1 1 00:00:00,111 --> 00:00:02,611 (piano music) 2 2 00:00:03,700 --> 00:00:08,000 Before we start, let me explain what the Adpocalypse was. 3 3 00:00:08,000 --> 00:00:10,840 The Adpocalypse happened in 2017. 4 4 00:00:10,840 --> 00:00:13,710 Now before that, YouTubers were pretty free to say 5 5 00:00:13,710 --> 00:00:16,780 whatever they liked and everyone was relatively happy, 6 6 00:00:16,780 --> 00:00:20,340 viewers and advertisers included, all happy. 7 7 00:00:20,340 --> 00:00:22,447 Until one day, it was brought to light 8 8 00:00:22,447 --> 00:00:27,270 that ads were appearing next to videos promoting terrorism. 9 9 00:00:27,270 --> 00:00:30,230 Then the issue got even bigger and a large number 10 10 00:00:30,230 --> 00:00:33,810 of advertisers pulled their ads from the platform. 11 11 00:00:33,810 --> 00:00:35,940 In an attempt to bring the advertisers back, 12 12 00:00:35,940 --> 00:00:39,450 YouTube revised their policies and put more restrictions 13 13 00:00:39,450 --> 00:00:41,543 in place for monetized videos. 14 14 00:00:42,490 --> 00:00:45,490 A monetized video is what we call a video that is 15 15 00:00:45,490 --> 00:00:49,810 earning money and a green money icon (laughing) 16 16 00:00:49,810 --> 00:00:52,400 or a dollar sign will appear next to it, 17 17 00:00:52,400 --> 00:00:55,193 when you view your video in YouTube Studio. 18 18 00:00:56,238 --> 00:00:59,850 Many YouTubers were getting a yellow icon 19 19 00:00:59,850 --> 00:01:02,730 next to their videos and this means there will be 20 20 00:01:02,730 --> 00:01:06,170 limited ads placed on those videos. 21 21 00:01:06,170 --> 00:01:08,327 Sometimes we call it getting unmonetized (laughing), 22 22 00:01:09,490 --> 00:01:11,600 but the yellow symbol does give you 23 23 00:01:11,600 --> 00:01:14,790 a little bit of revenue, but like very little. 24 24 00:01:14,790 --> 00:01:18,470 Videos that YouTubers thought were going to continue 25 25 00:01:18,470 --> 00:01:21,530 to earn revenue for a long time, all of a sudden 26 26 00:01:21,530 --> 00:01:24,700 aren't going to be earning much at all anymore. 27 27 00:01:24,700 --> 00:01:28,077 My friend had a viral video that was earning him 28 28 00:01:28,077 --> 00:01:33,050 $200 a month at the time, and it went to basically 29 29 00:01:33,050 --> 00:01:37,000 earning nothing and the views just crashed. 30 30 00:01:37,000 --> 00:01:40,513 Some channels died, some people had to get real jobs, 31 31 00:01:40,513 --> 00:01:45,513 (laughing) everyone was upset, but they eventually realized 32 32 00:01:45,590 --> 00:01:48,010 that there was nothing they could do about it. 33 33 00:01:48,010 --> 00:01:52,730 So what we're left with now is the post-adpocalyptic world. 34 34 00:01:52,730 --> 00:01:56,230 And these are the no-nos if you wanna keep your videos 35 35 00:01:56,230 --> 00:01:59,310 earning money post-adpocalypse. 36 36 00:01:59,310 --> 00:02:01,470 If you want your video to be monetized, 37 37 00:02:01,470 --> 00:02:04,530 you would have to avoid the following. 38 38 00:02:04,530 --> 00:02:08,720 Inappropriate language, violence, 39 39 00:02:08,720 --> 00:02:12,140 sexually suggestive content, 40 40 00:02:12,140 --> 00:02:16,920 harmful or dangerous acts, hateful content, 41 41 00:02:16,920 --> 00:02:21,050 incendiary and demeaning video content, 42 42 00:02:21,050 --> 00:02:24,980 drugs and dangerous products or substances, 43 43 00:02:24,980 --> 00:02:29,000 controversial issues and sensitive events, 44 44 00:02:29,000 --> 00:02:32,900 inappropriate use of family entertainment characters. 45 45 00:02:32,900 --> 00:02:34,960 So those are the restrictions we have now. 46 46 00:02:34,960 --> 00:02:38,560 You should definitely read those in detail 47 47 00:02:38,560 --> 00:02:40,980 to make sure that you are keeping 48 48 00:02:40,980 --> 00:02:44,500 your videos advertiser-friendly. 