1 1 00:00:00,143 --> 00:00:02,290 (upbeat rock music) 2 2 00:00:02,290 --> 00:00:06,090 Another source of income is sponsorship deals. 3 3 00:00:06,090 --> 00:00:08,900 This probably won't happen until your channel 4 4 00:00:08,900 --> 00:00:11,128 is a decent size and you have your 5 5 00:00:11,128 --> 00:00:13,520 Silver Play Button already, 6 6 00:00:13,520 --> 00:00:16,170 but it's something to look forward to. 7 7 00:00:16,170 --> 00:00:19,210 It's when a company either contacts you directly, 8 8 00:00:19,210 --> 00:00:22,320 or more likely through an advertising agency, 9 9 00:00:22,320 --> 00:00:26,050 and offers you money to promote their product 10 10 00:00:26,050 --> 00:00:30,460 in your YouTube video in some way. 11 11 00:00:30,460 --> 00:00:33,590 Or if you're a singer or a parody artist, 12 12 00:00:33,590 --> 00:00:37,220 then it may be a label that contacts you 13 13 00:00:37,220 --> 00:00:38,863 to promote a new song. 14 14 00:00:39,850 --> 00:00:42,730 The type of client you attract obviously depends 15 15 00:00:42,730 --> 00:00:45,220 on the type of channel you have built. 16 16 00:00:45,220 --> 00:00:49,050 Or maybe you aren't attracting them per say, 17 17 00:00:49,050 --> 00:00:51,930 maybe you yourself want to be proactive 18 18 00:00:51,930 --> 00:00:54,960 and seek out a sponsorship deal from a company 19 19 00:00:54,960 --> 00:00:57,920 you'd like to work with and you think it'll fit 20 20 00:00:57,920 --> 00:00:59,470 with your channel. 21 21 00:00:59,470 --> 00:01:03,550 In which case, you may need to give them your proposal. 22 22 00:01:03,550 --> 00:01:06,500 Once you negotiate the terms of the contract 23 23 00:01:06,500 --> 00:01:08,580 and they approve your script, 24 24 00:01:08,580 --> 00:01:12,550 then you'll shoot the video, present it to the sponsor, 25 25 00:01:12,550 --> 00:01:16,033 the sponsor may ask you to make some adjustments here. 26 26 00:01:17,780 --> 00:01:21,560 So you may have to re-edit a bit to meet their demands. 27 27 00:01:21,560 --> 00:01:24,890 After they approve it, then you upload it. 28 28 00:01:24,890 --> 00:01:29,540 Now, as for contracts and terms, basically it's going 29 29 00:01:29,540 --> 00:01:32,390 to be different for everyone based on the country 30 30 00:01:32,390 --> 00:01:36,680 and channel size and channel performance. 31 31 00:01:36,680 --> 00:01:40,620 What I can say though, is that when advertising agencies 32 32 00:01:40,620 --> 00:01:43,940 are presenting your channel to clients, 33 33 00:01:43,940 --> 00:01:48,840 they may take your last five uploads into account 34 34 00:01:48,840 --> 00:01:51,440 and size you up based on that. 35 35 00:01:51,440 --> 00:01:55,720 So the price you are offered may be based 36 36 00:01:55,720 --> 00:02:00,200 on the average performance of your past five videos. 37 37 00:02:00,200 --> 00:02:05,200 So, if your business model is sponsorships or brand deals, 38 38 00:02:05,510 --> 00:02:09,600 then don't force a high frequency upload schedule 39 39 00:02:09,600 --> 00:02:13,990 if you can't maintain quality and performance. 40 40 00:02:13,990 --> 00:02:18,430 This is where your YouTube strategy becomes important. 41 41 00:02:18,430 --> 00:02:22,280 You see, if it's Google AdSense you're after, 42 42 00:02:22,280 --> 00:02:24,030 or affiliate marketing, 43 43 00:02:24,030 --> 00:02:26,930 then you don't have to worry as much about getting 44 44 00:02:26,930 --> 00:02:30,350 a consistent amount of views on each video. 