1 1 00:00:00,350 --> 00:00:01,270 Now, I'm going to discuss 2 2 00:00:01,270 --> 00:00:02,810 navigating YouTube.com. 3 3 00:00:02,810 --> 00:00:03,930 I'm sure most people already know 4 4 00:00:03,930 --> 00:00:05,330 how to do this, so I'll just try to look 5 5 00:00:05,330 --> 00:00:07,723 at some of the more advanced features. 6 6 00:00:09,484 --> 00:00:11,350 So, in my world here, 7 7 00:00:11,350 --> 00:00:13,463 I usually go to my channel, right here. 8 8 00:00:15,528 --> 00:00:18,750 And, I can access all of my videos here, 9 9 00:00:18,750 --> 00:00:20,673 My channel tags, et cetera. 10 10 00:00:22,311 --> 00:00:24,360 And so, what I do is, 11 11 00:00:24,360 --> 00:00:26,520 if this is the first time you're coming to my channel, 12 12 00:00:26,520 --> 00:00:30,220 you see this, and then if you've come to my channel again, 13 13 00:00:30,220 --> 00:00:33,683 I've actually changed it to show my daily vlogs. 14 14 00:00:34,690 --> 00:00:36,090 And so, let me try and look at some 15 15 00:00:36,090 --> 00:00:37,460 of the more advanced stuff here, 16 16 00:00:37,460 --> 00:00:39,760 because I'm sure a lot of this is intuitive. 17 17 00:00:39,760 --> 00:00:42,643 So, let's go to YouTube Studio, 18 18 00:00:45,138 --> 00:00:47,660 and it's in beta right now, 19 19 00:00:47,660 --> 00:00:49,170 and I think they've kept it in beta 20 20 00:00:49,170 --> 00:00:50,560 because a lot of people prefer 21 21 00:00:50,560 --> 00:00:53,800 to go to the classic version, which I definitely do. 22 22 00:00:53,800 --> 00:00:55,520 And, you can look at analytics here, 23 23 00:00:55,520 --> 00:00:57,200 comments, all that stuff, whatever. 24 24 00:00:57,200 --> 00:00:59,230 If there's copyright issue with one of my videos, 25 25 00:00:59,230 --> 00:01:01,930 it will show up here, which you can appeal, by the way, 26 26 00:01:01,930 --> 00:01:04,406 and I have appealed it and won before. 27 27 00:01:04,406 --> 00:01:07,380 I like to go here to Creator Studio Classic, 28 28 00:01:07,380 --> 00:01:09,730 and YouTube asked me why, and I just skip that. 29 29 00:01:10,880 --> 00:01:13,208 So, what I'll do is I'll actually 30 30 00:01:13,208 --> 00:01:15,500 go to some of the more advanced features. 31 31 00:01:15,500 --> 00:01:19,990 And so, let me actually go to this video here, 32 32 00:01:19,990 --> 00:01:21,303 which we just uploaded. 33 33 00:01:25,208 --> 00:01:28,040 And, if we go here to end screen. 34 34 00:01:28,040 --> 00:01:30,350 So, first of all, before we go there, 35 35 00:01:30,350 --> 00:01:33,710 I always try to insert tags here, 36 36 00:01:33,710 --> 00:01:35,954 and I try to use as many of the 500 characters 37 37 00:01:35,954 --> 00:01:37,853 as I'm allowed to use. 38 38 00:01:38,690 --> 00:01:41,230 Just for SEO purposes. 39 39 00:01:41,230 --> 00:01:43,350 And, these little green numbers here 40 40 00:01:43,350 --> 00:01:47,340 tell me that this is the number one video out there 41 41 00:01:47,340 --> 00:01:50,760 for "bracing failure if you", whatever else I wrote there. 42 42 00:01:50,760 --> 00:01:53,360 The second one for me, my name, of course, whatever. 43 43 00:01:54,430 --> 00:01:57,320 And then, whenever you see those colored numbers here, 44 44 00:01:57,320 --> 00:01:59,860 green, that's because the plugin from TubeBuddy, 45 45 00:01:59,860 --> 00:02:01,890 which we've talked about before. 