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(piano riff)
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<v ->Welcome to the creating content section.</v>
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In terms of the what, why, and how of this section
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I'll kick it off with the what.
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What are we going to learn together?
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We will learn,
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first of all,
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who your ideal customer is;
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meaning demographics and the target market.
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<v ->Then once we identify your target viewers,</v>
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then we'll discuss coming up with a name
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and a strategy for your YouTube channel.
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<v ->Then we will discuss choosing your YouTube</v>
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on-camera personality ,
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and Sasha has multiple personalities.
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<v ->Multiple personalities?</v>
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Chris, no need to get nasty,
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us Canadians are supposed to be nice.
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<v ->No, no, no, no, no, no, no.</v>
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I meant you have different characters
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that are awesome and so fun on your channel.
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<v ->Oh, well.</v>
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In that case, thank you (laughs).
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Now, as I was saying.
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Next up, we will discuss the many, many types of videos
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that you can make.
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And I promise you that after you finish
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this section of the course,
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you will never run out of ideas.
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<v ->So here are some of the content idea topics</v>
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that we will cover in this section.
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Sketches, documentaries, life hacks,
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vlogs, tutorials, parodies, speeches, animations,
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and so many more.
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<v ->Also, we will discuss</v>
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using online tools like Google Trends
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to help you quantify what topics make sense
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to make videos about.
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<v ->We will talk about how long should your videos be.</v>
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And if a video takes you three weeks, for example, to make
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it better get a ton of views.
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And we'll also talk about making a series.
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<v ->We will discuss getting feedback</v>
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before uploading,
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what emotion you are after,
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asking the customer what content they want,
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launching with a minimal, viable YouTube product,
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controversy,
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topics to avoid.
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<v ->And lastly,</v>
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when creating your videos,
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please remember that no-one is smarter than you.
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We will side note here,
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I have to go here, sorry.
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You'll see attached to this lecture
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is a link to a video from Steve Jobs
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which is one minute or so.
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It will change your life,
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it's called "No-one is Smarter Than You."
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Please pause us if you can and watch that video.
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<v ->Moving on to why, then.</v>
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Why are we dedicating a section
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to the topic of content creation?
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Because we want to save you time!
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We've experimented so much in the past
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with our content strategies
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that we now have a good idea what works.
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<v ->We all have our own styles</v>
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but we want to provide you, our student,
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with a menu of many types of content
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so you can pick which type of content works best for you.
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<v ->YouTube isn't easy.</v>
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It's like building a house.
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Yes, you could get instantly famous
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from a random one-off video,
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but I'm talking building
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and maintaining an audience long-term.
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You build up your house brick-by-brick,
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video-by-video,
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and eventually you will have a house.
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Just know we are here for you
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and we want to help you succeed.
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<v ->Lastly, how.</v>
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How are we going to learn about these concepts together?
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Not only will we cover
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all the aforementioned content topics in a lot of detail,
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but we will have a quiz at the end of this section
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which will help us to retain,
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and better understand,
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making content that works.
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<v ->Also attached to this lecture is a PDF summary document</v>
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with our ideas on the type of content that you can create.
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Enjoy!