(calm music) 2 2
-: Okay, let's talk about the view-to-sub ratio, 3 3
or views-to-subscriber ratio. 4 4
The view-to-sub ratio is not in your analytics 5 5
but I think it is interesting. 6 6
It's the number you get by dividing the views on a video 7 7
by the number of subscriber the channel has. 8 8
For a very healthy channel 9 9
that will grow relatively quickly, 10 10
the view-to-sub ratio can be 50% or higher. 11 11
When you see a channel that has 100,000 subscribers 12 12
and 100,000 views on each video, 13 13
you can usually expect that channel to grow immensely 14 14
in a very short period of time. 15 15
Meanwhile, something that's typical with older channels 16 16
that have gained subscribers over a number of years, 17 17
the view/sub ratio will be lower, 18 18
maybe 5% or 10% would be typical. 19 19
Not always, just it's common. 20 20
With channels that upload a wide variety of content, 21 21
or upload extremely frequently, 22 22
those can have a percent much lower than that. 23 23
And that's the thing, there's no magic number. 24 24
So, I usually only use this to see 25 25
if a regular YouTube channel 26 26
is likely going to be a lot bigger very soon. 27 27
It's not going to be a useful metric 28 28
for The Ellen Show or T-Series, though, 29 29
because they upload massive amounts of content 30 30
and have a variety of different types of videos every time. 31 31
So, what to expect varies greatly depending on what type 32 32
of YouTube channel you are running. 33 33
As a normal, everyday YouTuber, 34 34
who is doing okay, maybe 10%, 15%, 35 35
you know, the view/sub ratio. 36 36
Someone who is continuously getting 25% is doing, 37 37
whew, very well. 38 38
But for channels that upload extremely frequently, 39 39
I wouldn't pay attention to this at all. 40 40
It's much more important for those who rely 41 41
on sponsors for their videos, 42 42
because sponsors do like high subscriber counts, 43 43
but they care much more about 44 44
the average views you pull in per video.