1 1 00:00:00,142 --> 00:00:04,140 I want to talk about repurposing content. 2 2 00:00:04,140 --> 00:00:06,760 When you create videos for YouTube, 3 3 00:00:06,760 --> 00:00:08,700 I want you to reuse that content 4 4 00:00:08,700 --> 00:00:10,573 on other platforms if you can. 5 5 00:00:11,700 --> 00:00:14,210 And so what Gary Vaynerchuk does, 6 6 00:00:14,210 --> 00:00:16,920 he's a famous social media guy, 7 7 00:00:16,920 --> 00:00:20,260 is he'll create some YouTube content 8 8 00:00:20,260 --> 00:00:23,100 and then he'll have his team take clips 9 9 00:00:23,100 --> 00:00:26,440 of that and upload it to Instagram. 10 10 00:00:26,440 --> 00:00:28,220 It's repurposing content. 11 11 00:00:28,220 --> 00:00:29,870 It's a smarter to work. 12 12 00:00:29,870 --> 00:00:31,850 Work smarter, not harder. 13 13 00:00:31,850 --> 00:00:33,512 And so what I do is, 14 14 00:00:33,512 --> 00:00:37,280 my videos, a lot of my vlogs are actually 15 15 00:00:37,280 --> 00:00:39,510 based on Q&A that I have with students. 16 16 00:00:39,510 --> 00:00:43,840 And so every Thursday at 8 a.m. San Francisco time 17 17 00:00:43,840 --> 00:00:46,090 I'll hold a weekly office hours webcast. 18 18 00:00:46,090 --> 00:00:48,210 It's free for all my students forever. 19 19 00:00:48,210 --> 00:00:50,930 And what I do is I actually go 20 20 00:00:50,930 --> 00:00:53,030 and download that YouTube video 21 21 00:00:53,030 --> 00:00:55,130 after I've done that YouTube live webcast, 22 22 00:00:55,970 --> 00:00:58,720 and then what I do is I create 23 23 00:00:58,720 --> 00:01:01,640 seven vlogs from that for the next week. 24 24 00:01:01,640 --> 00:01:03,320 And the call is usually a couple hours 25 25 00:01:03,320 --> 00:01:06,410 and I can usually get seven decent answers 26 26 00:01:06,410 --> 00:01:07,340 to student questions. 27 27 00:01:07,340 --> 00:01:10,390 And so I'm repurposing content there 28 28 00:01:10,390 --> 00:01:13,750 and the best corporations in the world in media 29 29 00:01:13,750 --> 00:01:15,460 tend to do that a lot, too. 30 30 00:01:15,460 --> 00:01:17,730 And one of my favorite companies is Nintendo 31 31 00:01:17,730 --> 00:01:20,970 and they are brilliant at repurposing content. 32 32 00:01:20,970 --> 00:01:24,037 And if you're as old as I am and you played 33 33 00:01:24,037 --> 00:01:28,820 NES or Mario, sorry I always get that wrong. 34 34 00:01:28,820 --> 00:01:32,258 Play Mario on your, 35 35 00:01:32,258 --> 00:01:34,070 on the 8-bit system 36 36 00:01:34,070 --> 00:01:35,970 in the 80s, you'll notice that 37 37 00:01:35,970 --> 00:01:38,500 Nintendo has re-released that same game 38 38 00:01:38,500 --> 00:01:40,050 over and over and over again. 39 39 00:01:40,050 --> 00:01:41,420 Same thing with Pokemon, Zelda, 40 40 00:01:41,420 --> 00:01:43,860 and all their other great intellectual property pieces. 41 41 00:01:43,860 --> 00:01:46,250 And so the bottom line is always think about 42 42 00:01:46,250 --> 00:01:48,820 repurposing content if you can, 43 43 00:01:48,820 --> 00:01:50,720 especially if you're going to vlog a lot. 44 44 00:01:50,720 --> 00:01:52,790 It'll help you a lot when you're just not 45 45 00:01:52,790 --> 00:01:54,640 sure what to vlog about today or this week 46 46 00:01:54,640 --> 00:01:57,163 or this month, depending on how often you vlog.