1 00:00:00,440 --> 00:00:06,810 In this video you're going to learn how to create customized YouTube thumbnails so that you can really 2 00:00:06,810 --> 00:00:13,380 stand out in the search results from competing videos and get a lot more clicks to your videos and rank 3 00:00:13,380 --> 00:00:15,540 higher in the search results. 4 00:00:15,540 --> 00:00:21,930 The best thing is that on your show you had to do it very quickly and to do it for free in less than 5 00:00:21,930 --> 00:00:23,300 five minutes. 6 00:00:23,550 --> 00:00:29,790 So the first thing that you want to do is go ahead and log into Kanva dot com This is a free ad designed 7 00:00:29,790 --> 00:00:32,080 tool very easy to use. 8 00:00:32,160 --> 00:00:36,120 Much simpler than something like Photoshop which costs a lot of money. 9 00:00:36,240 --> 00:00:39,680 And personally I find pretty difficult because was free. 10 00:00:39,680 --> 00:00:44,520 You can sign up if you don't have an account with Facebook or your Gmail. 11 00:00:44,550 --> 00:00:48,540 So just log in and then come up and click on create a design. 12 00:00:48,540 --> 00:00:54,990 And the cool thing about Kanva is that they have templates for YouTube thumbnails so you can really 13 00:00:54,990 --> 00:01:00,720 create a common thumbnail very quickly using these templates and in the perfect dimensions that's going 14 00:01:00,720 --> 00:01:03,210 to fit exactly on YouTube. 15 00:01:03,510 --> 00:01:09,810 So come in and then click on YouTube thumbnail you'll see down here in the left hand side that there 16 00:01:09,810 --> 00:01:14,070 are a lot of templates that you can just choose from. 17 00:01:14,100 --> 00:01:17,750 Now as you can see they're geared towards different type of videos. 18 00:01:17,850 --> 00:01:20,150 Make up more business. 19 00:01:20,220 --> 00:01:22,010 Maybe something to do with a puppy. 20 00:01:22,120 --> 00:01:23,730 Fitness food. 21 00:01:23,820 --> 00:01:31,260 So there's a lot of cool templates here that you can just take and apply and if you do want to use a 22 00:01:31,260 --> 00:01:37,010 particular template you can just drag and drop it across and you can start to use this. 23 00:01:37,050 --> 00:01:41,670 Now in this example you can see that this background image is actually a paid image. 24 00:01:41,670 --> 00:01:43,740 This is how can they make their money. 25 00:01:43,860 --> 00:01:49,050 They can charge usually a dollar for each of these images but if you don't want to use these images 26 00:01:49,050 --> 00:01:49,980 that's fine. 27 00:01:49,980 --> 00:01:57,150 You can just take this as an idea delete this and then come and upload your own images to here. 28 00:01:57,150 --> 00:02:06,330 You can find those images or upload them from your computer or you can actually search for royalty free 29 00:02:06,330 --> 00:02:15,680 images and there are some great Web sites like pick's eBay or pestles dot com where you can get royalty 30 00:02:15,680 --> 00:02:21,330 free images that you can use in your YouTube videos etc.. 31 00:02:22,290 --> 00:02:28,800 What I'm actually going to do is just create a thumbnail from scratch just to show you how it's done. 32 00:02:29,190 --> 00:02:31,620 So we can really just use this template. 33 00:02:31,620 --> 00:02:40,150 So we have the dimensions but I'm really going to use my own background image which I've uploaded previously. 34 00:02:40,320 --> 00:02:41,940 So you just want to scale that. 35 00:02:42,090 --> 00:02:46,890 Very easy to do as you can see to fit the exact dimensions. 36 00:02:46,890 --> 00:02:53,660 Now when I leave a little bit of space up here so that I can input my text and make sure that this looks 37 00:02:53,660 --> 00:02:54,660 good. 38 00:02:54,800 --> 00:03:01,970 Now my advice for YouTube thumbnails would be to keep it as simple as possible you can see this top 39 00:03:02,060 --> 00:03:03,930 ranking thumbnail here. 40 00:03:04,160 --> 00:03:05,690 It says you analytics. 41 00:03:05,690 --> 00:03:06,580 It's very simple. 42 00:03:06,590 --> 00:03:12,260 Although the title says a little bit more the thumbnail itself is just very simple and I'm going to 43 00:03:12,260 --> 00:03:20,390 model that for my thumbnail because remember text on these thumbnails can be very hard to read especially 44 00:03:20,390 --> 00:03:21,770 on a mobile device. 45 00:03:21,890 --> 00:03:26,800 So you're better off I think just keeping it down to one or two words. 46 00:03:27,020 --> 00:03:32,780 I really just get across the topic and then even in the title and description you can get a little bit 47 00:03:32,780 --> 00:03:35,720 more specific about what the video is about. 