(gentle music) 2 2
-: Okay CPMs and revenue. 3 3
This is going to be under earn revenue, okay? 4 4
And you're gonna come across the term C-P-M 5 5
and CPM stands for Cost per mille. 6 6
And it's essentially how much your video earns 7 7
per 1000 views of an ad. 8 8
Playback based CPM is described as effective cost per mille 9 9
or the estimated average gross revenue per 1000 10 10
playbacks on which an ad was shown independent 11 11
of which specific playbacks the advertiser was (grunts). 12 12
(laughs) that was complicated. 13 13
I mentioned CPMs also in the lecture on Google AdSense. 14 14
As the CPM affects how much Google AdSense revenue 15 15
you will receive. 16 16
I also mentioned there that not all video views 17 17
have an ad placed on them. 18 18
So 1000 views does not mean 1000 ad views. 19 19
You find out how many times a viewer was shown 20 20
at least 1 ad, under estimated monetized playbacks. 21 21
So your playback based CPM 22 22
times your estimated monetized playbacks 23 23
times 55%, because you only get to keep 55%, 24 24
YouTube takes the other 45. 25 25
It's going to equal your revenue. 26 26
And I will protect my daughters privacy here 27 27
and I will blur out the numbers. 28 28
But here under earn revenue 29 29
you can see your estimated monetized playbacks 30 30
which is the amount of views that actually had ads on them. 31 31
Because her total views are higher than this 32 32
but not all of the views had an ad. 33 33
And per 1000 views of an ad or whatever (laughs) 34 34
she gets a certain amount of money 35 35
and this is going to be higher or lower 36 36
depending on a number of factors 37 37
including where your audience is. 38 38
For Indonesian channels where the viewers 39 39
are mostly from Indonesia, 40 40
this is going to be much lower than 41 41
if your audience is in Australia or Canada 42 42
or the United States. 43 43
CPMs can be higher or lower 44 44
based on your audiences location. 45 45
And the topic of your video. 46 46
And if you wanna earn more money with Google AdSense 47 47
then you can either get more views (laughs) 48 48
or optimize your channel to get higher CPMs 49 49
or more estimated monetized playbacks. 50 50
Pay attention to what videos you did 51 51
that performed better in these areas 52 52
and try to recreate the circumstances 53 53
which may have caused them to earn more money 54 54
relative to how many views they received. 55 55
I don't know what to tell you. 56 56
It really depends on what type of a YouTuber you are. 57 57
A lot of people would prefer just to go get more views 58 58
rather than worry to much about high CPMs 59 59
because if you're worried about that, 60 60
it might interfere with your growth, okay? 61 61
So, you want those videos that bring in a lot of views right 62 62
and the ones with high CPMs are not always 63 63
the ones that bring in the viewers. 64 64
So yes, it all comes back to you 65 65
and what you have in mind for your channel 66 66
and your strategy.