-: Sometimes people choose a great title first 2 2
before they even shoot the video. 3 3
And then they make the video to fit the title. 4 4
That's how important a good title is. 5 5
Now you don't have to do that. 6 6
And you can still succeed with a great thumbnail image, 7 7
even if it doesn't have a great title. 8 8
But it will perform much better with a great title, 9 9
as well as a great thumbnail image. 10 10
That's why we want to give you as many examples 11 11
of great titles in this section as we can, 12 12
and we will also provide you with the links to all of 13 13
the YouTube video examples that we discuss. 14 14
-: In professional journalism and with YouTube videos, 15 15
putting a number first works really well. 16 16
Here are some titles of my articles 17 17
when I used to have an Inc. Magazine column 18 18
that worked really well for me. 19 19
Please notice that putting the number first in titles 20 20
helped me a lot with the success of these articles. 21 21
And the same thing can be said for my LinkedIn articles, 22 22
meaning the ones with numbers in the titles 23 23
worked out well. 24 24
I also use this in my YouTube videos. 25 25
And what works in journalism and in book writing 26 26
often works well with YouTube video titles. 27 27
Now here's some examples of using numbers in titles 28 28
from my YouTube videos, which is a great strategy 29 29
because people tend to like this. 30 30
10 Simple Excel Tricks to Make You Much More Productive. 31 31
Three Life Hacks to Help You Save 32 32
Time, Money, and Your Inbox. 33 33
10 Business and Life Lessons From Stan Lee. 34 34
And lastly, Six Ways if You Can Tell if You Can 35 35
Trust Somebody at Work. 36 36
-: Thanks Chris. 37 37
An issue though to keep in mind is that 38 38
if the title is very long, then we need to put 39 39
the most important words first 40 40
because after 55 characters or so the viewer 41 41
will only see a dot, dot, dot 42 42
instead of the end part of your title 43 43
when your video shows up in the viewer's feed. 44 44
So for example, if your title is, 45 45
when asked about his 24 year old daughter's marriage 46 46
to a homeless man in Peru, the President fainted. 47 47
It's going to appear in the feed as, 48 48
when asked about his 24 year old daughter's marriage 49 49
to dot, dot, dot. 50 50
And nobody can see the rest of the title 51 51
unless they actually click on the video. 52 52
So the wording here is not ideal. 53 53
We want the important words first, 54 54
so perhaps we could change it to, 55 55
President's daughter marries homeless man. 56 56
And then a picture of the President fainting 57 57
in the thumbnail image. 58 58
Or maybe President faints when daughter 59 59
marries homeless man. 60 60
Or, President's son in law, homeless, question mark. 61 61
So just keep brainstorming until you find 62 62
the title you like best, and you can keep the title 63 63
long too, okay, but you want it to be 64 64
the most important words first, so that 65 65
they're not replaced with dot, dot, dot. 66 66
-: Another great strategy that works well is putting 67 67
one word entirely in uppercase. 68 68
Because uppercase letters can stand out more 69 69
and get a lot of attention. 70 70
Now I don't recommend making all of the words 71 71
in the title uppercase though, just one word, 72 72
because it's more effective. 73 73
And some people actually feel that if you type 74 74
an entire sentence or an entire title in uppercase, 75 75
then it comes across like you're yelling. 76 76
And we don't want to offend anybody. 77 77
-: Exactly, and that's a good seg way to the next rule, 78 78
or tip, for titles, which is, 79 79
we should never put anything in a title that is offensive. 80 80
Okay, so maybe swear words or anything that could 81 81
offend anyone because advertisers will not want to place ads 82 82
on your video content if it is deemed offensive. 83 83
In fact not only can you lose ad revenue, 84 84
your video can be suppressed by YouTube, 85 85
meaning it will be suggested to fewer people 86 86
or even get taken down or blocked, 87 87
depending on how offensive it is. 88 88
-: Also asking a question in a title can help 89 89
to get more users to click on it. 90 90
Like, What Happened to Bitcoin? 91 91
When Should You Start Your Company? 92 92
What Are Options and Derivatives? 93 93
And, How to Predict the Next Big Thing in Tech? 94 94
Also, short titles that contain words that people 95 95
search for works well. 96 96
Like, Finance Jobs Explained. 97 97
Or, How to Sound Proof a Room. 98 98
