In this video you're going learn how to create a list of video ideas by doing keyword research on YouTube.
Now this process is really going to help you grow your channel extremely fast because you'll be able
to tap in and create videos about those keywords that people are searching for and also where there's
not a lot of other videos made about them.
So I'm going to walk you through this.
How do you do this process.
A couple of examples.
And then later on I'm going to show you a couple of tools to use that can really give you more data.
But I think it is important for you to understand the basic concept in theory first because I've seen
a lot of people get lost in tools and they miss the fundamentals so let's get started with the fundamentals.
What you want to do is come into YouTube and type in maybe your product name your service name or the
topic that you want to create videos around.
So let's just imagine that I am creating or that I want to make a videos about beard oil because I have
an e-commerce shop that says beard.
So I just type in beard oil here.
Now while we can see here are all of the videos that relate to that particular topic.
That key word or that phrase and I can see all of the videos here now where we want to be is really
at the top here.
So what we have to decide is really how competitive is it for us to really create a video and get to
the top of the rankings here.
Well one way that we can determine the competitiveness is to look at the number of search results so
I can see for this keyword phrase.
What's a potential customer might be typing into YouTube.
There are 271 times in results so already looks pretty competitive.
But the real test on what I would really encourage you to focus on is to look at the titles of the video
do they contain the exact phrase that you have typed in to the YouTube search bar here.
And if I scan down through these results I can see beard oil beard oil beard oil beard oil beard oil.
OK.
So a lot of the videos here and even continuing to scroll down past the top 10.
There are a lot of videos specifically include this key word or key phrase straightaway.
I know that that's probably going to be too competitive.
If I'm a new channel and I've no audience it's going to be hard for me to rank at the top of the search
results here.
So what do we do.
Well we need to get more specific and create a video around a phrase or something that people are searching
for that is more specific.
And the way to find that out is really at the end of the phrase or key word that you've typed in just
hit the space bar and now what YouTube is suggesting to us are related searches that are more specific.
But that still gets search volume.
Now they wouldn't be suggesting these unless a lot of people actually search for them because remember
that YouTube is a search engine.
It wants us to help or wants to help us find what we're looking for as quickly as possible.
And that's why they suggest these other things.
So while we want to do is really click into some of these and again we can look at the number of results.
But really the real test of of how hard it's going to be to rank at the top here of these for this search
term is look at the titles of the videos are there a lot of videos that contain this exact phrase beard
oil before and after.
It doesn't appear really anywhere here.
So I'm going to notice in my spreadsheet that looks like a good video that I could make Again this would
be ideal for a product because I could just show the beard oil growth say before and after or even how
it looks like damaged before and really good after that would help highlight the benefits of my product.
Let's go back and just have a look at another one so we're to review.
Bill beard oil recipe now I probably wouldn't make one to make a video about a recipe because if I have
a product that product really solves it I also wouldn't want to maybe make a video on homemade things
because if they can make it at home why would they buy the product.
So let's have a look at some of these for short beards.
OK.
So this is pretty interesting at a beard was specifically for short periods.
And again looking down through the titles here I don't see anybody who has a video on that.
So again we're just getting ideas for now.
We're going to look at these tools to really assess the search volume and prioritize them in terms of
our videos.
So let's just have go back and have a look.
For groet.
OK.
That's interesting because people want to buy say a product but oil that will help them grow a beard
faster.
And if you a product that could do that well obviously that's going to sell pretty well and that's going
to help distinguish you from the competition or the standard beer toys.
Noted that Dan. Let's have a look if we can find something else.
Homemade bomb or wax.
OK.
And actually just to show you there growth.
OK beer growth oils beard growth oils.
And if I look down through even the fifth result there's no even mention of oil here.
6 result.
They don't even have any of those terms so I know that this is going to be easy to rank for because
there's no videos that really have this exact phrase in the title and that's why I've noted it down.
I looked at this before.
That's why I'm kind of jumping head there a little bit.
Let's go back though.
OK so maybe I have an e-commerce store.
I don't only sell beer oil.
I might sell something like a beer a beard comb.
So once again let's have a look.
Beard comb shaper beard comb.
SCHAPER OK so I don't see any videos on that.
Have a look at some other stuff here.
So you can see this is a pretty cool process.
It really does help you to find out what people are searching for.
So let's say use as more trimmer pickup's It's pretty bizarre.
You might learn a lot about your potential customers by just looking at the searches.
So let's have a look.
Beard comb
shaper versus brush.
OK so that's kind of an interesting thing.
It's Have a look versus brush versus brush three videos they're
peer pressure Cisco.
So still I think there's something I could potentially make a video about.
So really what I've got here now so far is a list of keywords that I know were being searched for and
because they have been suggested to me by Google.
And I know they're not that competitive in terms of looking at the videos that are there there aren't
videos or there's not a lot of videos that specifically contain that phrase in the search that search
phrase in the title.
Now what we want to know is actually how many monthly searches do these search terms get.
Because we do really want to prioritize these and make the video that gets the most amount of searches
but has the least amount of competing videos.
So there are a couple of tools that you can use one that you will probably have seen recommended in
tutorials or trainings is the Google Keyword planner tool.
And this is a keyword research tool.
It's available within our words but there are some restrictions about this and I do want to point it
out that you will probably need to put a credit card on set up an account maybe even create a campaign.
You can cancel that campaign but you probably will have to put a credit card to get access to the tool
and you can see that unless you're spending money they'll actually restrict the data.
And so it's used to be a great tool but not really any more since they've started to restrict this data.
It is still good to come in here.
And if you can set it up you can get some other ideas here but there is a tool that I would suggest
that is better.
It's absolutely free and it is fantastic it's called the keywords everywhere browser extension.
I'll put this link in the resources section of this video.
You can just install it and it's a browser extension so if you've got Kromer or Firefox you can just
install that.
If you don't have Chrome you can just install that.
So you can use either of these tools and there are other tools out there as well which you can feel
free to use as well.
Now the benefit of this keyword everywhere tool is going to enable it here on my browser to set it up.
You can just go ahead and follow the instructions from that Web site.
But the cool thing is that it'll show you the number of searches per month that a term gets right here
underneath the search bar and I find this particularly helpful because I don't have to go into a tool
that you know and not see it.
And it's kind of a disjointed experience here I can see it right away.
So what I can do is go back let's have a look at some of these terms 590 a month get pace I mean let's
go back to some of my other terms space these in.
We want to get the search volume for these new cases this looks good.
Hundred 1900 searches a month.
And as we saw very little competition for this could be a great idea to make it all for short period.
170 promote.
So not so big.
Still interesting though to grow it.
Now here we go we've hit the jackpot for 40000 searches a month.
Really not that much competition.
OK.
So beer Kodachrome shaper.
Let's have a look at this
13000 or.
OK.
So in terms of search volume if I was an e-commerce store this is the first one I would make straight
away.
I really categorize it this way.
And there we go.
So what I've got now is one two three four five five videos that I could make that I think I could rank
even what I had an audience right at the top of the search results for that I could pick up quite a
lot of searches for a month FIA appear number one on that is really going to help me attract those potential
customers to my channel if they subscriber or I redirect them to my web site then that is how I can
get that Web site traffic and generate those sales.
So that is the process really coming to YouTube use this to suggest feature to find those highly search
terms.
Have a look at the titles of the videos to see how specifically those videos address that exact search
term.
And then you can use a tool like the Google key reported or two are probably better keywords everywhere
to try to get that search volume to prioritize those videos.
So now it's your turn.
Come into YouTube start to do your keyword research build up that list of video ideas.
That's going to get you to the top of the search results.