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YouTube is the second biggest search engine
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in the world.
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And YouTube is the only gold rush investment opportunity
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in history where you can create the product,
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meaning YouTube videos for next to nothing.
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And it's the only gold rush opportunity in history
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where you can get access to almost every single customer
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on the planet for free.
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In this course, we will teach you everything you need
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to know to significantly benefit from using YouTube.
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My name is Chris Haroun, and I teach full-time online.
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I live in the San Francisco Bay Area,
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and I promise my students that I will vlog
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every single day for 10 years.
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I also hold a free weekly YouTube office hours webcast
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for my students.
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And I wanna introduce you to one of my incredible students
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who I met on my weekly YouTube office hour call
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named Sacha Stevenson.
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Sacha has helped me tremendously in making my YouTube videos
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and YouTube strategy much, much better.
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And she has an incredibly successful YouTube channel.
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She actually has more than 100 million views on her channel.
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Okay, I'm back.
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My name is Sacha, and this is Indonesia
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through the eyes of a foreigner.
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(speaking in foreign language)
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(audience clapping and cheering)
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♪ I just met you ♪
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♪ And this is crazy ♪
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♪ But here's my number ♪
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♪ So, call me maybe ♪
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(audience clapping and cheering)
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Sacha.
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Thanks, Chris.
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I'm Sacha, and I've been a full-time YouTubers since 2013.
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You're the student, you are the customer,
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and the customer is always right.
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As such, if there are topics that we have not covered
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in this comprehensive course that you want us to add,
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please let us know, and we will work
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(snaps fingers)
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around the clock to publish
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these additional lectures for you.
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This course covers every topic you need to know
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to be successful on YouTube.
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So, how should you take this course?
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If you're relatively new to making YouTube videos,
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then we recommend that you just watch
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the entire course in order.
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If you're a more advanced YouTuber,
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then please just watch the lectures
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that interests you the most.
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Either way, we recommend downloading
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your YouTube success journal, which is attached
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to this current lecture that you're watching.
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Your YouTube success journal is attached in PDF
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as well as a Microsoft Word format.
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And we will tell you exactly when to open
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your YouTube success journal.
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So, please open your success journal now if you want to.
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By looking at the table of contents here,
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you will see that the success journal is structured
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in the exact same format as the course.
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This course has 27 sections and so does the success journal.
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Now in the appendix of this attached success journal,
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we also will provide you with a very detailed list
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of all topics sorted alphabetically
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in case you wanted to get immediate access to a topic
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in one of the many lectures in this course.
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Now we created the appendix as there's more than 200 lessons
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in the course, and some students only want to learn
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certain YouTube concepts.
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Let's talk about the 27 sections of the course
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and the success journal.
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Section one of the course
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is a section you're currently watching
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called How to Take This Course
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and Using the Attached YouTube Success Journal
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and Course Recap.
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In the first section of your YouTube success journal,
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you will see a very brief summary of what we will discuss
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in all sections of the course.
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Please feel free to skim this summary detail now
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if you want to.
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We will of course cover the summary details
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in much more detail in the course video lectures.
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In section two, we cover 15 rules
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on how to make great titles for your videos
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in a way that is optimized
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for the certain YouTube search engine.
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I used to have my own column in Inked magazine.
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So, I will teach you some journalist tips
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for you in section two.
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Moving on to section three where we will introduce
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making amazing YouTube thumbnail images.
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In section three, we also discuss 12 rules
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on what fonts to use on your YouTube thumbnail images.
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Then in the 10 sections after section three,
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meaning in sections four through 13,
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we discuss 10 thumbnail image rules in a lot of detail.
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And in each of the 10 sections,
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we start with an introductory lesson
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on one of the 10 rules, then we have several lessons
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after the first lessons, which will teach you
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how to use this up with thumbnail principles
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taught in that section
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using several different software products from scratch,
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including Photoshop, which works on the Windows version
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of Photoshop and the Mac versions of Photoshop.
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They are the same product.
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We also have lectures on using
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the free image software product called GIMP,
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which works on Windows and on Macs,
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and a program on Macs called Pixelmator Pro.
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And we also discuss using PowerPoints,
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which of course works on Windows and on Macs.
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Why PowerPoint?
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Because it's easy to use,
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and many people already have this on their computer.
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Of course, you don't have to watch the lectures
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on the software products that you're not going to be using.
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Why are we dedicating a lot of time
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to making thumbnail images?
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Because it doesn't matter how amazing your video content is
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if your cover image and title aren't engaging
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because people unfortunately do judge a book by its cover.
