1 1 00:00:00,000 --> 00:00:03,333 (electric guitar music) 2 2 00:00:04,670 --> 00:00:06,220 Let's discuss an example of 3 3 00:00:06,220 --> 00:00:07,780 branding and consistency. 4 4 00:00:07,780 --> 00:00:11,720 So what I'm going to do is create a YouTube image, 5 5 00:00:11,720 --> 00:00:15,570 usual parameters of 1280 by 720. 6 6 00:00:15,570 --> 00:00:16,810 And what I'm going to do 7 7 00:00:16,810 --> 00:00:19,440 is I'm going to show you how I currently do my branding. 8 8 00:00:19,440 --> 00:00:20,690 And this will change, 9 9 00:00:20,690 --> 00:00:22,430 and you will change as well when it comes to 10 10 00:00:22,430 --> 00:00:26,540 your branding and your image philosophy. 11 11 00:00:26,540 --> 00:00:28,980 So what I've done is I've included 12 12 00:00:28,980 --> 00:00:31,980 a couple of images for you to play around with 13 13 00:00:31,980 --> 00:00:33,250 if you want to, you don't have to. 14 14 00:00:33,250 --> 00:00:35,200 But I just wanna show you how I do this. 15 15 00:00:35,200 --> 00:00:37,950 So the background I used here, 16 16 00:00:37,950 --> 00:00:40,970 I got from Storyblocks. 17 17 00:00:40,970 --> 00:00:43,090 And for the branding, 18 18 00:00:43,090 --> 00:00:46,780 what I do is I actually, 19 19 00:00:46,780 --> 00:00:50,140 I'm actually way, way higher than episode 169 now 20 20 00:00:50,140 --> 00:00:53,603 but I'm gonna leave this just for demonstration purposes. 21 21 00:00:54,940 --> 00:00:57,860 But what I do is I put my logo here. 22 22 00:00:57,860 --> 00:00:59,100 I never make it too big 23 23 00:00:59,100 --> 00:01:02,300 because I think it's obnoxious if I were to do that. 24 24 00:01:02,300 --> 00:01:04,980 I add the episode number always in. 25 25 00:01:04,980 --> 00:01:07,680 I try to keep this stuff, if I can, on the left side 26 26 00:01:07,680 --> 00:01:10,380 because the time code goes here 27 27 00:01:10,380 --> 00:01:12,320 which could block that information. 28 28 00:01:12,320 --> 00:01:14,390 And I've been branding things with 4K as well 29 29 00:01:14,390 --> 00:01:15,620 because a lot of the videos 30 30 00:01:15,620 --> 00:01:17,433 that I do publish are in 4K, 31 31 00:01:18,370 --> 00:01:20,970 and I think it's only a matter of time 32 32 00:01:20,970 --> 00:01:24,563 until most people watch all their videos in 4K. 33 33 00:01:25,430 --> 00:01:27,750 Eventually on larger screens at home as well 34 34 00:01:27,750 --> 00:01:29,620 so I kinda wanna humbly 35 35 00:01:29,620 --> 00:01:31,170 be ahead of the curve if I can. 36 36 00:01:32,250 --> 00:01:34,720 So that's basically how I do it 37 37 00:01:34,720 --> 00:01:38,040 and the example that Sasha mentioned here 38 38 00:01:38,040 --> 00:01:40,000 had this image I'm making for you right now. 39 39 00:01:40,000 --> 00:01:41,300 So I'll create this quickly. 40 40 00:01:41,300 --> 00:01:43,120 Options and derivatives explained. 41 41 00:01:43,120 --> 00:01:44,470 And I'll try to create in such a way 42 42 00:01:44,470 --> 00:01:47,410 where we cover new concepts. 