1 1 00:00:00,500 --> 00:00:02,750 (Soft Piano Music) 2 2 00:00:02,750 --> 00:00:04,580 Other metrics. 3 3 00:00:04,580 --> 00:00:07,070 The algorithm changes all the time, 4 4 00:00:07,070 --> 00:00:09,220 and it's very secretive by nature. 5 5 00:00:09,220 --> 00:00:12,900 And if somebody actually did know exactly how it worked, 6 6 00:00:12,900 --> 00:00:15,530 then they probably wouldn't tell anyone. (laughs) 7 7 00:00:15,530 --> 00:00:17,790 So the most that we can do is 8 8 00:00:17,790 --> 00:00:20,880 listen to what YouTube tells us about, 9 9 00:00:20,880 --> 00:00:25,060 and make the best content we can accordingly. 10 10 00:00:25,060 --> 00:00:27,746 When I take a deep look into my analytics, 11 11 00:00:27,746 --> 00:00:29,770 I may do something like this. 12 12 00:00:29,770 --> 00:00:32,990 I'll go through each video and see how it was treated 13 13 00:00:32,990 --> 00:00:35,676 by the YouTube algorithm, or the "YouTube robot", 14 14 00:00:35,676 --> 00:00:37,350 as I like to call it. 15 15 00:00:37,350 --> 00:00:39,960 And after I take a good look at the analytics, 16 16 00:00:39,960 --> 00:00:43,683 I'll draw some conclusions and try to make some adjustments, 17 17 00:00:44,580 --> 00:00:45,840 and see if that helps. 18 18 00:00:45,840 --> 00:00:48,930 But, for the most part, I would suggest you focus 19 19 00:00:48,930 --> 00:00:52,190 most of your energy on improving your watch-time, 20 20 00:00:52,190 --> 00:00:54,583 and improving your click-through rate. 21 21 00:00:55,550 --> 00:00:58,420 But if you have extra time, and you're curious, 22 22 00:00:58,420 --> 00:01:01,160 you can totally do a deep dive into your analytics, 23 23 00:01:01,160 --> 00:01:03,040 and do a little exploring. 24 24 00:01:03,040 --> 00:01:06,750 Have a look around, and test some of your theories 25 25 00:01:06,750 --> 00:01:08,990 using the other metrics. 26 26 00:01:08,990 --> 00:01:11,750 I once spent quite a few hours 27 27 00:01:11,750 --> 00:01:14,190 going into the analytics on my channel 28 28 00:01:14,190 --> 00:01:19,190 to see if the views on a video in the first 48 hours, 29 29 00:01:19,910 --> 00:01:23,650 had any effect on the long-term success of the video. 30 30 00:01:23,650 --> 00:01:25,460 That was interesting to me. 31 31 00:01:25,460 --> 00:01:28,690 I also tested other theories that I had. 32 32 00:01:28,690 --> 00:01:30,250 I came up with conclusions. 33 33 00:01:30,250 --> 00:01:33,480 Again, I don't recommend getting too 34 34 00:01:33,480 --> 00:01:35,780 hung up on the analytics though. 35 35 00:01:35,780 --> 00:01:38,230 You'll never figure it out completely, 36 36 00:01:38,230 --> 00:01:40,440 and it's much more productive to focus on 37 37 00:01:40,440 --> 00:01:43,963 improving your video content, thumbnails and titles. 38 38 00:01:45,090 --> 00:01:47,270 Just use the analytics to gauge how well 39 39 00:01:47,270 --> 00:01:50,510 you are doing in a particular area, that's it. 40 40 00:01:50,510 --> 00:01:52,870 As for the viewer demographics. 41 41 00:01:52,870 --> 00:01:55,950 You can find this under Build an Audience 42 42 00:01:55,950 --> 00:01:58,190 in YouTube studio beta. 43 43 00:01:58,190 --> 00:02:03,190 I do like to look at age, gender, and geographical location 44 44 00:02:03,470 --> 00:02:06,520 so that I know a little bit about my audience's culture, 45 45 00:02:06,520 --> 00:02:10,590 and, you know, who was interested in my content. 