(gentle music) 2 2
-: Back in the day, views were number one on YouTube. 3 3
But now it's Watch Time and the reason for this change 4 4
is that people were making horrible videos 5 5
with a whole bunch of click bait in the title and thumbnail 6 6
to get people to click on their video 7 7
and then they didn't deliver a good video. 8 8
So in order to incentivize people to focus 9 9
on making good content, Watch Time became the number one 10 10
metric to determine what a good video was. 11 11
So, your videos that got the most views 12 12
most likely were the ones that proved to have 13 13
the best Watch Time. 14 14
Now under Interest Viewers you'll find the Watch Time. 15 15
This is the Watch Time for the entire channel, 16 16
and the average view duration. 17 17
Again, you're not gonna be comparing yours to mine, 18 18
you're gonna be comparing yours 19 19
to another period of time in the past. 20 20
My videos are not that long so this is 21 21
actually, this is a bit low. 22 22
Before when I was more active on this channel, 23 23
this number was higher, five, and sometimes even six. 24 24
But that's okay, I will have to improve on that. 25 25
Now to increase your Watch Time, 26 26
you'll want to make sure your videos 27 27
are entertaining and free from boring parts 28 28
where the viewers are clicking away. 29 29
And if you're looking at the analytics 30 30
for just one of your videos in particular 31 31
then you'll also find their audience retention. 32 32
You can check your audience retention 33 33
to see how much of the video your viewers watch, 34 34
and also check to see if there's a steep drop off 35 35
at some point in the video. 36 36
Let's say at the two minute mark. 37 37
If you notice something like that, 38 38
then think about what happened at that two minute mark 39 39
that might have caused your viewers to click away, okay? 40 40
You want to put energy into your video content 41 41
and editing, especially at the beginning of your video 42 42
and make sure the viewers stay around longer. 43 43
Again, you're competing against yourself here. 44 44
There's no magic number. 45 45
Just keep trying to improve 46 46
on your previous video's performance. 47 47
I'll try to get an individual video. 48 48
Okay, now I've selected 49 49
this individual video and when I go under Interest Viewers 50 50
now, I can see audience retention 51 51
and the audience retention is 57.1%. 52 52
Average view duration for this individual video 53 53
was five minutes. 54 54
And yeah. 55 55
This is pretty typical for videos on this channel. 56 56
People kind of click away slowly. 57 57
(laughs) 58 58
But there's no steep drop off, 59 59
so that's pretty good. 60 60
Like if you see a steep drop off an event 61 61
all of a sudden goes like (mimics explosion sound) 62 62
crashing down, then that means something happened 63 63
in that area (laughs) 64 64
that the viewers were not into 65 65
and they wanted to click away. 66 66
But this is quite normal for my channel. 67 67
Of course, there's always room for improvement, guys. 68 68
And this all has to do with 69 69
how entertaining your content is 70 70
and how much people want to stay till the end. 71 71
Michaal Vsauce said that if your audience retention 72 72
is 70% or more then you can definitely try 73 73
making your videos longer. 74 74
Once a video goes viral, though, 75 75
you can expect the audience retention to drop down 76 76
because a lot of non-subscribers 77 77
are going to be watching and subscribers do tend 78 78
to give you more watch time than non-subscribers. 79 79
So keep that in mind. 80 80
That's the thing with your analytics. 81 81
It's not all clear cut. 82 82
Just focus on improving your Watch Time 83 83
by keeping your videos as entertaining, 84 84
or as interesting as possible.