1 1 00:00:00,000 --> 00:00:02,500 (piano music) 2 2 00:00:05,240 --> 00:00:08,620 Be resilient and learn from your failures 3 3 00:00:08,620 --> 00:00:10,000 and keep showing up. 4 4 00:00:10,000 --> 00:00:12,958 Okay, for beginners, it's hard. 5 5 00:00:12,958 --> 00:00:14,300 (laughter) 6 6 00:00:14,300 --> 00:00:18,020 So for beginners, the most important quality to have 7 7 00:00:18,020 --> 00:00:23,020 is definitely resilience and learn to accept that you 8 8 00:00:23,080 --> 00:00:26,440 are probably going to have quite a few 9 9 00:00:26,440 --> 00:00:30,107 poorly performing videos because some people think 10 10 00:00:30,107 --> 00:00:34,610 "Oh, this is definitely going to go viral" and it 11 11 00:00:34,610 --> 00:00:38,650 doesn't and then they try it again, and again 12 12 00:00:38,650 --> 00:00:40,380 and it still doesn't. 13 13 00:00:40,380 --> 00:00:43,540 This is exactly how it goes down most of the time 14 14 00:00:43,540 --> 00:00:45,540 when you first start on YouTube. 15 15 00:00:45,540 --> 00:00:48,099 Not always, some people are super lucky. 16 16 00:00:48,099 --> 00:00:48,932 (laughter) 17 17 00:00:48,932 --> 00:00:50,340 But usually not. 18 18 00:00:50,340 --> 00:00:54,120 So resilience is key, you have to keep at it. 19 19 00:00:54,120 --> 00:00:56,960 You gotta keep showing up, even when you feel 20 20 00:00:56,960 --> 00:01:00,080 you are underpaid, considering the amount of time 21 21 00:01:00,080 --> 00:01:01,739 you invest in these videos. 22 22 00:01:01,739 --> 00:01:02,810 (laughter) 23 23 00:01:02,810 --> 00:01:04,700 So you just have to continue building 24 24 00:01:04,700 --> 00:01:07,233 your channel piece by piece. 25 25 00:01:08,220 --> 00:01:12,220 But when do you know when it's your concept 26 26 00:01:12,220 --> 00:01:15,500 or content's fault, and not just the robot 27 27 00:01:15,500 --> 00:01:17,939 being late discovering you? 28 28 00:01:17,939 --> 00:01:19,140 Hmmmmm. 29 29 00:01:19,140 --> 00:01:22,220 Well, take a good long look at you channel 30 30 00:01:22,220 --> 00:01:25,470 and see what you can do to improve your content, 31 31 00:01:25,470 --> 00:01:29,010 and ask your friends for their opinions too. 32 32 00:01:29,010 --> 00:01:32,800 If your channel is stuck, and not going anywhere 33 33 00:01:32,800 --> 00:01:36,200 then you need to change things up. 34 34 00:01:36,200 --> 00:01:39,580 Most people fail because they give up 35 35 00:01:39,580 --> 00:01:43,110 so you just gotta stick around and enjoy it. 36 36 00:01:43,110 --> 00:01:45,330 Get addicted to it. 37 37 00:01:45,330 --> 00:01:49,130 Get excited for your first 1000 subscribers. 38 38 00:01:49,130 --> 00:01:54,130 Get excited about your first video to hit 1000 views. 39 39 00:01:54,210 --> 00:01:59,173 But then when growth is stagnant, other people tend to 40 40 00:02:00,210 --> 00:02:03,550 give up, and I didn't, okay? 41 41 00:02:03,550 --> 00:02:04,660 So like-- 42 42 00:02:04,660 --> 00:02:05,540 (laughter) 43 43 00:02:05,540 --> 00:02:09,047 My channel got stuck several times and I'm just like 44 44 00:02:09,047 --> 00:02:13,110 "All right, what can I do to fix this?" 45 45 00:02:13,110 --> 00:02:15,980 and I was rewarded for that. 46 46 00:02:15,980 --> 00:02:18,880 I experimented, I changed it up. 47 47 00:02:18,880 --> 00:02:22,219 With my subscribers in mind, by the way, 48 48 00:02:22,219 --> 00:02:23,052 (laughter) 49 49 00:02:23,052 --> 00:02:26,380 and then wow, you know, channel growing again. 50 50 00:02:26,380 --> 00:02:31,380 So this happened several times, feel free to give up on 51 51 00:02:31,930 --> 00:02:36,530 something that's not working, like a series or a format, 52 52 00:02:36,530 --> 00:02:39,490 but don't give up on the channel itself. 