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<v Instructor>In this lesson,</v>

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we're going to talk about MDM and MAM,

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which stands for mobile device management

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and mobile application management.

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Both of these are part of a larger concept known as EMM

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or enterprise mobility management.

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Enterprise mobility management is a class of software

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that's designed to apply security policies

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for use on mobile devices,

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things like smartphones and tablets,

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as well as controlling the applications

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that can be installed on those devices.

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This is a big issue for enterprises.

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when they issue out smartphones to their employees,

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they need a way to control

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what data is being put on those smartphones

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and what applications can be run on those smartphones

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to ensure that everything is being done safely.

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So when it comes to enterprise mobility management,

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there are lots of different pieces of software out there

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that an organization may use.

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And depending on where you work,

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you may use any one of these, something else entirely,

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or none of these.

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This includes things like VMware Workspace ONE,

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Microsoft's Endpoint Manager, known as Intune,

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Symantec and Broadcoms's Protection Mobile,

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Citrix's Endpoint Management,

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or Apple's Business Manager.

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This list is just a small sample

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of the wide range of enterprise mobility management software

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that exists out there in the field.

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Now for the exam,

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you do not need to know any of these products by name

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or how to use them,

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but you should be aware of the fact

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that enterprise mobility management software

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comes in two main varieties:

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mobile device management and mobile application management.

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Mobile device management, or MDM,

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is going to set device-level policies

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for authentication, feature use, and connectivity.

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When you're dealing with mobile device management,

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this will give the ability

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to turn on or off certain features, including hardware.

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For example, I've worked in organizations

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where we've disabled the camera on those smartphones.

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Why?

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Because we didn't want people taking pictures

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of classified areas,

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and therefore we wanted to make sure

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those cameras did not work.

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In that organization,

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any devices that were brought into our office area

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had to have their cameras

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and microphones disabled in MDM solution.

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In addition to that,

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we've also turned off the WiFi capability

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on lots of mobile devices

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in another organization I worked at.

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This is because when you connect to WiFi

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in something like a coffee shop,

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you have no way of identifying if that connection is secure.

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So one of the things that we did,

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using our mobile device management software,

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was to turn off the ability

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to connect to any wireless network.

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Everything had to be done

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using the cellular modem inside of that device

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because cellular could be trusted between our device

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and our service provider's towers,

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but it couldn't be trusted

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if somebody was connecting over a wireless network.

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Now, this was a business decision,

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but it was one that cost us a lot of money

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because now everybody has to do all their synchronization

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over a cellular connection and not over WiFi,

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and this led to very large cell phone bills

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for that organization.

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But it was a choice we made based on the security posture

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of that given company.

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So, remember, when it comes to mobile device management,

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this is a type of software

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that allows us to control the device itself,

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including its features like the camera and microphone,

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as well as its connectivity options.

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In addition to this,

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mobile device management software also allows administrators

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to be able to remotely wipe a device if it was lost,

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remotely lock a device if somebody is using it

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and you no longer want them to use it,

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and some will even give you the ability

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to remotely access that device

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and see what the user is seeing

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as you're troubleshooting one of their issues.

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Now, the second class

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of enterprise mobility management software

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you're going to come across is known as MAM,

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which stands for mobile application management.

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Now, mobile application management

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is going to set forth the policies for apps

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that can process your corporate data,

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and it will prevent data transfer to personal apps.

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Essentially, this is a sandbox type of solution.

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This solution will configure

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an enterprise managed container or workspace

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where all of the company's data is going to be stored,

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and everything outside of that is considered untrusted

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and not allowed to interact

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with what's inside the container.

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So mobile application management software

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is very popular with organizations

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that allow their end users or their employees

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to able to access corporate data on their personal devices.

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This is known as BYOD or bring your own device.

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For example, let's say I hired you to work at Dion Training.

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You wanted to be able to use your iPhone

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or your Android phone with our corporate networks

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and be able to access our data.

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We could implement mobile application management

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so we can create a container inside of your device

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that's going to hold all of our data.

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That container will be encrypted,

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and all of our data will remain safe and secure

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regardless of what you do with the rest of your phone.

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This is a great way to protect your corporate assets

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if you're going to allow a bring your own device policy.

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On the other hand,

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if we're going to be issuing out smartphones to everybody,

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we might use an MDM policy

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where there's a mobile device management policy

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where we're going to be able to control

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the actual device itself.

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If you have your own smartphone

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and you're using it in my company,

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you're not going to allow me

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to turn off your camera or your microphone

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or your wireless connectivity or things like that.

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But if I'm giving you the ability

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to access my data on your smartphone,

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you'll probably be okay

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with installing a single application on your device

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that's going to contain all of my data

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that you're going to have access to.

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And this is the difference

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between using mobile device management at the device level

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and mobile application management

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at the application level or container level.

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Now wing using mobile application management,

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most companies are going to have you install

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a couple of different applications,

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including one for email,

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calendar, contacts, and data storage.

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These different containers

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will all host their data separately

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inside of this container,

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and it will be encrypted

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so it can't be read by other applications

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that are existing on your device.

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In addition to this, whether you're using MDM or MAM,

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you may also implement DLP controls,

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which stands for data loss prevention.

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Data loss prevention controls will detect

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when data is being taken from a device,

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ensuring it's only being used in proper ways.

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For example, in our corporate email,

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we use Google Workspace to provide that,

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and we have a DLP or data loss prevention solution

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as part of that system.

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If one of our team members tries

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to send a large file out using our email,

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it's actually going to detect that, block it,

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and notify our system administrators

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that they are trying to exfiltrate data out of our systems.

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In that case, we would then look at it

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and see why that system was flagging

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on that particular email.

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And it may have been that that team member

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was trying to send out an email to their personal account

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that contained all of the names

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and addresses of every employee that we have.

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That would be something

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that is set up in our data loss prevention system

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to identify anything

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that looks like personal identifiable information

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and block it from being sent.

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Similarly, if they tried to send something

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that looked like credit card numbers,

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the system would catch that and block it

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to ensure those credit card numbers

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are not leaving our systems.

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Now, you may remember that I said

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all applications are going to be installed

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through the App Store if you're using an iPhone

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or using a store like Google Play,

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if you're using an Android device.

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This is actually a problem for a lot of large organizations

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because they may have wanted to develop an application

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for a tablet or a smartphone

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and only have it accessible to their own users

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that are internal to their company.

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Well, to solve this problem,

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Apple created an enterprise developer distribution program

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that allows private application distribution

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through a program called the Apple Business Manager.

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The Apple Business Manager

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is essentially a mobile application management suite

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that allows you to be able to push applications

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from a private repository to your devices

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that are part of your corporate network.

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Google has a similar thing,

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and their private channel option

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is called Managed Google Play,

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which is a managed version of the Google Play Store

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that contains only the apps that you want distributed

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to your employee's devices.

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So keep this in mind when it comes to mobile devices

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in an enterprise environment.

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You're most likely going to be working

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with either an MDM or an MAM,

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and you're going to be working

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with either a mobile device management system

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or a mobile application management system.

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Both of these are a form of enterprise mobility management,

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and some enterprise mobility management solutions

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can actually do both of these features

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depending on your use case and your specific needs.

