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(gentle music)
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<v ->YouTube likes YouTubers that are consistent</v>
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with their content, so once you have a theme,
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you can make a series.
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So, Safiya Nygaard's theme seems to be kind of experimenting
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with fashion and beauty trends,
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so she made a Franken-Makeup series where she blends
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all of her foundations together,
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or all of her lipsticks together,
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and then she makes like a Frankenstein beauty product.
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(laughs) And that's her series.
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So, you don't need to have a series as long as
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all of your content is somewhat related to your theme,
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but a good series can definitely help you
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get new subscribers, because they have to subscribe
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so they don't miss the next one.
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Bell icon, on.