(piano music) 2 2
-: Be resilient and learn from your failures 3 3
and keep showing up. 4 4
Okay, for beginners, it's hard. 5 5
(laughter) 6 6
So for beginners, the most important quality to have 7 7
is definitely resilience and learn to accept that you 8 8
are probably going to have quite a few 9 9
poorly performing videos because some people think 10 10
"Oh, this is definitely going to go viral" and it 11 11
doesn't and then they try it again, and again 12 12
and it still doesn't. 13 13
This is exactly how it goes down most of the time 14 14
when you first start on YouTube. 15 15
Not always, some people are super lucky. 16 16
(laughter) 17 17
But usually not. 18 18
So resilience is key, you have to keep at it. 19 19
You gotta keep showing up, even when you feel 20 20
you are underpaid, considering the amount of time 21 21
you invest in these videos. 22 22
(laughter) 23 23
So you just have to continue building 24 24
your channel piece by piece. 25 25
But when do you know when it's your concept 26 26
or content's fault, and not just the robot 27 27
being late discovering you? 28 28
Hmmmmm. 29 29
Well, take a good long look at you channel 30 30
and see what you can do to improve your content, 31 31
and ask your friends for their opinions too. 32 32
If your channel is stuck, and not going anywhere 33 33
then you need to change things up. 34 34
Most people fail because they give up 35 35
so you just gotta stick around and enjoy it. 36 36
Get addicted to it. 37 37
Get excited for your first 1000 subscribers. 38 38
Get excited about your first video to hit 1000 views. 39 39
But then when growth is stagnant, other people tend to 40 40
give up, and I didn't, okay? 41 41
So like-- 42 42
(laughter) 43 43
My channel got stuck several times and I'm just like 44 44
"All right, what can I do to fix this?" 45 45
and I was rewarded for that. 46 46
I experimented, I changed it up. 47 47
With my subscribers in mind, by the way, 48 48
(laughter) 49 49
and then wow, you know, channel growing again. 50 50
So this happened several times, feel free to give up on 51 51
something that's not working, like a series or a format, 52 52
but don't give up on the channel itself. 53 53
You gotta keep fighting. 54 54
If you decide to change it up, try to please the audience 55 55
that you've already built, or at least 56 56
as many of them as possible. 57 57
Some of them are always going to be commenting, 58 58
"I like your old videos. 59 59
I don't like your new content, it sucks" okay? 60 60
(laughter) 61 61
So that's always going to happen. 62 62
You have to learn to ignore it. 63 63
Focus on pleasing as many as you can, but you're 64 64
never going to please everyone. 65 65
Once you have a community and you evolve 66 66
at a later time, you know, you can't go from 67 67
gaming to makeup tutorials, okay, that will 68 68
anger the YouTube robot, because I think the 69 69
robot is thinking that, "I gave you subscribers 70 70
and you abandon them?" 71 71
(laughter) 72 72
You know, like, no more for you. 73 73
I think that's what happens. 74 74
So drastic changes like that, where you're not even 75 75
making videos for the people who subscribe to you-- 76 76
(heavy sigh) 77 77
Yeah, bad idea, and just start a new channel, okay? 78 78
You know, you were doing gaming, now it's makeup tutorials 79 79
new channel, new channel. 80 80
Also 81 81
(clears throat) 82 82
excuse me 83 83
Also, love what you do, or don't do it. 84 84
You could start growing exponentially within 85 85
a month of starting YouTube or it could take 86 86
two or three years, it could be more. 87 87
Get that in your head now. 88 88
Love what you do, or go home. 89 89
The internet is not for the weak. 90 90
It is unforgiving. 91 91
(laughter) 92 92
Like I said, so many people quit 93 93
because they get discouraged. 94 94
If there is something with your channel 95 95
you can evolve, you can fix it. 96 96
If analytics are depressing you, then don't look at them. 97 97
(laughter) 98 98
Done! 99 99
Okay, because depressed people don't 100 100
do well on YouTube, all right? 101 101
If you start feeling down about your channel 102 102
go watch a motivational video and get back to 103 103
doing what you said you love to do.