(upbeat rock music) 2 2
Narrator: In this lesson, 3 3
we're gonna talk about branding and consistency, 4 4
and I promise you, your branding and the way 5 5
you create your YouTube vlogs and your thumbnails 6 6
will change a lot over time, 7 7
but it's important to be consistent. 8 8
So, what I'm gonna do is I'm gonna grab 9 9
these two images here, 10 10
which are as always attached to the lecture 11 11
that I talk about them in, meaning this lecture. 12 12
And, this here is the background 13 13
and I'll show you my branding in a second, 14 14
so I'll write here background. 15 15
We don't need this layer here, so I'll right click 16 16
and delete it. 17 17
And this here I'll just call branding. 18 18
And so my branding has changed, but for a while 19 19
what I did was I actually put my logo 20 20
in this format on all of my thumbnails, 21 21
and I still kind of do include my logos 22 22
in various forms on my thumbnails 23 23
just for branding purposes, 24 24
but when I do so, I always make sure the logo's 25 25
not too big, otherwise it comes across 26 26
as being a bit obnoxious. 27 27
And then I have on a lot of my videos, not all, 28 28
but 4K because a lot of my videos 29 29
actually save in 4K because I'm trying to future-proof 30 30
these videos, because I know one day, 31 31
years from now, one day everybody will watch 32 32
all content in at least 4K. 33 33
I don't know when but it'll happen eventually. 34 34
And so I always have the episode number as well listed. 35 35
This is from episode one sixty nine 36 36
and I'll recreate this entire thumbnail from that day 37 37
and if you want to, you can even watch the video 38 38
which I'll attach to this lecture and as a link to YouTube. 39 39
And the name of this video or this thumbnail 40 40
is called options and derivatives explained. 41 41
Now, one more quick thing. 42 42
Before I put the title on here, 43 43
I just wanna stress that try your best not to have 44 44
anything important right here on the bottom right-hand 45 45
corner because that's where the time code goes 46 46
quite often for YouTube thumbnails. 47 47
Okay, so let's now put the title on 48 48
and we'll insert a text layer, 49 49
and we'll make sure that it's in Helvetica 50 50
which is my favorite font, or Helvetica New, 51 51
which I actually like a little bit better now. 52 52
And then what I'll do is I will call this options 53 53
and derivatives explained. 54 54
Okay, and you'll notice that the side, 55 55
the distance between these lines 56 56
is a little bit bigger than normal 57 57
because during the last exercise or last lecture 58 58
using Pixelmator Pro, I changed this here. 59 59
Okay, so let's make this a little big bigger 60 60
and of course, we'll change the color 61 61
of the outside of the font et cetera in a second. 62 62
So, let's go to, let's try one forty four 63 63
and see what happens there. 64 64
Okay, looks good, 65 65
let's make it even a little bit bigger, 66 66
let's try one sixty. 67 67
And, if you upload or provide links 68 68
to your videos in Twitter, 69 69
if you want, you can make sure that most of your image 70 70
has the text that's important 71 71
in this square here because Twitter, 72 72
for now at least, cuts off the sides 73 73
and other social media platforms do the same. 74 74
Okay, next step is what I wanna do 75 75
is maybe change the line height slightly. 76 76
Okay, and we'll now put an outside stroke. 77 77
Okay, good. 78 78
And I'll have it in red, 79 79
and I'll make it a little bit thicker, okay. 80 80
Alright, it's good. 81 81
And then what I can do is we can actually add a shadow. 82 82
So, let's select shadow here, 83 83
and we can make the opacity a bit higher 84 84
and the distance slightly farther away from the fonts 85 85
and blur it slightly so it pops a little bit more. 86 86
Okay. 87 87
Great. 88 88
Okay, good. 89 89
And now I'm gonna export this. 90 90
And again if you want to, you can click 91 91
on the YouTube link attached to this lesson 92 92
to watch the lecture on options and derivatives explained. 93 93
So, I'll go up here to File, Export. 94 94
And, it's a megabyte, that's fine. 95 95
And we'll call it branding and consistency jpeg. 96 96
And I'll save it and the last step is 97 97
we'll go check to see how that looks. 98 98
Looks great. 99 99
Okay, cool. 100 100
So if you have additional questions, 101 101
please let me know. 102 102
Thanks.