Or, How to Achieve Your Goals. 99 99
How to Accomplish More. 100 100
Best Business Books. 101 101
How to Find Your Passion. 102 102
How to Network Using LinkedIn. 103 103
How to Be a Better Investor. 104 104
How to Burn Calories While You Work. 105 105
Should You Get a Job in Venture Capital? 106 106
And, Advice for New Engineers. 107 107
Sasha, when you write a title, are you thinking of SEO, 108 108
meaning Search Engine Optimization? 109 109
-: I generally don't focus much on SEO, 110 110
but if you're just starting out on YouTube, 111 111
then it definitely can't hurt. 112 112
Let's say I have a kid's channel and I don't know 113 113
if I should do a video of playing on a trampoline 114 114
or make a video playing on water slides? 115 115
In this case, I might check the popularity of each topic 116 116
in Google Trends. 117 117
So worldwide, it appears that trampolines 118 118
are more popular at the moment. 119 119
So I might be better off having trampoline in my title. 120 120
Or, let's say I got a new water slide, 121 121
so I'm going to do a video about water slides anyway. 122 122
Now in this case, I might check the popularity 123 123
of water park versus water slide in my audience's country. 124 124
And it says, water park is more popular. 125 125
So my title might be, Water Park in my Backyard. 126 126
Or something else with water park in the title. 127 127
You could also check the key word planner on Google Ads 128 128
per these images to see how many people are searching 129 129
for your key word. 130 130
And it also suggests other key word ideas 131 131
you might want to use instead, which is very useful. 132 132
So in the case of water park, it says between 133 133
10,000 and 100,000 people search for this key word 134 134
every month in Indonesia. 135 135
And you can change the location according to 136 136
who your target audience is. 137 137
And if you want to rank higher for your key word, 138 138
trampoline, for example, you'll also have to put it 139 139
in the description box and in the tags and use the word 140 140
several times in your video and not just in your title. 141 141
If you have difficulty coming up with ideas for good titles, 142 142
browse through YouTube and get a feel for 143 143
what other people title their videos. 144 144
Maybe you can get inspired. 145 145
And you'll see how certain types of titles 146 146
seem to do better than others. 147 147
You can also check the trending page in your target country. 148 148
Get a feel for what YouTube is pushing to the top. 149 149
You can change the country by clicking on 150 150
your profile picture and changing your location. 151 151
As you can see, I have changed mine to the United States. 152 152
Once changed, the trending page will change 153 153
to that country as well. 154 154
So I can see the U.S. trending page, 155 155
even though I'm in Indonesia. 156 156
-: Names of celebrities or well known brand names 157 157
can help a lot and get clicks. 158 158
For example, How I Met Bill Gates. 159 159
And, Why Microsoft Decided Not to Hire Me. 160 160
Or, Goal Setting Advice from Derek Jeter and Tony Robbins 161 161
That Changed My Life. 162 162
-: Another approach to coming up with great titles 163 163
is to come up with titles that make the viewers 164 164
so curious they just have to click on your video. 165 165
Now of course we don't want to mislead the viewer 166 166
because they'll just end up either clicking away quickly, 167 167
which will hurt our video's performance in the analytics. 168 168
Or they'll dislike the video and leave us 169 169
with a big thumbs down. 170 170
And we don't want that either. 171 171
So a little bit of click bait is okay, 172 172
but use it wisely and don't go too overboard. 173 173
Okay, a lot of times you'll see titles like, 174 174
it's over, and it's like a thumbnail image 175 175
of our favorite YouTube couple looking sad. 176 176
And we just have to click on it because maybe, 177 177
just maybe they broke up. 178 178
But after we click, it turns out they're just 179 179
moving to a new apartment. 180 180
But you know that's click bait, 181 181
but it's mild and most people don't mind 182 182
that kind of title these days. 183 183
So you can go for it in that case. 184 184
In fact those types of videos do really well. 185 185
Now I personally don't use click bait that often, 186 186
but here are some titles I came up with 187 187
in the past which I thought might spark 188 188
my viewer's curiosity. 189 189