45 45 00:02:30,350 --> 00:02:33,500 You can increase your upload schedule and not have to worry 46 46 00:02:33,500 --> 00:02:36,550 about each video doing really well, 47 47 00:02:36,550 --> 00:02:40,210 and you can take more risks with your content. 48 48 00:02:40,210 --> 00:02:43,190 Because three poorly performing videos, 49 49 00:02:43,190 --> 00:02:46,047 one mediocre, and one good 50 50 00:02:46,047 --> 00:02:50,460 will be more views per week than if you upload 51 51 00:02:50,460 --> 00:02:54,143 just one video with a good amount of views per week. 52 52 00:02:55,080 --> 00:02:58,510 But if a sponsor determines your worth 53 53 00:02:58,510 --> 00:03:02,150 by taking the average of your past five videos, 54 54 00:03:02,150 --> 00:03:05,370 then you'll be worth less than the guy 55 55 00:03:05,370 --> 00:03:10,370 who had the extra three poorly performing videos last week, 56 56 00:03:10,500 --> 00:03:14,180 even if they had the same number of subscribers. 57 57 00:03:14,180 --> 00:03:16,370 I hope that makes sense. 58 58 00:03:16,370 --> 00:03:20,220 Also, be careful what sponsorships you take on 59 59 00:03:20,220 --> 00:03:21,840 and how you do them. 60 60 00:03:21,840 --> 00:03:25,210 Tolerance for sponsored videos is growing, 61 61 00:03:25,210 --> 00:03:28,140 but make sure this is true in your country as well 62 62 00:03:28,140 --> 00:03:30,940 and make sure the ad is done in a way 63 63 00:03:30,940 --> 00:03:33,450 that doesn't upset your viewers. 64 64 00:03:33,450 --> 00:03:35,590 Your viewers might tolerate you talking 65 65 00:03:35,590 --> 00:03:37,730 about a product for 20 seconds, 66 66 00:03:37,730 --> 00:03:40,520 but they may not tolerate an entire video 67 67 00:03:40,520 --> 00:03:44,350 that keeps mentioning the product again and again. 68 68 00:03:44,350 --> 00:03:47,210 Sometimes you have to say no to money 69 69 00:03:47,210 --> 00:03:49,390 if it will hurt your channel. 70 70 00:03:49,390 --> 00:03:51,730 Finding the balance is important. 71 71 00:03:51,730 --> 00:03:55,300 h3h3 got a lot of negative comments for his promotion 72 72 00:03:55,300 --> 00:03:58,750 of a game that he was involved in, 73 73 00:03:58,750 --> 00:04:00,370 so yeah, 74 74 00:04:00,370 --> 00:04:02,870 even he got hit with a whole bunch 75 75 00:04:02,870 --> 00:04:04,460 of hate comments for that. 76 76 00:04:04,460 --> 00:04:06,860 Anyway, it's a delicate balancing act, 77 77 00:04:06,860 --> 00:04:10,223 and every audience has a different tolerance level. 78 78 00:04:11,200 --> 00:04:14,290 Another type of informal sponsorship, 79 79 00:04:14,290 --> 00:04:16,080 if you want to call it that, 80 80 00:04:16,080 --> 00:04:18,340 comes in the form of free stuff 81 81 00:04:18,340 --> 00:04:21,640 in return for you vlogging at their place of business 82 82 00:04:21,640 --> 00:04:24,900 or using their product in your video. 83 83 00:04:24,900 --> 00:04:28,264 This usually does not involve a contract at all, 84 84 00:04:28,264 --> 00:04:31,760 and you won't need their approval to upload the video 85 85 00:04:31,760 --> 00:04:34,160 as no money will be changing hands. 86 86 00:04:34,160 --> 00:04:38,060 It's way less disruptive to your YouTube channel as well, 87 87 00:04:38,060 --> 00:04:40,770 because you won't be doing it unless you 88 88 00:04:40,770 --> 00:04:43,190 really need that product or location 89 89 00:04:43,190 --> 00:04:46,040 to do a video you were going to do anyway. 90 90 00:04:46,040 --> 00:04:49,170 So it's just a little perk. 91 91 00:04:49,170 --> 00:04:53,060 So, not a way to make money, but it may save you money, 92 92 00:04:53,060 --> 00:04:55,763 so I thought I'd include it here anyway.