43 43 00:01:47,410 --> 00:01:49,303 So we go here, all caps. 44 44 00:01:50,950 --> 00:01:51,783 Oops. 45 45 00:01:54,040 --> 00:01:56,873 Options and derivatives explained. 46 46 00:02:02,330 --> 00:02:03,990 The fun thing about making these things 47 47 00:02:03,990 --> 00:02:06,460 is you can be really artistic. 48 48 00:02:06,460 --> 00:02:07,850 Sometimes I feel like when I create 49 49 00:02:07,850 --> 00:02:09,050 these YouTube thumbnails, 50 50 00:02:09,050 --> 00:02:12,060 it's like I'm painting and this is an empty palette, 51 51 00:02:12,060 --> 00:02:13,750 it's fun, it's fun for me. 52 52 00:02:13,750 --> 00:02:17,120 And any time you can be creative in business 53 53 00:02:17,120 --> 00:02:18,260 you should run after that. 54 54 00:02:18,260 --> 00:02:19,370 It's a lot of fun, I love it. 55 55 00:02:19,370 --> 00:02:21,580 Okay, so what I'm gonna do now 56 56 00:02:21,580 --> 00:02:24,140 is I'm gonna color this white 57 57 00:02:25,090 --> 00:02:29,280 and I'll put a color overlay white, 58 58 00:02:29,280 --> 00:02:30,113 and then what I'll do is 59 59 00:02:30,113 --> 00:02:32,560 I'll put a stroke around it as well, red, 60 60 00:02:32,560 --> 00:02:34,810 which is the color that Sasha had here 61 61 00:02:34,810 --> 00:02:35,653 in this example. 62 62 00:02:36,800 --> 00:02:38,320 And then what I'll do is, 63 63 00:02:38,320 --> 00:02:41,130 I'm actually gonna do just slight drop shadow 64 64 00:02:41,130 --> 00:02:43,010 but I wanna put an inner shadow as well, 65 65 00:02:43,010 --> 00:02:45,150 I thought this might be interesting. 66 66 00:02:45,150 --> 00:02:50,050 And I'm gonna have it dropped slightly on the inside, 67 67 00:02:50,050 --> 00:02:52,960 just to have just a little bit of a 3D pop effect to it, 68 68 00:02:52,960 --> 00:02:54,930 just very slightly. 69 69 00:02:54,930 --> 00:02:56,720 And that's basically it, 70 70 00:02:56,720 --> 00:02:57,873 that's basically it. 71 71 00:02:59,500 --> 00:03:00,333 And if you wanted to, 72 72 00:03:00,333 --> 00:03:03,990 you can actually even throw on another stroke around that. 73 73 00:03:03,990 --> 00:03:06,580 It's kind of a cool effect, right here. 74 74 00:03:06,580 --> 00:03:07,413 You do it on the outside 75 75 00:03:07,413 --> 00:03:10,480 and you make it really, really thin if you want to. 76 76 00:03:10,480 --> 00:03:11,313 It's kinda neat, eh? 77 77 00:03:11,313 --> 00:03:12,146 Aint that great? 78 78 00:03:12,146 --> 00:03:13,110 It's cool. 79 79 00:03:13,110 --> 00:03:17,140 Alright, so as always, I'm going to export this 80 80 00:03:18,050 --> 00:03:20,300 and we've got to keep it under two megabytes. 81 81 00:03:21,330 --> 00:03:22,380 And I'm sure at some point, 82 82 00:03:22,380 --> 00:03:24,440 YouTube will lift that two megabyte limit. 83 83 00:03:24,440 --> 00:03:26,320 It's pretty low actually. 84 84 00:03:26,320 --> 00:03:29,980 And I'll do it in JPEG format, 85 85 00:03:29,980 --> 00:03:32,060 and I'll save this, I'll export it 86 86 00:03:32,060 --> 00:03:36,090 and as always I will include all of the files 87 87 00:03:36,090 --> 00:03:40,280 that I discuss in this current lecture as attachments. 88 88 00:03:40,280 --> 00:03:41,113 Thanks.