53 53 00:02:39,490 --> 00:02:41,013 You gotta keep fighting. 54 54 00:02:41,870 --> 00:02:45,730 If you decide to change it up, try to please the audience 55 55 00:02:45,730 --> 00:02:48,460 that you've already built, or at least 56 56 00:02:48,460 --> 00:02:50,850 as many of them as possible. 57 57 00:02:50,850 --> 00:02:54,267 Some of them are always going to be commenting, 58 58 00:02:54,267 --> 00:02:56,133 "I like your old videos. 59 59 00:02:56,133 --> 00:02:59,058 I don't like your new content, it sucks" okay? 60 60 00:02:59,058 --> 00:02:59,960 (laughter) 61 61 00:02:59,960 --> 00:03:02,350 So that's always going to happen. 62 62 00:03:02,350 --> 00:03:04,650 You have to learn to ignore it. 63 63 00:03:04,650 --> 00:03:09,650 Focus on pleasing as many as you can, but you're 64 64 00:03:10,490 --> 00:03:12,513 never going to please everyone. 65 65 00:03:13,380 --> 00:03:16,300 Once you have a community and you evolve 66 66 00:03:16,300 --> 00:03:19,650 at a later time, you know, you can't go from 67 67 00:03:19,650 --> 00:03:23,540 gaming to makeup tutorials, okay, that will 68 68 00:03:23,540 --> 00:03:27,180 anger the YouTube robot, because I think the 69 69 00:03:27,180 --> 00:03:32,180 robot is thinking that, "I gave you subscribers 70 70 00:03:32,800 --> 00:03:34,772 and you abandon them?" 71 71 00:03:34,772 --> 00:03:35,730 (laughter) 72 72 00:03:35,730 --> 00:03:37,373 You know, like, no more for you. 73 73 00:03:38,290 --> 00:03:40,410 I think that's what happens. 74 74 00:03:40,410 --> 00:03:44,990 So drastic changes like that, where you're not even 75 75 00:03:44,990 --> 00:03:47,843 making videos for the people who subscribe to you-- 76 76 00:03:47,843 --> 00:03:49,210 (heavy sigh) 77 77 00:03:49,210 --> 00:03:54,210 Yeah, bad idea, and just start a new channel, okay? 78 78 00:03:54,870 --> 00:03:57,650 You know, you were doing gaming, now it's makeup tutorials 79 79 00:03:57,650 --> 00:03:59,513 new channel, new channel. 80 80 00:04:02,080 --> 00:04:03,089 Also 81 81 00:04:03,089 --> 00:04:04,270 (clears throat) 82 82 00:04:04,270 --> 00:04:05,850 excuse me 83 83 00:04:05,850 --> 00:04:08,973 Also, love what you do, or don't do it. 84 84 00:04:10,320 --> 00:04:13,080 You could start growing exponentially within 85 85 00:04:13,080 --> 00:04:15,780 a month of starting YouTube or it could take 86 86 00:04:15,780 --> 00:04:18,980 two or three years, it could be more. 87 87 00:04:18,980 --> 00:04:21,240 Get that in your head now. 88 88 00:04:21,240 --> 00:04:23,780 Love what you do, or go home. 89 89 00:04:23,780 --> 00:04:26,100 The internet is not for the weak. 90 90 00:04:26,100 --> 00:04:28,670 It is unforgiving. 91 91 00:04:28,670 --> 00:04:29,503 (laughter) 92 92 00:04:29,503 --> 00:04:31,300 Like I said, so many people quit 93 93 00:04:31,300 --> 00:04:33,340 because they get discouraged. 94 94 00:04:33,340 --> 00:04:35,710 If there is something with your channel 95 95 00:04:35,710 --> 00:04:38,210 you can evolve, you can fix it. 96 96 00:04:38,210 --> 00:04:42,009 If analytics are depressing you, then don't look at them. 97 97 00:04:42,009 --> 00:04:43,770 (laughter) 98 98 00:04:43,770 --> 00:04:44,603 Done! 99 99 00:04:44,603 --> 00:04:46,430 Okay, because depressed people don't 100 100 00:04:46,430 --> 00:04:49,020 do well on YouTube, all right? 101 101 00:04:49,020 --> 00:04:51,360 If you start feeling down about your channel 102 102 00:04:51,360 --> 00:04:54,610 go watch a motivational video and get back to 103 103 00:04:54,610 --> 00:04:57,553 doing what you said you love to do.