1000	user0@semanticsquare.com	test	John	M	m	user
1001	user1@semanticsquare.com	test	Sam	M	m	user
1002	user2@semanticsquare.com	test	Anita	M	m	editor
1003	user3@semanticsquare.com	test	Sara	M	f	editor
1004	user4@semanticsquare.com	test	Dheeru	M	m	chiefeditor