1 1 00:00:00,061 --> 00:00:02,440 (upbeat music) 2 2 00:00:02,440 --> 00:00:05,570 Now we're ready to talk about AdSense. 3 3 00:00:05,570 --> 00:00:08,790 The simplest and most obvious way to earn money 4 4 00:00:08,790 --> 00:00:11,540 on your YouTube channel is by allowing YouTube 5 5 00:00:11,540 --> 00:00:14,020 to show ads on your videos. 6 6 00:00:14,020 --> 00:00:15,490 Now, you have to be part 7 7 00:00:15,490 --> 00:00:19,430 of the YouTube Partner Program first, 8 8 00:00:19,430 --> 00:00:22,650 and there are some requirements. 9 9 00:00:22,650 --> 00:00:25,480 First you need to create an AdSense account 10 10 00:00:25,480 --> 00:00:27,660 and connect it to your YouTube channel. 11 11 00:00:27,660 --> 00:00:32,310 You'll need 1,000 subscribers and 4,000 hours of watch time 12 12 00:00:32,310 --> 00:00:35,600 within a 12-month period, and then you need to apply 13 13 00:00:35,600 --> 00:00:37,600 to the YouTube Partner Program. 14 14 00:00:37,600 --> 00:00:40,950 Once approved, ads can be placed on your videos, 15 15 00:00:40,950 --> 00:00:44,880 and you will start receiving a cut of the ad revenue 16 16 00:00:44,880 --> 00:00:48,770 YouTube receives from advertising on your videos. 17 17 00:00:48,770 --> 00:00:52,180 These ads will appear before your video 18 18 00:00:52,180 --> 00:00:54,220 or somewhere in the middle of your video, 19 19 00:00:54,220 --> 00:00:56,340 or maybe even at the end. 20 20 00:00:56,340 --> 00:01:00,000 You can find the settings under Monetization 21 21 00:01:00,000 --> 00:01:03,300 in YouTube Studio Beta on your desktop, 22 22 00:01:03,300 --> 00:01:07,280 and you can choose which ad types you would like to show 23 23 00:01:07,280 --> 00:01:11,040 and where in the video you would like them to appear, 24 24 00:01:11,040 --> 00:01:15,120 the beginning or in the middle somewhere or at the end. 25 25 00:01:15,120 --> 00:01:18,970 One of the benefits of making videos which are longer 26 26 00:01:18,970 --> 00:01:22,810 than 10 minutes is that you can manage the placement 27 27 00:01:22,810 --> 00:01:25,180 of ads in the middle of your video 28 28 00:01:25,180 --> 00:01:27,780 in YouTube Studio Beta Editor. 29 29 00:01:27,780 --> 00:01:31,380 So for a 20 or 30-minute video, 30 30 00:01:31,380 --> 00:01:34,150 you can even place a few ads, if you like, 31 31 00:01:34,150 --> 00:01:38,300 as long as you don't think it will annoy your viewers. 32 32 00:01:38,300 --> 00:01:41,090 Now, this does not guarantee 33 33 00:01:41,090 --> 00:01:43,080 that an ad will be placed there, 34 34 00:01:43,080 --> 00:01:47,740 it just allows for the possibility that an ad will appear. 35 35 00:01:47,740 --> 00:01:51,490 That's because not all views will result in an ad 36 36 00:01:51,490 --> 00:01:56,490 being shown even when you have your video monetized. 37 37 00:01:56,730 --> 00:02:01,730 So you'll not be paid per video view, okay? 38 38 00:02:02,220 --> 00:02:04,710 You'll be paid a certain amount of money 39 39 00:02:04,710 --> 00:02:07,900 per 1,000 views of an ad. 40 40 00:02:07,900 --> 00:02:09,620 This is called the CPM. 41 41 00:02:09,620 --> 00:02:14,620 So your CPM may be $4 or $6 42 42 00:02:15,080 --> 00:02:19,220 or it may be $1.29. (giggles) 43 43 00:02:19,220 --> 00:02:21,450 It depends on many factors, 44 44 00:02:21,450 --> 00:02:23,570 including the topic of your video 45 45 00:02:23,570 --> 00:02:27,940 because some topics are more valuable to advertisers. 46 46 00:02:27,940 --> 00:02:32,920 And it also depends on the country location of your viewers. 47 47 00:02:32,920 --> 00:02:37,880 Each country offers a different rate on each type of ad. 48 48 00:02:37,880 --> 00:02:40,890 Are your viewers in developed countries? 49 49 00:02:40,890 --> 00:02:43,820 The CPM will likely be higher. 50 50 00:02:43,820 --> 00:02:46,080 Other countries can be very low. 51 51 00:02:46,080 --> 00:02:49,340 Keep this in mind when you choose your target market 52 52 00:02:49,340 --> 00:02:52,100 and your channel language. 