(upbeat music) 2 2
-: When developing your video content, 3 3
it helps to ask yourself a few questions. 4 4
Okay, let's say you're done brainstorming 5 5
and you have your basic idea, 6 6
and you are trying to decide how to execute it. 7 7
And you're working on your script. 8 8
Well, you wanna do it in a way that moves people. 9 9
So ask yourself, does your content inspire 10 10
or make people laugh or cry? 11 11
Or are you sharing valuable information? 12 12
Or are you giving them something to think about? 13 13
Drama might fall into this category, by the way. 14 14
(laughs) 15 15
Or will your video evoke a reaction 16 16
and hopefully not a negative one towards you the uploader 17 17
but basically, you wanna do at least one of those things 18 18
and be as entertaining as possible while you do it. 19 19
Please don't waste your viewers time and data. 20 20
I used to show my videos to a couple of friends actually 21 21
in a group setting. 22 22
If other friends kind of gather around 23 23
because they wanna watch the video too, 24 24
or you see a few people are laughing, 25 25
or smiling then that's a good sign. 26 26
But if they start checking their phones during the video, 27 27
then not a great sign. 28 28
This strategy works for shorter content, 29 29
like a parody song or a sketch comedy. 30 30
If you have a very long video, 31 31
this might not work but the thing to remember is that 32 32
those numbers under YouTube video 33 33
are representing human beings. 34 34
So you can't forget that you are making videos for humans 35 35
not the algorithm, 36 36
and your video has to have some value to it. 37 37
This is experimenting. 38 38
When first starting a YouTube channel, 39 39
you may want to plan 40 40
and launch the channel when you're ready. 41 41
So you could plan ahead and prepare stock videos beforehand. 42 42
And that way when you launch your channel, 43 43
you could upload twice a week, 44 44
and it won't stress you out too bad. 45 45
This is what Safiya Nygaard did. 46 46
She launched her channel and gave us extremely well made 47 47
and well planned out content. 48 48
That would have been impossible to make 49 49
on a twice a week schedule. 50 50
She eventually ran out of stock videos 51 51
I assume and then she scaled back her upload schedule, 52 52
but only after her channel had grown immensely. 53 53
Safiya used to work for another 54 54
popular YouTube channel though, 55 55
so she had quite a bit of experience already 56 56
and she knew what her audience would like. 57 57
But if you're not quite sure yet of what to do, 58 58
you may just start uploading and experimenting like I did. 59 59
Then if you notice one type of video or series of videos 60 60
works really well then okay, there you go. 61 61
That's your thing that people have spoken. 62 62
And that's when you go back 63 63
and kind of clean up your channel. 64 64
And you can go erase the crappy first video 65 65
that you did singing in your bedroom. 66 66
(laughs) 67 67
And then you make your channel banner, your channel trailer, 68 68
and yeah, just work on making your channel 69 69
look as professional as possible. 70 70
This stumbling around and experimenting was what I did 71 71
at the beginning. 72 72
It's not ideal, especially in this day and age. 73 73
If I had to do it all over again, 74 74
I would probably do what Safiya did, 75 75
because again, in this YouTube environment, 76 76
it's probably the most sensible strategy. 77 77
But hey, some of us need to experiment a bit 78 78
to find out what we want to be online. 79 79
So it's up to you.