1 1 00:00:00,000 --> 00:00:02,253 (gentle music) 2 2 00:00:02,253 --> 00:00:05,170 Okay CPMs and revenue. 3 3 00:00:05,170 --> 00:00:08,690 This is going to be under earn revenue, okay? 4 4 00:00:08,690 --> 00:00:11,810 And you're gonna come across the term C-P-M 5 5 00:00:11,810 --> 00:00:15,380 and CPM stands for Cost per mille. 6 6 00:00:15,380 --> 00:00:18,820 And it's essentially how much your video earns 7 7 00:00:18,820 --> 00:00:22,040 per 1000 views of an ad. 8 8 00:00:22,040 --> 00:00:26,810 Playback based CPM is described as effective cost per mille 9 9 00:00:26,810 --> 00:00:29,480 or the estimated average gross revenue per 1000 10 10 00:00:29,480 --> 00:00:31,890 playbacks on which an ad was shown independent 11 11 00:00:31,890 --> 00:00:34,437 of which specific playbacks the advertiser was (grunts). 12 12 00:00:35,319 --> 00:00:37,960 (laughs) that was complicated. 13 13 00:00:37,960 --> 00:00:41,980 I mentioned CPMs also in the lecture on Google AdSense. 14 14 00:00:41,980 --> 00:00:46,090 As the CPM affects how much Google AdSense revenue 15 15 00:00:46,090 --> 00:00:47,610 you will receive. 16 16 00:00:47,610 --> 00:00:50,350 I also mentioned there that not all video views 17 17 00:00:50,350 --> 00:00:51,920 have an ad placed on them. 18 18 00:00:51,920 --> 00:00:56,790 So 1000 views does not mean 1000 ad views. 19 19 00:00:56,790 --> 00:00:59,810 You find out how many times a viewer was shown 20 20 00:00:59,810 --> 00:01:04,810 at least 1 ad, under estimated monetized playbacks. 21 21 00:01:04,860 --> 00:01:07,720 So your playback based CPM 22 22 00:01:07,720 --> 00:01:11,330 times your estimated monetized playbacks 23 23 00:01:11,330 --> 00:01:15,380 times 55%, because you only get to keep 55%, 24 24 00:01:15,380 --> 00:01:16,963 YouTube takes the other 45. 25 25 00:01:17,950 --> 00:01:21,420 It's going to equal your revenue. 26 26 00:01:21,420 --> 00:01:25,130 And I will protect my daughters privacy here 27 27 00:01:25,130 --> 00:01:28,830 and I will blur out the numbers. 28 28 00:01:28,830 --> 00:01:32,280 But here under earn revenue 29 29 00:01:33,230 --> 00:01:38,230 you can see your estimated monetized playbacks 30 30 00:01:39,400 --> 00:01:44,400 which is the amount of views that actually had ads on them. 31 31 00:01:46,240 --> 00:01:48,850 Because her total views are higher than this 32 32 00:01:48,850 --> 00:01:52,210 but not all of the views had an ad. 33 33 00:01:52,210 --> 00:01:57,210 And per 1000 views of an ad or whatever (laughs) 34 34 00:02:00,560 --> 00:02:03,460 she gets a certain amount of money 35 35 00:02:03,460 --> 00:02:06,690 and this is going to be higher or lower 36 36 00:02:06,690 --> 00:02:09,900 depending on a number of factors 37 37 00:02:09,900 --> 00:02:13,830 including where your audience is. 38 38 00:02:13,830 --> 00:02:16,510 For Indonesian channels where the viewers 39 39 00:02:16,510 --> 00:02:18,590 are mostly from Indonesia, 40 40 00:02:18,590 --> 00:02:21,220 this is going to be much lower than 41 41 00:02:21,220 --> 00:02:25,070 if your audience is in Australia or Canada 42 42 00:02:25,070 --> 00:02:27,443 or the United States. 43 43 00:02:27,443 --> 00:02:29,810 CPMs can be higher or lower 44 44 00:02:29,810 --> 00:02:32,690 based on your audiences location. 45 45 00:02:32,690 --> 00:02:35,000 And the topic of your video. 46 46 00:02:35,000 --> 00:02:38,310 And if you wanna earn more money with Google AdSense 47 47 00:02:38,310 --> 00:02:41,440 then you can either get more views (laughs) 48 48 00:02:41,440 --> 00:02:44,990 or optimize your channel to get higher CPMs 49 49 00:02:44,990 --> 00:02:48,710 or more estimated monetized playbacks. 50 50 00:02:48,710 --> 00:02:51,410 Pay attention to what videos you did 51 51 00:02:51,410 --> 00:02:54,050 that performed better in these areas 52 52 00:02:54,050 --> 00:02:56,860 and try to recreate the circumstances 53 53 00:02:56,860 --> 00:03:00,130 which may have caused them to earn more money 54 54 00:03:00,130 --> 00:03:02,800 relative to how many views they received. 55 55 00:03:02,800 --> 00:03:04,300 I don't know what to tell you. 56 56 00:03:04,300 --> 00:03:07,823 It really depends on what type of a YouTuber you are. 57 57 00:03:08,660 --> 00:03:13,660 A lot of people would prefer just to go get more views 58 58 00:03:13,920 --> 00:03:17,120 rather than worry to much about high CPMs 59 59 00:03:17,120 --> 00:03:19,920 because if you're worried about that, 60 60 00:03:19,920 --> 00:03:22,500 it might interfere with your growth, okay? 61 61 00:03:22,500 --> 00:03:27,500 So, you want those videos that bring in a lot of views right 62 62 00:03:29,430 --> 00:03:32,520 and the ones with high CPMs are not always 63 63 00:03:32,520 --> 00:03:35,350 the ones that bring in the viewers. 64 64 00:03:35,350 --> 00:03:37,760 So yes, it all comes back to you 65 65 00:03:37,760 --> 00:03:40,550 and what you have in mind for your channel 66 66 00:03:40,550 --> 00:03:42,483 and your strategy.