(upbeat rock music) 2 2
-: Another source of income is sponsorship deals. 3 3
This probably won't happen until your channel 4 4
is a decent size and you have your 5 5
Silver Play Button already, 6 6
but it's something to look forward to. 7 7
It's when a company either contacts you directly, 8 8
or more likely through an advertising agency, 9 9
and offers you money to promote their product 10 10
in your YouTube video in some way. 11 11
Or if you're a singer or a parody artist, 12 12
then it may be a label that contacts you 13 13
to promote a new song. 14 14
The type of client you attract obviously depends 15 15
on the type of channel you have built. 16 16
Or maybe you aren't attracting them per say, 17 17
maybe you yourself want to be proactive 18 18
and seek out a sponsorship deal from a company 19 19
you'd like to work with and you think it'll fit 20 20
with your channel. 21 21
In which case, you may need to give them your proposal. 22 22
Once you negotiate the terms of the contract 23 23
and they approve your script, 24 24
then you'll shoot the video, present it to the sponsor, 25 25
the sponsor may ask you to make some adjustments here. 26 26
So you may have to re-edit a bit to meet their demands. 27 27
After they approve it, then you upload it. 28 28
Now, as for contracts and terms, basically it's going 29 29
to be different for everyone based on the country 30 30
and channel size and channel performance. 31 31
What I can say though, is that when advertising agencies 32 32
are presenting your channel to clients, 33 33
they may take your last five uploads into account 34 34
and size you up based on that. 35 35
So the price you are offered may be based 36 36
on the average performance of your past five videos. 37 37
So, if your business model is sponsorships or brand deals, 38 38
then don't force a high frequency upload schedule 39 39
if you can't maintain quality and performance. 40 40
This is where your YouTube strategy becomes important. 41 41
You see, if it's Google AdSense you're after, 42 42
or affiliate marketing, 43 43
then you don't have to worry as much about getting 44 44
a consistent amount of views on each video. 45 45
You can increase your upload schedule and not have to worry 46 46
about each video doing really well, 47 47
and you can take more risks with your content. 48 48
Because three poorly performing videos, 49 49
one mediocre, and one good 50 50
will be more views per week than if you upload 51 51
just one video with a good amount of views per week. 52 52
But if a sponsor determines your worth 53 53
by taking the average of your past five videos, 54 54
then you'll be worth less than the guy 55 55
who had the extra three poorly performing videos last week, 56 56
even if they had the same number of subscribers. 57 57
I hope that makes sense. 58 58
Also, be careful what sponsorships you take on 59 59
and how you do them. 60 60
Tolerance for sponsored videos is growing, 61 61
but make sure this is true in your country as well 62 62
and make sure the ad is done in a way 63 63
that doesn't upset your viewers. 64 64
Your viewers might tolerate you talking 65 65
about a product for 20 seconds, 66 66
but they may not tolerate an entire video 67 67
that keeps mentioning the product again and again. 68 68
Sometimes you have to say no to money 69 69
if it will hurt your channel. 70 70
Finding the balance is important. 71 71
h3h3 got a lot of negative comments for his promotion 72 72
of a game that he was involved in, 73 73
so yeah, 74 74
even he got hit with a whole bunch 75 75
of hate comments for that. 76 76
Anyway, it's a delicate balancing act, 77 77
and every audience has a different tolerance level. 78 78
Another type of informal sponsorship, 79 79
if you want to call it that, 80 80
comes in the form of free stuff 81 81
in return for you vlogging at their place of business 82 82
or using their product in your video. 83 83
This usually does not involve a contract at all, 84 84
and you won't need their approval to upload the video 85 85
as no money will be changing hands. 86 86
It's way less disruptive to your YouTube channel as well, 87 87
because you won't be doing it unless you 88 88
really need that product or location 89 89
to do a video you were going to do anyway. 90 90
So it's just a little perk. 91 91
So, not a way to make money, but it may save you money, 92 92
so I thought I'd include it here anyway.