-: YouTube is the second biggest search engine 2 2
in the world. 3 3
And YouTube is the only gold rush investment opportunity 4 4
in history where you can create the product, 5 5
meaning YouTube videos for next to nothing. 6 6
And it's the only gold rush opportunity in history 7 7
where you can get access to almost every single customer 8 8
on the planet for free. 9 9
In this course, we will teach you everything you need 10 10
to know to significantly benefit from using YouTube. 11 11
My name is Chris Haroun, and I teach full-time online. 12 12
I live in the San Francisco Bay Area, 13 13
and I promise my students that I will vlog 14 14
every single day for 10 years. 15 15
I also hold a free weekly YouTube office hours webcast 16 16
for my students. 17 17
And I wanna introduce you to one of my incredible students 18 18
who I met on my weekly YouTube office hour call 19 19
named Sacha Stevenson. 20 20
Sacha has helped me tremendously in making my YouTube videos 21 21
and YouTube strategy much, much better. 22 22
And she has an incredibly successful YouTube channel. 23 23
She actually has more than 100 million views on her channel. 24 24
-: Okay, I'm back. 25 25
My name is Sacha, and this is Indonesia 26 26
through the eyes of a foreigner. 27 27
(speaking in foreign language) 28 28
(audience clapping and cheering) 29 29
♪ I just met you ♪ 30 30
♪ And this is crazy ♪ 31 31
♪ But here's my number ♪ 32 32
♪ So, call me maybe ♪ 33 33
(audience clapping and cheering) 34 34
-: Sacha. 35 35
-: Thanks, Chris. 36 36
I'm Sacha, and I've been a full-time YouTubers since 2013. 37 37
-: You're the student, you are the customer, 38 38
and the customer is always right. 39 39
As such, if there are topics that we have not covered 40 40
in this comprehensive course that you want us to add, 41 41
please let us know, and we will work 42 42
(snaps fingers) 43 43
around the clock to publish 44 44
these additional lectures for you. 45 45
This course covers every topic you need to know 46 46
to be successful on YouTube. 47 47
So, how should you take this course? 48 48
If you're relatively new to making YouTube videos, 49 49
then we recommend that you just watch 50 50
the entire course in order. 51 51
If you're a more advanced YouTuber, 52 52
then please just watch the lectures 53 53
that interests you the most. 54 54
Either way, we recommend downloading 55 55
your YouTube success journal, which is attached 56 56
to this current lecture that you're watching. 57 57
Your YouTube success journal is attached in PDF 58 58
as well as a Microsoft Word format. 59 59
And we will tell you exactly when to open 60 60
your YouTube success journal. 61 61
So, please open your success journal now if you want to. 62 62
By looking at the table of contents here, 63 63
you will see that the success journal is structured 64 64
in the exact same format as the course. 65 65
This course has 27 sections and so does the success journal. 66 66
Now in the appendix of this attached success journal, 67 67
we also will provide you with a very detailed list 68 68
of all topics sorted alphabetically 69 69
in case you wanted to get immediate access to a topic 70 70
in one of the many lectures in this course. 71 71
Now we created the appendix as there's more than 200 lessons 72 72
in the course, and some students only want to learn 73 73
certain YouTube concepts. 74 74
Let's talk about the 27 sections of the course 75 75
and the success journal. 76 76
Section one of the course 77 77
is a section you're currently watching 78 78
called How to Take This Course 79 79
and Using the Attached YouTube Success Journal 80 80
and Course Recap. 81 81
In the first section of your YouTube success journal, 82 82
you will see a very brief summary of what we will discuss 83 83
in all sections of the course. 84 84
Please feel free to skim this summary detail now 85 85
if you want to. 86 86
We will of course cover the summary details 87 87
in much more detail in the course video lectures. 88 88
In section two, we cover 15 rules 89 89
on how to make great titles for your videos 90 90
in a way that is optimized 91 91
for the certain YouTube search engine. 92 92
I used to have my own column in Inked magazine. 93 93
So, I will teach you some journalist tips 94 94
for you in section two. 95 95
Moving on to section three where we will introduce 96 96
making amazing YouTube thumbnail images. 97 97
In section three, we also discuss 12 rules 98 98
on what fonts to use on your YouTube thumbnail images. 99 99
Then in the 10 sections after section three, 100 100
meaning in sections four through 13, 101 101
we discuss 10 thumbnail image rules in a lot of detail. 102 102
And in each of the 10 sections, 103 103
we start with an introductory lesson 104 104
on one of the 10 rules, then we have several lessons 105 105
after the first lessons, which will teach you 106 106
how to use this up with thumbnail principles 107 107
taught in that section 108 108
using several different software products from scratch, 109 109
including Photoshop, which works on the Windows version 110 110
of Photoshop and the Mac versions of Photoshop. 111 111
They are the same product. 112 112
We also have lectures on using 113 113
the free image software product called GIMP, 114 114
which works on Windows and on Macs, 115 115
and a program on Macs called Pixelmator Pro. 116 116
And we also discuss using PowerPoints, 117 117
which of course works on Windows and on Macs. 118 118
Why PowerPoint? 119 119
Because it's easy to use, 120 120
and many people already have this on their computer. 121 121
Of course, you don't have to watch the lectures 122 122
on the software products that you're not going to be using. 123 123
Why are we dedicating a lot of time 124 124
to making thumbnail images? 125 125
Because it doesn't matter how amazing your video content is 126 126
if your cover image and title aren't engaging 127 127
because people unfortunately do judge a book by its cover. 128 128
And Sacha gave me great advice on my cover images 129 129