53 53 00:02:52,100 --> 00:02:55,970 Here in Indonesia, we have some of the lowest CPMs 54 54 00:02:55,970 --> 00:02:57,660 in the world. (laughs) 55 55 00:02:57,660 --> 00:03:00,530 A channel with a large Australian audience, 56 56 00:03:00,530 --> 00:03:03,833 on the other hand, will have a much higher CPM. 57 57 00:03:04,810 --> 00:03:08,660 The time of year will also affect your revenue 58 58 00:03:09,520 --> 00:03:12,920 because during the holidays and at the end of the year, 59 59 00:03:12,920 --> 00:03:15,410 advertisers are just advertising more 60 60 00:03:15,410 --> 00:03:18,040 and there's more money to go around. 61 61 00:03:18,040 --> 00:03:22,080 Ever see YouTubers do something called, like, Blogmas, 62 62 00:03:22,080 --> 00:03:24,390 where they upload, like, more often 63 63 00:03:24,390 --> 00:03:26,660 in December or even every day? 64 64 00:03:26,660 --> 00:03:30,330 Yep, AdSense revenue is up in December, 65 65 00:03:30,330 --> 00:03:34,360 that's probably why, and also, they may be on vacation. 66 66 00:03:34,360 --> 00:03:35,640 I don't wanna judge. 67 67 00:03:35,640 --> 00:03:38,660 So the income you receive is not going 68 68 00:03:38,660 --> 00:03:42,570 to be incredibly stable, and your views can go up 69 69 00:03:42,570 --> 00:03:47,570 and down on top of that, which makes it even more unstable. 70 70 00:03:47,630 --> 00:03:50,980 So it's wonderful to have this as a revenue stream, 71 71 00:03:50,980 --> 00:03:53,790 and if you manage to grow your channel large enough, 72 72 00:03:53,790 --> 00:03:56,980 it can end up being quite a lot of money. 73 73 00:03:56,980 --> 00:04:00,240 For others, it may just end up being pocket money. 74 74 00:04:00,240 --> 00:04:02,720 But if you value security, 75 75 00:04:02,720 --> 00:04:05,330 then you should definitely diversify 76 76 00:04:05,330 --> 00:04:07,920 and check out other methods of earning 77 77 00:04:07,920 --> 00:04:09,410 from your YouTube videos. 78 78 00:04:09,410 --> 00:04:13,410 This will also protect you in case of another Adpocalypse. 79 79 00:04:13,410 --> 00:04:15,850 I hope you didn't skip the Adpocalypse lecture. 80 80 00:04:15,850 --> 00:04:18,560 If you don't know what the Adpocalypse is yet, 81 81 00:04:18,560 --> 00:04:20,790 line:15% then go back, watch that lecture, 82 82 00:04:20,790 --> 00:04:24,170 line:15% and watch the lecture on getting unmonetized. 83 83 00:04:24,170 --> 00:04:26,600 line:15% If you wanna earn from Google AdSense, 84 84 00:04:26,600 --> 00:04:29,140 line:15% you'll need to avoid getting unmonetized 85 85 00:04:29,140 --> 00:04:32,670 line:15% and comply with all of YouTube's policies. 86 86 00:04:32,670 --> 00:04:36,390 I had a video unmonetized once because in the thumbnail, 87 87 00:04:36,390 --> 00:04:40,190 I had a swollen face, and the robot scans 88 88 00:04:40,190 --> 00:04:43,670 the thumbnail for violence or shocking images, 89 89 00:04:43,670 --> 00:04:48,670 and it did look like I was a victim of domestic violence, 90 90 00:04:49,260 --> 00:04:53,170 however, in my case, I was just super ugly that day 91 91 00:04:53,170 --> 00:04:57,440 because I got stung by a bee right here. (giggles) 92 92 00:04:57,440 --> 00:05:01,290 So, yeah, I had to make a request 93 93 00:05:01,290 --> 00:05:03,390 for a manual review, 94 94 00:05:03,390 --> 00:05:07,420 and eventually my video was remonetized, 95 95 00:05:07,420 --> 00:05:10,180 so my little dollar sign turned green again, 96 96 00:05:10,180 --> 00:05:14,050 but I still lost all of the revenue I would've made 97 97 00:05:14,050 --> 00:05:16,040 the first day of uploading. 98 98 00:05:16,040 --> 00:05:19,480 So the robot is extremely sensitive. 99 99 00:05:19,480 --> 00:05:21,640 Even if you follow all the rules, 100 100 00:05:21,640 --> 00:05:25,350 you can still occasionally have issues here, 101 101 00:05:25,350 --> 00:05:28,330 and that's frustrating if you are relying 102 102 00:05:28,330 --> 00:05:32,190 on Google AdSense alone to support yourself. 103 103 00:05:32,190 --> 00:05:35,753 That's why it's always a good idea to diversify.