1 1 00:00:00,492 --> 00:00:03,492 (upbeat rock music) 2 2 00:00:05,140 --> 00:00:08,813 Okay, I admit it, I'm a user. 3 3 00:00:09,670 --> 00:00:14,610 I've used the celebrities, but I did it for my viewers. 4 4 00:00:14,610 --> 00:00:16,240 My people. 5 5 00:00:16,240 --> 00:00:20,820 I did it to inform, educate, and or entertain them. 6 6 00:00:20,820 --> 00:00:22,980 So if you are like me 7 7 00:00:22,980 --> 00:00:24,956 and you feel you can benefit 8 8 00:00:24,956 --> 00:00:28,825 from discussing or referencing celebrities 9 9 00:00:28,825 --> 00:00:32,860 then putting them in your YouTube thumbnail image 10 10 00:00:32,860 --> 00:00:36,600 can be a great way to attract a click. 11 11 00:00:36,600 --> 00:00:39,540 Maybe you can attract one of their fans 12 12 00:00:39,540 --> 00:00:41,410 to watch your video, okay. 13 13 00:00:41,410 --> 00:00:43,860 Celebrities generally don't mind anyway, 14 14 00:00:43,860 --> 00:00:48,350 because exposure and relevancy is key to their success. 15 15 00:00:48,350 --> 00:00:52,080 Just keep in mind that celebrities are people too 16 16 00:00:52,080 --> 00:00:55,010 so of course be respectful, 17 17 00:00:55,010 --> 00:00:58,610 don't be causing no drama, okay. 18 18 00:00:58,610 --> 00:01:00,130 Use them in your thumbnails, 19 19 00:01:00,130 --> 00:01:03,210 but don't abuse them in your thumbnails. 20 20 00:01:03,210 --> 00:01:08,200 In example one I have popular Indonesian beauty vlogger 21 21 00:01:08,200 --> 00:01:10,730 Soohai Salem in my thumbnail, 22 22 00:01:10,730 --> 00:01:12,910 and a few other celebrities 23 23 00:01:12,910 --> 00:01:15,990 were in the title for this video as well 24 24 00:01:15,990 --> 00:01:18,220 because it's part of a series I made 25 25 00:01:18,220 --> 00:01:23,220 critiquing the English of Indonesian public figures. 26 26 00:01:24,350 --> 00:01:28,730 And surprise, surprise, it did really well in Indonesia. 27 27 00:01:28,730 --> 00:01:32,513 People like things that they can recognize or relate to. 28 28 00:01:33,580 --> 00:01:37,420 Chris brings out the big guns once in a while too. 29 29 00:01:37,420 --> 00:01:40,980 If you aren't familiar with Oscar the Grouch, 30 30 00:01:40,980 --> 00:01:45,160 then let me just say he is the icon of cranky 31 31 00:01:45,160 --> 00:01:48,070 where I come from, and very nostalgic, 32 32 00:01:48,070 --> 00:01:50,591 so he may attract my attention. 33 33 00:01:50,591 --> 00:01:55,591 Even if you show a company logo that people recognize 34 34 00:01:55,960 --> 00:01:59,610 or a face, place, flag that people recognize, 35 35 00:01:59,610 --> 00:02:02,090 or anything famous, 36 36 00:02:02,090 --> 00:02:06,640 you are giving the audience something to relate to 37 37 00:02:06,640 --> 00:02:09,780 even if they don't even know who you are yet. 38 38 00:02:09,780 --> 00:02:11,730 People need some common ground, 39 39 00:02:11,730 --> 00:02:14,923 so keep that in mind when making your thumbnail. 40 40 00:02:16,900 --> 00:02:20,483 When I was in grade school long before YouTube, 41 41 00:02:20,483 --> 00:02:25,430 I used to wear Aerosmith and Nirvana t-shirts 42 42 00:02:25,430 --> 00:02:29,275 hoping that if somebody else like Aerosmith or Nirvana 43 43 00:02:29,275 --> 00:02:31,960 they would talk to me. 44 44 00:02:31,960 --> 00:02:35,650 And now in the YouTube world people make thumbnails 45 45 00:02:35,650 --> 00:02:36,780 with Kim Kardashian 46 46 00:02:36,780 --> 00:02:39,940 in hopes that if you like the Kardasians too 47 47 00:02:39,940 --> 00:02:41,780 you will click on their video 48 48 00:02:41,780 --> 00:02:46,190 and you know, hang out with that content creator 49 49 00:02:46,190 --> 00:02:50,603 in the visual, or what is it, virtual world, yeah. 50 50 00:02:50,603 --> 00:02:55,550 So the world has changed, but not that much, 51 51 00:02:55,550 --> 00:02:59,993 and on that note, let's go and make our thumbnail.