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(upbeat rock music)
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<v ->When YouTube suggests videos for us to watch</v>
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we're given a choice of several to choose from.
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So now that we are the ones making content
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we need to think about why our eye
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is attracted to one over the other.
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And us poor humans are attracted
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to bright things.
(laughing)
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We like bright shiny things!
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So a nice bright background on your YouTube
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thumbnail image, as simple as it sounds,
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can actually attract the eye of potential viewers.
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And while they're there
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they'll have a look at your subject,
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and they'll read your title and they're gonna decide
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whether or not they want to watch your video.
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And it's kind of like the neon sign
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the store owner places in front of his shop.
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So keep in mind that the opposite is also true.
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So in Vegas, a neon sign may no longer attract attention
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because everyone has a neon sign.
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Just like if everybody has pink hair,
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pink hair is no longer shocking.
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But I still do use this technique from time to time
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and I have to credit this technique for helping
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my first series go viral, or whatever.
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(laughing)
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It helped me launch my YouTube career for sure
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is what I'm saying and it has done so
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for many others as well.
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So a nice, bright, colored background may work for you.
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But again, you know, maybe just a plain white
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or plain black background would work just as well.
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Either way, this is how you make it
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and you choose the color.