(electric guitar music) 2 2
Narrator: Let's discuss an example of 3 3
branding and consistency. 4 4
So what I'm going to do is create a YouTube image, 5 5
usual parameters of 1280 by 720. 6 6
And what I'm going to do 7 7
is I'm going to show you how I currently do my branding. 8 8
And this will change, 9 9
and you will change as well when it comes to 10 10
your branding and your image philosophy. 11 11
So what I've done is I've included 12 12
a couple of images for you to play around with 13 13
if you want to, you don't have to. 14 14
But I just wanna show you how I do this. 15 15
So the background I used here, 16 16
I got from Storyblocks. 17 17
And for the branding, 18 18
what I do is I actually, 19 19
I'm actually way, way higher than episode 169 now 20 20
but I'm gonna leave this just for demonstration purposes. 21 21
But what I do is I put my logo here. 22 22
I never make it too big 23 23
because I think it's obnoxious if I were to do that. 24 24
I add the episode number always in. 25 25
I try to keep this stuff, if I can, on the left side 26 26
because the time code goes here 27 27
which could block that information. 28 28
And I've been branding things with 4K as well 29 29
because a lot of the videos 30 30
that I do publish are in 4K, 31 31
and I think it's only a matter of time 32 32
until most people watch all their videos in 4K. 33 33
Eventually on larger screens at home as well 34 34
so I kinda wanna humbly 35 35
be ahead of the curve if I can. 36 36
So that's basically how I do it 37 37
and the example that Sasha mentioned here 38 38
had this image I'm making for you right now. 39 39
So I'll create this quickly. 40 40
Options and derivatives explained. 41 41
And I'll try to create in such a way 42 42
where we cover new concepts. 43 43
So we go here, all caps. 44 44
Oops. 45 45
Options and derivatives explained. 46 46
The fun thing about making these things 47 47
is you can be really artistic. 48 48
Sometimes I feel like when I create 49 49
these YouTube thumbnails, 50 50
it's like I'm painting and this is an empty palette, 51 51
it's fun, it's fun for me. 52 52
And any time you can be creative in business 53 53
you should run after that. 54 54
It's a lot of fun, I love it. 55 55
Okay, so what I'm gonna do now 56 56
is I'm gonna color this white 57 57
and I'll put a color overlay white, 58 58
and then what I'll do is 59 59
I'll put a stroke around it as well, red, 60 60
which is the color that Sasha had here 61 61
in this example. 62 62
And then what I'll do is, 63 63
I'm actually gonna do just slight drop shadow 64 64
but I wanna put an inner shadow as well, 65 65
I thought this might be interesting. 66 66
And I'm gonna have it dropped slightly on the inside, 67 67
just to have just a little bit of a 3D pop effect to it, 68 68
just very slightly. 69 69
And that's basically it, 70 70
that's basically it. 71 71
And if you wanted to, 72 72
you can actually even throw on another stroke around that. 73 73
It's kind of a cool effect, right here. 74 74
You do it on the outside 75 75
and you make it really, really thin if you want to. 76 76
It's kinda neat, eh? 77 77
Aint that great? 78 78
It's cool. 79 79
Alright, so as always, I'm going to export this 80 80
and we've got to keep it under two megabytes. 81 81
And I'm sure at some point, 82 82
YouTube will lift that two megabyte limit. 83 83
It's pretty low actually. 84 84
And I'll do it in JPEG format, 85 85
and I'll save this, I'll export it 86 86
and as always I will include all of the files 87 87
that I discuss in this current lecture as attachments. 88 88
Thanks.