(light, peaceful piano music) 2 2
-: In this section, we will introduce you 3 3
to your analytics. 4 4
And I'm basing these lectures on the analytics 5 5
you have access to in YouTube Studio on your computer. 6 6
They're also calling it YouTube Studio Beta. 7 7
The YouTube Studio app you might have on your phone 8 8
is also extremely useful, and very straight forward, 9 9
and easy to navigate. 10 10
But it's not quite as detailed. 11 11
Now why are we learning this? 12 12
Because the analytics help us gauge how we are doing now 13 13
compared to how we have done in the past. 14 14
And it helps us figure out some mistakes 15 15
we might have made along the way. 16 16
And it allows us to see if the improvements 17 17
that we're making are bringing the results we desire. 18 18
I have chosen a few metrics that I believe to be 19 19
the most important for us as YouTubers. 20 20
So we're gonna go over impressions and click through rates, 21 21
watch time, CPMs and revenue, 22 22
and other metrics that let us 23 23
get to know our audience better.