1 1 00:00:00,499 --> 00:00:03,082 (upbeat music) 2 2 00:00:04,880 --> 00:00:07,040 Lets talk about branding and consistency 3 3 00:00:07,040 --> 00:00:08,710 when it comes to thumbnails. 4 4 00:00:08,710 --> 00:00:12,000 So I promise you your branding will change over time 5 5 00:00:12,000 --> 00:00:14,380 but it's good to be consistent 6 6 00:00:14,380 --> 00:00:15,930 just so your viewers understand 7 7 00:00:15,930 --> 00:00:19,180 when they see a thumbnail image that is in fact yours. 8 8 00:00:19,180 --> 00:00:24,160 So what I usually do is I put my brands on the thumbnail, 9 9 00:00:24,160 --> 00:00:26,433 I copy and pasted it here directly. 10 10 00:00:27,734 --> 00:00:29,620 And this will change I promise you. 11 11 00:00:29,620 --> 00:00:30,950 This is from ages ago, 12 12 00:00:30,950 --> 00:00:32,720 this was episode 169 13 13 00:00:33,890 --> 00:00:36,260 and I put my logo there as well. 14 14 00:00:36,260 --> 00:00:37,890 I never make my logo too big 15 15 00:00:37,890 --> 00:00:40,380 because I think it kinda feels obnoxious. 16 16 00:00:40,380 --> 00:00:42,280 And this from a branding perspective 17 17 00:00:42,280 --> 00:00:45,750 as of now I'm putting out most of my vlogs in 4K 18 18 00:00:45,750 --> 00:00:48,280 because I know that in the future people 19 19 00:00:48,280 --> 00:00:50,080 are gonna be using more 4K 20 20 00:00:50,080 --> 00:00:53,140 to watch YouTube videos on televisions, 21 21 00:00:53,140 --> 00:00:55,910 iPads, android devices etc. 22 22 00:00:55,910 --> 00:00:58,400 It will all be 4K at least or higher. 23 23 00:00:58,400 --> 00:01:00,450 And so I'm gonna future-proof everything. 24 24 00:01:02,570 --> 00:01:03,580 What I'll do is 25 25 00:01:03,580 --> 00:01:05,010 I'm gonna recreate 26 26 00:01:06,100 --> 00:01:09,320 a vlog I had a while back called Options 27 27 00:01:09,320 --> 00:01:11,340 and Derivatives Explained. 28 28 00:01:11,340 --> 00:01:13,160 And this was the background I used here 29 29 00:01:13,160 --> 00:01:14,230 and I get all my images, 30 30 00:01:14,230 --> 00:01:15,720 or most of them at least 31 31 00:01:15,720 --> 00:01:19,290 from a service called storyblocks.com. 32 32 00:01:19,290 --> 00:01:22,590 Let me just send this to the back. 33 33 00:01:22,590 --> 00:01:24,730 And I'll put it on the text 34 34 00:01:24,730 --> 00:01:28,563 which again was Options and Derivatives Explained. 35 35 00:01:29,460 --> 00:01:31,530 And I try to keep this usually up 36 36 00:01:31,530 --> 00:01:34,230 to the halfway mark here just to be consistent. 37 37 00:01:34,230 --> 00:01:36,350 And you never wanna put anything important over here 38 38 00:01:36,350 --> 00:01:39,350 because that's where the YouTube time-code goes quite often. 39 39 00:01:40,616 --> 00:01:42,243 Lets insert text now. 40 40 00:01:44,033 --> 00:01:45,670 And I'm gonna call this vlog-- 41 41 00:01:45,670 --> 00:01:48,160 Again, I'm recreating what I've in the past. 42 42 00:01:48,160 --> 00:01:49,210 Options 43 43 00:01:51,300 --> 00:01:53,080 and Derivatives 44 44 00:01:55,110 --> 00:01:56,183 Explained. 45 45 00:01:59,040 --> 00:02:01,560 And I'm gonna go here to Home, 46 46 00:02:01,560 --> 00:02:03,540 I'm gonna center it. 47 47 00:02:03,540 --> 00:02:06,030 And I'm gonna make it Helvetica 48 48 00:02:06,990 --> 00:02:08,203 which is easy to read. 49 49 00:02:09,100 --> 00:02:11,073 And then make it a lot bigger. 50 50 00:02:12,560 --> 00:02:14,540 Even bigger actually, lets see what happens. 51 51 00:02:14,540 --> 00:02:15,373 Okay great. 52 52 00:02:16,680 --> 00:02:18,090 And then what I'm gonna do is, 53 53 00:02:18,090 --> 00:02:21,860 this I'm gonna make white and I'll put a red outline. 54 54 00:02:21,860 --> 00:02:23,040 Okay. 55 55 00:02:23,040 --> 00:02:26,033 Right click and we go to format shape. 56 56 00:02:28,110 --> 00:02:29,123 Text options. 57 57 00:02:30,360 --> 00:02:32,760 And the outline I want a solid color. 58 58 00:02:32,760 --> 00:02:37,173 We're gonna select red and we're gonna make it quite thick. 