1 1 00:00:00,152 --> 00:00:03,235 (intense rock music) 2 2 00:00:04,210 --> 00:00:07,580 Let's talk about dealing with an underperforming video. 3 3 00:00:07,580 --> 00:00:09,890 Let's say you've uploaded a video, 4 4 00:00:09,890 --> 00:00:13,150 and it's not getting as many views as you usually get. 5 5 00:00:13,150 --> 00:00:14,380 What do you do? 6 6 00:00:14,380 --> 00:00:16,910 You learn from it and move on. 7 7 00:00:16,910 --> 00:00:20,480 You can change the thumbnail or the title at any time 8 8 00:00:20,480 --> 00:00:22,230 if you think that might help, 9 9 00:00:22,230 --> 00:00:26,490 but usually by that time, it's kind of a lost cause. 10 10 00:00:26,490 --> 00:00:30,250 Also, some people are tempted to keep promoting this video 11 11 00:00:30,250 --> 00:00:34,240 at the end of another video or in other places online 12 12 00:00:34,240 --> 00:00:36,370 because they wanna get the views up on it 13 13 00:00:36,370 --> 00:00:38,740 and save it in some way. 14 14 00:00:38,740 --> 00:00:42,640 But my advice is don't try to save these videos. 15 15 00:00:42,640 --> 00:00:46,100 If you wanna promote a video at the end of another video, 16 16 00:00:46,100 --> 00:00:50,840 which you should do, you should select the best video. 17 17 00:00:50,840 --> 00:00:53,140 Like choose best for viewer 18 18 00:00:53,140 --> 00:00:56,290 and let the robot decide what to suggest to your viewer, 19 19 00:00:56,290 --> 00:00:59,720 or choose your best performing video. 20 20 00:00:59,720 --> 00:01:03,670 You should be promoting your best stuff, not your worst. 21 21 00:01:03,670 --> 00:01:06,690 Sometimes YouTubers will even delete 22 22 00:01:06,690 --> 00:01:09,350 poorly performing videos from their channels 23 23 00:01:09,350 --> 00:01:10,930 or make them unlisted, 24 24 00:01:10,930 --> 00:01:14,010 meaning you can watch them if you have a link, 25 25 00:01:14,010 --> 00:01:15,580 but if you don't have the link, 26 26 00:01:15,580 --> 00:01:19,990 they don't show up in the suggested or on the channel page. 27 27 00:01:19,990 --> 00:01:22,170 And they do this to portray the image 28 28 00:01:22,170 --> 00:01:26,303 that their channel is all net, and it's always successful, 29 29 00:01:27,540 --> 00:01:30,490 but what they definitely do not do 30 30 00:01:30,490 --> 00:01:33,720 is promote these poorly performing videos 31 31 00:01:33,720 --> 00:01:35,430 and try to save them. 32 32 00:01:35,430 --> 00:01:39,590 When my video performs poorly and I don't understand why, 33 33 00:01:39,590 --> 00:01:42,870 then I might take a look at the analytics, 34 34 00:01:42,870 --> 00:01:44,380 and I usually notice 35 35 00:01:44,380 --> 00:01:48,030 that the percent of views I got from suggested 36 36 00:01:48,030 --> 00:01:51,412 tends to be a lot lower than usual. 37 37 00:01:51,412 --> 00:01:54,690 But don't let that drive you crazy, okay? 38 38 00:01:54,690 --> 00:01:57,477 That doesn't mean it's YouTube's fault (laughs). 39 39 00:01:58,480 --> 00:02:03,070 My video just wasn't juicy enough for the robot, 40 40 00:02:03,070 --> 00:02:04,860 so he didn't wanna share it 41 41 00:02:04,860 --> 00:02:07,880 because people either didn't click on my thumbnail 42 42 00:02:07,880 --> 00:02:09,000 at a high enough rate, 43 43 00:02:09,000 --> 00:02:11,480 meaning the impressions click-through rate 44 44 00:02:11,480 --> 00:02:13,480 may be lower than usual 45 45 00:02:13,480 --> 00:02:16,130 because my thumbnail or title wasn't good, 46 46 00:02:16,130 --> 00:02:19,020 or they only watched a small portion of the video 47 47 00:02:19,020 --> 00:02:20,450 and then clicked away, 48 48 00:02:20,450 --> 00:02:24,030 which means the video failed to keep people's attention. 49 49 00:02:24,030 --> 00:02:27,773 Or it had another flaw that prevented it from being shared. 50 50 00:02:28,890 --> 00:02:30,230 Maybe it contained something 51 51 00:02:30,230 --> 00:02:33,670 that wasn't particularly family-friendly. 52 52 00:02:33,670 --> 00:02:36,500 So if you can find the potential problem, 53 53 00:02:36,500 --> 00:02:37,970 then that's wonderful. 54 54 00:02:37,970 --> 00:02:41,000 Make adjustments for your next project. 55 55 00:02:41,000 --> 00:02:44,100 Don't get distracted by frustration 56 56 00:02:44,100 --> 00:02:45,830 if you can't figure it out 57 57 00:02:45,830 --> 00:02:50,830 and blame the YouTube algorithm, okay? (laughs) 58 58 00:02:51,240 --> 00:02:55,240 Just make sure to keep your subscribers' interests in mind, 59 59 00:02:55,240 --> 00:02:57,760 and make sure the content and the thumbnail 60 60 00:02:57,760 --> 00:03:01,610 is advertiser-friendly and the video isn't boring. 61 61 00:03:01,610 --> 00:03:03,420 I've made a million mistakes, 62 62 00:03:03,420 --> 00:03:06,290 and I continue to make them, so don't worry. 63 63 00:03:06,290 --> 00:03:08,470 As long as you avoid the fatal errors 64 64 00:03:08,470 --> 00:03:12,020 that destroy your image, breaking the law included, 65 65 00:03:12,020 --> 00:03:16,400 then you can survive, revise, and thrive once again, 66 66 00:03:16,400 --> 00:03:18,083 or for the first time.