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Sometimes people choose a great title first
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before they even shoot the video.
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And then they make the video to fit the title.
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That's how important a good title is.
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Now you don't have to do that.
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And you can still succeed with a great thumbnail image,
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even if it doesn't have a great title.
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But it will perform much better with a great title,
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as well as a great thumbnail image.
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That's why we want to give you as many examples
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of great titles in this section as we can,
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and we will also provide you with the links to all of
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the YouTube video examples that we discuss.
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In professional journalism and with YouTube videos,
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putting a number first works really well.
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Here are some titles of my articles
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when I used to have an Inc. Magazine column
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that worked really well for me.
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Please notice that putting the number first in titles
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helped me a lot with the success of these articles.
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And the same thing can be said for my LinkedIn articles,
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meaning the ones with numbers in the titles
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worked out well.
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I also use this in my YouTube videos.
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And what works in journalism and in book writing
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often works well with YouTube video titles.
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Now here's some examples of using numbers in titles
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from my YouTube videos, which is a great strategy
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because people tend to like this.
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10 Simple Excel Tricks to Make You Much More Productive.
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Three Life Hacks to Help You Save
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Time, Money, and Your Inbox.
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10 Business and Life Lessons From Stan Lee.
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And lastly, Six Ways if You Can Tell if You Can
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Trust Somebody at Work.
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Thanks Chris.
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An issue though to keep in mind is that
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if the title is very long, then we need to put
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the most important words first
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because after 55 characters or so the viewer
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will only see a dot, dot, dot
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instead of the end part of your title
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when your video shows up in the viewer's feed.
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So for example, if your title is,
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when asked about his 24 year old daughter's marriage
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to a homeless man in Peru, the President fainted.
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It's going to appear in the feed as,
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when asked about his 24 year old daughter's marriage
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to dot, dot, dot.
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And nobody can see the rest of the title
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unless they actually click on the video.
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So the wording here is not ideal.
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We want the important words first,
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so perhaps we could change it to,
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President's daughter marries homeless man.
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And then a picture of the President fainting
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in the thumbnail image.
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Or maybe President faints when daughter
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marries homeless man.
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Or, President's son in law, homeless, question mark.
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So just keep brainstorming until you find
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the title you like best, and you can keep the title
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long too, okay, but you want it to be
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the most important words first, so that
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they're not replaced with dot, dot, dot.
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Another great strategy that works well is putting
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one word entirely in uppercase.
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Because uppercase letters can stand out more
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and get a lot of attention.
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Now I don't recommend making all of the words
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in the title uppercase though, just one word,
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because it's more effective.
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And some people actually feel that if you type
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an entire sentence or an entire title in uppercase,
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then it comes across like you're yelling.
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And we don't want to offend anybody.
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Exactly, and that's a good seg way to the next rule,
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or tip, for titles, which is,
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we should never put anything in a title that is offensive.
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Okay, so maybe swear words or anything that could
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offend anyone because advertisers will not want to place ads
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on your video content if it is deemed offensive.
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In fact not only can you lose ad revenue,
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your video can be suppressed by YouTube,
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meaning it will be suggested to fewer people
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or even get taken down or blocked,
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depending on how offensive it is.
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Also asking a question in a title can help
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to get more users to click on it.
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Like, What Happened to Bitcoin?
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When Should You Start Your Company?
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What Are Options and Derivatives?
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And, How to Predict the Next Big Thing in Tech?
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Also, short titles that contain words that people
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search for works well.
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Like, Finance Jobs Explained.
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Or, How to Sound Proof a Room.
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Or, How to Achieve Your Goals.
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How to Accomplish More.
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Best Business Books.
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How to Find Your Passion.
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How to Network Using LinkedIn.
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How to Be a Better Investor.
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How to Burn Calories While You Work.
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Should You Get a Job in Venture Capital?
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And, Advice for New Engineers.
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Sasha, when you write a title, are you thinking of SEO,
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meaning Search Engine Optimization?
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I generally don't focus much on SEO,
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but if you're just starting out on YouTube,
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then it definitely can't hurt.
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Let's say I have a kid's channel and I don't know
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if I should do a video of playing on a trampoline
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or make a video playing on water slides?
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In this case, I might check the popularity of each topic
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in Google Trends.
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So worldwide, it appears that trampolines
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are more popular at the moment.
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So I might be better off having trampoline in my title.
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Or, let's say I got a new water slide,
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so I'm going to do a video about water slides anyway.
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Now in this case, I might check the popularity
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of water park versus water slide in my audience's country.
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And it says, water park is more popular.
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So my title might be, Water Park in my Backyard.
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Or something else with water park in the title.
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You could also check the key word planner on Google Ads
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per these images to see how many people are searching
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for your key word.
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And it also suggests other key word ideas
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you might want to use instead, which is very useful.
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So in the case of water park, it says between
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10,000 and 100,000 people search for this key word
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every month in Indonesia.
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And you can change the location according to
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who your target audience is.
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And if you want to rank higher for your key word,
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trampoline, for example, you'll also have to put it
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in the description box and in the tags and use the word
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several times in your video and not just in your title.
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If you have difficulty coming up with ideas for good titles,
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browse through YouTube and get a feel for
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what other people title their videos.
