WEBVTT 00:00.020 --> 00:00.800 Welcome back. 00:00.800 --> 00:03.290 So let's get started building your store. 00:03.290 --> 00:06.590 And the first thing I want to show you is how to create pages. 00:06.590 --> 00:09.440 Of course every e-commerce store has many pages. 00:09.440 --> 00:14.570 And by the end of this lecture, you're going to understand exactly how to add pages to your store. 00:14.570 --> 00:20.510 So let's get started by adding the contact us page so that your customers can get in contact with you. 00:20.510 --> 00:25.580 So if I come down here to the online store again, click on the little I to actually open up the store. 00:25.580 --> 00:31.550 I'm sure you remember up here in the top menu we had contact and if I click on contact it opens up a 00:31.550 --> 00:32.870 contact us page. 00:32.870 --> 00:37.760 So straight away you might be thinking, well if we've already got a contact us page, why are we creating 00:37.760 --> 00:38.090 one? 00:38.090 --> 00:43.520 And the reason for that is because this contact us page at the moment is Shopify getting a little ahead 00:43.520 --> 00:48.830 of itself, because this is a form, and this form right now doesn't actually work. 00:48.830 --> 00:52.310 So what we want to do is to delete this contact us page. 00:52.310 --> 00:54.860 So straight away you're going to see how to delete a page. 00:54.860 --> 00:59.690 And then we'll recreate it in a format that actually works for us at this point in time. 00:59.690 --> 01:01.730 So let's start by deleting this page. 01:01.730 --> 01:07.850 And to do that we'll go back to admin, come down to the online store and actually click on Online store. 01:07.850 --> 01:10.310 And that's going to open up this additional menu. 01:10.310 --> 01:14.480 And of course at the appropriate time I'm going to show you all the functionality of this menu. 01:14.480 --> 01:16.760 But right now what we want are the pages. 01:16.760 --> 01:21.560 So click on pages and you can see here straight away the contact page. 01:21.560 --> 01:27.080 Now to delete this what I need to do is to check this box and then come over here to where it says actions. 01:27.080 --> 01:33.260 Click on the little arrow and select Delete Pages and then click on delete one page. 01:33.260 --> 01:38.690 And so now with that page deleted what we want to do is to now add back in the contact us page. 01:38.690 --> 01:43.220 And to do that or to add any page, all you have to do is to come up here to the button where it says 01:43.220 --> 01:44.360 add page. 01:44.360 --> 01:48.170 So I click on add page and it presents me with this template. 01:48.170 --> 01:54.290 And this template is exactly the same for every single page that you will create in your Shopify store. 01:54.290 --> 02:00.140 So we have the title, then we have the content of the page itself with the content editor. 02:00.140 --> 02:03.560 Below that we have the search engine listing preview. 02:03.560 --> 02:08.270 So how this page is going to look when it shows up in the Google rankings, when people are searching 02:08.270 --> 02:09.080 for your store. 02:09.080 --> 02:13.850 And then over here in the top right, we have visibility and you can see we have two options. 02:13.850 --> 02:16.640 We can either make the page visible or the page hidden. 02:16.640 --> 02:19.910 So you might be thinking straight away, well why would we want to hide a page. 02:19.910 --> 02:23.060 Well imagine we're working on it and it's not quite ready. 02:23.060 --> 02:27.440 So if that was the case, we could keep the page hidden until it was ready, and then we could make 02:27.440 --> 02:28.160 it visible. 02:28.160 --> 02:31.700 And then finally down here we have the concept of templates. 02:31.700 --> 02:37.070 Now, I don't want to get into this at this stage, but just know that you can create all kinds of different 02:37.070 --> 02:38.960 templates for your pages. 02:38.960 --> 02:42.890 And right now it's on the default page and that's absolutely perfect. 02:43.190 --> 02:46.250 So let's go ahead and actually create this contact us page. 02:46.250 --> 02:50.780 So coming up to the title we will of course put Contact Us. 02:50.780 --> 02:56.150 And then for the content I want to help you out by giving you some text that will get you started. 02:56.150 --> 02:58.340 And that text is as follows. 02:58.340 --> 02:59.090 Hi. 02:59.090 --> 03:01.340 Thank you so much for dropping by my store. 03:01.340 --> 03:02.480 My name is Tim. 03:02.480 --> 03:06.920 Of course you're going to put in your own name there, and I have put together a selection of fantastic 03:06.920 --> 03:09.170 products that I am really passionate about. 03:09.170 --> 03:11.720 I really hope you enjoy browsing my store. 