1 1 00:00:00,099 --> 00:00:03,099 (upbeat rock music) 2 2 00:00:04,696 --> 00:00:08,780 Now we're gonna talk about branding and consistency. 3 3 00:00:08,780 --> 00:00:13,780 And I have done a few different series on YouTube before 4 4 00:00:15,010 --> 00:00:19,420 and in a series I like to keep things very consistent 5 5 00:00:19,420 --> 00:00:22,210 and a lot of YouTubers do, do that, 6 6 00:00:22,210 --> 00:00:25,360 in fact some YouTubers keep everything consistent. 7 7 00:00:25,360 --> 00:00:28,565 I am just consistent like within a series. 8 8 00:00:28,565 --> 00:00:29,520 (laughing) 9 9 00:00:29,520 --> 00:00:32,980 But you find out what strategy works best for you. 10 10 00:00:32,980 --> 00:00:37,890 I'm going to show you instead of how I make a thumbnail 11 11 00:00:37,890 --> 00:00:40,410 I'm gonna show you how I keep 12 12 00:00:40,410 --> 00:00:44,740 my thumbnails consistent within a series. 13 13 00:00:44,740 --> 00:00:48,370 So, I've just opened up a GIMP project here 14 14 00:00:49,380 --> 00:00:54,380 and this is for Seleb English, a popular series that I had. 15 15 00:00:55,320 --> 00:01:00,320 And usually what I have is just some text up here 16 16 00:01:01,530 --> 00:01:04,160 which always remains the same. 17 17 00:01:04,160 --> 00:01:06,573 And I have my subject, 18 18 00:01:07,700 --> 00:01:11,060 one of the people that I talk about in one of my video, 19 19 00:01:11,060 --> 00:01:15,990 and I always have it in this Instagram circle thing. 20 20 00:01:15,990 --> 00:01:20,990 And then I have an image of myself on the right hand side 21 21 00:01:21,180 --> 00:01:24,470 and it's always like that the only thing that changes 22 22 00:01:24,470 --> 00:01:28,523 is the person in the circle and my expression 23 23 00:01:28,523 --> 00:01:31,210 (laughing) sometimes my uniform. 24 24 00:01:31,210 --> 00:01:36,210 So, that's it and here is a file. 25 25 00:01:36,280 --> 00:01:39,240 Which is a file that I keep saving 26 26 00:01:39,240 --> 00:01:42,233 and re-saving every time I change it. 27 27 00:01:45,730 --> 00:01:50,730 In GIMP if you click on this i here it disappears 28 28 00:01:52,370 --> 00:01:54,100 and you can see that underneath 29 29 00:01:54,100 --> 00:01:56,303 I have a different celebrity. 30 30 00:01:58,007 --> 00:01:59,700 I think that I only, okay, 31 31 00:01:59,700 --> 00:02:01,283 I only have two for you today. 32 32 00:02:01,283 --> 00:02:02,520 (laughing) 33 33 00:02:02,520 --> 00:02:06,640 But so basically what I did was I took my previous thumbnail 34 34 00:02:06,640 --> 00:02:11,410 that I used for this file 35 35 00:02:11,410 --> 00:02:16,250 and then I thought, okay, well I'm just gonna 36 36 00:02:16,250 --> 00:02:20,987 grab a new celebrity and put it right on top 37 37 00:02:22,880 --> 00:02:25,820 so that I know it's exactly the same size 38 38 00:02:25,820 --> 00:02:27,603 as it was last time. 39 39 00:02:28,960 --> 00:02:33,110 And as for me here, you can see here I am. 40 40 00:02:33,110 --> 00:02:36,190 I cut myself out, as I always do 41 41 00:02:36,190 --> 00:02:38,810 when I put myself in the right corner. 42 42 00:02:38,810 --> 00:02:43,810 But if I touch this little i and make myself disappear 43 43 00:02:43,890 --> 00:02:47,373 and then make this one visible you can see underneath, 44 44 00:02:49,610 --> 00:02:53,400 it was a different picture of me that I cut out. 45 45 00:02:53,400 --> 00:02:56,750 And I do that just so that you can kinda see like, 46 46 00:02:56,750 --> 00:02:59,580 oh yeah it's basically the same size, 47 47 00:02:59,580 --> 00:03:02,523 how does the pervious one compare to this one? 48 48 00:03:03,680 --> 00:03:07,030 And then I just, I can make it visible 49 49 00:03:07,030 --> 00:03:08,703 or invisible here as you can see. 50 50 00:03:11,620 --> 00:03:16,010 So that's what I do, I keep the same GIMP file going 51 51 00:03:16,010 --> 00:03:19,630 and I just add and subtract 52 52 00:03:19,630 --> 00:03:22,250 by just clicking on these eyeballs. 53 53 00:03:22,250 --> 00:03:24,770 So that was my previous one. 54 54 00:03:24,770 --> 00:03:27,370 So I make that invisible and make that invisible 55 55 00:03:27,370 --> 00:03:30,320 and then the new one right there 56 56 00:03:30,320 --> 00:03:33,590 just to make sure I keep things consistent. 57 57 00:03:33,590 --> 00:03:37,000 And I know that the text is always gonna be consistent 58 58 00:03:37,000 --> 00:03:38,550 because the text is right here. 59 59 00:03:39,940 --> 00:03:42,690 My series is always called Seleb English 60 60 00:03:42,690 --> 00:03:45,270 so I don't need to change that at all 61 61 00:03:45,270 --> 00:03:49,830 and I know that my text is gonna be in the same spot 62 62 00:03:49,830 --> 00:03:52,450 and it's gonna be the same size every time 63 63 00:03:52,450 --> 00:03:55,450 because it's literally the same file 64 64 00:03:55,450 --> 00:03:56,760 that I'm working on. 65 65 00:03:56,760 --> 00:03:59,980 Now if your series is a little bit different 66 66 00:03:59,980 --> 00:04:02,900 and the title changes and you don't want to have 67 67 00:04:02,900 --> 00:04:06,860 the same words every time you can still keep it here 68 68 00:04:06,860 --> 00:04:08,600 and just change the text. 69 69 00:04:08,600 --> 00:04:12,200 By clicking on the A, the text tool here. 70 70 00:04:12,200 --> 00:04:14,220 I could easily just change this 71 71 00:04:14,220 --> 00:04:18,433 to Crazy English if I wanted to. 72 72 00:04:23,780 --> 00:04:25,713 Crazy English. 73 73 00:04:26,580 --> 00:04:30,630 And again I'm going to make sure that the text 74 74 00:04:30,630 --> 00:04:34,270 is exactly the same size, and it's the same font 75 75 00:04:34,270 --> 00:04:36,483 and it's in the same spot. 76 76 00:04:37,490 --> 00:04:39,040 For me I don't have to do that. 77 77 00:04:41,330 --> 00:04:44,350 But I think this might be a value to you 78 78 00:04:44,350 --> 00:04:46,810 so if you wanna keep things consistent 79 79 00:04:46,810 --> 00:04:51,810 consider just working off the same GIMP file 80 80 00:04:53,050 --> 00:04:57,060 and just keep adding and/or subtracting 81 81 00:04:57,060 --> 00:04:59,310 and you can always compare to make sure 82 82 00:04:59,310 --> 00:05:03,083 that you're keeping what you want consistent, consistent.