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(rock music)
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<v ->Now let's talk about a decline in your subscriber count.</v>
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Hmm, sometimes your subscriber count will go down
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drastically all of a sudden due
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to YouTube deleting old inactive accounts.
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I lost 8,000 subscribers one day (laughs) one time.
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I was freaking out, I'm like what have I done?
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Why did these people unsubscribe to me?
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But yeah, don't worry about it.
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It's not your fault.
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They just randomly clean up YouTube.
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Some people pass away, some people haven't logged
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into their account for ages,
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so it's just a little house cleaning.
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Nothing to worry too much about.
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It doesn't seem to affect your channels performance at all.
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And the only other way that you'll lose subscribers is
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if you've said something really offensive
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and people are tired of having your content in their life.
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Yes, that's possible as well.
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This is going to happen on a small scale all the time,
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like one or two people, 30 people might unsubscribe,
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but you get new subscribers and you keep growing.
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It shouldn't happen at like a really fast rate though.
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You wanna be losing subscribers at a rate much slower
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than you're gaining subscribers.
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You wanna be in the green, okay?
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And you will be in the green if you keep making
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quality content and avoid major controversy.
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And if it's too late and you've already made
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what PewDiePie calls an oopsie, then you apologize,
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you get back on the horse, but you don't want
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to intentionally make an oopsie.
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(laughs)
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So just keep it as politically correct as possible.
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It's safer to watch what you say from the beginning.
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What's okay to say now, might not be okay to say
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in five years, and social shaming is alive and well
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in this era on the internet.