1 1 00:00:00,113 --> 00:00:03,113 (upbeat rock music) 2 2 00:00:04,700 --> 00:00:05,533 In this lesson, 3 3 00:00:05,533 --> 00:00:07,940 line:15% we're gonna talk about branding and consistency, 4 4 00:00:07,940 --> 00:00:11,350 line:15% and I promise you, your branding and the way 5 5 00:00:11,350 --> 00:00:14,810 line:15% you create your YouTube vlogs and your thumbnails 6 6 00:00:14,810 --> 00:00:16,720 line:15% will change a lot over time, 7 7 00:00:16,720 --> 00:00:18,270 but it's important to be consistent. 8 8 00:00:18,270 --> 00:00:20,980 So, what I'm gonna do is I'm gonna grab 9 9 00:00:20,980 --> 00:00:23,160 these two images here, 10 10 00:00:23,160 --> 00:00:25,510 which are as always attached to the lecture 11 11 00:00:25,510 --> 00:00:29,120 that I talk about them in, meaning this lecture. 12 12 00:00:29,120 --> 00:00:31,060 And, this here is the background 13 13 00:00:31,060 --> 00:00:32,620 and I'll show you my branding in a second, 14 14 00:00:32,620 --> 00:00:34,453 so I'll write here background. 15 15 00:00:35,350 --> 00:00:37,720 We don't need this layer here, so I'll right click 16 16 00:00:37,720 --> 00:00:38,653 and delete it. 17 17 00:00:39,781 --> 00:00:42,003 And this here I'll just call branding. 18 18 00:00:45,540 --> 00:00:48,850 And so my branding has changed, but for a while 19 19 00:00:48,850 --> 00:00:52,810 what I did was I actually put my logo 20 20 00:00:52,810 --> 00:00:55,350 in this format on all of my thumbnails, 21 21 00:00:55,350 --> 00:00:58,540 and I still kind of do include my logos 22 22 00:00:58,540 --> 00:01:03,010 in various forms on my thumbnails 23 23 00:01:03,010 --> 00:01:06,030 just for branding purposes, 24 24 00:01:06,030 --> 00:01:08,370 but when I do so, I always make sure the logo's 25 25 00:01:08,370 --> 00:01:10,150 not too big, otherwise it comes across 26 26 00:01:10,150 --> 00:01:11,463 as being a bit obnoxious. 27 27 00:01:12,710 --> 00:01:15,720 And then I have on a lot of my videos, not all, 28 28 00:01:15,720 --> 00:01:17,800 but 4K because a lot of my videos 29 29 00:01:17,800 --> 00:01:22,000 actually save in 4K because I'm trying to future-proof 30 30 00:01:22,000 --> 00:01:24,440 these videos, because I know one day, 31 31 00:01:24,440 --> 00:01:27,040 years from now, one day everybody will watch 32 32 00:01:27,040 --> 00:01:29,070 all content in at least 4K. 33 33 00:01:29,070 --> 00:01:31,500 I don't know when but it'll happen eventually. 34 34 00:01:31,500 --> 00:01:34,840 And so I always have the episode number as well listed. 35 35 00:01:34,840 --> 00:01:37,010 This is from episode one sixty nine 36 36 00:01:37,010 --> 00:01:41,050 and I'll recreate this entire thumbnail from that day 37 37 00:01:41,050 --> 00:01:44,000 and if you want to, you can even watch the video 38 38 00:01:44,000 --> 00:01:48,070 which I'll attach to this lecture and as a link to YouTube. 39 39 00:01:48,070 --> 00:01:51,040 And the name of this video or this thumbnail 40 40 00:01:51,040 --> 00:01:54,650 is called options and derivatives explained. 41 41 00:01:54,650 --> 00:01:56,270 Now, one more quick thing. 42 42 00:01:56,270 --> 00:01:59,650 Before I put the title on here, 43 43 00:01:59,650 --> 00:02:02,340 I just wanna stress that try your best not to have 44 44 00:02:02,340 --> 00:02:05,370 anything important right here on the bottom right-hand 45 45 00:02:05,370 --> 00:02:07,550 corner because that's where the time code goes 46 46 00:02:07,550 --> 00:02:10,820 quite often for YouTube thumbnails. 