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In this video you're going to learn how to find groups on Facebook that contain your target audience

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and how you can promote your business to them in those groups.

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So define the groups what do you want to do is come up to this search bar in Facebook and type in keyword

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for your business.

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So imagine that I was a financial planning consultant.

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I could type in something like personal finance could be financial freedom could be something like that

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in order to find the groups across the top here I can see Pages posts photos etc. we really want to

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focus on the groups and really the groups then you can see them all listed at.

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Here you can see the option for public groups or close groups so close groups you'll have to recall

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requests to join.

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Usually they'll just automatically approve that in 24 hours.

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And really what you want to be looking for the groups not really match up with your target audience

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so you can have a look at those.

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Read what it's about.

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And also you want to look for the groups with a decent amount of members and also active groups can

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see 10 posts a day.

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That's a pretty active group.

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We even open this up.

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We can get a sense of what it's about the description and new post today you can see it's very active

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in here and really the best way though is to go ahead and join the group.

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And then once you get inside you can really see if it matches up with your target audience.

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So maybe pick five groups and just join them and get access to them to see really what's going on in

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there and the types of conversations that they're having now Heidi promote your business in these groups.

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Well the key thing is not to promote directly.

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I want to show you example of this what you should be doing.

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So I'm just going to come in to a group that I am a member of.

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I'm going to find a post that I think does this well.

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So this is a closed group to join this to be honest.

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And this is a great example of it.

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Now this guy is a moderator of this group but he wasn't at the time that he posted this.

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And really what he's said here is if you don't know me I'm X..

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So tell people kind of who you are and ask ask people to ask you anything you know how can you help

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us actually.

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So if you want to go and promote your business or your product your service in these groups don't just

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post a link to your product page.

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You have to come in as part of the group and the purpose of these groups is to share ideas to help each

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other I wish to be helpful to engage with other people.

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So similarly imagine you were walking into a meet up awful line where you're trying to meet similar

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minded people you're not just going to go in and hand out a business card you're going to try and be

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helpful and get to know people.

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And so this is a good example of what you could do.

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You know ask me anything common know what's your biggest problem with X topic and really come in and

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you'll start to see something like this where you're getting either a lot of people just liking it or

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a lot of people asking you a question about ask you anything.

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So this is a great examples and give a little bit of social proof.

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Why are you an authority and why should they be asking you anything first.

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And then you can just say Ask Me Anything below.

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And that is a great way to get in front of your target audience to make you aware of them and in your

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responses to those comments you can give them a little bit of help respond to them and then you could

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even link off to your Web site and say you know what I'd recommend is you do X Y Z and if you want a

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little bit more help what.

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We'll then check out my web site and you can link back.

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So here's an example.

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That's a different one.

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So 40 common stuff potentially 40 people that you could get as clients out of those groups.

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If you help respond to their whatever they're asking you and then you can link back to your product

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page or service and say Look hey if you want more help you know connect to me here and we can whatever

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you can sign up for my product or I can help you out and Salt Lake cetera.

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So the groups are extremely powerful but the key thing that I want to get across is you can't just go

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in and paste a link to your site.

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You'll probably be banned that the group steered away.

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So you need to come in with this kind of helpful attitude and maybe a great idea is give some authority

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about who you are and ask people to ask you anything.

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And that can give you that opportunity to connect with a lot of people get those comments.

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Respond to those comments and link back to your site for the the really the Opsahl whatever it is going

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to be.

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So that is how you use Facebook groups to promote your product or service.

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Go ahead and do that for yourself right now or put this strategy in your back pocket for later.