46 46 00:02:01,890 --> 00:02:06,600 Okay, so when it comes to end screens, 47 47 00:02:06,600 --> 00:02:10,500 what you can do is you can apply templates, 48 48 00:02:10,500 --> 00:02:11,600 if you have TubeBuddy. 49 49 00:02:12,510 --> 00:02:15,360 For example, I can click here and apply a previous template, 50 50 00:02:15,360 --> 00:02:18,110 which we talked about earlier in the TubeBuddy lecture. 51 51 00:02:18,950 --> 00:02:21,110 But, what I usually do is, 52 52 00:02:21,110 --> 00:02:25,590 I usually put in the most recent upload, okay? 53 53 00:02:25,590 --> 00:02:27,270 And then, the best for viewer. 54 54 00:02:27,270 --> 00:02:29,840 And, I let YouTube do that because YouTube understands, 55 55 00:02:29,840 --> 00:02:32,650 obviously, SEO much, much better than I do. 56 56 00:02:32,650 --> 00:02:34,010 And, what you want to do is you want to make sure 57 57 00:02:34,010 --> 00:02:35,760 that your viewer stays watching your videos 58 58 00:02:35,760 --> 00:02:36,760 as long as possible. 59 59 00:02:37,930 --> 00:02:40,250 And then, I always put the subscribe one, as well. 60 60 00:02:40,250 --> 00:02:42,820 And, you can put within the last 15 seconds or so, 61 61 00:02:42,820 --> 00:02:45,330 and so I usually have subscribe first, 62 62 00:02:45,330 --> 00:02:48,187 and up here, out of the way, so it's not on top of me. 63 63 00:02:48,187 --> 00:02:50,630 And then, I have the most recent upload show up here. 64 64 00:02:50,630 --> 00:02:52,100 And the reason it shows up as black 65 65 00:02:52,100 --> 00:02:53,530 is because it's going to look different 66 66 00:02:53,530 --> 00:02:55,810 if people access this on different days, 67 67 00:02:55,810 --> 00:02:57,910 and the best for viewers is always different, as well. 68 68 00:02:57,910 --> 00:03:00,680 And, you can select individual ones, as well. 69 69 00:03:00,680 --> 00:03:03,183 So, I've got one more element or end screen 70 70 00:03:03,183 --> 00:03:04,890 that I'm allowed to have. 71 71 00:03:04,890 --> 00:03:07,040 So, let me do that, let's add one more. 72 72 00:03:07,040 --> 00:03:08,190 And, if we wanted to, 73 73 00:03:08,190 --> 00:03:11,243 we can actually put in a link to my website, 74 74 00:03:11,243 --> 00:03:14,400 or you can link to a channel. 75 75 00:03:14,400 --> 00:03:16,150 Subscribed is disabled here 76 76 00:03:16,150 --> 00:03:18,350 because I already added that over here. 77 77 00:03:18,350 --> 00:03:21,358 And then, what I can do is we can actually 78 78 00:03:21,358 --> 00:03:23,973 add another video here if we wanted to. 79 79 00:03:25,040 --> 00:03:28,670 And, we can choose a video or playlist. 80 80 00:03:28,670 --> 00:03:32,670 So, let me just select a random one right here. 81 81 00:03:32,670 --> 00:03:35,820 This is when I met with Annie leibovitz. 82 82 00:03:35,820 --> 00:03:37,860 Not the best thumbnail but I was inspired by her, 83 83 00:03:37,860 --> 00:03:39,310 so I made it black and white. 84 84 00:03:40,500 --> 00:03:41,760 And that's how you do that. 85 85 00:03:41,760 --> 00:03:43,740 So, I can click save. 86 86 00:03:43,740 --> 00:03:46,483 And then, what I want to show you next is cards. 