1 1 00:00:00,385 --> 00:00:02,968 (upbeat music) 2 2 00:00:04,900 --> 00:00:07,230 When developing your video content, 3 3 00:00:07,230 --> 00:00:10,500 it helps to ask yourself a few questions. 4 4 00:00:10,500 --> 00:00:12,930 Okay, let's say you're done brainstorming 5 5 00:00:12,930 --> 00:00:15,600 and you have your basic idea, 6 6 00:00:15,600 --> 00:00:18,490 and you are trying to decide how to execute it. 7 7 00:00:18,490 --> 00:00:20,810 And you're working on your script. 8 8 00:00:20,810 --> 00:00:25,430 Well, you wanna do it in a way that moves people. 9 9 00:00:25,430 --> 00:00:29,210 So ask yourself, does your content inspire 10 10 00:00:29,210 --> 00:00:31,900 or make people laugh or cry? 11 11 00:00:31,900 --> 00:00:34,853 Or are you sharing valuable information? 12 12 00:00:35,710 --> 00:00:39,380 Or are you giving them something to think about? 13 13 00:00:39,380 --> 00:00:42,578 Drama might fall into this category, by the way. 14 14 00:00:42,578 --> 00:00:43,920 (laughs) 15 15 00:00:43,920 --> 00:00:46,850 Or will your video evoke a reaction 16 16 00:00:47,700 --> 00:00:51,620 and hopefully not a negative one towards you the uploader 17 17 00:00:53,170 --> 00:00:58,170 but basically, you wanna do at least one of those things 18 18 00:00:59,020 --> 00:01:03,470 and be as entertaining as possible while you do it. 19 19 00:01:03,470 --> 00:01:08,213 Please don't waste your viewers time and data. 20 20 00:01:09,140 --> 00:01:12,150 I used to show my videos to a couple of friends actually 21 21 00:01:12,150 --> 00:01:13,453 in a group setting. 22 22 00:01:14,810 --> 00:01:17,460 If other friends kind of gather around 23 23 00:01:17,460 --> 00:01:19,483 because they wanna watch the video too, 24 24 00:01:20,820 --> 00:01:24,360 or you see a few people are laughing, 25 25 00:01:24,360 --> 00:01:28,380 or smiling then that's a good sign. 26 26 00:01:28,380 --> 00:01:32,260 But if they start checking their phones during the video, 27 27 00:01:32,260 --> 00:01:35,350 then not a great sign. 28 28 00:01:35,350 --> 00:01:38,400 This strategy works for shorter content, 29 29 00:01:38,400 --> 00:01:43,400 like a parody song or a sketch comedy. 30 30 00:01:43,560 --> 00:01:45,690 If you have a very long video, 31 31 00:01:45,690 --> 00:01:50,120 this might not work but the thing to remember is that 32 32 00:01:50,120 --> 00:01:52,860 those numbers under YouTube video 33 33 00:01:52,860 --> 00:01:56,230 are representing human beings. 34 34 00:01:56,230 --> 00:02:00,820 So you can't forget that you are making videos for humans 35 35 00:02:00,820 --> 00:02:02,220 not the algorithm, 36 36 00:02:02,220 --> 00:02:07,220 and your video has to have some value to it. 37 37 00:02:10,090 --> 00:02:11,913 This is experimenting. 38 38 00:02:13,440 --> 00:02:15,960 When first starting a YouTube channel, 39 39 00:02:15,960 --> 00:02:18,290 you may want to plan 40 40 00:02:18,290 --> 00:02:21,490 and launch the channel when you're ready. 41 41 00:02:21,490 --> 00:02:26,490 So you could plan ahead and prepare stock videos beforehand. 42 42 00:02:27,650 --> 00:02:30,840 And that way when you launch your channel, 43 43 00:02:30,840 --> 00:02:33,030 you could upload twice a week, 44 44 00:02:33,030 --> 00:02:35,720 and it won't stress you out too bad. 45 45 00:02:35,720 --> 00:02:38,810 This is what Safiya Nygaard did. 46 46 00:02:38,810 --> 00:02:43,810 She launched her channel and gave us extremely well made 47 47 00:02:43,850 --> 00:02:46,220 and well planned out content. 48 48 00:02:46,220 --> 00:02:48,670 That would have been impossible to make 49 49 00:02:48,670 --> 00:02:50,313 on a twice a week schedule. 50 50 00:02:51,370 --> 00:02:53,600 She eventually ran out of stock videos 51 51 00:02:53,600 --> 00:02:57,930 I assume and then she scaled back her upload schedule, 52 52 00:02:57,930 --> 00:03:02,410 but only after her channel had grown immensely. 53 53 00:03:02,410 --> 00:03:04,670 Safiya used to work for another 54 54 00:03:04,670 --> 00:03:06,360 popular YouTube channel though, 55 55 00:03:06,360 --> 00:03:10,720 so she had quite a bit of experience already 56 56 00:03:10,720 --> 00:03:14,440 and she knew what her audience would like. 57 57 00:03:14,440 --> 00:03:18,290 But if you're not quite sure yet of what to do, 58 58 00:03:18,290 --> 00:03:23,290 you may just start uploading and experimenting like I did. 59 59 00:03:23,700 --> 00:03:28,700 Then if you notice one type of video or series of videos 60 60 00:03:28,700 --> 00:03:32,420 works really well then okay, there you go. 61 61 00:03:32,420 --> 00:03:35,280 That's your thing that people have spoken. 62 62 00:03:35,280 --> 00:03:37,330 And that's when you go back 63 63 00:03:37,330 --> 00:03:39,950 and kind of clean up your channel. 64 64 00:03:39,950 --> 00:03:43,450 And you can go erase the crappy first video 65 65 00:03:43,450 --> 00:03:46,023 that you did singing in your bedroom. 66 66 00:03:46,023 --> 00:03:47,070 (laughs) 67 67 00:03:47,070 --> 00:03:51,863 And then you make your channel banner, your channel trailer, 68 68 00:03:54,172 --> 00:03:57,400 and yeah, just work on making your channel 69 69 00:03:57,400 --> 00:03:59,950 look as professional as possible. 70 70 00:03:59,950 --> 00:04:04,950 This stumbling around and experimenting was what I did 71 71 00:04:05,310 --> 00:04:06,660 at the beginning. 72 72 00:04:06,660 --> 00:04:11,660 It's not ideal, especially in this day and age. 73 73 00:04:12,720 --> 00:04:15,580 If I had to do it all over again, 74 74 00:04:15,580 --> 00:04:18,473 I would probably do what Safiya did, 75 75 00:04:19,630 --> 00:04:22,090 because again, in this YouTube environment, 76 76 00:04:22,090 --> 00:04:25,000 it's probably the most sensible strategy. 77 77 00:04:25,000 --> 00:04:28,210 But hey, some of us need to experiment a bit 78 78 00:04:28,210 --> 00:04:31,370 to find out what we want to be online. 79 79 00:04:31,370 --> 00:04:32,723 So it's up to you.