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In this video you're going learn how to create a list of video ideas by doing keyword research on YouTube.

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Now this process is really going to help you grow your channel extremely fast because you'll be able

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to tap in and create videos about those keywords that people are searching for and also where there's

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not a lot of other videos made about them.

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So I'm going to walk you through this.

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How do you do this process.

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A couple of examples.

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And then later on I'm going to show you a couple of tools to use that can really give you more data.

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But I think it is important for you to understand the basic concept in theory first because I've seen

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a lot of people get lost in tools and they miss the fundamentals so let's get started with the fundamentals.

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What you want to do is come into YouTube and type in maybe your product name your service name or the

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topic that you want to create videos around.

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So let's just imagine that I am creating or that I want to make a videos about beard oil because I have

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an e-commerce shop that says beard.

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So I just type in beard oil here.

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Now while we can see here are all of the videos that relate to that particular topic.

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That key word or that phrase and I can see all of the videos here now where we want to be is really

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at the top here.

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So what we have to decide is really how competitive is it for us to really create a video and get to

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the top of the rankings here.

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Well one way that we can determine the competitiveness is to look at the number of search results so

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I can see for this keyword phrase.

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What's a potential customer might be typing into YouTube.

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There are 271 times in results so already looks pretty competitive.

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But the real test on what I would really encourage you to focus on is to look at the titles of the video

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do they contain the exact phrase that you have typed in to the YouTube search bar here.

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And if I scan down through these results I can see beard oil beard oil beard oil beard oil beard oil.

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OK.

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So a lot of the videos here and even continuing to scroll down past the top 10.

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There are a lot of videos specifically include this key word or key phrase straightaway.

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I know that that's probably going to be too competitive.

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If I'm a new channel and I've no audience it's going to be hard for me to rank at the top of the search

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results here.

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So what do we do.

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Well we need to get more specific and create a video around a phrase or something that people are searching

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for that is more specific.

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And the way to find that out is really at the end of the phrase or key word that you've typed in just

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hit the space bar and now what YouTube is suggesting to us are related searches that are more specific.

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But that still gets search volume.

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Now they wouldn't be suggesting these unless a lot of people actually search for them because remember

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that YouTube is a search engine.

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It wants us to help or wants to help us find what we're looking for as quickly as possible.

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And that's why they suggest these other things.

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So while we want to do is really click into some of these and again we can look at the number of results.

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But really the real test of of how hard it's going to be to rank at the top here of these for this search

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term is look at the titles of the videos are there a lot of videos that contain this exact phrase beard

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oil before and after.

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It doesn't appear really anywhere here.

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So I'm going to notice in my spreadsheet that looks like a good video that I could make Again this would

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be ideal for a product because I could just show the beard oil growth say before and after or even how

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it looks like damaged before and really good after that would help highlight the benefits of my product.

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Let's go back and just have a look at another one so we're to review.

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Bill beard oil recipe now I probably wouldn't make one to make a video about a recipe because if I have

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a product that product really solves it I also wouldn't want to maybe make a video on homemade things

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because if they can make it at home why would they buy the product.

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So let's have a look at some of these for short beards.

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OK.

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So this is pretty interesting at a beard was specifically for short periods.

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And again looking down through the titles here I don't see anybody who has a video on that.

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So again we're just getting ideas for now.

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We're going to look at these tools to really assess the search volume and prioritize them in terms of

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our videos.

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So let's just have go back and have a look.

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For groet.

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OK.

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That's interesting because people want to buy say a product but oil that will help them grow a beard

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faster.

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And if you a product that could do that well obviously that's going to sell pretty well and that's going

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to help distinguish you from the competition or the standard beer toys.

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Noted that Dan. Let's have a look if we can find something else.

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Homemade bomb or wax.

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OK.

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And actually just to show you there growth.

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OK beer growth oils beard growth oils.

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And if I look down through even the fifth result there's no even mention of oil here.

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6 result.

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They don't even have any of those terms so I know that this is going to be easy to rank for because

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there's no videos that really have this exact phrase in the title and that's why I've noted it down.