87 87 00:03:48,818 --> 00:03:51,270 So, cards, as you know, 88 88 00:03:51,270 --> 00:03:53,720 every time you see that little I in the corner there, 89 89 00:03:53,720 --> 00:03:56,170 for information, that means there's a card there. 90 90 00:03:56,170 --> 00:03:57,600 So, if I let this run its course, 91 91 00:03:57,600 --> 00:03:58,860 we'll wait a couple more seconds, 92 92 00:03:58,860 --> 00:04:01,670 watch what happens to the top right-hand corner. 93 93 00:04:01,670 --> 00:04:03,827 In the top right-hand corner is that, 94 94 00:04:03,827 --> 00:04:05,780 "Get this course for $9.99", 95 95 00:04:05,780 --> 00:04:08,010 so it's the course I'm talking about in that video. 96 96 00:04:08,010 --> 00:04:09,440 So, that's this. 97 97 00:04:09,440 --> 00:04:12,430 And, what I can do is if you click on this, 98 98 00:04:12,430 --> 00:04:16,320 it's going to go directly so you can buy the course. 99 99 00:04:16,320 --> 00:04:17,153 So, let me show you. 100 100 00:04:17,153 --> 00:04:20,843 So, let me open it in an incognito, or private window, 101 101 00:04:21,750 --> 00:04:23,627 and it's saying, "Are you sure you want to go 102 102 00:04:23,627 --> 00:04:25,210 "to this website?", and I'll say yes. 103 103 00:04:25,210 --> 00:04:26,160 So, look at this closely. 104 104 00:04:26,160 --> 00:04:27,270 It's going to go to haroun... 105 105 00:04:27,270 --> 00:04:28,780 My website, whatever. 106 106 00:04:28,780 --> 00:04:29,683 Go to site. 107 107 00:04:31,550 --> 00:04:34,660 Now, it goes to this web address, here. 108 108 00:04:34,660 --> 00:04:36,190 Then, did you see that? 109 109 00:04:36,190 --> 00:04:39,100 It then skipped to go to another web address. 110 110 00:04:39,100 --> 00:04:41,440 Okay, so it went to Udemy. 111 111 00:04:41,440 --> 00:04:43,410 And, the reason I did that is you're not allowed 112 112 00:04:43,410 --> 00:04:46,720 to link to other websites, other than your own. 113 113 00:04:46,720 --> 00:04:49,210 And so, the way to link it directly to Udemy, 114 114 00:04:49,210 --> 00:04:53,030 what I did was I used something called a code injection. 115 115 00:04:53,030 --> 00:04:56,510 And, if you want to see code injection, how to do that, 116 116 00:04:56,510 --> 00:05:00,470 line:15% then please go and watch this video here in the course. 117 117 00:05:00,470 --> 00:05:02,870 line:15% And, I even provide you with the Javascript to download, 118 118 00:05:02,870 --> 00:05:03,703 line:15% to put in your website, 119 119 00:05:03,703 --> 00:05:06,143 line:15% if you want to have that code injection. 120 120 00:05:07,520 --> 00:05:08,520 line:15% It's a little trick. 121 121 00:05:09,690 --> 00:05:11,850 line:15% And, I can add more cards if I wanted to, 122 122 00:05:11,850 --> 00:05:14,280 and I can then use the templates 123 123 00:05:14,280 --> 00:05:17,370 that I've used in the past here with TubeBuddy, 124 124 00:05:17,370 --> 00:05:19,800 which we talked about earlier in this section. 125 125 00:05:19,800 --> 00:05:24,600 So, if I wanted to, I can add "introduction of finance" 126 126 00:05:24,600 --> 00:05:27,000 and an entire MBA one course, 127 127 00:05:27,000 --> 00:05:30,530 which are two of my cards for different courses. 