(upbeat rock music) 2 2
-: Okay, I admit it, I'm a user. 3 3
I've used the celebrities, but I did it for my viewers. 4 4
My people. 5 5
I did it to inform, educate, and or entertain them. 6 6
So if you are like me 7 7
and you feel you can benefit 8 8
from discussing or referencing celebrities 9 9
then putting them in your YouTube thumbnail image 10 10
can be a great way to attract a click. 11 11
Maybe you can attract one of their fans 12 12
to watch your video, okay. 13 13
Celebrities generally don't mind anyway, 14 14
because exposure and relevancy is key to their success. 15 15
Just keep in mind that celebrities are people too 16 16
so of course be respectful, 17 17
don't be causing no drama, okay. 18 18
Use them in your thumbnails, 19 19
but don't abuse them in your thumbnails. 20 20
In example one I have popular Indonesian beauty vlogger 21 21
Soohai Salem in my thumbnail, 22 22
and a few other celebrities 23 23
were in the title for this video as well 24 24
because it's part of a series I made 25 25
critiquing the English of Indonesian public figures. 26 26
And surprise, surprise, it did really well in Indonesia. 27 27
People like things that they can recognize or relate to. 28 28
Chris brings out the big guns once in a while too. 29 29
If you aren't familiar with Oscar the Grouch, 30 30
then let me just say he is the icon of cranky 31 31
where I come from, and very nostalgic, 32 32
so he may attract my attention. 33 33
Even if you show a company logo that people recognize 34 34
or a face, place, flag that people recognize, 35 35
or anything famous, 36 36
you are giving the audience something to relate to 37 37
even if they don't even know who you are yet. 38 38
People need some common ground, 39 39
so keep that in mind when making your thumbnail. 40 40
When I was in grade school long before YouTube, 41 41
I used to wear Aerosmith and Nirvana t-shirts 42 42
hoping that if somebody else like Aerosmith or Nirvana 43 43
they would talk to me. 44 44
And now in the YouTube world people make thumbnails 45 45
with Kim Kardashian 46 46
in hopes that if you like the Kardasians too 47 47
you will click on their video 48 48
and you know, hang out with that content creator 49 49
in the visual, or what is it, virtual world, yeah. 50 50
So the world has changed, but not that much, 51 51
and on that note, let's go and make our thumbnail.