(soft music) 2 2
-: When you open your analytics, under reach viewers, 3 3
you will find your impressions 4 4
and your impressions click through rate. 5 5
Impressions represents the number of times 6 6
people are presented with your video's thumbnail image 7 7
and the click through rate is the rate at which people 8 8
click on your video when they see the thumbnail. 9 9
The click through rate is something you can improve on 10 10
by improving your titles and thumbnail images. 11 11
Okay, let me show you some analytics here. 12 12
This is for a channel that I manage 13 13
and I was not very active in June. 14 14
I was busy working on this course. 15 15
Under your analytics, under reach viewers, 16 16
you'll see impressions and impressions click through rate. 17 17
And the impressions are the number of times 18 18
that the YouTube robot shows your videos to people 19 19
like in their feed or in suggested or whatever. 20 20
And this is the impressions click through rate 21 21
and it was 6.8% 22 22
which is pretty good for this channel, pretty standard. 23 23
So yeah, 6.8% of these people actually clicked on the video 24 24
which means they liked obviously what I uploaded here. 25 25
They liked the thumbnail and the title. 26 26
If this is lower than usual, 27 27
then that means you have a title and thumbnail problem 28 28
and you can improve on that. 29 29
This is harder to control. 30 30
The impressions although they do like, 31 31
I mean the robot likes a high click through rate, 32 32
the number of impressions it's influenced by other factors 33 33
like if it's advertiser friendly and so on 34 34
and watch time, et cetera. 35 35
Focus on this number here 36 36
and try to get your thumbnails and titles on point 37 37
and compete with yourself. 38 38
So your number might be different than mine. 39 39
It could be higher or lower. 40 40
Just make sure it's normal for your channel 41 41
or better than normal. 42 42
When you succeed in improving that, 43 43
then hopefully and likely 44 44
the other metrics will improve as well. 45 45
Other factors will influence impressions. 46 46
So yes, you do want that number 47 47
to be as high as possible as well 48 48
but don't worry yourself over it. 49 49
It's better to just focus 50 50
on improving your click through rate 51 51
because that is directly connected 52 52
to the quality of your titles and thumbnails. 53 53
Check out the click through rate for each of your videos 54 54
and see which ones did the best. 55 55
Think about why they performed better 56 56
and try to recreate that success. 57 57
Likewise, if a video did poorly in this area, 58 58
in the future, try to avoid the mistakes 59 59
you think you might have made in the past.