59 59 00:02:38,010 --> 00:02:40,510 And it's still not too easy to read 60 60 00:02:40,510 --> 00:02:43,770 so what we'll do is I'll make it bold, 61 61 00:02:43,770 --> 00:02:45,810 Control B or Command B. 62 62 00:02:45,810 --> 00:02:47,400 Make it a touch thicker. 63 63 00:02:47,400 --> 00:02:48,260 Good. 64 64 00:02:48,260 --> 00:02:49,450 And then what I'm gonna do is 65 65 00:02:49,450 --> 00:02:54,310 I'm gonna add a shadow just to make it pop a bit more. 66 66 00:02:54,310 --> 00:02:56,300 Use the presets here. 67 67 00:02:56,300 --> 00:02:57,650 And we can use inner shadows 68 68 00:02:57,650 --> 00:02:59,810 if we want to as well which is quite nice. 69 69 00:02:59,810 --> 00:03:01,013 Okay that's fine. 70 70 00:03:01,940 --> 00:03:05,820 And what we can do is we can change the transparency 71 71 00:03:05,820 --> 00:03:08,310 make it more transparent so it's easier to read, 72 72 00:03:08,310 --> 00:03:10,190 if you want to. 73 73 00:03:10,190 --> 00:03:11,500 Okay, great. 74 74 00:03:11,500 --> 00:03:15,650 And that's probably good enough for this example. 75 75 00:03:15,650 --> 00:03:17,820 Let me scroll back or out at least 76 76 00:03:17,820 --> 00:03:19,743 to see if it's still easy to read. 77 77 00:03:21,400 --> 00:03:22,600 It is. 78 78 00:03:22,600 --> 00:03:23,870 It is, it's not perfect 79 79 00:03:23,870 --> 00:03:25,970 so let me do something else here 80 80 00:03:25,970 --> 00:03:28,320 to make it a little bit easier to read that. 81 81 00:03:28,320 --> 00:03:30,290 Maybe I have to make the outline 82 82 00:03:30,290 --> 00:03:32,370 a little bit bigger on the letters. 83 83 00:03:32,370 --> 00:03:33,493 Text option. 84 84 00:03:34,570 --> 00:03:37,443 Okay lets see what happens if I make a bigger outline. 85 85 00:03:42,190 --> 00:03:43,720 Yeah I like that better. 86 86 00:03:43,720 --> 00:03:45,340 Okay, good. 87 87 00:03:45,340 --> 00:03:49,780 And lets actually go to the shadow 88 88 00:03:49,780 --> 00:03:51,650 and see if we can change that a bit, 89 89 00:03:51,650 --> 00:03:53,363 make it a bit more pronounced. 90 90 00:03:54,650 --> 00:03:55,483 Okay, good. 91 91 00:03:56,600 --> 00:03:57,560 I like that. 92 92 00:03:57,560 --> 00:03:58,393 I like that. 93 93 00:03:58,393 --> 00:03:59,226 Okay, great. 94 94 00:04:00,130 --> 00:04:02,100 Okay, that works out well. 95 95 00:04:02,100 --> 00:04:06,090 And what would happen if I made the format 3D, 96 96 00:04:06,090 --> 00:04:07,810 just curious. 97 97 00:04:07,810 --> 00:04:10,140 No, Control Z, undo. 98 98 00:04:10,140 --> 00:04:10,973 All right-- 99 99 00:04:10,973 --> 00:04:11,806 Whoops. 100 100 00:04:11,806 --> 00:04:13,830 Control Z, undo the background move. 101 101 00:04:13,830 --> 00:04:16,560 Let me scroll out a bit here. 102 102 00:04:16,560 --> 00:04:18,990 Make the outline a little bit bigger 103 103 00:04:18,990 --> 00:04:21,360 just so it bleeds over the edge. 104 104 00:04:21,360 --> 00:04:22,193 Okay, good. 105 105 00:04:23,080 --> 00:04:24,123 Okay, great. 106 106 00:04:25,040 --> 00:04:25,873 All right. 107 107 00:04:25,873 --> 00:04:27,390 And now what I'm gonna do is 108 108 00:04:27,390 --> 00:04:30,060 I'm going to export this. 109 109 00:04:30,060 --> 00:04:32,983 And we'll do it in JPEG format as always. 110 110 00:04:34,100 --> 00:04:38,050 And I'll call it Branding and Consistency, 111 111 00:04:38,050 --> 00:04:39,710 JPEG and as always all these files 112 112 00:04:39,710 --> 00:04:42,160 are attached to this lecture. 113 113 00:04:42,160 --> 00:04:43,430 And we're gonna go to see 114 114 00:04:43,430 --> 00:04:45,220 what the finished product looks like, 115 115 00:04:45,220 --> 00:04:47,070 make sure it's well under 116 116 00:04:47,070 --> 00:04:49,393 the YouTube threshold of two megs. 117 117 00:04:50,380 --> 00:04:51,920 And it's well under the threshold. 118 118 00:04:51,920 --> 00:04:52,753 Lets open it up, 119 119 00:04:52,753 --> 00:04:54,730 see if we're happy with it. 120 120 00:04:54,730 --> 00:04:56,930 Great, looks good to me. 121 121 00:04:56,930 --> 00:04:58,480 Okay great, if you have any additional questions 122 122 00:04:58,480 --> 00:04:59,830 please let me know, thanks.