49 49 00:02:44,500 --> 00:02:47,730 And remember, something similar to the Adpocalypse 50 50 00:02:47,730 --> 00:02:50,540 could happen again, and if we want our videos 51 51 00:02:50,540 --> 00:02:53,860 to survive the test of time, we need to anticipate 52 52 00:02:53,860 --> 00:02:57,030 what new regulations may pop up in the future. 53 53 00:02:57,030 --> 00:02:59,100 One of the famous YouTubers I watch 54 54 00:02:59,100 --> 00:03:02,560 blurs the faces of people passing by in the background 55 55 00:03:02,560 --> 00:03:06,400 of her videos, and it may just be out of respect, 56 56 00:03:06,400 --> 00:03:09,180 which is cool, but it's also smart 57 57 00:03:09,180 --> 00:03:11,780 'cause perhaps, talent release forms 58 58 00:03:11,780 --> 00:03:14,610 will by necessary in the future. 59 59 00:03:14,610 --> 00:03:17,110 They're a good idea now, but maybe later, 60 60 00:03:17,110 --> 00:03:19,870 they'll be absolutely necessary or else the face 61 61 00:03:19,870 --> 00:03:23,530 will need to be blurred or something like that. 62 62 00:03:23,530 --> 00:03:26,520 Swearing, YouTube does allow a few swear words 63 63 00:03:26,520 --> 00:03:29,900 on monetized videos, as long as they're not 64 64 00:03:29,900 --> 00:03:33,260 at the beginning of the video or in the thumbnail 65 65 00:03:33,260 --> 00:03:38,210 or the title and they're in a friendly context, okay? 66 66 00:03:38,210 --> 00:03:40,563 And not like, er, like, it depends 67 67 00:03:40,563 --> 00:03:43,430 on the context, basically. 68 68 00:03:43,430 --> 00:03:47,130 But that could change to zero tolerance for swearing, 69 69 00:03:47,130 --> 00:03:51,730 very easily, so do your best to stay as clean as possible 70 70 00:03:51,730 --> 00:03:55,240 if you wanna maximize your earnings. 71 71 00:03:55,240 --> 00:03:58,750 Now, some YouTubers continue to make the content 72 72 00:03:58,750 --> 00:04:01,050 that they did pre-adpocalypse. 73 73 00:04:01,050 --> 00:04:03,930 They just changed their business model 74 74 00:04:03,930 --> 00:04:07,540 from Google AdSense to something else. 75 75 00:04:07,540 --> 00:04:11,300 So Adpocalypse really hurt Philip DeFranco 76 76 00:04:11,300 --> 00:04:14,710 who does the news and often speaks 77 77 00:04:14,710 --> 00:04:17,560 about controversial and sensitive topics, 78 78 00:04:17,560 --> 00:04:20,880 because that's what the news is about usually. 79 79 00:04:20,880 --> 00:04:24,010 Yeah, so all news people really got hurt 80 80 00:04:24,010 --> 00:04:27,560 with the new regulations, but Philip DeFranco 81 81 00:04:27,560 --> 00:04:28,710 still does his show. 82 82 00:04:28,710 --> 00:04:31,420 He just has to rely on other income sources. 83 83 00:04:31,420 --> 00:04:36,210 So he has DeFranco Elite which is basically fan funding. 84 84 00:04:36,210 --> 00:04:40,730 H3H3 was another YouTube channel that got hit hard 85 85 00:04:40,730 --> 00:04:44,400 and they decided to start a podcast, 86 86 00:04:44,400 --> 00:04:48,300 which is paid for by sponsors and therefore, 87 87 00:04:48,300 --> 00:04:51,100 not reliant on Google AdSense. 88 88 00:04:51,100 --> 00:04:53,100 So you decide what you wanna do. 89 89 00:04:53,100 --> 00:04:55,640 There are still ways to survive on YouTube 90 90 00:04:55,640 --> 00:04:58,340 without being advertiser-friendly. 91 91 00:04:58,340 --> 00:05:01,810 It'll just take a little more work and creativity. 92 92 00:05:01,810 --> 00:05:04,013 YouTube does not seem to put these YouTubers 93 93 00:05:04,013 --> 00:05:07,730 front and center because they don't want 94 94 00:05:07,730 --> 00:05:10,820 another Adpocalypse happening either. 