(upbeat rock music) 2 2
-: When YouTube suggests videos for us to watch 3 3
we're given a choice of several to choose from. 4 4
So now that we are the ones making content 5 5
we need to think about why our eye 6 6
is attracted to one over the other. 7 7
And us poor humans are attracted 8 8
to bright things. (laughing) 9 9
We like bright shiny things! 10 10
So a nice bright background on your YouTube 11 11
thumbnail image, as simple as it sounds, 12 12
can actually attract the eye of potential viewers. 13 13
And while they're there 14 14
they'll have a look at your subject, 15 15
and they'll read your title and they're gonna decide 16 16
whether or not they want to watch your video. 17 17
And it's kind of like the neon sign 18 18
the store owner places in front of his shop. 19 19
So keep in mind that the opposite is also true. 20 20
So in Vegas, a neon sign may no longer attract attention 21 21
because everyone has a neon sign. 22 22
Just like if everybody has pink hair, 23 23
pink hair is no longer shocking. 24 24
But I still do use this technique from time to time 25 25
and I have to credit this technique for helping 26 26
my first series go viral, or whatever. 27 27
(laughing) 28 28
It helped me launch my YouTube career for sure 29 29
is what I'm saying and it has done so 30 30
for many others as well. 31 31
So a nice, bright, colored background may work for you. 32 32
But again, you know, maybe just a plain white 33 33
or plain black background would work just as well. 34 34
Either way, this is how you make it 35 35
and you choose the color.