(Soft Piano Music) 2 2
-: Other metrics. 3 3
The algorithm changes all the time, 4 4
and it's very secretive by nature. 5 5
And if somebody actually did know exactly how it worked, 6 6
then they probably wouldn't tell anyone. (laughs) 7 7
So the most that we can do is 8 8
listen to what YouTube tells us about, 9 9
and make the best content we can accordingly. 10 10
When I take a deep look into my analytics, 11 11
I may do something like this. 12 12
I'll go through each video and see how it was treated 13 13
by the YouTube algorithm, or the "YouTube robot", 14 14
as I like to call it. 15 15
And after I take a good look at the analytics, 16 16
I'll draw some conclusions and try to make some adjustments, 17 17
and see if that helps. 18 18
But, for the most part, I would suggest you focus 19 19
most of your energy on improving your watch-time, 20 20
and improving your click-through rate. 21 21
But if you have extra time, and you're curious, 22 22
you can totally do a deep dive into your analytics, 23 23
and do a little exploring. 24 24
Have a look around, and test some of your theories 25 25
using the other metrics. 26 26
I once spent quite a few hours 27 27
going into the analytics on my channel 28 28
to see if the views on a video in the first 48 hours, 29 29
had any effect on the long-term success of the video. 30 30
That was interesting to me. 31 31
I also tested other theories that I had. 32 32
I came up with conclusions. 33 33
Again, I don't recommend getting too 34 34
hung up on the analytics though. 35 35
You'll never figure it out completely, 36 36
and it's much more productive to focus on 37 37
improving your video content, thumbnails and titles. 38 38
Just use the analytics to gauge how well 39 39
you are doing in a particular area, that's it. 40 40
As for the viewer demographics. 41 41
You can find this under Build an Audience 42 42
in YouTube studio beta. 43 43
I do like to look at age, gender, and geographical location 44 44
so that I know a little bit about my audience's culture, 45 45
and, you know, who was interested in my content. 46 46
But, this is more of a tool that will 47 47
help you get to know who your audience is, 48 48
so you can create better content, you know, 49 49
tailored to them, and hopefully increase your watch-time. 50 50
We're doing this for June 2019. 51 51
Under Build an audience, 52 52
if you kinda scroll down here, 53 53
you can find your gender breakdown. 54 54
(laughs) 55 55
Obviously, the ladies are more interested than the men, 56 56
but some guys are into it too. 57 57
And, yes, you can see that the majority of the viewers 58 58
are between the ages of 18. 59 59
Oh, a lot of 18-to-24-year-olds. 60 60
And, yeah it starts going down here somewhere. 61 61
I don't know, maybe when you turn 38 you stop watching. 62 62
I'm not sure. (laughs) 63 63
So, yeah, those are the age demographics, 64 64
and you can see here that they're from Indonesia, 65 65
and this helps me understand more about 66 66
what kind of videos these people might be interested in. 67 67
So yes, this is quite helpful. 68 68
This doesn't seem to change too much, 69 69
so you don't have to look at it everyday. But, yeah. 70 70
This helps you kinda gauge 71 71
who's interested in your channel, 72 72
and how you can make content for them. 73 73
Again, watch-time is the king. (laughs) 74 74
So don't overthink it. 75 75
The robot can sometimes seem like a wife, 76 76
that is never satisfied, 77 77
and you can never understand her completely, 78 78
and that's exactly how it is. 79 79
And that's why I don't do this deep-dive thing 80 80
very often, and I suggest you don't get 81 81
too hung up on the analytics either. 82 82
There are some metrics that are just way more relevant 83 83
to your content than others, so just focus on those. 84 84
It's more time-efficient. 85 85
And good luck, enjoy the analytics. 86 86
Don't overthink it though.