(gentle piano music) 2 2
-: Being different. 3 3
We often see often see someone as unique 4 4
when they do something different than most people 5 5
who look like them do. 6 6
So, if I were a 70-year-old woman who liked knitting 7 7
and I wanted to do a knitting channel, 8 8
well, I would do it 9 9
because people should do whatever they want 10 10
when they're 70 years old, 11 11
but if I was intentionally trying to have a larger channel 12 12
and I was flexible on the type of channel I wanted to make, 13 13
then I would think of ideas that are outside the stereotypes 14 14
of my particular look or group. 15 15
Look at Baddiewinkle. 16 16
She became huge on Instagram in her 80's 17 17
because she had great legs, obviously, 18 18
and because she dressed like a fluorescent teenager 19 19
and it was fresh and different. 20 20
She doesn't post any knitting at all. (laughs) 21 21
James Charles reached an amazing level of success 22 22
on YouTube with his makeup channel, 23 23
and, scandals aside, he grew so fast on YouTube 24 24
because not only did he work really hard, 25 25
but he was different. 26 26
It's not every day we get invited into the life of a man 27 27
who wears glam makeup. 28 28
He's very skilled in makeup, 29 29
but so are a bunch of other aspiring YouTubers. 30 30
So, having something unique about you 31 31
really helps you to rise up among other similar channels. 32 32
So, if you want attention, 33 33
you have to be different or stand out in some way. 34 34
So, maybe you yourself are already obviously 35 35
different or unique in some way, 36 36
or maybe you can find a way to do something 37 37
in a different way. 38 38
For example, if you start a travel vlog, 39 39
those are a dime a dozen. 40 40
So, how can you do a travel vlog in a different way? 41 41
$10 in New York, $10 in Chicago, 42 42
$10 in Manila, 43 43
and you show people what you can get or do 44 44
in that place for $10, you know. 45 45
Then, you could easily change it later 46 46
to $1000 in Beijing, once you get sponsored. 47 47
(laughs) Or whatever, 48 48
and you know what? 49 49
You're kind of funny, 50 50
so people might be more likely to subscribe to you 51 51
and your unique travel concept. 52 52
This would be much better than 53 53
my trip to New York, or Chicago at night. 54 54
Oh, wait. 55 55
Drew Binsky already did the $10 thing, 56 56
and look, they subscribe to him. 57 57
(sighs) Concept used. 58 58
Types of YouTubers, okay. 59 59
A YouTube channel can be used for several different things. 60 60
Some people use their YouTube Channel as their resume. 61 61
I have an actor friend that does this. 62 62
He uses his YouTube channel as his show reel, basically. 63 63
He uploads behind-the-scenes footage 64 64
or clips of commercials that he's in 65 65
or a show that he's been on. 66 66
So, depending on your job, this could be a way 67 67
to use YouTube to promote yourself 68 68
or display your services to the public. 69 69
If the purpose of your channel is only this, 70 70
then a regular upload schedule is not going to be necessary, 71 71
just make sure your uploads are as professional 72 72
as you are capable of making them 73 73
and that should be sufficient. 74 74
You want it to be something that you're proud to share, 75 75
and you may even consider putting your YouTube channel 76 76
on your business card. 77 77
Another type of YouTube channel I've noticed exists 78 78
is what I call the video factory, 79 79
because it uploads several videos a day, 80 80
maybe 13 videos a week, or 18 videos a week, 81 81
or even 20 videos a day. 82 82
This is a strategy available only to people or companies 83 83
that can produce massive amounts of content. 84 84
Generally speaking, this type of channel will belong 85 85
to either a TV station, 86 86
a podcaster who shoots several times a week 87 87
and breaks up their podcast into multiple clips, 88 88
or someone else who has access 89 89
to massive amounts of footage. 90 90
On channels like this, you'll notice that the views 91 91
are not consistent. 92 92
One upload may get 1,000,000 views, 93 93
and the next upload may only get 9,000 views. 94 94
There may be other reasons for this, 95 95
but a major factor is that people are not likely going 96 96
to turn on notifications 97 97
if they get 18 notifications a week or a day (laughs) 98 98
from the same channel. 99 99
It's not a bad strategy though, 100 100
for those who can do it, 101 101
