(piano music) 2 2
-: Getting viral videos is the result 3 3
of following best practice. 4 4
So, what you wanna do 5 5
is you wanna be consistently creating engaging videos 6 6
that you think might have potential to go viral. 7 7
Not all of them will but the people who put themselves 8 8
in a position to get lucky, 9 9
are the ones that end up getting lucky. 10 10
And there is a luck factor involved for sure, 11 11
but you have to do the work. 12 12
That being said, generally speaking 13 13
there are things that make it more likely to go viral, okay. 14 14
So, your video is gonna have to be interesting 15 15
to a broad range of people. 16 16
So something related to a trending topic, 17 17
that everyone's talking about right now 18 18
or something else that a large audience can relate to. 19 19
Like something famous or something 20 20
most people are familiar with. 21 21
For me, I have several videos with at least 22 22
one million views and I didn't know 23 23
they were gonna go viral. 24 24
If you expect each upload to go viral, 25 25
you'll end up being extremely disappointed. 26 26
So focus on growing your channel 27 27
and making good valuable content and bringing benefit 28 28
to other people. 29 29
Even if it's just a good laugh, okay, 30 30
because laughing has value too man, 31 31
people love to feel good. 32 32
Now, my first series went viral at a time when viral 33 33
meant like 100,000 views because Indonesia 34 34
was just getting into YouTube. 35 35
Not many people were on it, in Indonesia back then. 36 36
So I had like 330 subscribers and my new three part series 37 37
that I uploaded did well by my standards. 38 38
Because I managed to get 1000 or 2000 views 39 39
on each of the videos, 40 40
I was quite happy about that and then a few days later, 41 41
my Ipad just kept beeping 42 42
and I was getting all kinds of notifications 43 43
and my world was like, about to change. 44 44
I didn't know what happened, I checked Twitter 45 45
and I was getting tweeted about and talked about 46 46
and my subscriber count very quickly jumped to 5000. 47 47
And it just continued to rise. 48 48
So that's when I erased my old stupid videos 49 49
(laughing) 50 50
and my theme was established 51 51
and I started uploading regularly after that, 52 52
once a week, sometimes more.