(piano riff) 2 2
-: Whenever I make the newspaper 3 3
or get on a talk show, 4 4
it's usually because of a slightly, 5 5
very slightly controversial video. 6 6
Be careful not to cross the line, though. 7 7
In Indonesia, 8 8
it's a bit taboo to correct people 9 9
who are older than you and more successful than you. 10 10
So when I correct the president's English, 11 11
the audience might click on that video 12 12
because it's a little, tiny bit controversial. 13 13
Or if everyone is hating on a celebrity, 14 14
I could make a video on why that celebrity 15 15
is secretly awesome or brilliant or whatever. 16 16
It doesn't always work, 17 17
but again there is no perfect recipe here. 18 18
Shane uses controversial people to star in his docu-series 19 19
for a good reason. 20 20
He takes a character 21 21
that gets a lot of hate or criticism 22 22
and shows another side of them. 23 23
It's brilliant. 24 24
You should probably avoid politics, though. 25 25
Don't alienate your subscribers 26 26
by stating your political views 27 27
unless, of course, 28 28
your channel is specifically for that purpose. 29 29
Because people are super emotional 30 30
about those things these days, 31 31
and it's just going to make some of your viewers 32 32
feel like, like they don't belong. 33 33
Some people won't care by the way, 34 34
but some people will. 35 35
Just play it safe 36 36
and entertain as many people as you can. 37 37
Also check the laws in your country. 38 38
Here in Indonesia, 39 39
for example, 40 40
we have the blasphemy law. 41 41
So you shouldn't be saying anything negative about religion. 42 42
Even a joke can, sorry 43 43
Even a joke can get you in big trouble. 44 44
And the more successful you become, 45 45
the more likely you are to get in trouble. 46 46
Slander is also something 47 47
you could get in legal trouble for. 48 48
So just make sure you are updated 49 49
on the laws in your country 50 50
because every country has different laws. 51 51
I know it's the internet (laughs) 52 52
but you know, 53 53
you have to abide by the law 54 54
of the land you live in. 55 55
So a little controversial that's great, 56 56
but don't cross the line 57 57
because it is not worth it.