1 1 00:00:00,129 --> 00:00:03,212 (gentle piano music) 2 2 00:00:04,740 --> 00:00:06,510 Being different. 3 3 00:00:06,510 --> 00:00:09,840 We often see often see someone as unique 4 4 00:00:09,840 --> 00:00:13,080 when they do something different than most people 5 5 00:00:13,080 --> 00:00:15,060 who look like them do. 6 6 00:00:15,060 --> 00:00:20,060 So, if I were a 70-year-old woman who liked knitting 7 7 00:00:20,220 --> 00:00:23,130 and I wanted to do a knitting channel, 8 8 00:00:23,130 --> 00:00:24,900 well, I would do it 9 9 00:00:24,900 --> 00:00:27,310 because people should do whatever they want 10 10 00:00:27,310 --> 00:00:29,190 when they're 70 years old, 11 11 00:00:29,190 --> 00:00:33,460 but if I was intentionally trying to have a larger channel 12 12 00:00:33,460 --> 00:00:37,460 and I was flexible on the type of channel I wanted to make, 13 13 00:00:37,460 --> 00:00:41,920 then I would think of ideas that are outside the stereotypes 14 14 00:00:41,920 --> 00:00:44,630 of my particular look or group. 15 15 00:00:44,630 --> 00:00:46,840 Look at Baddiewinkle. 16 16 00:00:46,840 --> 00:00:50,720 She became huge on Instagram in her 80's 17 17 00:00:51,600 --> 00:00:55,147 because she had great legs, obviously, 18 18 00:00:55,147 --> 00:00:59,210 and because she dressed like a fluorescent teenager 19 19 00:00:59,210 --> 00:01:01,860 and it was fresh and different. 20 20 00:01:01,860 --> 00:01:06,030 She doesn't post any knitting at all. (laughs) 21 21 00:01:06,030 --> 00:01:09,700 James Charles reached an amazing level of success 22 22 00:01:09,700 --> 00:01:12,530 on YouTube with his makeup channel, 23 23 00:01:12,530 --> 00:01:17,130 and, scandals aside, he grew so fast on YouTube 24 24 00:01:17,130 --> 00:01:20,050 because not only did he work really hard, 25 25 00:01:20,050 --> 00:01:22,010 but he was different. 26 26 00:01:22,010 --> 00:01:25,760 It's not every day we get invited into the life of a man 27 27 00:01:25,760 --> 00:01:28,320 who wears glam makeup. 28 28 00:01:28,320 --> 00:01:30,480 He's very skilled in makeup, 29 29 00:01:30,480 --> 00:01:35,180 but so are a bunch of other aspiring YouTubers. 30 30 00:01:35,180 --> 00:01:38,190 So, having something unique about you 31 31 00:01:38,190 --> 00:01:43,190 really helps you to rise up among other similar channels. 32 32 00:01:43,200 --> 00:01:45,850 So, if you want attention, 33 33 00:01:45,850 --> 00:01:49,610 you have to be different or stand out in some way. 34 34 00:01:49,610 --> 00:01:54,470 So, maybe you yourself are already obviously 35 35 00:01:54,470 --> 00:01:56,720 different or unique in some way, 36 36 00:01:56,720 --> 00:02:00,200 or maybe you can find a way to do something 37 37 00:02:00,200 --> 00:02:01,260 in a different way. 38 38 00:02:01,260 --> 00:02:05,270 For example, if you start a travel vlog, 39 39 00:02:05,270 --> 00:02:07,250 those are a dime a dozen. 40 40 00:02:07,250 --> 00:02:10,783 So, how can you do a travel vlog in a different way? 41 41 00:02:11,637 --> 00:02:14,557 $10 in New York, $10 in Chicago, 42 42 00:02:14,557 --> 00:02:17,040 $10 in Manila, 43 43 00:02:17,040 --> 00:02:21,270 and you show people what you can get or do 44 44 00:02:21,270 --> 00:02:25,480 in that place for $10, you know. 45 45 00:02:25,480 --> 00:02:27,470 Then, you could easily change it later 46 46 00:02:27,470 --> 00:02:31,689 to $1000 in Beijing, once you get sponsored. 47 47 00:02:31,689 --> 00:02:34,290 (laughs) Or whatever, 48 48 00:02:34,290 --> 00:02:35,393 and you know what? 49 49 00:02:36,380 --> 00:02:37,530 You're kind of funny, 50 50 00:02:37,530 --> 00:02:40,884 so people might be more likely to subscribe to you 51 51 00:02:40,884 --> 00:02:44,200 and your unique travel concept. 