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(upbeat music)
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Sometimes you'll see YouTube content creators
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using arrows
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in their thumbnail images.
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The whole
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point of an arrow, of course,
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is to draw your attention,
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so that you look at a particular thing,
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that you might not have noticed otherwise.
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So, of course it's natural
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that YouTubers are going to use them
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in their thumbnail images.
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We all want to draw attention to our videos,
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and our thumbnails will be displayed
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along side a whole bunch of other thumbnail images.
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Everyone's competing against each other
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for attention.
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So some people use arrows
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to get people to click on their video
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instead of somebody else's.
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The arrows tend to be relatively large and bold.
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Their color will be likely be like white,
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red, or
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whatever color stands out most
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on their particular background.
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But, when I say
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big and bold,
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please note that doing the opposite can also work.
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So when everyone else has a big bold red arrow,
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it might be that little white arrow
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that stands out of the crowd.
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It's kind of like how
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pink hair on somebodies head stands out,
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but
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when everyone
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has pink hair,
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then it might be the plain blonde hair
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that will stand out more in the crowd.
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The point is, we want to stand out.
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So make sure your thumbnail stands out.
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And if you want to use an arrow,
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to make, you know,
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something stand out
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in your thumbnail image,
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just make sure your arrow
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is easily noticed,
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and make sure it pops,
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relative to your background.
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And try to imagine how your finished design
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is going to look when it's displayed alongside
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other competing thumbnails.
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In my example, you can see I used a arrow
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to point to the letter S,
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because many people
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in my audience
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don't know
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that there's a S at the end of the word leggings.
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I don't use arrows all the time in my thumbnails though,
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just when I need to.
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And that's a time when
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I felt I needed to.
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But, if your video features something like CC Tv footage,
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and you want to show something that isn't that noticeable
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at first glance, then you made need a arrow too,
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or a circle.
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Whichever you like best.
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That'll draw the eye towards the thing you want to feature.
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But, this is just a matter of personal preference.
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I find, personally,
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over using this technique can come off
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as a bit spammy.
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But, if your audience is into it,
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please, by all means, use arrows on every thumbnail,
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or as desired.
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Anyway.
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Let's learn how to make them first.
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Chris and I are going to show you how we do it.