48 00:03:35,750 --> 00:03:44,340 You can see that some of these thumbnails for me personally are just too much information. 49 00:03:44,530 --> 00:03:49,070 I'm really looking at YouTube to learn how to do something quickly and easily and simply. 50 00:03:49,140 --> 00:03:55,450 Now if I see a lot of text there I'm probably not as likely to click on it rather than a just a simple 51 00:03:55,780 --> 00:03:56,670 thumbnail like this. 52 00:03:56,680 --> 00:04:01,540 So my advice would be always to keep it simple and keep in mind that people will be seeing this on mobile 53 00:04:01,540 --> 00:04:06,050 devices whether it will be very very small. 54 00:04:06,090 --> 00:04:12,300 So that's why I'm just using a similar image to the one there I want to bring across my youtube logo 55 00:04:13,230 --> 00:04:18,930 which I have uploaded before I make it a thumbnail here about each video and you can see it's very easy 56 00:04:18,930 --> 00:04:25,770 to size this up and then you probably don't want to keep it right at the edges but just leave it there 57 00:04:25,770 --> 00:04:27,680 you can zoom in and zoom out. 58 00:04:27,720 --> 00:04:37,050 Now I can also add in some text so I can just drag and drop this across into it line it up and I can 59 00:04:37,050 --> 00:04:40,100 really change the text to whatever I want. 60 00:04:43,120 --> 00:04:46,120 So I'm making a video of YouTube analytics. 61 00:04:46,120 --> 00:04:55,720 I want the thumbnail to really just communicate change the seismic 56 scale this up a little bit as 62 00:04:55,720 --> 00:04:56,280 well. 63 00:04:58,420 --> 00:04:59,780 So everything's in line. 64 00:05:00,500 --> 00:05:08,430 May want to change the font as well try and get it to match up with the logo. 65 00:05:08,440 --> 00:05:14,200 It's very easy to use as you can see very accessible. 66 00:05:14,230 --> 00:05:16,990 One of the one of the things I really like about it. 67 00:05:17,090 --> 00:05:17,550 OK. 68 00:05:17,640 --> 00:05:24,780 So I've got my railway techs going to make the bold and make this use this space a little bit more 69 00:05:28,010 --> 00:05:30,220 OK I think that looks pretty good. 70 00:05:30,260 --> 00:05:32,320 Now maybe you want to change the color. 71 00:05:32,390 --> 00:05:33,800 You can do this for any text as well. 72 00:05:33,800 --> 00:05:39,300 Just click on this icon and you can select it here. 73 00:05:39,330 --> 00:05:44,570 I'm going to make this gray and maybe you can make that a little bit darker. 74 00:05:46,490 --> 00:05:49,910 So you can just move those around there. 75 00:05:50,390 --> 00:05:51,880 So I think that looks pretty good. 76 00:05:51,890 --> 00:05:56,450 I might just play around with a little bit. 77 00:05:56,550 --> 00:05:57,320 That looks pretty good. 78 00:05:57,370 --> 00:05:57,750 OK. 79 00:05:57,760 --> 00:05:59,260 I'm happy with that. 80 00:05:59,350 --> 00:06:04,810 And there are many styles of thumbnails that you can make to include images. 81 00:06:04,820 --> 00:06:10,480 Again that's very very simple to do just drag and drop them in as you please. 82 00:06:10,480 --> 00:06:16,420 Once you are happy with your toenail you maybe just want to change the name and include the key word 83 00:06:16,420 --> 00:06:18,640 or phrase that you want to reinforce so 84 00:06:21,920 --> 00:06:22,990 you analytics 85 00:06:26,830 --> 00:06:28,070 and click done. 86 00:06:28,150 --> 00:06:35,200 Then you can click download and if you want to keep it as a ngi file so the quality is high and then 87 00:06:35,200 --> 00:06:38,230 quick down load. 88 00:06:38,240 --> 00:06:46,620 Now once you've created your thumbnail you can open up your video in youtube and just come to customize 89 00:06:46,760 --> 00:06:48,120 thumbnail. 90 00:06:48,320 --> 00:06:52,740 It's on my desktop so I can import this here. 91 00:06:54,430 --> 00:06:58,940 And you can see I think this looks a lot better than the video thumbnail that was set. 92 00:06:59,020 --> 00:07:01,960 So I am just going to save those changes. 93 00:07:03,760 --> 00:07:07,240 So as you can see I think that looks a lot better than it was before. 94 00:07:07,240 --> 00:07:10,020 And that's really going to help me stand out in the search results. 95 00:07:10,150 --> 00:07:11,780 I get a lot more clicks. 96 00:07:11,890 --> 00:07:13,240 So now it's your turn. 97 00:07:13,270 --> 00:07:15,610 Go ahead into Kanva dot com. 98 00:07:15,640 --> 00:07:20,750 Use one of the templates and create a customized thumbnail so you can get more clicks to your video.