52 52 00:02:44,200 --> 00:02:46,160 This would be much better than 53 53 00:02:46,160 --> 00:02:50,143 my trip to New York, or Chicago at night. 54 54 00:02:51,370 --> 00:02:52,513 Oh, wait. 55 55 00:02:54,180 --> 00:02:58,060 Drew Binsky already did the $10 thing, 56 56 00:02:58,060 --> 00:03:01,123 and look, they subscribe to him. 57 57 00:03:01,123 --> 00:03:03,423 (sighs) Concept used. 58 58 00:03:04,940 --> 00:03:08,003 Types of YouTubers, okay. 59 59 00:03:09,600 --> 00:03:14,480 A YouTube channel can be used for several different things. 60 60 00:03:14,480 --> 00:03:18,260 Some people use their YouTube Channel as their resume. 61 61 00:03:18,260 --> 00:03:20,510 I have an actor friend that does this. 62 62 00:03:20,510 --> 00:03:25,510 He uses his YouTube channel as his show reel, basically. 63 63 00:03:26,560 --> 00:03:29,060 He uploads behind-the-scenes footage 64 64 00:03:29,060 --> 00:03:32,350 or clips of commercials that he's in 65 65 00:03:32,350 --> 00:03:35,170 or a show that he's been on. 66 66 00:03:35,170 --> 00:03:38,550 So, depending on your job, this could be a way 67 67 00:03:38,550 --> 00:03:41,180 to use YouTube to promote yourself 68 68 00:03:41,180 --> 00:03:43,623 or display your services to the public. 69 69 00:03:44,650 --> 00:03:48,270 If the purpose of your channel is only this, 70 70 00:03:48,270 --> 00:03:52,980 then a regular upload schedule is not going to be necessary, 71 71 00:03:52,980 --> 00:03:56,712 just make sure your uploads are as professional 72 72 00:03:56,712 --> 00:03:59,900 as you are capable of making them 73 73 00:03:59,900 --> 00:04:02,620 and that should be sufficient. 74 74 00:04:02,620 --> 00:04:06,415 You want it to be something that you're proud to share, 75 75 00:04:06,415 --> 00:04:11,415 and you may even consider putting your YouTube channel 76 76 00:04:12,030 --> 00:04:13,903 on your business card. 77 77 00:04:16,130 --> 00:04:19,350 Another type of YouTube channel I've noticed exists 78 78 00:04:19,350 --> 00:04:23,480 is what I call the video factory, 79 79 00:04:23,480 --> 00:04:27,230 because it uploads several videos a day, 80 80 00:04:27,230 --> 00:04:31,110 maybe 13 videos a week, or 18 videos a week, 81 81 00:04:31,110 --> 00:04:33,630 or even 20 videos a day. 82 82 00:04:33,630 --> 00:04:38,270 This is a strategy available only to people or companies 83 83 00:04:38,270 --> 00:04:42,220 that can produce massive amounts of content. 84 84 00:04:42,220 --> 00:04:45,820 Generally speaking, this type of channel will belong 85 85 00:04:45,820 --> 00:04:49,240 to either a TV station, 86 86 00:04:49,240 --> 00:04:52,760 a podcaster who shoots several times a week 87 87 00:04:52,760 --> 00:04:56,033 and breaks up their podcast into multiple clips, 88 88 00:04:56,960 --> 00:04:59,120 or someone else who has access 89 89 00:04:59,120 --> 00:05:01,870 to massive amounts of footage. 90 90 00:05:01,870 --> 00:05:05,330 On channels like this, you'll notice that the views 91 91 00:05:05,330 --> 00:05:07,460 are not consistent. 92 92 00:05:07,460 --> 00:05:10,440 One upload may get 1,000,000 views, 93 93 00:05:10,440 --> 00:05:14,390 and the next upload may only get 9,000 views. 94 94 00:05:14,390 --> 00:05:16,340 There may be other reasons for this, 95 95 00:05:16,340 --> 00:05:20,180 but a major factor is that people are not likely going 96 96 00:05:20,180 --> 00:05:22,950 to turn on notifications 97 97 00:05:22,950 --> 00:05:27,950 if they get 18 notifications a week or a day (laughs) 98 98 00:05:28,050 --> 00:05:29,790 from the same channel. 