-: I want to talk about repurposing content. 2 2
When you create videos for YouTube, 3 3
I want you to reuse that content 4 4
on other platforms if you can. 5 5
And so what Gary Vaynerchuk does, 6 6
he's a famous social media guy, 7 7
is he'll create some YouTube content 8 8
and then he'll have his team take clips 9 9
of that and upload it to Instagram. 10 10
It's repurposing content. 11 11
It's a smarter to work. 12 12
Work smarter, not harder. 13 13
And so what I do is, 14 14
my videos, a lot of my vlogs are actually 15 15
based on Q&A that I have with students. 16 16
And so every Thursday at 8 a.m. San Francisco time 17 17
I'll hold a weekly office hours webcast. 18 18
It's free for all my students forever. 19 19
And what I do is I actually go 20 20
and download that YouTube video 21 21
after I've done that YouTube live webcast, 22 22
and then what I do is I create 23 23
seven vlogs from that for the next week. 24 24
And the call is usually a couple hours 25 25
and I can usually get seven decent answers 26 26
to student questions. 27 27
And so I'm repurposing content there 28 28
and the best corporations in the world in media 29 29
tend to do that a lot, too. 30 30
And one of my favorite companies is Nintendo 31 31
and they are brilliant at repurposing content. 32 32
And if you're as old as I am and you played 33 33
NES or Mario, sorry I always get that wrong. 34 34
Play Mario on your, 35 35
on the 8-bit system 36 36
in the 80s, you'll notice that 37 37
Nintendo has re-released that same game 38 38
over and over and over again. 39 39
Same thing with Pokemon, Zelda, 40 40
and all their other great intellectual property pieces. 41 41
And so the bottom line is always think about 42 42
repurposing content if you can, 43 43
especially if you're going to vlog a lot. 44 44
It'll help you a lot when you're just not 45 45
sure what to vlog about today or this week 46 46
or this month, depending on how often you vlog.