1 1 00:00:00,000 --> 00:00:03,170 (gentle music) 2 2 00:00:03,170 --> 00:00:06,740 Back in the day, views were number one on YouTube. 3 3 00:00:06,740 --> 00:00:11,190 But now it's Watch Time and the reason for this change 4 4 00:00:11,190 --> 00:00:13,810 is that people were making horrible videos 5 5 00:00:13,810 --> 00:00:16,760 with a whole bunch of click bait in the title and thumbnail 6 6 00:00:16,760 --> 00:00:18,527 to get people to click on their video 7 7 00:00:18,527 --> 00:00:21,130 and then they didn't deliver a good video. 8 8 00:00:21,130 --> 00:00:23,760 So in order to incentivize people to focus 9 9 00:00:23,760 --> 00:00:27,830 on making good content, Watch Time became the number one 10 10 00:00:27,830 --> 00:00:31,830 metric to determine what a good video was. 11 11 00:00:31,830 --> 00:00:34,560 So, your videos that got the most views 12 12 00:00:34,560 --> 00:00:37,530 most likely were the ones that proved to have 13 13 00:00:37,530 --> 00:00:39,680 the best Watch Time. 14 14 00:00:39,680 --> 00:00:44,680 Now under Interest Viewers you'll find the Watch Time. 15 15 00:00:45,080 --> 00:00:48,890 This is the Watch Time for the entire channel, 16 16 00:00:48,890 --> 00:00:51,990 and the average view duration. 17 17 00:00:51,990 --> 00:00:56,990 Again, you're not gonna be comparing yours to mine, 18 18 00:00:57,330 --> 00:00:59,880 you're gonna be comparing yours 19 19 00:01:00,850 --> 00:01:03,910 to another period of time in the past. 20 20 00:01:03,910 --> 00:01:08,630 My videos are not that long so this is 21 21 00:01:08,630 --> 00:01:10,033 actually, this is a bit low. 22 22 00:01:10,870 --> 00:01:13,570 Before when I was more active on this channel, 23 23 00:01:13,570 --> 00:01:18,280 this number was higher, five, and sometimes even six. 24 24 00:01:18,280 --> 00:01:23,230 But that's okay, I will have to improve on that. 25 25 00:01:23,230 --> 00:01:25,400 Now to increase your Watch Time, 26 26 00:01:25,400 --> 00:01:27,280 you'll want to make sure your videos 27 27 00:01:27,280 --> 00:01:30,160 are entertaining and free from boring parts 28 28 00:01:30,160 --> 00:01:32,140 where the viewers are clicking away. 29 29 00:01:32,140 --> 00:01:34,210 And if you're looking at the analytics 30 30 00:01:34,210 --> 00:01:37,150 for just one of your videos in particular 31 31 00:01:37,150 --> 00:01:41,790 then you'll also find their audience retention. 32 32 00:01:41,790 --> 00:01:43,910 You can check your audience retention 33 33 00:01:43,910 --> 00:01:47,370 to see how much of the video your viewers watch, 34 34 00:01:47,370 --> 00:01:50,912 and also check to see if there's a steep drop off 35 35 00:01:50,912 --> 00:01:53,080 at some point in the video. 36 36 00:01:53,080 --> 00:01:54,910 Let's say at the two minute mark. 37 37 00:01:54,910 --> 00:01:56,660 If you notice something like that, 38 38 00:01:56,660 --> 00:02:00,020 then think about what happened at that two minute mark 39 39 00:02:00,020 --> 00:02:03,500 that might have caused your viewers to click away, okay? 40 40 00:02:03,500 --> 00:02:06,540 You want to put energy into your video content 41 41 00:02:06,540 --> 00:02:10,550 and editing, especially at the beginning of your video 42 42 00:02:10,550 --> 00:02:13,440 and make sure the viewers stay around longer. 43 43 00:02:13,440 --> 00:02:16,600 Again, you're competing against yourself here. 44 44 00:02:16,600 --> 00:02:18,090 There's no magic number. 45 45 00:02:18,090 --> 00:02:19,840 Just keep trying to improve 46 46 00:02:19,840 --> 00:02:22,200 on your previous video's performance. 47 47 00:02:22,200 --> 00:02:24,343 I'll try to get an individual video. 48 48 00:02:30,570 --> 00:02:33,340 Okay, now I've selected 49 49 00:02:35,250 --> 00:02:39,880 this individual video and when I go under Interest Viewers 50 50 00:02:39,880 --> 00:02:42,950 now, I can see audience retention 51 51 00:02:44,172 --> 00:02:48,600 and the audience retention is 57.1%. 52 52 00:02:50,910 --> 00:02:53,100 Average view duration for this individual video 53 53 00:02:53,100 --> 00:02:55,750 was five minutes. 54 54 00:02:55,750 --> 00:02:57,400 And yeah. 55 55 00:02:57,400 --> 00:03:00,810 This is pretty typical for videos on this channel. 56 56 00:03:00,810 --> 00:03:05,584 People kind of click away slowly. 57 57 00:03:05,584 --> 00:03:07,630 (laughs) 58 58 00:03:07,630 --> 00:03:11,180 But there's no steep drop off, 59 59 00:03:11,180 --> 00:03:12,910 so that's pretty good. 60 60 00:03:12,910 --> 00:03:15,330 Like if you see a steep drop off an event 61 61 00:03:15,330 --> 00:03:17,200 all of a sudden goes like (mimics explosion sound) 62 62 00:03:17,200 --> 00:03:21,270 crashing down, then that means something happened 63 63 00:03:21,270 --> 00:03:23,560 in that area (laughs) 64 64 00:03:23,560 --> 00:03:25,760 that the viewers were not into 65 65 00:03:25,760 --> 00:03:27,740 and they wanted to click away. 66 66 00:03:27,740 --> 00:03:29,860 But this is quite normal for my channel. 67 67 00:03:29,860 --> 00:03:34,860 Of course, there's always room for improvement, guys. 68 68 00:03:35,300 --> 00:03:37,110 And this all has to do with 69 69 00:03:38,320 --> 00:03:41,150 how entertaining your content is 70 70 00:03:41,150 --> 00:03:43,593 and how much people want to stay till the end. 71 71 00:03:43,593 --> 00:03:48,593 Michaal Vsauce said that if your audience retention 72 72 00:03:48,760 --> 00:03:53,490 is 70% or more then you can definitely try 73 73 00:03:53,490 --> 00:03:55,690 making your videos longer. 74 74 00:03:55,690 --> 00:03:57,810 Once a video goes viral, though, 75 75 00:03:57,810 --> 00:04:01,540 you can expect the audience retention to drop down 76 76 00:04:01,540 --> 00:04:03,610 because a lot of non-subscribers 77 77 00:04:03,610 --> 00:04:06,730 are going to be watching and subscribers do tend 78 78 00:04:06,730 --> 00:04:10,510 to give you more watch time than non-subscribers. 79 79 00:04:10,510 --> 00:04:11,963 So keep that in mind. 80 80 00:04:12,920 --> 00:04:14,430 That's the thing with your analytics. 81 81 00:04:14,430 --> 00:04:16,180 It's not all clear cut. 82 82 00:04:16,180 --> 00:04:18,610 Just focus on improving your Watch Time 83 83 00:04:18,610 --> 00:04:21,880 by keeping your videos as entertaining, 84 84 00:04:21,880 --> 00:04:24,333 or as interesting as possible.