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(piano music)
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<v ->YouTube content is getting longer and longer in duration</v>
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(laughs) but don't increase your video length
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unless you can keep it entertaining.
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Five-minute videos are still okay if that's all you got
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or that's what works best for your concept.
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Some audiences may not click on a video
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that's over 15 minutes.
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Everyone's community is different
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so check your audience retention and average time watched
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and see if you need to adjust your length.
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If you have an audience retention of over 70%,
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that is excellent and it means you can probably increase
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your video length and therefore increase your watch time.
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Always keep experimenting because
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you are going to be the expert of your own YouTube channel.
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The point is, you want your watch time up
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so your average minutes watched on a video
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should be as high as possible.
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That's what YouTube loves.