using a box of cereal analogy. 130 130
-: That's right. 131 131
Imagine your thumbnail image is a box of cereal, 132 132
and your video is the cereal inside the box. 133 133
If you put your cereal out there on the store shelf, 134 134
how is it going to compete 135 135
against the other boxes of cereal? 136 136
Your cereal may be the best cereal ever, 137 137
but unfortunately that doesn't matter 138 138
unless people decide to pick it up, buy it, and try it out. 139 139
And they aren't going to pick it up 140 140
unless your box is attractive. 141 141
The cereal with the best design in front of the box 142 142
sells out first, even if it's an inferior cereal. 143 143
Life ain't always fair, guys. 144 144
You need a great thumbnail to survive. 145 145
-: Thanks, Sacha. 146 146
Moving on to section 14 where we will discuss what camera, 147 147
audio, lights, gimbals, and other products to consider using 148 148
or buying in order to make great videos. 149 149
And we will explain from scratch in section 14 150 150
how to use several different types of cameras 151 151
for your YouTube videos including a mirrorless camera, 152 152
which is like a DSLR, also higher-end camcorders 153 153
or cinema cameras, a GoPro, mobile phones, drones, 154 154
and much more. 155 155
We will also explain how to use 156 156
several different types of audio products. 157 157
We're gonna use lower-end and higher-end products 158 158
in section 14 depending on your video, audio, lighting, 159 159
and other preferences. 160 160
And we wanna expose you to many different camera, 161 161
audio, and peripheral accessories so that you can decide 162 162
what product works best for your YouTube needs 163 163
for students that want to be or currently YouTube vloggers 164 164
and for students that don't want to vlog 165 165
but they wanna make YouTube videos for personal 166 166
or for business use. 167 167
In section 14, we also show you how to set up 168 168
a YouTube Live webcast from scratch, 169 169
which is the same way you would set up a Facebook webcast 170 170
or a Twitch stream. 171 171
Now the products that I will show you 172 172
are the ones that I use to do 173 173
my weekly free office hours YouTube webcast for my students 174 174
and my weekly call, or webcast I should say, 175 175
is every Thursday at eight a.m. San Francisco time. 176 176
And please feel free to join us 177 177
and ask us anything you want to 178 178
related to creating YouTube content 179 179
including using software products for creating content. 180 180
And we will answer your questions with live software demos 181 181
in order to humbly do our best to help you improve 182 182
your YouTube content or strategy. 183 183
And along the way, 184 184
there's gonna be many multiple choice quizzes and exercises 185 185
to help you benefit a lot from using YouTube. 186 186
In terms of section 15, we'll explain how to edit 187 187
your YouTube videos using Final Cut Pro, 188 188
assuming you have no experience at all with Final Cut Pro. 189 189
Then in section 16, we show you how to edit videos 190 190
using Adobe Premiere Pro, which works on Mac 191 191
as well as Windows-based computers. 192 192
And then in section 18, we're gonna talk about how to create 193 193
great content for your YouTube videos. 194 194
Moving on to section 19, we'll discuss your delivery 195 195
and your appearance. 196 196
And then we will discuss 197 197
how to get more subscribers in section 20. 198 198
Moving on to section 21, we will discuss 199 199
how to YouTube search engine or search algorithm 200 200
or, as some people call it, YouTube robot works, 201 201
meaning what can you do to get the YouTube search engine 202 202
to favor your content and your videos over other videos. 203 203
In section 22, we're gonna talk about running 204 204
your YouTube business, including topics like contracts, 205 205
negotiations, et cetera, 206 206
and how you don't need a lot of money 207 207
in order to be extraordinarily successful on YouTube. 208 208
Then in section 23, we're gonna discuss 209 209
how to stay compliant and follow the rules on YouTube. 210 210
If you get a few strikes, you can actually lose some 211 211
or all of your privileges on YouTube, 212 212
and we really wanna make sure this does not happen to you. 213 213
Moving on to section 24 where we will discuss 214 214
how to deal with issues with your videos, 215 215
meaning how to improve your content 216 216
so you get more clicks or generate more revenue. 217 217
And then we will get 218 218
into the quantitative metrics side of YouTube in section 25 219 219
where we will discuss YouTube analytics, 220 220
click-through rates, watch times, CPMs, and other statistics 221 221
that are crucial for us to monitor. 222 222
In section 26, we discuss helpful YouTube apps 223 223
and YouTube website resources and additional topics 224 224
to help you do exceptionally well with your YouTube channel. 225 225
Then we will wrap up the course in section 27. 226 226
And there's either a quiz or an exercise or both 227 227
at the ends of sections two through 26 228 228
in order to help you retain the content 229 229
taught in the course. 230 230
And there are optional sidenote lectures 231 231
in all 27 sections of the course. 232 232
-: We architected this course 233 233
so that anyone with any skill level and with any budget 234 234
can benefit from taking the course. 235 235
Think of every video that you make as a franchise 236 236
and as a long-term investment 237 237
that could potentially make you 238 238
a lot of money in the long run. 239 239
-: You, the student, are the customer, 240 240
and the customer is always right. 241 241
So, if there are any YouTube topics 242 242
that we have not covered in this comprehensive course, 243 243
please let us know, and we will work 244 244
(snaps fingers) 245 245
around the close to add more lectures for you. 246 246
-: Thanks a lot for your support, guys. 247 247
Let's begin.