128 128 00:05:30,530 --> 00:05:32,744 And, I try not put in too many cards 129 129 00:05:32,744 --> 00:05:36,040 because I don't want to be too promotional with me viewers. 130 130 00:05:36,040 --> 00:05:37,120 I'm not doing this for the money, 131 131 00:05:37,120 --> 00:05:39,160 I'm doing it because I enjoy it. 132 132 00:05:39,160 --> 00:05:41,833 And so, it'll actually throw the card up here, 133 133 00:05:43,740 --> 00:05:45,590 and the other one will be right here. 134 134 00:05:46,552 --> 00:05:49,610 Okay, and you'll see all three of them right here. 135 135 00:05:49,610 --> 00:05:51,723 So, one, two, three. 136 136 00:05:53,260 --> 00:05:56,010 And this will actually link to just other videos I have. 137 137 00:05:56,010 --> 00:05:57,250 I think this one... 138 138 00:05:57,250 --> 00:05:58,130 Just that go to another video or my website? 139 139 00:05:58,130 --> 00:05:59,210 No, it goes to a video. 140 140 00:05:59,210 --> 00:06:02,380 Goes to the trailer I have of this, okay. 141 141 00:06:02,380 --> 00:06:04,630 I shouldn't do that, that's shameless, Chris. 142 142 00:06:07,172 --> 00:06:09,693 And, what'll I do is, let me just delete these. 143 143 00:06:10,770 --> 00:06:12,610 Delete it, I don't want to ever over-advertise, 144 144 00:06:12,610 --> 00:06:14,010 it might drive people crazy. 145 145 00:06:15,120 --> 00:06:16,820 And, this one. 146 146 00:06:16,820 --> 00:06:18,090 And actually, I'm going to remove all of them, 147 147 00:06:18,090 --> 00:06:20,870 I don't want to advertise anything on this video. 148 148 00:06:20,870 --> 00:06:22,380 Okay, great. 149 149 00:06:22,380 --> 00:06:25,900 Aside from that, subtitles and close captions, 150 150 00:06:25,900 --> 00:06:27,370 it's pretty straight forward. 151 151 00:06:27,370 --> 00:06:30,253 What I do, sometimes, though, is I actually... 152 152 00:06:30,253 --> 00:06:33,513 I'll pay for subtitles to be added, 153 153 00:06:34,975 --> 00:06:37,680 especially to videos where I think 154 154 00:06:37,680 --> 00:06:39,592 I can make a difference humbly, 155 155 00:06:39,592 --> 00:06:42,974 by teaching people how to teach online, 156 156 00:06:42,974 --> 00:06:45,920 that sort of thing, or my TEDx talks. 157 157 00:06:45,920 --> 00:06:47,930 What I've done is I had them translated 158 158 00:06:47,930 --> 00:06:49,280 into tons of different languages. 159 159 00:06:49,280 --> 00:06:51,300 So, actually, right here, 160 160 00:06:51,300 --> 00:06:53,550 I'm going to open this in a new tab, 161 161 00:06:53,550 --> 00:06:55,970 and my graduation speech, as well. 162 162 00:06:55,970 --> 00:06:57,896 And, what I did was I had my graduation speech 163 163 00:06:57,896 --> 00:07:00,370 that I gave at one of the keynotes 164 164 00:07:00,370 --> 00:07:03,733 at San Francisco State a couple years ago. 165 165 00:07:03,733 --> 00:07:07,380 I actually had this done in many different languages, 166 166 00:07:07,380 --> 00:07:09,368 and I'm not making money from this, 167 167 00:07:09,368 --> 00:07:10,201 I just want to help fight... 168 168 00:07:10,201 --> 00:07:11,690 hope it can inspire people. 169 169 00:07:11,690 --> 00:07:13,810 And, I did the same thing with my TEDx talk, 170 170 00:07:13,810 --> 00:07:16,853 I actually did it in many different languages, 171 171 00:07:16,853 --> 00:07:20,590 with subtitles added, close captions. 