(piano music) 2 2
-: YouTube content is getting longer and longer in duration 3 3
(laughs) but don't increase your video length 4 4
unless you can keep it entertaining. 5 5
Five-minute videos are still okay if that's all you got 6 6
or that's what works best for your concept. 7 7
Some audiences may not click on a video 8 8
that's over 15 minutes. 9 9
Everyone's community is different 10 10
so check your audience retention and average time watched 11 11
and see if you need to adjust your length. 12 12
If you have an audience retention of over 70%, 13 13
that is excellent and it means you can probably increase 14 14
your video length and therefore increase your watch time. 15 15
Always keep experimenting because 16 16
you are going to be the expert of your own YouTube channel. 17 17
The point is, you want your watch time up 18 18
so your average minutes watched on a video 19 19
should be as high as possible. 20 20
That's what YouTube loves.