(upbeat music) 2 2
Man: Lets talk about branding and consistency 3 3
when it comes to thumbnails. 4 4
So I promise you your branding will change over time 5 5
but it's good to be consistent 6 6
just so your viewers understand 7 7
when they see a thumbnail image that is in fact yours. 8 8
So what I usually do is I put my brands on the thumbnail, 9 9
I copy and pasted it here directly. 10 10
And this will change I promise you. 11 11
This is from ages ago, 12 12
this was episode 169 13 13
and I put my logo there as well. 14 14
I never make my logo too big 15 15
because I think it kinda feels obnoxious. 16 16
And this from a branding perspective 17 17
as of now I'm putting out most of my vlogs in 4K 18 18
because I know that in the future people 19 19
are gonna be using more 4K 20 20
to watch YouTube videos on televisions, 21 21
iPads, android devices etc. 22 22
It will all be 4K at least or higher. 23 23
And so I'm gonna future-proof everything. 24 24
What I'll do is 25 25
I'm gonna recreate 26 26
a vlog I had a while back called Options 27 27
and Derivatives Explained. 28 28
And this was the background I used here 29 29
and I get all my images, 30 30
or most of them at least 31 31
from a service called storyblocks.com. 32 32
Let me just send this to the back. 33 33
And I'll put it on the text 34 34
which again was Options and Derivatives Explained. 35 35
And I try to keep this usually up 36 36
to the halfway mark here just to be consistent. 37 37
And you never wanna put anything important over here 38 38
because that's where the YouTube time-code goes quite often. 39 39
Lets insert text now. 40 40
And I'm gonna call this vlog-- 41 41
Again, I'm recreating what I've in the past. 42 42
Options 43 43
and Derivatives 44 44
Explained. 45 45
And I'm gonna go here to Home, 46 46
I'm gonna center it. 47 47
And I'm gonna make it Helvetica 48 48
which is easy to read. 49 49
And then make it a lot bigger. 50 50
Even bigger actually, lets see what happens. 51 51
Okay great. 52 52
And then what I'm gonna do is, 53 53
this I'm gonna make white and I'll put a red outline. 54 54
Okay. 55 55
Right click and we go to format shape. 56 56
Text options. 57 57
And the outline I want a solid color. 58 58
We're gonna select red and we're gonna make it quite thick. 59 59
And it's still not too easy to read 60 60
so what we'll do is I'll make it bold, 61 61
Control B or Command B. 62 62
Make it a touch thicker. 63 63
Good. 64 64
And then what I'm gonna do is 65 65
I'm gonna add a shadow just to make it pop a bit more. 66 66
Use the presets here. 67 67
And we can use inner shadows 68 68
if we want to as well which is quite nice. 69 69
Okay that's fine. 70 70
And what we can do is we can change the transparency 71 71
make it more transparent so it's easier to read, 72 72
if you want to. 73 73
Okay, great. 74 74
And that's probably good enough for this example. 75 75
Let me scroll back or out at least 76 76
to see if it's still easy to read. 77 77
It is. 78 78
It is, it's not perfect 79 79
so let me do something else here 80 80
to make it a little bit easier to read that. 81 81
Maybe I have to make the outline 82 82
a little bit bigger on the letters. 83 83
Text option. 84 84
Okay lets see what happens if I make a bigger outline. 85 85
Yeah I like that better. 86 86
Okay, good. 87 87
And lets actually go to the shadow 88 88
and see if we can change that a bit, 89 89
make it a bit more pronounced. 90 90
Okay, good. 91 91
I like that. 92 92
I like that. 93 93
Okay, great. 94 94
Okay, that works out well. 95 95
And what would happen if I made the format 3D, 96 96
just curious. 97 97
No, Control Z, undo. 98 98
All right-- 99 99
Whoops. 100 100
Control Z, undo the background move. 101 101
Let me scroll out a bit here. 102 102
Make the outline a little bit bigger 103 103
just so it bleeds over the edge. 104 104
Okay, good. 105 105
Okay, great. 106 106
All right. 107 107
And now what I'm gonna do is 108 108
I'm going to export this. 109 109
And we'll do it in JPEG format as always. 110 110
And I'll call it Branding and Consistency, 111 111
JPEG and as always all these files 112 112
are attached to this lecture. 113 113
And we're gonna go to see 114 114
what the finished product looks like, 115 115
make sure it's well under 116 116
the YouTube threshold of two megs. 117 117
And it's well under the threshold. 118 118
Lets open it up, 119 119
see if we're happy with it. 120 120
Great, looks good to me. 121 121
Okay great, if you have any additional questions 122 122
please let me know, thanks.