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(upbeat music)
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<v ->When you start a YouTube channel,</v>
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you're actually starting a business,
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and lucky for everyone in this business,
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being broke is no problem.
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Kind of.
(laughs)
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So no budget to hire actors?
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Friends always busy?
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This is just going to force you to be more creative,
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and creativity is highly valued on YouTube.
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I had a nice camera when I started,
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but I didn't have a tripod.
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I put a bucket upside on top of my chair
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and propped my camera on top of that.
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(laughs)
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I also needed different characters
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to play out some of my sketches,
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but I didn't have any friends available,
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there was a lot of traffic in my city,
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and I certainly couldn't afford to hire actors,
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and that's why I started getting creative.
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I figured I could try playing all the characters by myself.
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I even started trying out new editing techniques,
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like cloning.
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Cloning myself in editing,
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meaning there would be two of myself in the same frame.
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It ended up being even better than having actors,
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because it was extra comedic.
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People called me creative, even though in reality
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I just didn't have the budget.
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It was me being broke that forced to be creative,
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and taught me that I can figure out a solution
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to most problems.
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It requires a little more effort
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when you have limited resources and tools,
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but it's still doable, guys.
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For most video concepts, you just need a camera,
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a recording device of some sort
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that is close to your subject,
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which could just be your phone
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in your shirt pocket, by the way,
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and you need access to a computer and software to edit with.
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Everything else is negotiable.
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Lights, we have a free one that rises every morning.
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A lot of YouTubers start out broke,
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so if you don't have much money,
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stop concerning yourself with other YouTubers
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that can afford great equipment from the beginning.
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Good for them, that's excellent,
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but it's your ideas, your creativity, and your drive
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that's going to move you forward
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until you can slowly start acquiring the things
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that will improve your content and make your life easier.
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And starting out broke?
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Guys it's just going to sweeten the taste
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of YouTube success later.
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(lips smacking)