because these channels overall get rewarded with views 102 102
and the videos that do well really make up 103 103
for the ones that don't do so well. 104 104
People wonder why late night shows always end up 105 105
on the trending page again and again. 106 106
There are other factors involved, obviously, 107 107
one being that these shows appeal to a broad audience, 108 108
but another factor may be 109 109
they have a significant number of tickets in the raffle. 110 110
The more you upload, the more likely you are 111 111
to get an extremely successful video. 112 112
The good news for you, though, is that you do not have 113 113
to do this and you can definitely still succeed on YouTube 114 114
even if you only upload once a week or even less. 115 115
Moving on to the classic YouTube channel. 116 116
Call it what you want, (laughs) 117 117
I'm just calling it the classic YouTube channel. 118 118
This is just a regular YouTube channel 119 119
that uploads videos at a more reasonable frequency, 120 120
so it could be biweekly, weekly, or even up to once a day. 121 121
Keep in mind, a daily upload schedule 122 122
is an insane amount of work. 123 123
So, although potentially rewarding, 124 124
if your content type is difficult to product or edit, 125 125
this may be impossible. 126 126
Everyone's goals are different though, 127 127
so you decide what you want and how bad you want it. 128 128
Sacrifices may have to be made along the way. 129 129
I said no to daily uploads myself, 130 130
but a lot of my peers have done it 131 131
and it really did wonders for their channel. 132 132
So, up to you. 133 133
But if you wanna upload daily, 134 134
you'll need to find a good concept that you can do easily 135 135
and you probably will need to hire an editor 136 136
or you will never see your friends and family ever again. 137 137
(laughs) If you want something a bit more manageable, 138 138
then a nice sweet spot is twice a week. 139 139
Again, this is not possible for some people 140 140
because if you have content that is difficult 141 141
to produce and edit, 142 142
then you just won't have the time, 143 143
but if your concept is simple, 144 144
then know that the algorithm does love 145 145
a two or three video a week upload schedule. 146 146
Now, can a once a week uploader still succeed? 147 147
Yes, and there are tons of examples of this. 148 148
If if takes you a week to make your video, 149 149
or two weeks even, 150 150
then take your time and make what you are inspired to make. 151 151
People will appreciate you for that. 152 152
In fact, as you may know, 153 153
Shane Dawson started taking huge breaks between uploads 154 154
and then all the sudden, 155 155
he's back with an amazing docuseries 156 156
and his views didn't suffer at all. 157 157
It was like the complete opposite 158 158
of what we were expecting. 159 159
So, there's room for everyone. 160 160
Now I'm going to talk about the benefits 161 161
of running a classic YouTube channel, okay. 162 162
I'm not talking about Google AdSense and making money, 163 163
but other benefits that these content creators get. 164 164
Just speaking from my own experience, 165 165
I've been invited to so many TV talk shows here. 166 166
I've been invited to perform. 167 167
I was invited to speak, to do scenes in movies, 168 168
all because of my YouTube channel. 169 169
I was invited to meet Iwan Fals, twice! 170 170
Google him if you want. 171 171
He's like our Bob Dylan here in Indonesia. 172 172
I was invited to the Canadian ambassador's house for tea. 173 173
I was offered a job to go vlog at the NBA All Star game. 174 174
I couldn't go, but I was so honored to be offered. 175 175
I've been offered my own TV show. 176 176
I get invited to speaking engagements all the time, 177 177
been in the newspaper, 178 178
and I have all of the clippings to show my mom. 179 179
(laughs) And I even got two pages 180 180
in Indonesia Cosmopolitan magazine. 181 181
Meanwhile, before YouTube, I was unemployed. 182 182
In fact, my business card actually has unemployed, 183 183
(speaks in foreign language) written on it as my title. 184 184
(laughs) And that's my title to this day, actually, 185 185
because I noticed it makes people laugh. (laughs) 186 186
Anyway, I think everyone will have a unique experience, 187 187
so other types of great things might happen to you, 188 188
but each of us get our own share of blessings.