99 99 00:05:29,790 --> 00:05:32,153 It's not a bad strategy though, 100 100 00:05:33,680 --> 00:05:35,540 for those who can do it, 101 101 00:05:35,540 --> 00:05:40,070 because these channels overall get rewarded with views 102 102 00:05:40,070 --> 00:05:44,020 and the videos that do well really make up 103 103 00:05:44,020 --> 00:05:46,583 for the ones that don't do so well. 104 104 00:05:47,490 --> 00:05:50,590 People wonder why late night shows always end up 105 105 00:05:50,590 --> 00:05:53,523 on the trending page again and again. 106 106 00:05:55,630 --> 00:05:59,450 There are other factors involved, obviously, 107 107 00:05:59,450 --> 00:06:03,050 one being that these shows appeal to a broad audience, 108 108 00:06:03,050 --> 00:06:05,030 but another factor may be 109 109 00:06:05,030 --> 00:06:09,570 they have a significant number of tickets in the raffle. 110 110 00:06:09,570 --> 00:06:12,040 The more you upload, the more likely you are 111 111 00:06:12,040 --> 00:06:15,440 to get an extremely successful video. 112 112 00:06:15,440 --> 00:06:19,400 The good news for you, though, is that you do not have 113 113 00:06:19,400 --> 00:06:24,400 to do this and you can definitely still succeed on YouTube 114 114 00:06:24,460 --> 00:06:29,460 even if you only upload once a week or even less. 115 115 00:06:30,563 --> 00:06:34,900 Moving on to the classic YouTube channel. 116 116 00:06:34,900 --> 00:06:36,790 Call it what you want, (laughs) 117 117 00:06:36,790 --> 00:06:40,090 I'm just calling it the classic YouTube channel. 118 118 00:06:40,090 --> 00:06:42,940 This is just a regular YouTube channel 119 119 00:06:42,940 --> 00:06:46,970 that uploads videos at a more reasonable frequency, 120 120 00:06:46,970 --> 00:06:51,970 so it could be biweekly, weekly, or even up to once a day. 121 121 00:06:53,950 --> 00:06:56,950 Keep in mind, a daily upload schedule 122 122 00:06:56,950 --> 00:07:00,520 is an insane amount of work. 123 123 00:07:00,520 --> 00:07:04,490 So, although potentially rewarding, 124 124 00:07:04,490 --> 00:07:08,500 if your content type is difficult to product or edit, 125 125 00:07:08,500 --> 00:07:11,180 this may be impossible. 126 126 00:07:11,180 --> 00:07:13,460 Everyone's goals are different though, 127 127 00:07:13,460 --> 00:07:18,253 so you decide what you want and how bad you want it. 128 128 00:07:19,290 --> 00:07:24,290 Sacrifices may have to be made along the way. 129 129 00:07:24,320 --> 00:07:28,200 I said no to daily uploads myself, 130 130 00:07:28,200 --> 00:07:30,950 but a lot of my peers have done it 131 131 00:07:30,950 --> 00:07:34,333 and it really did wonders for their channel. 132 132 00:07:35,420 --> 00:07:36,820 So, up to you. 133 133 00:07:36,820 --> 00:07:38,510 But if you wanna upload daily, 134 134 00:07:38,510 --> 00:07:42,230 you'll need to find a good concept that you can do easily 135 135 00:07:42,230 --> 00:07:45,250 and you probably will need to hire an editor 136 136 00:07:45,250 --> 00:07:50,250 or you will never see your friends and family ever again. 137 137 00:07:50,268 --> 00:07:54,810 (laughs) If you want something a bit more manageable, 138 138 00:07:54,810 --> 00:07:58,740 then a nice sweet spot is twice a week. 139 139 00:07:58,740 --> 00:08:01,760 Again, this is not possible for some people 140 140 00:08:01,760 --> 00:08:04,950 because if you have content that is difficult 141 141 00:08:04,950 --> 00:08:07,000 to produce and edit, 142 142 00:08:07,000 --> 00:08:09,370 then you just won't have the time, 143 143 00:08:09,370 --> 00:08:11,560 but if your concept is simple, 144 144 00:08:11,560 --> 00:08:15,610 then know that the algorithm does love 145 145 00:08:15,610 --> 00:08:20,513 a two or three video a week upload schedule. 