03:11.720 --> 03:15.590 Should you have any questions, please don't hesitate to contact me now. 03:15.590 --> 03:20.210 Of course, you don't have to write exactly that text, but if you are unsure of what to write, then 03:20.210 --> 03:22.400 that really is a great starting point. 03:22.400 --> 03:26.840 And one of the reasons why it's a great starting point is because I mentioned my name. 03:26.840 --> 03:29.180 So let me expand on that a little bit. 03:29.180 --> 03:34.370 One of the key points to succeed online is building trust with your customer. 03:34.370 --> 03:38.150 And one of the best ways to build trust is to have a human connection. 03:38.150 --> 03:40.580 Now, in the real world, that's a lot easier. 03:40.580 --> 03:44.600 People will walk into our store and we will have the opportunity to chat with them. 03:44.600 --> 03:47.270 But of course, online we don't have that option. 03:47.270 --> 03:52.010 And it's for that reason that it's really important to create the human connection in other ways. 03:52.010 --> 03:58.160 And this Contact Us page is a great way to start simply by mentioning my name shows straight away that 03:58.160 --> 04:03.470 there's a real person behind this site, a real person who's passionate about what they're doing and 04:03.470 --> 04:05.330 that they're ready and willing to help. 04:05.330 --> 04:10.280 So a simple yet very powerful way to start building all important trust. 04:10.280 --> 04:15.410 And as the course develops, I'm going to be showing you many other ways to build trust online as you 04:15.410 --> 04:17.270 build your fantastic business. 04:17.300 --> 04:20.450 But right now, this really is a great start. 04:20.840 --> 04:26.150 So with that text in place, I can then scroll down to the search engine listing preview, which you 04:26.150 --> 04:31.610 can see has now been automatically created using both the title and the text that we entered. 04:31.610 --> 04:35.900 Now, just to be clear, this is what people are going to see when they're searching for your store 04:35.900 --> 04:37.190 in the Google rankings. 04:37.190 --> 04:40.490 And again, using the text, I've given you what they're going to read. 04:40.490 --> 04:45.530 There is a very friendly and effective way that will hopefully entice them to click on the link and 04:45.530 --> 04:46.700 visit your store. 04:46.700 --> 04:52.160 Now, just circling back to the content itself, we have a little bit more work to do here because it 04:52.160 --> 04:56.990 says here, please don't hesitate to contact me, but at the moment we haven't put anything and you 04:56.990 --> 04:59.270 might be thinking, well, there is no way to contact me. 04:59.270 --> 04:59.750 Well, in fact. 04:59.940 --> 05:00.630 There is. 05:00.630 --> 05:06.900 You have the email that you originally used to sign up for Shopify, and for me, that email was Tim 05:06.900 --> 05:09.420 Dropship expert at gmail.com. 05:09.420 --> 05:13.050 So of course you'll want to put in your own email address at this point. 05:13.050 --> 05:19.380 And so now you have a fantastic Contact Us page with some great text showing up in the Google rankings, 05:19.380 --> 05:22.380 and your customers can easily get in contact with you. 05:22.380 --> 05:27.810 And so now just to finish going up here to the visibility, we'll want to make this instantly visible 05:27.810 --> 05:29.340 so we can leave that as is. 05:29.370 --> 05:34.380 And as I said before, the fact that this is on default page down here for the theme template is absolutely 05:34.380 --> 05:34.980 perfect. 05:34.980 --> 05:36.330 We don't need to touch that. 05:36.330 --> 05:39.540 And so all we need to do now is to click on save. 05:39.540 --> 05:42.540 So let's go up the top here and click on the save button. 05:42.900 --> 05:46.800 And when the page refreshes you can see that it says contact us created. 05:46.800 --> 05:52.890 And now if I go down and actually click on the pages menu item, you see the page listed here. 05:52.890 --> 05:57.240 And just for completeness, if you ever wanted to go back and edit this page, all you need to do is 05:57.240 --> 05:59.310 to hover over it, click on it. 05:59.310 --> 06:03.780 It opens up once again, the page editor and I can make any changes that I want. 06:03.780 --> 06:06.930 And then finally, let's have a look at the page itself. 06:06.930 --> 06:10.830 And in order to do that, let's come up to here where it says view page. 06:10.830 --> 06:15.000 I click on view page and here is my contact us page. 06:15.000 --> 06:18.810 So I really hope that you've gone ahead and created your own Contact Us page. 06:18.810 --> 06:23.730 Because if you have, you've not only created the very first page for your e-commerce store, which 06:23.730 --> 06:29.940 is a really exciting moment, but now you also understand how to create any page for your business.