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In this video you're going to learn how to drive traffic and sales with YouTube marketing.

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Now the strategy is very simple you just create videos to get in front of your audience and then you

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funnel visitors back to your web site with links over the video like this a YouTube card or a link in

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his description.

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But you might be unclear about what are the type of videos that you can make.

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And that's why I want to take you through three examples here for really three different strategies

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and three types of videos that you can make.

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And then you can really pick from the tree what is the strategy that's going to suit you best.

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So the first example here is look see hair.

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Very interesting company.

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They are a hair extensions company and they have built a seven figure business off the back of YouTube.

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Here is a great example of how they're doing that.

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They have a video here three lazy hairstyles.

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It's got over half a million views.

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And this is essentially an educational video and that's the first type of video that she can create

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on YouTube just an educational video showing your potential customers or your current customers had

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to do something.

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And it is something that features the product so you can see here in the description she says in today's

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video I'm wearing this a chest nose hair extension to add volume on length.

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So in these educational videos she is essentially featuring the product and showing potential customers

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and existing customers really want to do with that product.

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And so it's just a great video educational content is huge on YouTube.

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Over 70 percent of the searches are like How-To searches.

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People really come to YouTube to learn how to do things.

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YouTube is the second biggest search engine in the world.

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After Google.

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So people really come here to learn.

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So having this educational video is an extremely good strategy.

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You don't always have to feature a product you may not have a product but you can educate people how

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to do certain things and then redirect them back to your Web site.

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Or if they want to learn more essentially want to give them a taster of what they can learn and then

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if you can teach them more than read them redirect them back to your site product so you can see that

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in the video here they have what's called a cheap card which really shows people how to buy the product

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right now.

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And that's a direct drive to sales on their e-commerce store and also down here in the description.

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They have a link to the store and we open this up.

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You can see where we're straight into this store and there's that strong call to action shop hair extensions

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get longer ticker hair.

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So a great call to action from their YouTube videos.

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So the first type of the idea that you can make educational videos.

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It's an extremely good strategy for YouTube.

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Let's have a look at the second type of video that you can create.

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And this is an example here from GoPro.

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So the second type of video is really brand storytelling and go produce extremely well.

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You can see that they have a video here firemans saves a kitten you could probably see the huge appeal

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of this 38 million views.

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GoPro have 5.2 million views on art to 5.2 million subscribers.

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So their strategy is working very well and really is the story brand telling videos are people just

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living their tagline which is be a hero.

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So this is a perfect example of somebody obviously using their product to film this video and then they

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are featuring their customer on their YouTube channel as an example of someone living their brand message.

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And even if we come down original video.

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So the original video was someone who just uploaded this onto YouTube and then they obviously just reached

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out and said hey can we feature you.

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Well maybe edited it up etc. and put it on the channel so maybe not every video.

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You're not going to be able to.

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You don't have a GoPro company.

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But the idea is that you could feature customer customer testimonials customer stories success stories.

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Those are other types of videos that you can put on YouTube to directly show your the brand of your

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company and then get them.

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You can see here and learn more about our commerce so they're driving people back to the Web site you

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can do the same thing here and how you can be successful as well.

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Now the final type of video that you can create on YouTube to drive traffic and sales for a product

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or service is entertainment type videos.

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Now these are probably the hardest type of videos to make for a business.

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But one example of somebody doing this really well is Vante 19.

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They are an e-commerce store and they make videos entertaining videos really featuring their products.

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So will it blend.

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World's Largest gummy bear.

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So pretty bizarre type video for an e-commerce store but essentially they just do crazy things with

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the products that they feature and then they they have a link to their store here where you can buy

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any of the products that there is sharing.

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So you can also make entertaining style videos to really feature your product or service or how you

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can help people.

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So this is extremely interesting.

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You can also see they link off to Amazon so you could do this thing and Linkov to to Amazon or earn

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affiliate commissions that way from YouTube.

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That's another strategy.

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So it's just very interesting to see that there are three main types of videos that you can do these

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educational type videos which really play into the search engine on YouTube.

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The brand storytelling type videos and the entertainment type videos.

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So have a think about which type of video that you could create to promote your product or service or

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personal brand.