(upbeat music) 2 2
-: Now we're ready to talk about AdSense. 3 3
The simplest and most obvious way to earn money 4 4
on your YouTube channel is by allowing YouTube 5 5
to show ads on your videos. 6 6
Now, you have to be part 7 7
of the YouTube Partner Program first, 8 8
and there are some requirements. 9 9
First you need to create an AdSense account 10 10
and connect it to your YouTube channel. 11 11
You'll need 1,000 subscribers and 4,000 hours of watch time 12 12
within a 12-month period, and then you need to apply 13 13
to the YouTube Partner Program. 14 14
Once approved, ads can be placed on your videos, 15 15
and you will start receiving a cut of the ad revenue 16 16
YouTube receives from advertising on your videos. 17 17
These ads will appear before your video 18 18
or somewhere in the middle of your video, 19 19
or maybe even at the end. 20 20
You can find the settings under Monetization 21 21
in YouTube Studio Beta on your desktop, 22 22
and you can choose which ad types you would like to show 23 23
and where in the video you would like them to appear, 24 24
the beginning or in the middle somewhere or at the end. 25 25
One of the benefits of making videos which are longer 26 26
than 10 minutes is that you can manage the placement 27 27
of ads in the middle of your video 28 28
in YouTube Studio Beta Editor. 29 29
So for a 20 or 30-minute video, 30 30
you can even place a few ads, if you like, 31 31
as long as you don't think it will annoy your viewers. 32 32
Now, this does not guarantee 33 33
that an ad will be placed there, 34 34
it just allows for the possibility that an ad will appear. 35 35
That's because not all views will result in an ad 36 36
being shown even when you have your video monetized. 37 37
So you'll not be paid per video view, okay? 38 38
You'll be paid a certain amount of money 39 39
per 1,000 views of an ad. 40 40
This is called the CPM. 41 41
So your CPM may be $4 or $6 42 42
or it may be $1.29. (giggles) 43 43
It depends on many factors, 44 44
including the topic of your video 45 45
because some topics are more valuable to advertisers. 46 46
And it also depends on the country location of your viewers. 47 47
Each country offers a different rate on each type of ad. 48 48
Are your viewers in developed countries? 49 49
The CPM will likely be higher. 50 50
Other countries can be very low. 51 51
Keep this in mind when you choose your target market 52 52
and your channel language. 53 53
Here in Indonesia, we have some of the lowest CPMs 54 54
in the world. (laughs) 55 55
A channel with a large Australian audience, 56 56
on the other hand, will have a much higher CPM. 57 57
The time of year will also affect your revenue 58 58
because during the holidays and at the end of the year, 59 59
advertisers are just advertising more 60 60
and there's more money to go around. 61 61
Ever see YouTubers do something called, like, Blogmas, 62 62
where they upload, like, more often 63 63
in December or even every day? 64 64
Yep, AdSense revenue is up in December, 65 65
that's probably why, and also, they may be on vacation. 66 66
I don't wanna judge. 67 67
So the income you receive is not going 68 68
to be incredibly stable, and your views can go up 69 69
and down on top of that, which makes it even more unstable. 70 70
So it's wonderful to have this as a revenue stream, 71 71
and if you manage to grow your channel large enough, 72 72
it can end up being quite a lot of money. 73 73
For others, it may just end up being pocket money. 74 74
But if you value security, 75 75
then you should definitely diversify 76 76
and check out other methods of earning 77 77
from your YouTube videos. 78 78
This will also protect you in case of another Adpocalypse. 79 79
I hope you didn't skip the Adpocalypse lecture. 80 80
If you don't know what the Adpocalypse is yet, 81 81
then go back, watch that lecture, 82 82
and watch the lecture on getting unmonetized. 83 83
If you wanna earn from Google AdSense, 84 84
you'll need to avoid getting unmonetized 85 85
and comply with all of YouTube's policies. 86 86
I had a video unmonetized once because in the thumbnail, 87 87
I had a swollen face, and the robot scans 88 88
the thumbnail for violence or shocking images, 89 89
and it did look like I was a victim of domestic violence, 90 90
however, in my case, I was just super ugly that day 91 91
because I got stung by a bee right here. (giggles) 92 92
So, yeah, I had to make a request 93 93
for a manual review, 94 94
and eventually my video was remonetized, 95 95
so my little dollar sign turned green again, 96 96
but I still lost all of the revenue I would've made 97 97
the first day of uploading. 98 98
So the robot is extremely sensitive. 99 99
Even if you follow all the rules, 100 100
you can still occasionally have issues here, 101 101
and that's frustrating if you are relying 102 102
on Google AdSense alone to support yourself. 103 103
That's why it's always a good idea to diversify.