(piano music) 2 2
-: Punishments and sanctions for not adhering to guidelines. 3 3
Logan Paul was the suicide forest dead body guy 4 4
who featured a hanging man in his vlog 5 5
and he called the police. 6 6
He also laughed uncomfortably 7 7
when he was in that situation 8 8
and the Internet was in outrage. 9 9
And what happened to him? 10 10
He got thrown off the YouTube preferred list. 11 11
Pewdiepie also had this happen to him. 12 12
And if you don't know what the YouTube preferred list is, 13 13
it's a list that top creators get on 14 14
and ad revenue for them is higher than us regular folk. 15 15
That's because ads on these creator's videos 16 16
are sold to advertisers as more valuable. 17 17
Now I've never been on this list myself, 18 18
so I can't tell you what it's like 19 19
but apparently ad revenue is much higher for them 20 20
who make it on the list and once you are there, 21 21
you definitely do not want to get kicked off. 22 22
Now for common folk, that list, 23 23
getting kicked off the list is not a punishment 24 24
because we aren't on it in the first place. 25 25
But we may have live streaming privileges taken away, 26 26
thumbnail privileges taken away, 27 27
so we can't make our own custom thumbnail anymore. 28 28
Monetization could be taken away. 29 29
And in extreme cases, 30 30
the channel itself can be taken away. 31 31
So, Alex Jones had a channel, InfoWars. 32 32
(laughs) 33 33
And it was not only shut down 34 34
but he was banned from the platform completely. 35 35
He was a character that sold lots of vitamins 36 36
to make you strong like a caveman 37 37
and he would rant about US government conspiracies 38 38
and the globalists and the frogs turning gay. 39 39
It was quite the show. 40 40
And he was banned for hate speech in the end, 41 41
if not mistaken. 42 42
This brought up the issue of free speech 43 43
which is very precious in the United States 44 44
but it was decided among the YouTube community 45 45
that a private company like YouTube 46 46
has every right to make the rules 47 47
on their own platform. 48 48
No one is stopping anyone from speaking 49 49
but just from benefiting from the YouTube platform itself. 50 50
So following YouTube's rules 51 51
is definitely in your best interest 52 52
if you want to survive on YouTube long term. 53 53
OK, to clarify further. 54 54
YouTube has a three strike system, okay. 55 55
Three strikes and you're out 56 56
when it comes to community guidelines. 57 57
And this information is available on YouTube itself. 58 58
I'll read a bit for you here. 59 59
Harmful or dangerous content, 60 60
it could get age restricted or removed 61 61
depending on how bad it is. 62 62
YouTube doesn't want hateful content. 63 63
We don't support content that promotes or condones 64 64
violence against individuals or groups 65 65
based on race or ethnic origin, religion, disability, 66 66
gender, age, nationality, veteran status, or sexuality 67 67
(inhales sharply) 68 68
Oh just be a nice person, okay? 69 69
(laughs) 70 70
Violent or graphic content is not okay to post. 71 71
They use the words shocking, sensational, 72 72
these are hard to define here. 73 73
You're just gonna have to use your best judgment. 74 74
Have a look at all of these guidelines. 75 75
You don't wanna be harassing people, cyberbullying 76 76
and all that stuff. 77 77
So try your best to adhere to these guidelines 78 78
if you wanna succeed on YouTube long term.