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In this video you're going to learn how to write better email subject lines and I want to show you a

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really cool trick that you can use right away to really find nice how to write email subject lines that

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get opened.

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And that's the critical part.

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So what you should do is come into your own e-mail accounts and like I've done here I have a folder

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full of all of the emails that I've signed up to and what you want to do is look down through this list

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of emails you can see a ton of these e-mails I haven't opened at all.

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But there are certain e-mails here that I have opened and these are the ones that you really want to

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focus on.

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So if you've opened the e-mails well then obviously that is a subject line that gets opened.

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And so you can just take the subject lines or model them and use them for yourself and you're going

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to have a very good chance of those getting open.

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So essentially you're looking at what is working and then you're just applying it to yourself.

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That's a lot easier than talking about the 10 things you need to do because look this is proven.

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And let's take an example of this 7 prediction trends for tech in 2018.

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Now why did I open this.

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Well number one it starts with numbers and that's a great way to spark curiosity because I really want

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to know water those seven things.

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And there are also trends for tech in 2018.

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So if these are trends well maybe I can jump on them maybe a combine and benefit from them.

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And it just sparks a lot of curiosity because I would like to maybe get ahead on these trends.

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It's for 2018.

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This was sent in the 6th of January so it's quite timely it's a well-timed D.M. and I want to open it

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because I want to know what seven trends are.

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So how could you use an email subject like line like this for yourself.

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Well you could do the seven prediction trends for digital marketing.

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There's an 18 7 production trends for yoga whatever personal finance whatever your name is.

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You can take a subject line like that and just applied for yourself.

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Again starting with the numbers is really a great thing for email subject lines because it sparks curiosity

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and I want to open the e-mail in order to find out.

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Now this is absolutely critical.

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Email subject lines.

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Look at all these e-mails here that I haven't Open's now for these e-mail senders.

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They haven't gotten me to open the e-mail so they've no chance of me clicking choose their web site

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or buying their product so read the email subject line is something you should spend a lot of time thinking

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about.

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Because if they don't open your email then everything you've done after that is just wasted.

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So that's why coming in answer to your own e-mails seeing what you've opened is just one of the best

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ways to see what works and if you're working in a company is going to be a pretty cool way to just sit

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everybody down.

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Do this exercise say hey guys open your emails let me see the emails that you've opened because I want

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to take in those headlines and use them for ourselves.

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Here's another example.

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This is completely other side of the spectrum.

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There's no numbers in it.

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But again it's from this guy and he said are you there.

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Dhara so I know that actually when I open the seamount not because I'd given my email in his e-mail

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sign up form this is kind of an automated email but I was like oh is this how do I know this person.

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And he just said are you there Nera.

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So again it's that kind of curiosity.

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He addressed me personally and I opened that because I wanted to say oh is he addressing me personally

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or you know and we really I had to open to find out.

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So again I had to open the e-mail to find out.

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And it's another way of sparking their curiosity.

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Just having a very casual question.

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And the reason that he was able to address me by my name is I'd given my name in the e-mail sign up

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form so that's a huge advantage of including that if you want to you can address people personally.

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And let's have a look at some other stuff.

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Why do it.

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Let's talk.

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Why didn't I open.

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OK.

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Well I mean there's nothing specific about it.

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It doesn't spark my curiosity.

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There's no reason for me to open the e-mail.

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I know who this company is and I'm not sure that there's anything that I want to to work with them on.

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So as well as looking at the e-mails that you've Open's it's actually great exercise and probably even

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more beneficial to look at the e-mails that you haven't opened.

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What did they do wrong.

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What could they have done better in order for you to open that e-mail.

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So for this one you know.

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Let's talk OK we'll talk about why.

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What benefit is going to be for me etc..

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So if they had taken one of these other approaches or I'm not sure how to do it but definitely something

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as short as no benefit no curiosity is not going to get me to open up.

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Let's keep on moving then and let's have a look at some other ones.

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Here's a great one.

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Linked-In experiment increase your reach by six hundred percent.

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So of course Heidi do this how do you increase your reach by 600 percent on Linked In.

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I want to know how to do this so as he opened the e-mail to find out.

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And actually in that e-mail he explained how to do it in a YouTube video which of course likely through.

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So that is a great example of an email there.

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Is a result of benefit there.

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I want to know how to do that.

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And so obviously I open the e-mail and then I click through.

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So great e-mail and you could do that with anything.

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Instagram experiments increase your reach by 600 percent.

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Yoga experiments increase your flexibility by 600 percent.

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So again just looking at the e-mails that you've opened is the best way to write circle and and it opens.

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Let's look at some other ones here.

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Am I ok to be live.

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Set your goals so setting goals at the start of a new year.

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It's always a tough thing to do.

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Any help but that can be good.

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So writing emails that really appeal to people at certain times of year is a good thing to do as well

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depending on your business.

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So keep in mind always what the customer is trying to achieve.

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Different times of the year.

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So let's have a look at some other ones here.

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Here's another example of an email I didn't open last call for $10 courses.

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Three hours left.

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So it's a good offer but I'm not sure what 10 like what courses are they.

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BI What is the benefit they're going to help me to achieve.

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It doesn't really spark my curiosity and so I didn't open that one there.

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Here's another one I didn't open.

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Grab any plug in our team for just 19 so you can see it was cut off.

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He did address me personally.

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New year 2000 after offering you can see that you really want to make sure the important stuff is at

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the start of the email.

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Maybe grab any theme or plug in for just $19 and then it had a limited time frame so like three days

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left then that might have got me to open it up.

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Or if they said get these ten WordPress plugins for just $19 each or something like that.

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Well maybe I'll be like OK what are those 10 because maybe I should get them while I can while I have

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the chance and while the offer is there.

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So once again the best way to write email subject lines that get opened is to come into your own email.

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Look at the emails that you've Open's you can ask team members to have a look into their inboxes and

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also look at those emails you haven't opened and really understand why and avoid doing those things

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for yourself and continue to do what is obviously working on what you are opening.

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So hope you enjoy that tip.

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Go ahead and use it right now.

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Write better email subject lines or buttered in your back pocket for later.