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One of the best things that you can do to grow your Twitter account is to come in and review your Twitter

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analytics on a regular basis and to access your Twitter analytics.

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Just click on your profile image and then ENM then and click on analytics.

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Now in here there are a couple of different screens across the top and then on this home screen especially

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this is a great place to find out what kinds of content are getting the most engagement.

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Who are the most influential people in your audience and then especially in the audiences time here.

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You can really start to understand the age gender and location of your audience.

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The demographics very valuable to know.

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So let's get started by looking at the top tweets here on the home screen and this is really the top

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tweet for the month so far.

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That's got the most amount of impressions.

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Now this is fantastic to know because you can look at the topic of this tweet.

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You know what we're we really talking about here.

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You mentioned somebody maybe that resonated with the audience that got likes you could continue to create

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more content around that topic going forward because you know that's popular with your audience.

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You could also essentially share this tweet throughout the month or next month with slightly different

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wording so that you're continuing to maybe share popular content as what you can do in terms of looking

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back at your other top tweets as well as look at the format as well.

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Did you include an image to include a video.

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Are you seeing a lot of differences in terms of impressions when you change up the format.

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And that's something that you can test out and then come into your own lines to really see them make

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a difference or not coming on then to the top followers.

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Another very interesting part of the analytics because in here you can really have a look and even click

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through to their profile.

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You can thank them for following you can start a conversation with them.

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Maybe if they have a similar audience they might have a blog or a pug those podcast.

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Then you could say hey you know maybe we could do a guest post.

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I go in your site you get on my site etc. if they have a similar audience now you will need to go in

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and really click through see if that is you know legitimate cant and maybe they just bought the followers

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so you might want to check that out.

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But going through even the previous months you can see who their types of followers water content they

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put out.

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Is there a good match there.

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Maybe you could do something like guest post or pour gas or maybe just even connect with an influential

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person on line.

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Now over here we also have the top mentions So this is a tweet in which someone mentioned you that got

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a lot of engagements so you can look at these top mentions maybe thank them again retweet them and in

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future try to encourage your audience to mention you or engage with you on Twitter because you will

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be shared not only the bills the person who mentions you.

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Youll be seen not only by all of their audience but your audience as well.

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If you retweet it so it's a great way to kind of if you can get more mentions.

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It's just a great way to create content for Twitter that you can retrieve and also then you can really

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get in front of other people's audiences as well as encouraging people to connect with you.

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I mentioned you on Twitter.

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It's just a great way to get more impressions coming across away from the home screen.

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We do have a tweet Stabb here which can be interesting to look out to get a look at your total number

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of impressions over the last say 28 days you can change the period here you can export the data here

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as well if you want.

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So again not only looking at your top tweets but also looking at some of your other tweets to see how

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they've performed against each other.

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And I'll just give you a more in-depth look and metrics for your tweets.

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Now in here in the audiences tab This is pretty interesting as well.

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You can see a lot of their interests here which can be interesting.

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I think Twitter gets a lot of this information from partner sites including like the average income

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of your audience et cetera.

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What they're interested in so it's pretty high level stuff to be honest take it with a pinch of salt.

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But it can just be interesting come in and look and see there's that kind of match up with the audience

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that you're trying to attract and probably the most valuable topic is the demographics.

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You can see it male female split in your audience 60:40 there and you can see the age range as well.

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So you just want to come in and say you know is the audience that I'm trying to attract is the audience

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for my blog or my product or my service really matching up with my Twitter audience.

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And if not maybe I should make it clear in the content that I'm putting out that it really appeals to

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these type of people of this sex but the type of problems that they have that I'm speaking directly

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to those type people and even those types of jobs may be and these particular countries as well.

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So this is a fantastic page just to get a really clear picture of who may be your best follower is on

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Twitter in terms of their persona and you can use the information in here to build that persona up so

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extremely valuable.

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So Twitter analytics are one of the best ways that you can use or one of the best tools you can use

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to grow your Twitter account.

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So I'd really encourage you to come in and check it out and once again you can come in and click on

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your profile when you're on Twitter.

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And then just click on analytics to access it and to analyze it and to get all those insights for yourself.