Instructor: Now, I'm going to discuss 2 2
navigating YouTube.com. 3 3
I'm sure most people already know 4 4
how to do this, so I'll just try to look 5 5
at some of the more advanced features. 6 6
So, in my world here, 7 7
I usually go to my channel, right here. 8 8
And, I can access all of my videos here, 9 9
My channel tags, et cetera. 10 10
And so, what I do is, 11 11
if this is the first time you're coming to my channel, 12 12
you see this, and then if you've come to my channel again, 13 13
I've actually changed it to show my daily vlogs. 14 14
And so, let me try and look at some 15 15
of the more advanced stuff here, 16 16
because I'm sure a lot of this is intuitive. 17 17
So, let's go to YouTube Studio, 18 18
and it's in beta right now, 19 19
and I think they've kept it in beta 20 20
because a lot of people prefer 21 21
to go to the classic version, which I definitely do. 22 22
And, you can look at analytics here, 23 23
comments, all that stuff, whatever. 24 24
If there's copyright issue with one of my videos, 25 25
it will show up here, which you can appeal, by the way, 26 26
and I have appealed it and won before. 27 27
I like to go here to Creator Studio Classic, 28 28
and YouTube asked me why, and I just skip that. 29 29
So, what I'll do is I'll actually 30 30
go to some of the more advanced features. 31 31
And so, let me actually go to this video here, 32 32
which we just uploaded. 33 33
And, if we go here to end screen. 34 34
So, first of all, before we go there, 35 35
I always try to insert tags here, 36 36
and I try to use as many of the 500 characters 37 37
as I'm allowed to use. 38 38
Just for SEO purposes. 39 39
And, these little green numbers here 40 40
tell me that this is the number one video out there 41 41
for "bracing failure if you", whatever else I wrote there. 42 42
The second one for me, my name, of course, whatever. 43 43
And then, whenever you see those colored numbers here, 44 44
green, that's because the plugin from TubeBuddy, 45 45
which we've talked about before. 46 46
Okay, so when it comes to end screens, 47 47
what you can do is you can apply templates, 48 48
if you have TubeBuddy. 49 49
For example, I can click here and apply a previous template, 50 50
which we talked about earlier in the TubeBuddy lecture. 51 51
But, what I usually do is, 52 52
I usually put in the most recent upload, okay? 53 53
And then, the best for viewer. 54 54
And, I let YouTube do that because YouTube understands, 55 55
obviously, SEO much, much better than I do. 56 56
And, what you want to do is you want to make sure 57 57
that your viewer stays watching your videos 58 58
as long as possible. 59 59
And then, I always put the subscribe one, as well. 60 60
And, you can put within the last 15 seconds or so, 61 61
and so I usually have subscribe first, 62 62
and up here, out of the way, so it's not on top of me. 63 63
And then, I have the most recent upload show up here. 64 64
And the reason it shows up as black 65 65
is because it's going to look different 66 66
if people access this on different days, 67 67
and the best for viewers is always different, as well. 68 68
And, you can select individual ones, as well. 69 69
So, I've got one more element or end screen 70 70
that I'm allowed to have. 71 71
So, let me do that, let's add one more. 72 72
And, if we wanted to, 73 73
we can actually put in a link to my website, 74 74
or you can link to a channel. 75 75
Subscribed is disabled here 76 76
because I already added that over here. 77 77
And then, what I can do is we can actually 78 78
add another video here if we wanted to. 79 79
And, we can choose a video or playlist. 80 80
So, let me just select a random one right here. 81 81
This is when I met with Annie leibovitz. 82 82
Not the best thumbnail but I was inspired by her, 83 83
so I made it black and white. 84 84
And that's how you do that. 85 85
So, I can click save. 86 86
And then, what I want to show you next is cards. 87 87
So, cards, as you know, 88 88
every time you see that little I in the corner there, 89 89
for information, that means there's a card there. 90 90
So, if I let this run its course, 91 91
we'll wait a couple more seconds, 92 92
watch what happens to the top right-hand corner. 93 93
In the top right-hand corner is that, 94 94
"Get this course for $9.99", 95 95
so it's the course I'm talking about in that video. 96 96
So, that's this. 97 97
And, what I can do is if you click on this, 98 98
it's going to go directly so you can buy the course. 99 99
So, let me show you. 100 100
So, let me open it in an incognito, or private window, 101 101
and it's saying, "Are you sure you want to go 102 102
"to this website?", and I'll say yes. 103 103
So, look at this closely. 104 104
It's going to go to haroun... 105 105
My website, whatever. 106 106
Go to site. 107 107
Now, it goes to this web address, here. 108 108
Then, did you see that? 109 109
It then skipped to go to another web address. 110 110
Okay, so it went to Udemy. 111 111
And, the reason I did that is you're not allowed 112 112
to link to other websites, other than your own. 113 113
And so, the way to link it directly to Udemy, 114 114
what I did was I used something called a code injection. 115 115
And, if you want to see code injection, how to do that, 116 116
then please go and watch this video here in the course. 117 117
And, I even provide you with the Javascript to download, 118 118
to put in your website, 119 119
if you want to have that code injection. 120 120
It's a little trick. 121 121
And, I can add more cards if I wanted to, 122 122
and I can then use the templates 123 123
that I've used in the past here with TubeBuddy, 124 124
which we talked about earlier in this section. 125 125
So, if I wanted to, I can add "introduction of finance" 126 126
and an entire MBA one course, 127 127
which are two of my cards for different courses. 128 128
And, I try not put in too many cards 129 129
