1 1 00:00:00,410 --> 00:00:02,910 (piano music) 2 2 00:00:04,920 --> 00:00:08,943 Maybe you want to use YouTube to promote your business. 3 3 00:00:10,040 --> 00:00:15,040 Today, I'm just gonna use a goat farm as an example, okay? 4 4 00:00:15,260 --> 00:00:18,160 So, just pretend you have a goat farm. 5 5 00:00:18,160 --> 00:00:21,960 Make sure your videos have some value for viewers. 6 6 00:00:21,960 --> 00:00:25,760 Don't just show your store, or factory, or barn, 7 7 00:00:25,760 --> 00:00:28,238 or whatever, and then put elevator music 8 8 00:00:28,238 --> 00:00:30,760 in the background, okay? 9 9 00:00:30,760 --> 00:00:34,520 Do video tutorials instead, maybe. 10 10 00:00:34,520 --> 00:00:38,170 Or give some facts or information 11 11 00:00:38,170 --> 00:00:42,150 of something of value to the viewer. 12 12 00:00:42,150 --> 00:00:44,770 So, example titles. 13 13 00:00:44,770 --> 00:00:47,207 Maybe you could make a video, 14 14 00:00:47,207 --> 00:00:50,160 "How to make goat cheese at home." 15 15 00:00:50,160 --> 00:00:53,150 Or, "Do it yourself goat milk yogurt." 16 16 00:00:53,150 --> 00:00:57,436 Or, "Goat milk versus cow milk, health benefits." 17 17 00:00:57,436 --> 00:01:00,877 But please don't make a video and call it, 18 18 00:01:00,877 --> 00:01:03,630 "Jordan's Goat Farm", okay? 19 19 00:01:03,630 --> 00:01:08,630 Because nobody will click on that unless she's your momma. 20 20 00:01:10,320 --> 00:01:14,070 But, you can put that as your channel's title, 21 21 00:01:14,070 --> 00:01:18,160 or you could put it in your channel trailer, okay? 22 22 00:01:18,160 --> 00:01:20,490 So, I'm not saying you can't promote 23 23 00:01:20,490 --> 00:01:22,180 the name of your business 24 24 00:01:22,180 --> 00:01:25,960 but put some thought into the videos you upload. 25 25 00:01:25,960 --> 00:01:28,787 Now, you might be saying to yourself, 26 26 00:01:28,787 --> 00:01:31,627 "The whole point of me making a YouTube video 27 27 00:01:31,627 --> 00:01:34,677 "is so that I can promote my goat farm. 28 28 00:01:34,677 --> 00:01:37,430 "I don't want to make tutorials." 29 29 00:01:37,430 --> 00:01:40,830 Well, promotion is absolutely pointless 30 30 00:01:40,830 --> 00:01:45,550 if nobody watches it, and it has to have value 31 31 00:01:45,550 --> 00:01:49,150 for the viewer to do well on YouTube. 32 32 00:01:49,150 --> 00:01:54,150 So, go with the tutorial idea, for instance, 33 33 00:01:54,150 --> 00:01:56,387 and then in the intro you can say, 34 34 00:01:56,387 --> 00:02:01,387 "Hi, I'm Jordan, from Jordan's Goat Farm here, in Saskatoon, 35 35 00:02:01,387 --> 00:02:04,947 "and I just got some fresh goat milk from the back, 36 36 00:02:04,947 --> 00:02:06,417 "and now I'm going to teach you 37 37 00:02:06,417 --> 00:02:10,040 "how you can make your own goat cheese." 38 38 00:02:10,040 --> 00:02:13,810 So, that didn't take too long, and... 39 39 00:02:14,990 --> 00:02:17,360 I'm not upset that I clicked on it 40 40 00:02:17,360 --> 00:02:20,420 because at least I'm going to get something from you, right? 41 41 00:02:20,420 --> 00:02:23,990 You going teach me how to make goat cheese. 42 42 00:02:23,990 --> 00:02:26,834 So, I might even give you a thumbs up, 43 43 00:02:26,834 --> 00:02:29,460 or I might re-watch your video 44 44 00:02:29,460 --> 00:02:33,003 because I want to make it again. 45 45 00:02:34,050 --> 00:02:37,670 So, you're going to get more views on a video like this. 46 46 00:02:37,670 --> 00:02:41,389 And then, at the end of the video, you could say, 47 47 00:02:41,389 --> 00:02:43,727 "If you want to try this at home 48 48 00:02:43,727 --> 00:02:46,387 "and you're in the Saskatoon area, 49 49 00:02:46,387 --> 00:02:47,885 "come check us out." 50 50 00:02:47,885 --> 00:02:52,230 And tell the viewer how they can order the goat milk, 51 51 00:02:52,230 --> 00:02:53,750 or whatever you're selling. 52 52 00:02:53,750 --> 00:02:55,713 Maybe you make goat cheese, too. 53 53 00:02:57,626 --> 00:03:01,370 Anyway, yeah, you're gonna get more views that way 54 54 00:03:01,370 --> 00:03:05,080 than if you just plug your business and don't even bother 55 55 00:03:05,080 --> 00:03:09,350 to offer anything of value to the viewer. 56 56 00:03:09,350 --> 00:03:10,953 That's how YouTube works.