(rock music) 2 2
-: Now let's talk about a decline in your subscriber count. 3 3
Hmm, sometimes your subscriber count will go down 4 4
drastically all of a sudden due 5 5
to YouTube deleting old inactive accounts. 6 6
I lost 8,000 subscribers one day (laughs) one time. 7 7
I was freaking out, I'm like what have I done? 8 8
Why did these people unsubscribe to me? 9 9
But yeah, don't worry about it. 10 10
It's not your fault. 11 11
They just randomly clean up YouTube. 12 12
Some people pass away, some people haven't logged 13 13
into their account for ages, 14 14
so it's just a little house cleaning. 15 15
Nothing to worry too much about. 16 16
It doesn't seem to affect your channels performance at all. 17 17
And the only other way that you'll lose subscribers is 18 18
if you've said something really offensive 19 19
and people are tired of having your content in their life. 20 20
Yes, that's possible as well. 21 21
This is going to happen on a small scale all the time, 22 22
like one or two people, 30 people might unsubscribe, 23 23
but you get new subscribers and you keep growing. 24 24
It shouldn't happen at like a really fast rate though. 25 25
You wanna be losing subscribers at a rate much slower 26 26
than you're gaining subscribers. 27 27
You wanna be in the green, okay? 28 28
And you will be in the green if you keep making 29 29
quality content and avoid major controversy. 30 30
And if it's too late and you've already made 31 31
what PewDiePie calls an oopsie, then you apologize, 32 32
you get back on the horse, but you don't want 33 33
to intentionally make an oopsie. 34 34
(laughs) 35 35
So just keep it as politically correct as possible. 36 36
It's safer to watch what you say from the beginning. 37 37
What's okay to say now, might not be okay to say 38 38
in five years, and social shaming is alive and well 39 39
in this era on the internet.