Best Way to Kill a Cockroach, 190 190
which by the way is no longer advertiser friendly. 191 191
I don't know why, but maybe it's because I used 192 192
the K word in the title. 193 193
So be aware of that. 194 194
Here's another, how to speak Canadian. 195 195
You didn't know Canadian was a language, 196 196
well you gotta click to find out what I mean. 197 197
How to act Indonesian, was a title that did 198 198
very, very well for me. 199 199
In fact it changed my life. 200 200
That's what kind of made me YouTube famous. 201 201
Sorry, I keep on getting my hair in my lipstick guys. 202 202
When you start doing YouTube, 203 203
if you're a girl, you're gonna have this problem, 204 204
I swear. 205 205
Another title, What Does My Dog Say? 206 206
I don't know, you have to click to find out. 207 207
I think you get my point. 208 208
What about you, Chris? 209 209
Do you use curious titles as well? 210 210
-: I do sometimes. 211 211
I did one called, Cut These People Off, 212 212
Get Them Out of Your Life. 213 213
I did another one called, learn what not to do 214 214
When You Work For Other People. 215 215
Also, you are 26 years younger than you think. 216 216
Another title strategy is to create a title 217 217
that seems controversial, like these. 218 218
Why Mutual Funds are a Scam. 219 219
Why Day Trading is Not a Career. 220 220
And, Do You Need an MBA or is Two Thirds of HBS BS? 221 221
Another approach is to use words that have a call to action 222 222
or a sense of urgency. 223 223
Words like, right now, or, you need to, 224 224
can work really well. 225 225
For example, Quit Your Job and Start Your Company Right Now. 226 226
I want to help you do this. 227 227
It's true, I do. 228 228
Another one is called, Video Production 101, 229 229
Everything You Need to Know. 230 230
Special words that help someone to do something 231 231
better or faster or easier are awesome in titles too. 232 232
Like the words, tricks, secrets, simple, or easy. 233 233
An example is this. 234 234
Three Killer Management Tips From Jeff Bezos. 235 235
Or, Technical Analysis Tips. 236 236
Another one is, Learn Finance and Accounting 237 237
the Easy Way. 238 238
Next up, we have cast your net as wide as you can in titles. 239 239
Okay, so in business we often like to create products 240 240
or services that target the biggest total 241 241
addressable market as possible. 242 242
And here are some examples of titles that appeal to 243 243
huge markets or to more people. 244 244
And words like, every or everyone or everything 245 245
or always or we all must, et cetera, work well. 246 246
Here are some examples. 247 247
How to Fix Every Problem in the World. 248 248
Or, The Complete Business Plan Course, 249 249
Everything You Need to Know. 250 250
Or, One Random Act of Kindness Daily Changes Everything. 251 251
-: Let's talk about A/B Testing. 252 252
Sometimes we're not sure what title will work best 253 253
for our videos. 254 254
So a strategy that many media companies use 255 255
is they create two or more titles, 256 256
and then they ask a focus group 257 257
for which title they prefer. 258 258
So is it title A or title B? 259 259
Now for me, I have a small group of my YouTube followers 260 260
that are a good sample representation of all my followers. 261 261
So when I'm in doubt about a title, 262 262
I can just email them and ask five or 10 of them 263 263
which title they like best before I publish the video. 264 264
I want to talk about the importance of developing 265 265
your own unique style in your videos. 266 266
And eliciting an emotion or a sense of passion 267 267
or inspiration in your video titles. 268 268
As it's a style that I personally love. 269 269
And later on in the course, you will see Sasha's style 270 270
via her images and videos. 271 271
It's comedy, she cracks me up. 272 272
My style is business, personal development, 273 273
and inspiration. 274 274
Now here are some sample titles of videos 275 275
that I've created that I humbly think elicit 276 276
an emotional or are an inspiration. 277 277
Finding Your Career Path and Happiness. 278 278
What Hat Should You Wear? 279 279
How to Build Unstoppable Confidence. 280 280
How to Stop Worrying and Start Living. 281 281
Liberating Your Fear of Failure. 282 282
Goal Setting, A Simple Way of Increasing 283 283
the Chances of Achieving Your Goals. 284 284
Don't Let Anyone Tell You How to Live Your Life. 285 285
All You Need is What You Have. 286 286
And lastly, How to Get Back Into Your Genius Zone. 287 287
Thank you.