172 172 00:07:20,590 --> 00:07:23,590 And, also actually, I did it with the cryptocurrency course. 173 173 00:07:25,761 --> 00:07:27,594 Cryptocurrency course. 174 174 00:07:30,180 --> 00:07:31,770 And, it doesn't matter where you search in the world, 175 175 00:07:31,770 --> 00:07:33,190 if you search for cryptocurrency course, 176 176 00:07:33,190 --> 00:07:34,770 I'm humbled to say that mine comes up first, 177 177 00:07:34,770 --> 00:07:36,670 unless somebody pays for an ad, 178 178 00:07:36,670 --> 00:07:38,500 in which case, it says ad up here. 179 179 00:07:38,500 --> 00:07:42,343 But this one here is mine, it's worked out well. 180 180 00:07:43,700 --> 00:07:47,646 And, the reason why it came first is, 181 181 00:07:47,646 --> 00:07:49,240 well, there's a couple reasons. 182 182 00:07:49,240 --> 00:07:52,820 Number one, because it's six hours long. 183 183 00:07:52,820 --> 00:07:55,950 Number two, I've put the word cryptocurrency course here, 184 184 00:07:55,950 --> 00:07:59,113 and also here, and in the tags, as well. 185 185 00:08:01,314 --> 00:08:05,840 And also, what I did was I paid for close captions 186 186 00:08:05,840 --> 00:08:08,393 to be done here, I actually uploaded that myself. 187 187 00:08:09,420 --> 00:08:11,380 There's technology that will automatically 188 188 00:08:11,380 --> 00:08:13,610 do it on many websites, I don't think it's that great. 189 189 00:08:13,610 --> 00:08:16,240 It's not perfected yet, there are mistakes. 190 190 00:08:16,240 --> 00:08:18,221 And so, what I did was I actually uploaded 191 191 00:08:18,221 --> 00:08:20,380 the close captions here directly, 192 192 00:08:20,380 --> 00:08:23,810 and here are my tags that I used. 193 193 00:08:23,810 --> 00:08:28,528 Now, I'm going to go back to Creator Studio Classic 194 194 00:08:28,528 --> 00:08:31,027 because I can't remember where to find 195 195 00:08:31,027 --> 00:08:34,764 the close captions here, in the new version, 196 196 00:08:34,764 --> 00:08:37,870 or the beta version, of Creator Studio. 197 197 00:08:37,870 --> 00:08:40,723 So, if I go here to subtitles and close captions, 198 198 00:08:41,700 --> 00:08:44,523 you'll see that I actually added them myself here. 199 199 00:08:46,450 --> 00:08:48,733 And, let me see what else I can show you. 200 200 00:08:50,360 --> 00:08:51,830 Let me show you copyright notices, 201 201 00:08:51,830 --> 00:08:53,183 this might be interesting. 202 202 00:08:54,210 --> 00:08:56,193 I've had a couple copyright warnings. 203 203 00:08:57,470 --> 00:09:00,060 What happens is sometimes, 204 204 00:09:00,060 --> 00:09:02,520 this says includes copyrighted content, 205 205 00:09:02,520 --> 00:09:03,683 they're actually wrong. 206 206 00:09:04,660 --> 00:09:07,460 And, sometimes I'll pay for stuff, 207 207 00:09:07,460 --> 00:09:09,210 and they'll say it's copyrighted, 208 208 00:09:09,210 --> 00:09:10,887 and then I'll contest it, and they're like, 209 209 00:09:10,887 --> 00:09:13,060 "Oh yeah, you're right, you have paid for that." 210 210 00:09:13,060 --> 00:09:15,164 It happens a lot with my music 211 211 00:09:15,164 --> 00:09:17,480 that I get from storyblocks.com. 212 212 00:09:17,480 --> 00:09:19,780 And Storyblocks has mentioned this as an issue, 213 213 00:09:19,780 --> 00:09:21,573 as well, with their service. 