1 1 00:00:00,269 --> 00:00:02,693 (soft music) 2 2 00:00:02,693 --> 00:00:06,190 When you open your analytics, under reach viewers, 3 3 00:00:07,050 --> 00:00:09,130 you will find your impressions 4 4 00:00:09,130 --> 00:00:12,140 and your impressions click through rate. 5 5 00:00:12,140 --> 00:00:15,950 Impressions represents the number of times 6 6 00:00:15,950 --> 00:00:19,530 people are presented with your video's thumbnail image 7 7 00:00:19,530 --> 00:00:22,540 and the click through rate is the rate at which people 8 8 00:00:22,540 --> 00:00:26,250 click on your video when they see the thumbnail. 9 9 00:00:26,250 --> 00:00:29,530 The click through rate is something you can improve on 10 10 00:00:29,530 --> 00:00:32,510 by improving your titles and thumbnail images. 11 11 00:00:32,510 --> 00:00:35,330 Okay, let me show you some analytics here. 12 12 00:00:35,330 --> 00:00:38,020 This is for a channel that I manage 13 13 00:00:38,020 --> 00:00:41,893 and I was not very active in June. 14 14 00:00:43,571 --> 00:00:45,271 I was busy working on this course. 15 15 00:00:46,880 --> 00:00:50,400 Under your analytics, under reach viewers, 16 16 00:00:50,400 --> 00:00:55,180 you'll see impressions and impressions click through rate. 17 17 00:00:55,180 --> 00:00:58,790 And the impressions are the number of times 18 18 00:00:58,790 --> 00:01:03,180 that the YouTube robot shows your videos to people 19 19 00:01:03,180 --> 00:01:06,173 like in their feed or in suggested or whatever. 20 20 00:01:07,460 --> 00:01:09,630 And this is the impressions click through rate 21 21 00:01:09,630 --> 00:01:12,620 and it was 6.8% 22 22 00:01:12,620 --> 00:01:17,143 which is pretty good for this channel, pretty standard. 23 23 00:01:18,490 --> 00:01:23,490 So yeah, 6.8% of these people actually clicked on the video 24 24 00:01:25,070 --> 00:01:29,470 which means they liked obviously what I uploaded here. 25 25 00:01:29,470 --> 00:01:32,520 They liked the thumbnail and the title. 26 26 00:01:32,520 --> 00:01:34,920 If this is lower than usual, 27 27 00:01:34,920 --> 00:01:38,500 then that means you have a title and thumbnail problem 28 28 00:01:38,500 --> 00:01:41,410 and you can improve on that. 29 29 00:01:41,410 --> 00:01:44,130 This is harder to control. 30 30 00:01:44,130 --> 00:01:48,320 The impressions although they do like, 31 31 00:01:48,320 --> 00:01:51,560 I mean the robot likes a high click through rate, 32 32 00:01:51,560 --> 00:01:56,560 the number of impressions it's influenced by other factors 33 33 00:01:56,940 --> 00:02:00,740 like if it's advertiser friendly and so on 34 34 00:02:00,740 --> 00:02:03,063 and watch time, et cetera. 35 35 00:02:04,810 --> 00:02:06,320 Focus on this number here 36 36 00:02:06,320 --> 00:02:10,020 and try to get your thumbnails and titles on point 37 37 00:02:10,020 --> 00:02:11,670 and compete with yourself. 38 38 00:02:11,670 --> 00:02:13,920 So your number might be different than mine. 39 39 00:02:13,920 --> 00:02:16,460 It could be higher or lower. 40 40 00:02:16,460 --> 00:02:19,850 Just make sure it's normal for your channel 41 41 00:02:19,850 --> 00:02:22,150 or better than normal. 42 42 00:02:22,150 --> 00:02:24,650 When you succeed in improving that, 43 43 00:02:24,650 --> 00:02:27,780 then hopefully and likely 44 44 00:02:27,780 --> 00:02:30,530 the other metrics will improve as well. 45 45 00:02:30,530 --> 00:02:32,560 Other factors will influence impressions. 46 46 00:02:32,560 --> 00:02:34,870 So yes, you do want that number 47 47 00:02:34,870 --> 00:02:37,820 to be as high as possible as well 48 48 00:02:37,820 --> 00:02:40,030 but don't worry yourself over it. 49 49 00:02:40,030 --> 00:02:41,480 It's better to just focus 50 50 00:02:41,480 --> 00:02:43,260 on improving your click through rate 51 51 00:02:43,260 --> 00:02:45,450 because that is directly connected 52 52 00:02:45,450 --> 00:02:48,290 to the quality of your titles and thumbnails. 53 53 00:02:48,290 --> 00:02:51,020 Check out the click through rate for each of your videos 54 54 00:02:51,020 --> 00:02:53,540 and see which ones did the best. 55 55 00:02:53,540 --> 00:02:55,740 Think about why they performed better 56 56 00:02:55,740 --> 00:02:58,380 and try to recreate that success. 57 57 00:02:58,380 --> 00:03:02,510 Likewise, if a video did poorly in this area, 58 58 00:03:02,510 --> 00:03:04,760 in the future, try to avoid the mistakes 59 59 00:03:04,760 --> 00:03:06,860 you think you might have made in the past.