(upbeat music) 2 2
-: When you start a YouTube channel, 3 3
you're actually starting a business, 4 4
and lucky for everyone in this business, 5 5
being broke is no problem. 6 6
Kind of. (laughs) 7 7
So no budget to hire actors? 8 8
Friends always busy? 9 9
This is just going to force you to be more creative, 10 10
and creativity is highly valued on YouTube. 11 11
I had a nice camera when I started, 12 12
but I didn't have a tripod. 13 13
I put a bucket upside on top of my chair 14 14
and propped my camera on top of that. 15 15
(laughs) 16 16
I also needed different characters 17 17
to play out some of my sketches, 18 18
but I didn't have any friends available, 19 19
there was a lot of traffic in my city, 20 20
and I certainly couldn't afford to hire actors, 21 21
and that's why I started getting creative. 22 22
I figured I could try playing all the characters by myself. 23 23
I even started trying out new editing techniques, 24 24
like cloning. 25 25
Cloning myself in editing, 26 26
meaning there would be two of myself in the same frame. 27 27
It ended up being even better than having actors, 28 28
because it was extra comedic. 29 29
People called me creative, even though in reality 30 30
I just didn't have the budget. 31 31
It was me being broke that forced to be creative, 32 32
and taught me that I can figure out a solution 33 33
to most problems. 34 34
It requires a little more effort 35 35
when you have limited resources and tools, 36 36
but it's still doable, guys. 37 37
For most video concepts, you just need a camera, 38 38
a recording device of some sort 39 39
that is close to your subject, 40 40
which could just be your phone 41 41
in your shirt pocket, by the way, 42 42
and you need access to a computer and software to edit with. 43 43
Everything else is negotiable. 44 44
Lights, we have a free one that rises every morning. 45 45
A lot of YouTubers start out broke, 46 46
so if you don't have much money, 47 47
stop concerning yourself with other YouTubers 48 48
that can afford great equipment from the beginning. 49 49
Good for them, that's excellent, 50 50
but it's your ideas, your creativity, and your drive 51 51
that's going to move you forward 52 52
until you can slowly start acquiring the things 53 53
that will improve your content and make your life easier. 54 54
And starting out broke? 55 55
Guys it's just going to sweeten the taste 56 56
of YouTube success later. 57 57
(lips smacking)