(upbeat rock music) 2 2
-: Now we're gonna talk about branding and consistency. 3 3
And I have done a few different series on YouTube before 4 4
and in a series I like to keep things very consistent 5 5
and a lot of YouTubers do, do that, 6 6
in fact some YouTubers keep everything consistent. 7 7
I am just consistent like within a series. 8 8
(laughing) 9 9
But you find out what strategy works best for you. 10 10
I'm going to show you instead of how I make a thumbnail 11 11
I'm gonna show you how I keep 12 12
my thumbnails consistent within a series. 13 13
So, I've just opened up a GIMP project here 14 14
and this is for Seleb English, a popular series that I had. 15 15
And usually what I have is just some text up here 16 16
which always remains the same. 17 17
And I have my subject, 18 18
one of the people that I talk about in one of my video, 19 19
and I always have it in this Instagram circle thing. 20 20
And then I have an image of myself on the right hand side 21 21
and it's always like that the only thing that changes 22 22
is the person in the circle and my expression 23 23
(laughing) sometimes my uniform. 24 24
So, that's it and here is a file. 25 25
Which is a file that I keep saving 26 26
and re-saving every time I change it. 27 27
In GIMP if you click on this i here it disappears 28 28
and you can see that underneath 29 29
I have a different celebrity. 30 30
I think that I only, okay, 31 31
I only have two for you today. 32 32
(laughing) 33 33
But so basically what I did was I took my previous thumbnail 34 34
that I used for this file 35 35
and then I thought, okay, well I'm just gonna 36 36
grab a new celebrity and put it right on top 37 37
so that I know it's exactly the same size 38 38
as it was last time. 39 39
And as for me here, you can see here I am. 40 40
I cut myself out, as I always do 41 41
when I put myself in the right corner. 42 42
But if I touch this little i and make myself disappear 43 43
and then make this one visible you can see underneath, 44 44
it was a different picture of me that I cut out. 45 45
And I do that just so that you can kinda see like, 46 46
oh yeah it's basically the same size, 47 47
how does the pervious one compare to this one? 48 48
And then I just, I can make it visible 49 49
or invisible here as you can see. 50 50
So that's what I do, I keep the same GIMP file going 51 51
and I just add and subtract 52 52
by just clicking on these eyeballs. 53 53
So that was my previous one. 54 54
So I make that invisible and make that invisible 55 55
and then the new one right there 56 56
just to make sure I keep things consistent. 57 57
And I know that the text is always gonna be consistent 58 58
because the text is right here. 59 59
My series is always called Seleb English 60 60
so I don't need to change that at all 61 61
and I know that my text is gonna be in the same spot 62 62
and it's gonna be the same size every time 63 63
because it's literally the same file 64 64
that I'm working on. 65 65
Now if your series is a little bit different 66 66
and the title changes and you don't want to have 67 67
the same words every time you can still keep it here 68 68
and just change the text. 69 69
By clicking on the A, the text tool here. 70 70
I could easily just change this 71 71
to Crazy English if I wanted to. 72 72
Crazy English. 73 73
And again I'm going to make sure that the text 74 74
is exactly the same size, and it's the same font 75 75
and it's in the same spot. 76 76
For me I don't have to do that. 77 77
But I think this might be a value to you 78 78
so if you wanna keep things consistent 79 79
consider just working off the same GIMP file 80 80
and just keep adding and/or subtracting 81 81
and you can always compare to make sure 82 82
that you're keeping what you want consistent, consistent.