(upbeat music) 2 2
-: I think the quality of the content 3 3
is slightly more important than the quality 4 4
of the video and the audio as well, 5 5
content is king. 6 6
As you can see, the quality of this, 7 7
from a video and audio perspective, 8 8
is not that great. 9 9
But you're not always gonna have, 10 10
all of your equipment with you. 11 11
And sometimes you just need to whip out, 12 12
your mobile phone and take a vlog. 13 13
In which case, just take the video immediately 14 14
(skateboarding in the background drowns out speaker) 15 15
and then check it out, see if you can stabilize it, 16 16
using software when you edit the product, 17 17
or just use it as a dry run and take the video again. 18 18
(car engine roars) 19 19
What I've found is that some of my more successful videos 20 20
are not the ones with the best video and audio quality. 21 21
They're the ones where it was a kind of a last minute, 22 22
hey let's vlog right here, sort of thing. 23 23
(background noise drowns out speaker) 24 24
Without my best equipment and it worked out fine 25 25
and people love the element of you just being you. 26 26
(car engine roars) 27 27
That's why reality TV has always been a huge deal 28 28
and that's what YouTube is, it' basically reality TV. 29 29
As a quick side not if you get a chance, 30 30
go and watch the movie with Jim Carrey 31 31
called the The Truman Show from 1998. 32 32
It was such a brilliant movie 33 33
and they kind of forecasted the future of social media 34 34
before it even existed. 35 35
But you might want to watch that movie 36 36
and think to yourself what the future of social media 37 37
might be in 10 or 20 years. 38 38
That movie is way too extreme I know. 39 39
But I actually enjoyed it quite a lot. 40 40
I think it's brilliant. 41 41
It's very forward thinking and if you get a chance, 42 42
listen to the original theme for the movie, 43 43
for the Truman show, 44 44
it's a beautiful piece played on piano. 45 45
I absolutely love it. 46 46
Little Segway now. 47 47
In terms of how to get (laughs) your own music. 48 48
You can write it yourself, like Sasha does. 49 49
She does that sometimes using Garage Band, she's amazing. 50 50
But what I recommend doing is you can search YouTube 51 51
for royalty free music 52 52
and you'll get music for free from YouTube. 53 53
I subscribe to a service called, I think its Audioblocks. 54 54
So I pay an annual fee 55 55
and I get all you can eat in terms of music. 56 56
You can tell Storyblocks how long you want the video to be, 57 57
or the audio track to be I'm not editing that. 58 58
You can also select the instruments as well, 59 59
and the mood, et cetera. 60 60
It's a lot of fun to use that website. 61 61
Don't ever, if you can, try not to use, 62 62
songs that somebody else owns 63 63
that you don't have the rights to, 64 64
because what will happen is there's a good chance 65 65
your YouTube video will get blocked 66 66
in some countries, or all countries. 67 67
Or you just won't be able to monetize it, 68 68
if that's important to you. 69 69
And always try to keep up to date 70 70
with the latest YouTube rules. 71 71
I promise you they will change a lot, 72 72
as this is kind of a new frontier, so to speak.