(rock music) 2 2
-: Which brings me to the next topic, hate comments. 3 3
If you did make an oopsy, oh boy, 4 4
are you going to get some of these hate comments, 5 5
and you should read a few of those comments to find out 6 6
what you did and figure out why people are angry, 7 7
and how to adjust so that this doesn't happen again 8 8
in the future, but if they're just nasty for no reason 9 9
then, yeah, you've got to ignore them, 10 10
you guys know that. 11 11
It's just part of the job, so don't respond 12 12
if you can help it. 13 13
Every viral video will get hate comments by the way, 14 14
because you're being exposed to people who aren't your fans, 15 15
and if it's bothering you, then just don't read 16 16
the comments at all. 17 17
Again, your mental health and mood is important. 18 18
I find that when you watch and read positive things, 19 19
you'll perform better and that's kind of what you 20 20
have to focus on. 21 21
Now saying that, new YouTubers shouldn't be getting 22 22
too much hate. 23 23
I'm going to say max 10%, so 90% or more of your feedback 24 24
is probably going to be positive, 25 25
but if you don't have many views at all, 26 26
and you are already getting a lot of negative feedback, 27 27
like 50/50, then there's likely a problem 28 28
that you need to fix, but keep a level head about it, 29 29
focus on solving the problem, not about the number 30 30
of people that were mean to you. 31 31
Not all criticism is hate. 32 32
A lot of times people are just giving you their opinion, 33 33
so let's discuss that. 34 34
How to react to constructive criticism? 35 35
Read and take comments into consideration, 36 36
but don't always listen to your subscribers. 37 37
We've said this before too, a small percent of people 38 38
may have the loudest voice in the comment section, 39 39
yet they aren't the majority of your audience, 40 40
and potential audience, and some people also may not know 41 41
what they want. 42 42
I did a parody cinatron, a cinatron is a like a telanova, 43 43
or like soap opera, anyway, it was a parody series, 44 44
and it got so much positive feedback. 45 45
The views were not great, and I switched it up 46 46
because it wasn't doing well compared to the other videos 47 47
on my channel, 48 48
and my subscribers commented they wanted the next episode 49 49
of this stupid parody soap opera, but I tried. 50 50
I gave it a four episode chance and it never performed. 51 51
So I trashed it because my job is to make the most people 52 52
as I can happy, not to please the minority 53 53
with the largest voice. 54 54
So I do read and listen and try suggestions, 55 55
but the numbers don't lie, so I tend to give analytics 56 56
priority over the comments, if that makes sense. 57 57
So, yeah, I don't always listen to my subscribers.