47 47 00:02:10,820 --> 00:02:14,020 Okay, so let's now put the title on 48 48 00:02:14,020 --> 00:02:16,630 and we'll insert a text layer, 49 49 00:02:16,630 --> 00:02:19,210 and we'll make sure that it's in Helvetica 50 50 00:02:19,210 --> 00:02:22,070 which is my favorite font, or Helvetica New, 51 51 00:02:22,070 --> 00:02:25,140 which I actually like a little bit better now. 52 52 00:02:25,140 --> 00:02:28,770 And then what I'll do is I will call this options 53 53 00:02:29,650 --> 00:02:33,883 and derivatives explained. 54 54 00:02:35,290 --> 00:02:39,650 Okay, and you'll notice that the side, 55 55 00:02:39,650 --> 00:02:41,950 the distance between these lines 56 56 00:02:41,950 --> 00:02:43,150 is a little bit bigger than normal 57 57 00:02:43,150 --> 00:02:46,510 because during the last exercise or last lecture 58 58 00:02:46,510 --> 00:02:49,790 using Pixelmator Pro, I changed this here. 59 59 00:02:49,790 --> 00:02:51,560 Okay, so let's make this a little big bigger 60 60 00:02:51,560 --> 00:02:54,090 and of course, we'll change the color 61 61 00:02:54,090 --> 00:02:56,820 of the outside of the font et cetera in a second. 62 62 00:02:56,820 --> 00:03:00,060 So, let's go to, let's try one forty four 63 63 00:03:00,060 --> 00:03:01,423 and see what happens there. 64 64 00:03:02,330 --> 00:03:03,390 Okay, looks good, 65 65 00:03:03,390 --> 00:03:04,630 let's make it even a little bit bigger, 66 66 00:03:04,630 --> 00:03:06,463 let's try one sixty. 67 67 00:03:07,700 --> 00:03:11,220 And, if you upload or provide links 68 68 00:03:11,220 --> 00:03:13,690 to your videos in Twitter, 69 69 00:03:13,690 --> 00:03:17,510 if you want, you can make sure that most of your image 70 70 00:03:17,510 --> 00:03:19,100 has the text that's important 71 71 00:03:19,100 --> 00:03:21,820 in this square here because Twitter, 72 72 00:03:21,820 --> 00:03:23,940 for now at least, cuts off the sides 73 73 00:03:23,940 --> 00:03:26,850 and other social media platforms do the same. 74 74 00:03:26,850 --> 00:03:30,030 Okay, next step is what I wanna do 75 75 00:03:30,920 --> 00:03:34,600 is maybe change the line height slightly. 76 76 00:03:34,600 --> 00:03:39,140 Okay, and we'll now put an outside stroke. 77 77 00:03:39,140 --> 00:03:40,360 Okay, good. 78 78 00:03:40,360 --> 00:03:42,053 And I'll have it in red, 79 79 00:03:43,250 --> 00:03:46,263 and I'll make it a little bit thicker, okay. 80 80 00:03:47,820 --> 00:03:49,563 Alright, it's good. 81 81 00:03:50,450 --> 00:03:54,090 And then what I can do is we can actually add a shadow. 82 82 00:03:54,090 --> 00:03:56,300 So, let's select shadow here, 83 83 00:03:56,300 --> 00:04:00,320 and we can make the opacity a bit higher 84 84 00:04:00,320 --> 00:04:04,200 and the distance slightly farther away from the fonts 85 85 00:04:04,200 --> 00:04:08,980 and blur it slightly so it pops a little bit more. 86 86 00:04:08,980 --> 00:04:10,530 Okay. 87 87 00:04:10,530 --> 00:04:11,970 Great. 88 88 00:04:11,970 --> 00:04:12,920 Okay, good. 89 89 00:04:12,920 --> 00:04:14,670 And now I'm gonna export this. 90 90 00:04:14,670 --> 00:04:16,440 And again if you want to, you can click 91 91 00:04:16,440 --> 00:04:19,320 on the YouTube link attached to this lesson 92 92 00:04:19,320 --> 00:04:23,690 to watch the lecture on options and derivatives explained. 93 93 00:04:23,690 --> 00:04:26,283 So, I'll go up here to File, Export. 94 94 00:04:28,990 --> 00:04:32,740 And, it's a megabyte, that's fine. 95 95 00:04:32,740 --> 00:04:36,203 And we'll call it branding and consistency jpeg. 96 96 00:04:37,490 --> 00:04:39,370 And I'll save it and the last step is 97 97 00:04:39,370 --> 00:04:41,573 we'll go check to see how that looks. 98 98 00:04:44,430 --> 00:04:45,430 Looks great. 99 99 00:04:45,430 --> 00:04:47,170 Okay, cool. 100 100 00:04:47,170 --> 00:04:48,460 So if you have additional questions, 101 101 00:04:48,460 --> 00:04:49,350 please let me know. 102 102 00:04:49,350 --> 00:04:50,183 Thanks.