95 95 00:05:10,820 --> 00:05:15,010 YouTube Rewind 2018 was a testament to that. 96 96 00:05:15,010 --> 00:05:18,070 So even though it was meant to be a recap 97 97 00:05:18,070 --> 00:05:21,190 of all the popular creators and moments that occurred 98 98 00:05:21,190 --> 00:05:24,400 in 2018 on YouTube, 99 99 00:05:24,400 --> 00:05:27,960 it didn't feature any of the creators 100 100 00:05:27,960 --> 00:05:31,460 that had controversies and it just put forwards 101 101 00:05:31,460 --> 00:05:34,513 the ones that were advertiser-friendly. 102 102 00:05:35,540 --> 00:05:38,530 Also, it's possible that getting unmonetized 103 103 00:05:38,530 --> 00:05:41,260 or having limited ads on your videos 104 104 00:05:41,260 --> 00:05:44,080 can negatively impact your views. 105 105 00:05:44,080 --> 00:05:45,900 And if you do it too much, 106 106 00:05:45,900 --> 00:05:48,910 it seems to impact the entire channel. 107 107 00:05:48,910 --> 00:05:53,550 line:15% This theory was suggested in Nerd City's video 108 108 00:05:53,550 --> 00:05:56,083 line:15% on YouTube's Secret Codes. 109 109 00:05:56,940 --> 00:05:59,360 line:15% I watched it, it was fabulous. 110 110 00:05:59,360 --> 00:06:02,470 line:15% And a few days later, after the video was released, 111 111 00:06:02,470 --> 00:06:06,130 the codes became hidden and nobody knows for sure 112 112 00:06:06,130 --> 00:06:09,900 if this theory is correct, but I definitely recommend 113 113 00:06:09,900 --> 00:06:12,670 you watch that video, it's very well-made 114 114 00:06:12,670 --> 00:06:14,240 and entertaining and 115 115 00:06:15,290 --> 00:06:17,963 if you're into conspiracies, it's a good one. 116 116 00:06:19,290 --> 00:06:23,980 Since then, the yellow icon representing limited ads 117 117 00:06:23,980 --> 00:06:27,800 doesn't appear as often beside videos. 118 118 00:06:27,800 --> 00:06:29,910 I've noticed that personally, anyway. 119 119 00:06:29,910 --> 00:06:32,730 How this affects views, at the moment, 120 120 00:06:32,730 --> 00:06:35,590 we can only assume that, you know, 121 121 00:06:35,590 --> 00:06:39,890 it makes it a little harder if you have, I don't know, 122 122 00:06:39,890 --> 00:06:43,430 some, not violations, but like if you're not 123 123 00:06:43,430 --> 00:06:47,650 100% advertiser-friendly, it might be harder for you. 124 124 00:06:47,650 --> 00:06:50,110 So, that's pretty much the history lesson 125 125 00:06:50,110 --> 00:06:51,060 on the Adpocalypse. 126 126 00:06:52,080 --> 00:06:53,550 YouTube seems to be getting better 127 127 00:06:53,550 --> 00:06:56,250 at handling these types of things though. 128 128 00:06:56,250 --> 00:07:00,770 In 2019, there seemed to be another one about to happen 129 129 00:07:00,770 --> 00:07:03,560 because someone complained that there were ads 130 130 00:07:03,560 --> 00:07:07,410 on a video featuring children, and the comment section 131 131 00:07:07,410 --> 00:07:11,880 had nonadvertiser-friendly comments in it, mm hmm. 132 132 00:07:11,880 --> 00:07:15,000 So YouTube, instead of disabling monetization 133 133 00:07:15,000 --> 00:07:17,660 on these channels featuring children, 134 134 00:07:17,660 --> 00:07:20,520 they disabled the comment section. 135 135 00:07:20,520 --> 00:07:24,180 And yes, my vlog channel where my daughter does her thing, 136 136 00:07:24,180 --> 00:07:27,300 um yeah, okay, I can't have comments on there anymore. 137 137 00:07:27,300 --> 00:07:29,348 But yeah, it's still monetized. 138 138 00:07:29,348 --> 00:07:30,220 (sighing) 139 139 00:07:30,220 --> 00:07:32,670 And that prevented the problem from escalating, 140 140 00:07:32,670 --> 00:07:37,250 so yeah, I guess it was a good job on YouTube's part. 141 141 00:07:37,250 --> 00:07:39,860 Even though I miss my comments. 142 142 00:07:39,860 --> 00:07:44,423 Anyway guys, as always, be resilient and good luck!