214 214 00:09:22,770 --> 00:09:24,903 And, let's see. 215 215 00:09:27,446 --> 00:09:29,380 And some of them, if I have a little bit of music 216 216 00:09:29,380 --> 00:09:32,350 in the backgrounds, like this one, I didn't care. 217 217 00:09:32,350 --> 00:09:33,490 This one was... 218 218 00:09:34,360 --> 00:09:35,600 I'm not trying to monetize this, 219 219 00:09:35,600 --> 00:09:37,890 but "how to fix every problem in the world", 220 220 00:09:37,890 --> 00:09:42,790 I did this, I gave a speech, a keynote in Sao Paolo 221 221 00:09:42,790 --> 00:09:45,780 for a big venture capital firm company called StartSe, 222 222 00:09:45,780 --> 00:09:49,760 and Udemy was awesome, sponsored me for that, too. 223 223 00:09:49,760 --> 00:09:51,880 In this one, I included... 224 224 00:09:51,880 --> 00:09:55,150 There's a lot of music in this. 225 225 00:09:55,150 --> 00:09:57,450 I just want inspire people. 226 226 00:09:57,450 --> 00:09:59,440 And, I took a chance. 227 227 00:09:59,440 --> 00:10:01,800 I knew that some of it might get flagged, 228 228 00:10:01,800 --> 00:10:03,240 just on the classical music in the back, 229 229 00:10:03,240 --> 00:10:05,100 but I didn't do it because I want to make money, 230 230 00:10:05,100 --> 00:10:08,270 I did it because I cared, and that's the lowest resolution, 231 231 00:10:08,270 --> 00:10:11,630 you go 1080p if you want to watch that video. 232 232 00:10:11,630 --> 00:10:12,870 And, there's another one, 233 233 00:10:12,870 --> 00:10:14,600 I don't know if you remember. 234 234 00:10:14,600 --> 00:10:17,363 There's that really controversial ad from Nike. 235 235 00:10:18,780 --> 00:10:21,730 What I did was I actually talked 236 236 00:10:21,730 --> 00:10:23,350 about that controversial ad, 237 237 00:10:23,350 --> 00:10:28,350 and then NBC Universal blocked my video in all countries, 238 238 00:10:29,050 --> 00:10:30,920 because I showed a little bit of the ad. 239 239 00:10:30,920 --> 00:10:33,620 And, I contested it with YouTube's help, 240 240 00:10:33,620 --> 00:10:35,627 to NBC Universal, and they dropped it, 241 241 00:10:35,627 --> 00:10:38,610 and now it's up there, as well. 242 242 00:10:38,610 --> 00:10:39,700 So, what else can I show you? 243 243 00:10:39,700 --> 00:10:42,760 Live streaming, you can watch the live streaming 244 244 00:10:42,760 --> 00:10:44,420 portion of this course if you want to, 245 245 00:10:44,420 --> 00:10:47,050 where I talk about how to do a YouTube webcast, 246 246 00:10:47,050 --> 00:10:50,293 but you can manage your webcast here, 247 247 00:10:50,293 --> 00:10:51,890 and your events, as well. 248 248 00:10:51,890 --> 00:10:55,583 So, I'll cover that in more detail in that section. 249 249 00:10:56,640 --> 00:10:59,860 Analytics, it's pretty self-explanatory. 250 250 00:10:59,860 --> 00:11:01,370 I think I've covered just more 251 251 00:11:01,370 --> 00:11:03,200 of the advanced features, here. 252 252 00:11:03,200 --> 00:11:06,830 If there's anything I haven't covered here on YouTube, 253 253 00:11:06,830 --> 00:11:09,653 the more advanced stuff, please let me know, thanks.