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And Sacha gave me great advice on my cover images
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using a box of cereal analogy.
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That's right.
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Imagine your thumbnail image is a box of cereal,
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and your video is the cereal inside the box.
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If you put your cereal out there on the store shelf,
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how is it going to compete
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against the other boxes of cereal?
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Your cereal may be the best cereal ever,
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but unfortunately that doesn't matter
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unless people decide to pick it up, buy it, and try it out.
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And they aren't going to pick it up
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unless your box is attractive.
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The cereal with the best design in front of the box
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sells out first, even if it's an inferior cereal.
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Life ain't always fair, guys.
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You need a great thumbnail to survive.
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Thanks, Sacha.
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Moving on to section 14 where we will discuss what camera,
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audio, lights, gimbals, and other products to consider using
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or buying in order to make great videos.
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And we will explain from scratch in section 14
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how to use several different types of cameras
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for your YouTube videos including a mirrorless camera,
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which is like a DSLR, also higher-end camcorders
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or cinema cameras, a GoPro, mobile phones, drones,
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and much more.
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We will also explain how to use
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several different types of audio products.
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We're gonna use lower-end and higher-end products
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in section 14 depending on your video, audio, lighting,
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and other preferences.
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And we wanna expose you to many different camera,
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audio, and peripheral accessories so that you can decide
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what product works best for your YouTube needs
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for students that want to be or currently YouTube vloggers
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and for students that don't want to vlog
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but they wanna make YouTube videos for personal
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or for business use.
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In section 14, we also show you how to set up
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a YouTube Live webcast from scratch,
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which is the same way you would set up a Facebook webcast
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or a Twitch stream.
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Now the products that I will show you
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are the ones that I use to do
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my weekly free office hours YouTube webcast for my students
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and my weekly call, or webcast I should say,
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is every Thursday at eight a.m. San Francisco time.
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And please feel free to join us
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and ask us anything you want to
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related to creating YouTube content
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including using software products for creating content.
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And we will answer your questions with live software demos
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in order to humbly do our best to help you improve
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your YouTube content or strategy.
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And along the way,
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there's gonna be many multiple choice quizzes and exercises
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to help you benefit a lot from using YouTube.
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In terms of section 15, we'll explain how to edit
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your YouTube videos using Final Cut Pro,
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assuming you have no experience at all with Final Cut Pro.
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Then in section 16, we show you how to edit videos
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using Adobe Premiere Pro, which works on Mac
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as well as Windows-based computers.
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And then in section 18, we're gonna talk about how to create
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great content for your YouTube videos.
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Moving on to section 19, we'll discuss your delivery
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and your appearance.
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And then we will discuss
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how to get more subscribers in section 20.
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Moving on to section 21, we will discuss
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how to YouTube search engine or search algorithm
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or, as some people call it, YouTube robot works,
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meaning what can you do to get the YouTube search engine
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to favor your content and your videos over other videos.
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In section 22, we're gonna talk about running
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your YouTube business, including topics like contracts,
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negotiations, et cetera,
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and how you don't need a lot of money
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in order to be extraordinarily successful on YouTube.
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Then in section 23, we're gonna discuss
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how to stay compliant and follow the rules on YouTube.
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If you get a few strikes, you can actually lose some
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or all of your privileges on YouTube,
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and we really wanna make sure this does not happen to you.
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Moving on to section 24 where we will discuss
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how to deal with issues with your videos,
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meaning how to improve your content
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so you get more clicks or generate more revenue.
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And then we will get
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into the quantitative metrics side of YouTube in section 25
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where we will discuss YouTube analytics,
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click-through rates, watch times, CPMs, and other statistics
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that are crucial for us to monitor.
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In section 26, we discuss helpful YouTube apps
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and YouTube website resources and additional topics
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to help you do exceptionally well with your YouTube channel.
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Then we will wrap up the course in section 27.
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And there's either a quiz or an exercise or both
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at the ends of sections two through 26
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in order to help you retain the content
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taught in the course.
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And there are optional sidenote lectures
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in all 27 sections of the course.
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We architected this course
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so that anyone with any skill level and with any budget
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can benefit from taking the course.
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Think of every video that you make as a franchise
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and as a long-term investment
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that could potentially make you
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a lot of money in the long run.
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You, the student, are the customer,
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and the customer is always right.
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So, if there are any YouTube topics
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that we have not covered in this comprehensive course,
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please let us know, and we will work
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(snaps fingers)
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around the close to add more lectures for you.
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Thanks a lot for your support, guys.
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Let's begin.