46 46 00:02:10,590 --> 00:02:12,830 But, this is more of a tool that will 47 47 00:02:12,830 --> 00:02:15,120 help you get to know who your audience is, 48 48 00:02:15,120 --> 00:02:17,700 so you can create better content, you know, 49 49 00:02:17,700 --> 00:02:21,380 tailored to them, and hopefully increase your watch-time. 50 50 00:02:21,380 --> 00:02:24,083 We're doing this for June 2019. 51 51 00:02:26,370 --> 00:02:29,830 Under Build an audience, 52 52 00:02:29,830 --> 00:02:33,823 if you kinda scroll down here, 53 53 00:02:34,810 --> 00:02:39,033 you can find your gender breakdown. 54 54 00:02:40,276 --> 00:02:41,420 (laughs) 55 55 00:02:41,420 --> 00:02:45,240 Obviously, the ladies are more interested than the men, 56 56 00:02:45,240 --> 00:02:47,883 but some guys are into it too. 57 57 00:02:49,027 --> 00:02:53,680 line:15% And, yes, you can see that the majority of the viewers 58 58 00:02:53,680 --> 00:02:56,880 line:15% are between the ages of 18. 59 59 00:02:56,880 --> 00:02:59,500 line:15% Oh, a lot of 18-to-24-year-olds. 60 60 00:02:59,500 --> 00:03:04,500 line:15% And, yeah it starts going down here somewhere. 61 61 00:03:05,070 --> 00:03:07,690 line:15% I don't know, maybe when you turn 38 you stop watching. 62 62 00:03:07,690 --> 00:03:09,860 line:15% I'm not sure. (laughs) 63 63 00:03:09,860 --> 00:03:12,880 So, yeah, those are the age demographics, 64 64 00:03:12,880 --> 00:03:17,880 and you can see here that they're from Indonesia, 65 65 00:03:18,200 --> 00:03:22,810 and this helps me understand more about 66 66 00:03:22,810 --> 00:03:27,810 what kind of videos these people might be interested in. 67 67 00:03:28,090 --> 00:03:30,220 So yes, this is quite helpful. 68 68 00:03:30,220 --> 00:03:33,410 This doesn't seem to change too much, 69 69 00:03:33,410 --> 00:03:36,453 so you don't have to look at it everyday. But, yeah. 70 70 00:03:37,700 --> 00:03:40,050 This helps you kinda gauge 71 71 00:03:40,050 --> 00:03:41,700 who's interested in your channel, 72 72 00:03:41,700 --> 00:03:43,903 and how you can make content for them. 73 73 00:03:44,889 --> 00:03:49,640 Again, watch-time is the king. (laughs) 74 74 00:03:49,640 --> 00:03:51,100 So don't overthink it. 75 75 00:03:51,100 --> 00:03:54,630 The robot can sometimes seem like a wife, 76 76 00:03:54,630 --> 00:03:56,430 that is never satisfied, 77 77 00:03:56,430 --> 00:03:58,700 and you can never understand her completely, 78 78 00:03:58,700 --> 00:04:01,220 and that's exactly how it is. 79 79 00:04:01,220 --> 00:04:04,250 And that's why I don't do this deep-dive thing 80 80 00:04:04,250 --> 00:04:06,540 very often, and I suggest you don't get 81 81 00:04:06,540 --> 00:04:08,573 too hung up on the analytics either. 82 82 00:04:09,600 --> 00:04:12,160 There are some metrics that are just way more relevant 83 83 00:04:12,160 --> 00:04:15,610 to your content than others, so just focus on those. 84 84 00:04:15,610 --> 00:04:17,240 It's more time-efficient. 85 85 00:04:17,240 --> 00:04:19,555 And good luck, enjoy the analytics. 86 86 00:04:19,555 --> 00:04:21,243 Don't overthink it though.