you're going to learn how to create an email campaign with MailChimp so that you can promote

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your blog post to your email lists so you can promote plaudit products market surveys etc..

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The process is all the same and it's really really simple to do.

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So what you want to do is log into your MailChimp Kent and then go ahead and click Create campaign.

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And we want to select Create an email campaign or what you want to do then is put in the campaign name.

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Now I always recommend that your campaign name be the same as the subject line that you're going to

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be using for the e-mail.

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So I will just put in an example here that capture emails.

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What I had a Web site and click Begin and I'm going to by default this will show and send it to your

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entire list and I'd recommend that you do that if you've the smallest if you've a very big list.

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You can start to segmented and if you want and send Tony this e-mail to certain segments of your audience.

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Look for the most part you'll probably be sending it to the entire list and you can leave that selected

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and then click next.

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Now in here we want to fill out a little bit more of the campaign info.

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So as I said I'd recommend that you use the campaign name the same as the subject line.

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You can do that at those if you want.

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Next thing you want to add some previous tags and this snippet will appear in the inbox after the subject

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line.

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So what you might do is if you've quite a long subject line this probably won't even show in the inbox.

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But if you've got a very short e-mail sit reclined you can add this in.

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And again you want to think about this in the same way as the subject line.

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Is this going to help people open the e-mail.

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That's essentially what you want to do.

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So I can say learn a really simple way

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to capture e-mails

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eating a Web site.

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So again kind of encouraging people to see the benefits and then I'll show them how to.

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Once they open the e-mail then the from name.

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And this is my kind of personal e-mail list solidus leave it as my name but it could be the company

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name you want to put in your From address as well.

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And then here you can see that there's number of tracking options.

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Probably the most important one that you want to enable is Google Analytics tracking it will walk you

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through the steps here to set that up.

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But if you haven't what you can do is go ahead and click save an excess and then you can come say to

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your dashboard in a new tab.

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You can come up to I can't integrations.

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And then you can just connect to Google Analytics there.

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And the advantage of doing this and enabling this integration for this email campaign is that in your

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Google Analytics reports in the campaign reports you're going to be able to see how many people actually

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click through to your Web site from this specific e-mail.

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And that is incredibly important to know.

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So you can check maybe the next day OK how many people actually ended up on my site because of this

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e-mail.

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So that's really important to Nabl if you want to track that.

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Now once you've got that done you can click Next on in here.

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And there are a ton of templates that you can select.

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There are some really fantastic professional looking ones you can drop images in.

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You can do all sorts of stuff.

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For example you can use either.

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I'm just going to use a simple text and to be honest this is the type of e-mail that I send that most

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often as well I think it just is a little bit more casual seems a little bit more personable.

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So what you want to do is maybe adjust the first line in the you know and this can often be just the

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subject line again.

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And then what you can do is just the text as well so I can say something like Click below to learn how

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to set up.

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So what I've said there is click below to learn how to set up a free learning page.

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MailChimp so you can collect emails right and any web sites.

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Now what I want to do is make sure that I put the link on what I can do is just actually paste a link

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in there if I wanted to.

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So I'll just say

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what we really want to do now.

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Is.

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Just make sure that we actually put the link in there so insert the link

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and insert that there that goes blue.

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So we're all good to go down here below will actually be the information that you've put on your MailChimp

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account in terms of your physical address.

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And this is required just for anti-spam measures and that's why MailChimp has included it there.

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Also you can see the option for people to subscribe which is I think required it's definitely best practice

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because you don't want to annoy people make it easy for them to unsubscribe if they want.

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And once you get that done you can seek a quick save and close and what you can also do is actually

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input any of these buttons.

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For example I could put a button there and change the text here and say something like learn more from

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what I can also do then is just actually put in

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I can put in the link there as well.

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Maybe I'll do that because it just grabs the attention a little bit more.

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So save and close that and I will just need that or text again just remove that.

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And then what we want to do is click save and close.

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Now we can click Next on.

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Looks like we're all set to go now.

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We can see we've got the green ticks against all of the different parts.

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Now a very important thing that you want to do before you go ahead and send that any e-mails is just

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make sure that everything looks OK.

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So what I'd recommend you do is go ahead and send a test email and you can send that to your own personal

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accounts and really you just want to look at this e-mail from the perspective of somebody who's going

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to get it into their e-mail account.

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So to do that you want to log in.

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Cheere e-mail account

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and then you might have to wait a couple of minutes for this to come through.

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And you can see it there it says test here but it's not going to say that in the real e-mail and how

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to capture e-mails with a Web site.

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So ask yourself what I open that is that a goodness subject line should I maybe changes.

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You can see the snippet text here as well.

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Is that being cut off.

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Is there more important information that could move to the start of that again really ask yourself would

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you open this e-mail because if you're saying I don't know or maybe not well then maybe can come back

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and work on this because that's critical to people even clicking through your Web site.

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So once you're happy with the subject line or have spotted something you can improve.

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You can open the mail.

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Check the spelling maybe read it aloud a couple times.

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Make sure the information here is accurate.

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And most importantly make sure this link is working.

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Now I just put in an example in there which you want to make sure that it's going to the right page

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because that's one of the most important things.

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So if there are any things that you feel you could improve upon or need to it you can just come in and

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edit different sections there and once you're happy you can actually go ahead and Schenkel the e-mail

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if you want.

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So when you're thinking about sending out your e-mail you want to think about OK who are your audience.

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If you've a global audience you want to send that at a time that really hits the maximum amount of people.

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For example I'm in Dublin Ireland.

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Usually I send my e-mails about five o'clock in the afternoon that's usually about 9:00 o'clock in San

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Francisco by lunchtime in New York and that allows me to cover the maximum amount of people that I can

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from my audience.

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You don't want to be sending your e-mails when everybody's in bed etcetera.

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So if it's hard for you to manage the time you can schedule ish or you can go ahead and click send now

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and then you can just go ahead and click send to send that.

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And that is really how you create an email campaign in MailChimp.

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It is a really important thing to do if you want to drive Web site traffic from your email list or drive

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sales.

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So it's a simple process and it's really the same for whatever objective that you have.

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And the most important thing once again that I would recommend is that you go ahead and send that test

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email every time.

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I guarantee you you're going to spot a couple of things that you could improve upon or a couple of mistakes

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at added before you click the final send button.