146 146 00:08:22,130 --> 00:08:26,720 Now, can a once a week uploader still succeed? 147 147 00:08:26,720 --> 00:08:30,550 Yes, and there are tons of examples of this. 148 148 00:08:30,550 --> 00:08:33,560 If if takes you a week to make your video, 149 149 00:08:33,560 --> 00:08:35,180 or two weeks even, 150 150 00:08:35,180 --> 00:08:39,210 then take your time and make what you are inspired to make. 151 151 00:08:39,210 --> 00:08:42,070 People will appreciate you for that. 152 152 00:08:42,070 --> 00:08:44,510 In fact, as you may know, 153 153 00:08:44,510 --> 00:08:48,740 Shane Dawson started taking huge breaks between uploads 154 154 00:08:48,740 --> 00:08:50,100 and then all the sudden, 155 155 00:08:50,100 --> 00:08:53,320 he's back with an amazing docuseries 156 156 00:08:53,320 --> 00:08:55,670 and his views didn't suffer at all. 157 157 00:08:55,670 --> 00:08:58,600 It was like the complete opposite 158 158 00:08:58,600 --> 00:09:01,410 of what we were expecting. 159 159 00:09:01,410 --> 00:09:04,580 So, there's room for everyone. 160 160 00:09:04,580 --> 00:09:07,430 Now I'm going to talk about the benefits 161 161 00:09:07,430 --> 00:09:11,570 of running a classic YouTube channel, okay. 162 162 00:09:11,570 --> 00:09:14,790 I'm not talking about Google AdSense and making money, 163 163 00:09:14,790 --> 00:09:19,640 but other benefits that these content creators get. 164 164 00:09:19,640 --> 00:09:22,520 Just speaking from my own experience, 165 165 00:09:22,520 --> 00:09:26,190 I've been invited to so many TV talk shows here. 166 166 00:09:26,190 --> 00:09:28,210 I've been invited to perform. 167 167 00:09:28,210 --> 00:09:32,300 I was invited to speak, to do scenes in movies, 168 168 00:09:32,300 --> 00:09:35,342 all because of my YouTube channel. 169 169 00:09:35,342 --> 00:09:39,330 I was invited to meet Iwan Fals, twice! 170 170 00:09:39,330 --> 00:09:40,690 Google him if you want. 171 171 00:09:40,690 --> 00:09:44,280 He's like our Bob Dylan here in Indonesia. 172 172 00:09:44,280 --> 00:09:48,140 I was invited to the Canadian ambassador's house for tea. 173 173 00:09:48,140 --> 00:09:52,520 I was offered a job to go vlog at the NBA All Star game. 174 174 00:09:52,520 --> 00:09:56,423 I couldn't go, but I was so honored to be offered. 175 175 00:09:57,350 --> 00:10:00,093 I've been offered my own TV show. 176 176 00:10:01,530 --> 00:10:04,960 I get invited to speaking engagements all the time, 177 177 00:10:04,960 --> 00:10:06,920 been in the newspaper, 178 178 00:10:06,920 --> 00:10:10,443 and I have all of the clippings to show my mom. 179 179 00:10:10,443 --> 00:10:13,780 (laughs) And I even got two pages 180 180 00:10:13,780 --> 00:10:17,483 in Indonesia Cosmopolitan magazine. 181 181 00:10:18,400 --> 00:10:22,820 Meanwhile, before YouTube, I was unemployed. 182 182 00:10:22,820 --> 00:10:27,322 In fact, my business card actually has unemployed, 183 183 00:10:27,322 --> 00:10:31,325 (speaks in foreign language) written on it as my title. 184 184 00:10:31,325 --> 00:10:34,330 (laughs) And that's my title to this day, actually, 185 185 00:10:34,330 --> 00:10:37,810 because I noticed it makes people laugh. (laughs) 186 186 00:10:37,810 --> 00:10:41,690 Anyway, I think everyone will have a unique experience, 187 187 00:10:41,690 --> 00:10:46,013 so other types of great things might happen to you, 188 188 00:10:46,960 --> 00:10:50,933 but each of us get our own share of blessings.