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(calm music)
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<v ->Okay, let's talk about the view-to-sub ratio,</v>
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or views-to-subscriber ratio.
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The view-to-sub ratio is not in your analytics
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but I think it is interesting.
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It's the number you get by dividing the views on a video
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by the number of subscriber the channel has.
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For a very healthy channel
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that will grow relatively quickly,
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the view-to-sub ratio can be 50% or higher.
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When you see a channel that has 100,000 subscribers
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and 100,000 views on each video,
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you can usually expect that channel to grow immensely
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in a very short period of time.
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Meanwhile, something that's typical with older channels
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that have gained subscribers over a number of years,
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the view/sub ratio will be lower,
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maybe 5% or 10% would be typical.
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Not always, just it's common.
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With channels that upload a wide variety of content,
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or upload extremely frequently,
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those can have a percent much lower than that.
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And that's the thing, there's no magic number.
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So, I usually only use this to see
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if a regular YouTube channel
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is likely going to be a lot bigger very soon.
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It's not going to be a useful metric
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for The Ellen Show or T-Series, though,
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because they upload massive amounts of content
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and have a variety of different types of videos every time.
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So, what to expect varies greatly depending on what type
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of YouTube channel you are running.
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As a normal, everyday YouTuber,
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who is doing okay, maybe 10%, 15%,
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you know, the view/sub ratio.
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Someone who is continuously getting 25% is doing,
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whew, very well.
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But for channels that upload extremely frequently,
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I wouldn't pay attention to this at all.
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It's much more important for those who rely
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on sponsors for their videos,
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because sponsors do like high subscriber counts,
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but they care much more about
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the average views you pull in per video.