(rock music) 2 2
-: I'm Subscribe to Chris 3 3
and when I open my sub feed, 4 4
or my subscription feed, 5 5
or home page, the first thing I see 6 6
is a series of YouTube thumbnail images. 7 7
And as I scroll through them, if I see this particular font 8 8
with a particular type of outline, 9 9
I automatically assume it's Chris' video. 10 10
And I check the uploader, and yes, 11 11
it is indeed usually Chris. 12 12
Because, after a while you develop a style 13 13
and that becomes your brand. 14 14
So, when you consistently use a certain font 15 15
or a certain color, or photo editing style, 16 16
then people will start recognizing your thumbnail as yours. 17 17
Even if your face isn't in the thumbnail. 18 18
You can choose anything to be consistent with. 19 19
Even just a logo in the corner 20 20
or always using a split screen. 21 21
It could be anything. 22 22
As for myself, I tend to be consistent within a series, 23 23
if I have a series going at the time. 24 24
So, in this example I have a thumbnail 25 25
from a video in my "Celeb English" series. 26 26
It's a format where the text is always the same. 27 27
The background is always white 28 28
and the only thing that changes 29 29
is the image of me and the image of the celebrity 30 30
or public figure in the circle. 31 31
So, people know what they are going to get 32 32
and they know exactly what quality to expect 33 33
and they don't even need to read the title 34 34
or check the uploader. 35 35
They can just click. 36 36
But, when you are just starting out, 37 37
you might want to remain a little flexible. 38 38
It's up to you. 39 39
But, let yourself play around a bit first. 40 40
And then you can make adjustments here and there. 41 41
Because you need to test the waters a little bit 42 42
and see how your audience reacts 43 43
to different thumbnail styles. 44 44
I recommend the same to YouTubers 45 45
who have been around for a few years. 46 46
You don't have to stay the same 47 47
if staying the same isn't working for you anymore. 48 48
Eventually, you're gonna have to change and evolve, 49 49
in my experience. 50 50
My YouTube career would've been over after two years 51 51
(laughs) if I didn't change it up. 52 52
Time goes super fast in YouTube land. 53 53
So, be consistent 54 54
but consistent for now, not necessarily forever.