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Maybe you can get inspired.
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And you'll see how certain types of titles
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seem to do better than others.
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You can also check the trending page in your target country.
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Get a feel for what YouTube is pushing to the top.
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You can change the country by clicking on
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your profile picture and changing your location.
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As you can see, I have changed mine to the United States.
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Once changed, the trending page will change
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to that country as well.
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So I can see the U.S. trending page,
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even though I'm in Indonesia.
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Names of celebrities or well known brand names
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can help a lot and get clicks.
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For example, How I Met Bill Gates.
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And, Why Microsoft Decided Not to Hire Me.
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Or, Goal Setting Advice from Derek Jeter and Tony Robbins
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That Changed My Life.
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Another approach to coming up with great titles
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is to come up with titles that make the viewers
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so curious they just have to click on your video.
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Now of course we don't want to mislead the viewer
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because they'll just end up either clicking away quickly,
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which will hurt our video's performance in the analytics.
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Or they'll dislike the video and leave us
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with a big thumbs down.
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And we don't want that either.
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So a little bit of click bait is okay,
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but use it wisely and don't go too overboard.
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Okay, a lot of times you'll see titles like,
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it's over, and it's like a thumbnail image
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of our favorite YouTube couple looking sad.
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And we just have to click on it because maybe,
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just maybe they broke up.
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But after we click, it turns out they're just
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moving to a new apartment.
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But you know that's click bait,
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but it's mild and most people don't mind
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that kind of title these days.
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So you can go for it in that case.
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In fact those types of videos do really well.
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Now I personally don't use click bait that often,
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but here are some titles I came up with
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in the past which I thought might spark
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my viewer's curiosity.
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Best Way to Kill a Cockroach,
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which by the way is no longer advertiser friendly.
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I don't know why, but maybe it's because I used
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the K word in the title.
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So be aware of that.
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Here's another, how to speak Canadian.
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You didn't know Canadian was a language,
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well you gotta click to find out what I mean.
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How to act Indonesian, was a title that did
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very, very well for me.
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In fact it changed my life.
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That's what kind of made me YouTube famous.
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Sorry, I keep on getting my hair in my lipstick guys.
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When you start doing YouTube,
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if you're a girl, you're gonna have this problem,
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I swear.
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Another title, What Does My Dog Say?
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I don't know, you have to click to find out.
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I think you get my point.
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What about you, Chris?
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Do you use curious titles as well?
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I do sometimes.
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I did one called, Cut These People Off,
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Get Them Out of Your Life.
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I did another one called, learn what not to do
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When You Work For Other People.
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Also, you are 26 years younger than you think.
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Another title strategy is to create a title
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that seems controversial, like these.
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Why Mutual Funds are a Scam.
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Why Day Trading is Not a Career.
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And, Do You Need an MBA or is Two Thirds of HBS BS?
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Another approach is to use words that have a call to action
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or a sense of urgency.
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Words like, right now, or, you need to,
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can work really well.
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For example, Quit Your Job and Start Your Company Right Now.
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I want to help you do this.
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It's true, I do.
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Another one is called, Video Production 101,
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Everything You Need to Know.
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Special words that help someone to do something
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better or faster or easier are awesome in titles too.
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Like the words, tricks, secrets, simple, or easy.
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An example is this.
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Three Killer Management Tips From Jeff Bezos.
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Or, Technical Analysis Tips.
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Another one is, Learn Finance and Accounting
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the Easy Way.
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Next up, we have cast your net as wide as you can in titles.
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Okay, so in business we often like to create products
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or services that target the biggest total
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addressable market as possible.
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And here are some examples of titles that appeal to
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huge markets or to more people.
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And words like, every or everyone or everything
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or always or we all must, et cetera, work well.
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Here are some examples.
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How to Fix Every Problem in the World.
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Or, The Complete Business Plan Course,
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Everything You Need to Know.
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Or, One Random Act of Kindness Daily Changes Everything.
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Let's talk about A/B Testing.
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Sometimes we're not sure what title will work best
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for our videos.
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So a strategy that many media companies use
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is they create two or more titles,
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and then they ask a focus group
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for which title they prefer.
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So is it title A or title B?
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Now for me, I have a small group of my YouTube followers
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that are a good sample representation of all my followers.
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So when I'm in doubt about a title,
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I can just email them and ask five or 10 of them
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which title they like best before I publish the video.
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I want to talk about the importance of developing
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your own unique style in your videos.
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And eliciting an emotion or a sense of passion
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or inspiration in your video titles.
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As it's a style that I personally love.
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And later on in the course, you will see Sasha's style
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via her images and videos.
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It's comedy, she cracks me up.
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My style is business, personal development,
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and inspiration.
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Now here are some sample titles of videos
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that I've created that I humbly think elicit
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an emotional or are an inspiration.
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Finding Your Career Path and Happiness.
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What Hat Should You Wear?
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How to Build Unstoppable Confidence.
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How to Stop Worrying and Start Living.
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Liberating Your Fear of Failure.
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Goal Setting, A Simple Way of Increasing
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the Chances of Achieving Your Goals.
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Don't Let Anyone Tell You How to Live Your Life.
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All You Need is What You Have.
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And lastly, How to Get Back Into Your Genius Zone.
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Thank you.