(rock music) 2 2
-: Something you'll often see on YouTube thumbnail images 3 3
is a split screen. 4 4
Chris and I have both used this technique before, 5 5
and you may wanna try it out yourself. 6 6
As you can see in this example here, 7 7
this is one of my old thumbnails 8 8
that did pretty well for me. 9 9
It was a comedy video and it included 10 10
a funny telephone conversation 11 11
that I wanted to showcase on the thumbnail. 12 12
And the split screen is, of course, the go-to tool for that, 13 13
and I split the two images with a hand-drawn looking line, 14 14
but this is all just a matter of personal preference, okay? 15 15
You can just as easily make a clean, straight line, 16 16
but I just like imperfection sometimes 17 17
because I find it works well for comedy. 18 18
And I want people to be able to 19 19
guess that my videos are comedy, you know, 20 20
just by looking at the thumbnail. 21 21
Again, this all depends on what type of video 22 22
you're making your thumbnail for. 23 23
If you're not doing comedy, 24 24
and you're doing, I don't know, 25 25
a beauty tutorial or a car review, 26 26
then you may want to avoid imperfections. 27 27
And Chris has a much more serious subject matter, 28 28
so he tends to keep his lines 29 29
more professional looking and clean, 30 30
and that's probably the best choice 31 31
for business-related videos. 32 32
(laughs) 33 33
Now, Chris and I don't use the split screens all the time, 34 34
I personally just use them when I need to, 35 35
but some YouTubers use this technique 36 36
every time they upload, 37 37
and it's part of their branding. 38 38
So, we're just gonna show you how to do split screens, 39 39
and what you do with this knowledge is entirely up to you.