1 1 00:00:00,227 --> 00:00:02,810 (upbeat music) 2 2 00:00:05,400 --> 00:00:07,150 line:15% I think the quality of the content 3 3 00:00:07,150 --> 00:00:09,100 line:15% is slightly more important than the quality 4 4 00:00:09,100 --> 00:00:11,830 line:15% of the video and the audio as well, 5 5 00:00:11,830 --> 00:00:13,530 line:15% content is king. 6 6 00:00:13,530 --> 00:00:15,700 line:15% As you can see, the quality of this, 7 7 00:00:15,700 --> 00:00:17,950 line:15% from a video and audio perspective, 8 8 00:00:17,950 --> 00:00:19,090 line:15% is not that great. 9 9 00:00:19,090 --> 00:00:20,440 line:15% But you're not always gonna have, 10 10 00:00:20,440 --> 00:00:21,960 line:15% all of your equipment with you. 11 11 00:00:21,960 --> 00:00:23,600 line:15% And sometimes you just need to whip out, 12 12 00:00:23,600 --> 00:00:26,510 line:15% your mobile phone and take a vlog. 13 13 00:00:26,510 --> 00:00:30,055 line:15% In which case, just take the video immediately 14 14 00:00:30,055 --> 00:00:31,030 line:15% (skateboarding in the background drowns out speaker) 15 15 00:00:31,030 --> 00:00:34,270 line:15% and then check it out, see if you can stabilize it, 16 16 00:00:34,270 --> 00:00:38,120 line:15% using software when you edit the product, 17 17 00:00:38,120 --> 00:00:41,808 line:15% or just use it as a dry run and take the video again. 18 18 00:00:41,808 --> 00:00:42,641 line:15% (car engine roars) 19 19 00:00:42,641 --> 00:00:45,180 line:15% What I've found is that some of my more successful videos 20 20 00:00:45,180 --> 00:00:48,710 line:15% are not the ones with the best video and audio quality. 21 21 00:00:48,710 --> 00:00:51,290 line:15% They're the ones where it was a kind of a last minute, 22 22 00:00:51,290 --> 00:00:53,248 line:15% hey let's vlog right here, sort of thing. 23 23 00:00:53,248 --> 00:00:54,081 line:15% (background noise drowns out speaker) 24 24 00:00:54,081 --> 00:00:56,730 line:15% Without my best equipment and it worked out fine 25 25 00:00:56,730 --> 00:01:01,620 line:15% and people love the element of you just being you. 26 26 00:01:01,620 --> 00:01:03,850 line:15% (car engine roars) 27 27 00:01:03,850 --> 00:01:07,240 line:15% That's why reality TV has always been a huge deal 28 28 00:01:07,240 --> 00:01:10,100 line:15% and that's what YouTube is, it' basically reality TV. 29 29 00:01:10,100 --> 00:01:12,870 line:15% As a quick side not if you get a chance, 30 30 00:01:12,870 --> 00:01:15,290 line:15% go and watch the movie with Jim Carrey 31 31 00:01:15,290 --> 00:01:19,030 line:15% called the The Truman Show from 1998. 32 32 00:01:19,030 --> 00:01:20,800 line:15% It was such a brilliant movie 33 33 00:01:20,800 --> 00:01:23,850 line:15% and they kind of forecasted the future of social media 34 34 00:01:23,850 --> 00:01:25,530 line:15% before it even existed. 35 35 00:01:25,530 --> 00:01:26,900 line:15% But you might want to watch that movie 36 36 00:01:26,900 --> 00:01:29,670 line:15% and think to yourself what the future of social media 37 37 00:01:29,670 --> 00:01:31,420 line:15% might be in 10 or 20 years. 38 38 00:01:31,420 --> 00:01:33,520 line:15% That movie is way too extreme I know. 39 39 00:01:33,520 --> 00:01:35,160 line:15% But I actually enjoyed it quite a lot. 40 40 00:01:35,160 --> 00:01:36,290 line:15% I think it's brilliant. 41 41 00:01:36,290 --> 00:01:38,670 line:15% It's very forward thinking and if you get a chance, 42 42 00:01:38,670 --> 00:01:40,970 line:15% listen to the original theme for the movie, 43 43 00:01:40,970 --> 00:01:42,140 line:15% for the Truman show, 44 44 00:01:42,140 --> 00:01:45,270 line:15% it's a beautiful piece played on piano. 45 45 00:01:45,270 --> 00:01:46,413 line:15% I absolutely love it. 46 46 00:01:47,250 --> 00:01:48,090 line:15% Little Segway now. 47 47 00:01:48,090 --> 00:01:52,203 line:15% In terms of how to get (laughs) your own music. 48 48 00:01:53,430 --> 00:01:56,300 line:15% You can write it yourself, like Sasha does. 49 49 00:01:56,300 --> 00:02:00,010 line:15% She does that sometimes using Garage Band, she's amazing. 50 50 00:02:00,010 --> 00:02:03,510 line:15% But what I recommend doing is you can search YouTube 51 51 00:02:03,510 --> 00:02:05,640 line:15% for royalty free music 52 52 00:02:05,640 --> 00:02:07,990 line:15% and you'll get music for free from YouTube. 53 53 00:02:07,990 --> 00:02:12,190 line:15% I subscribe to a service called, I think its Audioblocks. 54 54 00:02:12,190 --> 00:02:13,960 line:15% So I pay an annual fee 55 55 00:02:13,960 --> 00:02:16,880 line:15% and I get all you can eat in terms of music. 56 56 00:02:16,880 --> 00:02:21,360 line:15% You can tell Storyblocks how long you want the video to be, 57 57 00:02:21,360 --> 00:02:24,340 line:15% or the audio track to be I'm not editing that. 58 58 00:02:24,340 --> 00:02:26,230 line:15% You can also select the instruments as well, 59 59 00:02:26,230 --> 00:02:27,910 line:15% and the mood, et cetera. 60 60 00:02:27,910 --> 00:02:31,140 line:15% It's a lot of fun to use that website. 61 61 00:02:31,140 --> 00:02:34,290 line:15% Don't ever, if you can, try not to use, 62 62 00:02:34,290 --> 00:02:35,870 line:15% songs that somebody else owns 63 63 00:02:35,870 --> 00:02:37,090 line:15% that you don't have the rights to, 64 64 00:02:37,090 --> 00:02:40,420 line:15% because what will happen is there's a good chance 65 65 00:02:40,420 --> 00:02:42,240 line:15% your YouTube video will get blocked 66 66 00:02:42,240 --> 00:02:44,130 line:15% in some countries, or all countries. 67 67 00:02:44,130 --> 00:02:45,720 line:15% Or you just won't be able to monetize it, 68 68 00:02:45,720 --> 00:02:47,820 line:15% if that's important to you. 69 69 00:02:47,820 --> 00:02:49,450 line:15% And always try to keep up to date 70 70 00:02:49,450 --> 00:02:50,910 line:15% with the latest YouTube rules. 71 71 00:02:50,910 --> 00:02:53,390 line:15% I promise you they will change a lot, 72 72 00:02:53,390 --> 00:02:56,213 line:15% as this is kind of a new frontier, so to speak.