because I don't want to be too promotional with me viewers. 130 130
I'm not doing this for the money, 131 131
I'm doing it because I enjoy it. 132 132
And so, it'll actually throw the card up here, 133 133
and the other one will be right here. 134 134
Okay, and you'll see all three of them right here. 135 135
So, one, two, three. 136 136
And this will actually link to just other videos I have. 137 137
I think this one... 138 138
Just that go to another video or my website? 139 139
No, it goes to a video. 140 140
Goes to the trailer I have of this, okay. 141 141
I shouldn't do that, that's shameless, Chris. 142 142
And, what'll I do is, let me just delete these. 143 143
Delete it, I don't want to ever over-advertise, 144 144
it might drive people crazy. 145 145
And, this one. 146 146
And actually, I'm going to remove all of them, 147 147
I don't want to advertise anything on this video. 148 148
Okay, great. 149 149
Aside from that, subtitles and close captions, 150 150
it's pretty straight forward. 151 151
What I do, sometimes, though, is I actually... 152 152
I'll pay for subtitles to be added, 153 153
especially to videos where I think 154 154
I can make a difference humbly, 155 155
by teaching people how to teach online, 156 156
that sort of thing, or my TEDx talks. 157 157
What I've done is I had them translated 158 158
into tons of different languages. 159 159
So, actually, right here, 160 160
I'm going to open this in a new tab, 161 161
and my graduation speech, as well. 162 162
And, what I did was I had my graduation speech 163 163
that I gave at one of the keynotes 164 164
at San Francisco State a couple years ago. 165 165
I actually had this done in many different languages, 166 166
and I'm not making money from this, 167 167
I just want to help fight... 168 168
hope it can inspire people. 169 169
And, I did the same thing with my TEDx talk, 170 170
I actually did it in many different languages, 171 171
with subtitles added, close captions. 172 172
And, also actually, I did it with the cryptocurrency course. 173 173
Cryptocurrency course. 174 174
And, it doesn't matter where you search in the world, 175 175
if you search for cryptocurrency course, 176 176
I'm humbled to say that mine comes up first, 177 177
unless somebody pays for an ad, 178 178
in which case, it says ad up here. 179 179
But this one here is mine, it's worked out well. 180 180
And, the reason why it came first is, 181 181
well, there's a couple reasons. 182 182
Number one, because it's six hours long. 183 183
Number two, I've put the word cryptocurrency course here, 184 184
and also here, and in the tags, as well. 185 185
And also, what I did was I paid for close captions 186 186
to be done here, I actually uploaded that myself. 187 187
There's technology that will automatically 188 188
do it on many websites, I don't think it's that great. 189 189
It's not perfected yet, there are mistakes. 190 190
And so, what I did was I actually uploaded 191 191
the close captions here directly, 192 192
and here are my tags that I used. 193 193
Now, I'm going to go back to Creator Studio Classic 194 194
because I can't remember where to find 195 195
the close captions here, in the new version, 196 196
or the beta version, of Creator Studio. 197 197
So, if I go here to subtitles and close captions, 198 198
you'll see that I actually added them myself here. 199 199
And, let me see what else I can show you. 200 200
Let me show you copyright notices, 201 201
this might be interesting. 202 202
I've had a couple copyright warnings. 203 203
What happens is sometimes, 204 204
this says includes copyrighted content, 205 205
they're actually wrong. 206 206
And, sometimes I'll pay for stuff, 207 207
and they'll say it's copyrighted, 208 208
and then I'll contest it, and they're like, 209 209
"Oh yeah, you're right, you have paid for that." 210 210
It happens a lot with my music 211 211
that I get from storyblocks.com. 212 212
And Storyblocks has mentioned this as an issue, 213 213
as well, with their service. 214 214
And, let's see. 215 215
And some of them, if I have a little bit of music 216 216
in the backgrounds, like this one, I didn't care. 217 217
This one was... 218 218
I'm not trying to monetize this, 219 219
but "how to fix every problem in the world", 220 220
I did this, I gave a speech, a keynote in Sao Paolo 221 221
for a big venture capital firm company called StartSe, 222 222
and Udemy was awesome, sponsored me for that, too. 223 223
In this one, I included... 224 224
There's a lot of music in this. 225 225
I just want inspire people. 226 226
And, I took a chance. 227 227
I knew that some of it might get flagged, 228 228
just on the classical music in the back, 229 229
but I didn't do it because I want to make money, 230 230
I did it because I cared, and that's the lowest resolution, 231 231
you go 1080p if you want to watch that video. 232 232
And, there's another one, 233 233
I don't know if you remember. 234 234
There's that really controversial ad from Nike. 235 235
What I did was I actually talked 236 236
about that controversial ad, 237 237
and then NBC Universal blocked my video in all countries, 238 238
because I showed a little bit of the ad. 239 239
And, I contested it with YouTube's help, 240 240
to NBC Universal, and they dropped it, 241 241
and now it's up there, as well. 242 242
So, what else can I show you? 243 243
Live streaming, you can watch the live streaming 244 244
portion of this course if you want to, 245 245
where I talk about how to do a YouTube webcast, 246 246
but you can manage your webcast here, 247 247
and your events, as well. 248 248
So, I'll cover that in more detail in that section. 249 249
Analytics, it's pretty self-explanatory. 250 250
I think I've covered just more 251 251
of the advanced features, here. 252 252
If there's anything I haven't covered here on YouTube, 253 253
the more advanced stuff, please let me know, thanks.