(piano riff) 2 2
-: Welcome to the creating content section. 3 3
In terms of the what, why, and how of this section 4 4
I'll kick it off with the what. 5 5
What are we going to learn together? 6 6
We will learn, 7 7
first of all, 8 8
who your ideal customer is; 9 9
meaning demographics and the target market. 10 10
-: Then once we identify your target viewers, 11 11
then we'll discuss coming up with a name 12 12
and a strategy for your YouTube channel. 13 13
-: Then we will discuss choosing your YouTube 14 14
on-camera personality , 15 15
and Sasha has multiple personalities. 16 16
-: Multiple personalities? 17 17
Chris, no need to get nasty, 18 18
us Canadians are supposed to be nice. 19 19
-: No, no, no, no, no, no, no. 20 20
I meant you have different characters 21 21
that are awesome and so fun on your channel. 22 22
-: Oh, well. 23 23
In that case, thank you (laughs). 24 24
Now, as I was saying. 25 25
Next up, we will discuss the many, many types of videos 26 26
that you can make. 27 27
And I promise you that after you finish 28 28
this section of the course, 29 29
you will never run out of ideas. 30 30
-: So here are some of the content idea topics 31 31
that we will cover in this section. 32 32
Sketches, documentaries, life hacks, 33 33
vlogs, tutorials, parodies, speeches, animations, 34 34
and so many more. 35 35
-: Also, we will discuss 36 36
using online tools like Google Trends 37 37
to help you quantify what topics make sense 38 38
to make videos about. 39 39
-: We will talk about how long should your videos be. 40 40
And if a video takes you three weeks, for example, to make 41 41
it better get a ton of views. 42 42
And we'll also talk about making a series. 43 43
-: We will discuss getting feedback 44 44
before uploading, 45 45
what emotion you are after, 46 46
asking the customer what content they want, 47 47
launching with a minimal, viable YouTube product, 48 48
controversy, 49 49
topics to avoid. 50 50
-: And lastly, 51 51
when creating your videos, 52 52
please remember that no-one is smarter than you. 53 53
We will side note here, 54 54
I have to go here, sorry. 55 55
You'll see attached to this lecture 56 56
is a link to a video from Steve Jobs 57 57
which is one minute or so. 58 58
It will change your life, 59 59
it's called "No-one is Smarter Than You." 60 60
Please pause us if you can and watch that video. 61 61
-: Moving on to why, then. 62 62
Why are we dedicating a section 63 63
to the topic of content creation? 64 64
Because we want to save you time! 65 65
We've experimented so much in the past 66 66
with our content strategies 67 67
that we now have a good idea what works. 68 68
-: We all have our own styles 69 69
but we want to provide you, our student, 70 70
with a menu of many types of content 71 71
so you can pick which type of content works best for you. 72 72
-: YouTube isn't easy. 73 73
It's like building a house. 74 74
Yes, you could get instantly famous 75 75
from a random one-off video, 76 76
but I'm talking building 77 77
and maintaining an audience long-term. 78 78
You build up your house brick-by-brick, 79 79
video-by-video, 80 80
and eventually you will have a house. 81 81
Just know we are here for you 82 82
and we want to help you succeed. 83 83
-: Lastly, how. 84 84
How are we going to learn about these concepts together? 85 85
Not only will we cover 86 86
all the aforementioned content topics in a lot of detail, 87 87
but we will have a quiz at the end of this section 88 88
which will help us to retain, 89 89
and better understand, 90 90
making content that works. 91 91
-: Also attached to this lecture is a PDF summary document 92 92
with our ideas on the type of content that you can create. 93 93
Enjoy!