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I looked at this before.

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That's why I'm kind of jumping head there a little bit.

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Let's go back though.

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OK so maybe I have an e-commerce store.

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I don't only sell beer oil.

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I might sell something like a beer a beard comb.

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So once again let's have a look.

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Beard comb shaper beard comb.

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SCHAPER OK so I don't see any videos on that.

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Have a look at some other stuff here.

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So you can see this is a pretty cool process.

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It really does help you to find out what people are searching for.

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So let's say use as more trimmer pickup's It's pretty bizarre.

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You might learn a lot about your potential customers by just looking at the searches.

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So let's have a look.

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Beard comb

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shaper versus brush.

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OK so that's kind of an interesting thing.

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It's Have a look versus brush versus brush three videos they're

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peer pressure Cisco.

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So still I think there's something I could potentially make a video about.

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So really what I've got here now so far is a list of keywords that I know were being searched for and

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because they have been suggested to me by Google.

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And I know they're not that competitive in terms of looking at the videos that are there there aren't

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videos or there's not a lot of videos that specifically contain that phrase in the search that search

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phrase in the title.

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Now what we want to know is actually how many monthly searches do these search terms get.

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Because we do really want to prioritize these and make the video that gets the most amount of searches

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but has the least amount of competing videos.

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So there are a couple of tools that you can use one that you will probably have seen recommended in

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tutorials or trainings is the Google Keyword planner tool.

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And this is a keyword research tool.

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It's available within our words but there are some restrictions about this and I do want to point it

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out that you will probably need to put a credit card on set up an account maybe even create a campaign.

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You can cancel that campaign but you probably will have to put a credit card to get access to the tool

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and you can see that unless you're spending money they'll actually restrict the data.

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And so it's used to be a great tool but not really any more since they've started to restrict this data.

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It is still good to come in here.

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And if you can set it up you can get some other ideas here but there is a tool that I would suggest

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that is better.

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It's absolutely free and it is fantastic it's called the keywords everywhere browser extension.

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I'll put this link in the resources section of this video.

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You can just install it and it's a browser extension so if you've got Kromer or Firefox you can just

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install that.

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If you don't have Chrome you can just install that.

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So you can use either of these tools and there are other tools out there as well which you can feel

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free to use as well.

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Now the benefit of this keyword everywhere tool is going to enable it here on my browser to set it up.

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You can just go ahead and follow the instructions from that Web site.

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But the cool thing is that it'll show you the number of searches per month that a term gets right here

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underneath the search bar and I find this particularly helpful because I don't have to go into a tool

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that you know and not see it.

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And it's kind of a disjointed experience here I can see it right away.

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So what I can do is go back let's have a look at some of these terms 590 a month get pace I mean let's

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go back to some of my other terms space these in.

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We want to get the search volume for these new cases this looks good.

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Hundred 1900 searches a month.

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And as we saw very little competition for this could be a great idea to make it all for short period.

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170 promote.

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So not so big.

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Still interesting though to grow it.

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Now here we go we've hit the jackpot for 40000 searches a month.

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Really not that much competition.

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OK.

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So beer Kodachrome shaper.

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Let's have a look at this

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13000 or.

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OK.

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So in terms of search volume if I was an e-commerce store this is the first one I would make straight

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away.

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I really categorize it this way.

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And there we go.

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So what I've got now is one two three four five five videos that I could make that I think I could rank

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even what I had an audience right at the top of the search results for that I could pick up quite a

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lot of searches for a month FIA appear number one on that is really going to help me attract those potential

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customers to my channel if they subscriber or I redirect them to my web site then that is how I can

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get that Web site traffic and generate those sales.

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So that is the process really coming to YouTube use this to suggest feature to find those highly search

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terms.

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Have a look at the titles of the videos to see how specifically those videos address that exact search

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term.

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And then you can use a tool like the Google key reported or two are probably better keywords everywhere

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to try to get that search volume to prioritize those videos.

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So now it's your turn.

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Come into YouTube start to do your keyword research build up that list of video ideas.

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That's going to get you to the top of the search results.