(intense rock music) 2 2
-: Let's talk about dealing with an underperforming video. 3 3
Let's say you've uploaded a video, 4 4
and it's not getting as many views as you usually get. 5 5
What do you do? 6 6
You learn from it and move on. 7 7
You can change the thumbnail or the title at any time 8 8
if you think that might help, 9 9
but usually by that time, it's kind of a lost cause. 10 10
Also, some people are tempted to keep promoting this video 11 11
at the end of another video or in other places online 12 12
because they wanna get the views up on it 13 13
and save it in some way. 14 14
But my advice is don't try to save these videos. 15 15
If you wanna promote a video at the end of another video, 16 16
which you should do, you should select the best video. 17 17
Like choose best for viewer 18 18
and let the robot decide what to suggest to your viewer, 19 19
or choose your best performing video. 20 20
You should be promoting your best stuff, not your worst. 21 21
Sometimes YouTubers will even delete 22 22
poorly performing videos from their channels 23 23
or make them unlisted, 24 24
meaning you can watch them if you have a link, 25 25
but if you don't have the link, 26 26
they don't show up in the suggested or on the channel page. 27 27
And they do this to portray the image 28 28
that their channel is all net, and it's always successful, 29 29
but what they definitely do not do 30 30
is promote these poorly performing videos 31 31
and try to save them. 32 32
When my video performs poorly and I don't understand why, 33 33
then I might take a look at the analytics, 34 34
and I usually notice 35 35
that the percent of views I got from suggested 36 36
tends to be a lot lower than usual. 37 37
But don't let that drive you crazy, okay? 38 38
That doesn't mean it's YouTube's fault (laughs). 39 39
My video just wasn't juicy enough for the robot, 40 40
so he didn't wanna share it 41 41
because people either didn't click on my thumbnail 42 42
at a high enough rate, 43 43
meaning the impressions click-through rate 44 44
may be lower than usual 45 45
because my thumbnail or title wasn't good, 46 46
or they only watched a small portion of the video 47 47
and then clicked away, 48 48
which means the video failed to keep people's attention. 49 49
Or it had another flaw that prevented it from being shared. 50 50
Maybe it contained something 51 51
that wasn't particularly family-friendly. 52 52
So if you can find the potential problem, 53 53
then that's wonderful. 54 54
Make adjustments for your next project. 55 55
Don't get distracted by frustration 56 56
if you can't figure it out 57 57
and blame the YouTube algorithm, okay? (laughs) 58 58
Just make sure to keep your subscribers' interests in mind, 59 59
and make sure the content and the thumbnail 60 60
is advertiser-friendly and the video isn't boring. 61 61
I've made a million mistakes, 62 62
and I continue to make them, so don't worry. 63 63
As long as you avoid the fatal errors 64 64
that destroy your image, breaking the law included, 65 65
then you can survive, revise, and thrive once again, 66 66
or for the first time.