(gentle music) 2 2
-: YouTube likes YouTubers that are consistent 3 3
with their content, so once you have a theme, 4 4
you can make a series. 5 5
So, Safiya Nygaard's theme seems to be kind of experimenting 6 6
with fashion and beauty trends, 7 7
so she made a Franken-Makeup series where she blends 8 8
all of her foundations together, 9 9
or all of her lipsticks together, 10 10
and then she makes like a Frankenstein beauty product. 11 11
(laughs) And that's her series. 12 12
So, you don't need to have a series as long as 13 13
all of your content is somewhat related to your theme, 14 14
but a good series can definitely help you 15 15
get new subscribers, because they have to subscribe 16 16
so they don't miss the next one. 17 17
Bell icon, on.