So now that you've got the beginnings of a fantastic menu, in this lecture we're going to create a
logo.
But just before I do get started I want to say super congratulations to getting to this point.
I really hope you're starting to enjoy this whole process, while at the same time realizing that you
really can build out a business with Shopify.
Now you can see I've come over to a website called Canva.com Canva.com, and Canva is a fantastic piece
of software that will allow us to build our logo for free.
Now, on the subject of free, I want to emphasize that throughout this course, I will always be recommending
the best products at the best possible price, many of which, as you're going to see, will be completely
free.
And Canva is a great example of this.
In addition to that, I will only be recommending you products that I have used personally myself for
years.
So in summary, I will only be showing you the best products that I know personally, work extremely
well at the most affordable prices and in many, many cases completely free.
Now, it's also at this point in the course, and in order for me to demonstrate how everything works,
I'm going to be building a store that sells dog products.
And if you've ever done any of my other courses, you'll know I always build a store that sells dog
products, and that's for two reasons one, I love dogs.
And two, most importantly, with so many students all over the world, selling dog products is a concept
that everybody can understand.
So it really is perfect for teaching.
So I suspect what you're thinking right now is, well, what could I base my store on?
What could I sell?
Well, great news, because in a few lectures time I'm going to show you how you can very easily identify
a really exciting market for yourself and most importantly, find highly profitable products in that
market that will sell.
But right now, I just want to focus on the logo.
I want to show you how quick and easy it is to create a logo for your store.
So I hope by now you've managed to get over to Canva.com and if you have, I'd like you to do is to
come up here to the top right hand corner where you see sign up, click on Sign Up, and then what you'll
want to do is to click on the button here.
Continue with email.
It will then take you through a very quick and easy registration process.
Completely free.
Of course.
Now I, as you would imagine, already have a Canva account.
So I'm going to simply log in and then I'll see you on the other side once you set up your account.
Okay.
Fantastic.
I've logged in.
I hope you've created your account, and I hope you're also looking at a page very similar to this.
Now, just to say, you might have seen a few prompts and dialog boxes suggesting that you pay for upgrades,
etc., but I want to make it 100% clear.
You do not need to pay for anything.
We can use all of the features that we need with this software completely for free, so ignore anything
that says you need to pay.
Okay, I hope that's clear, because what I want you to do now is to come down here where you see this
logo and simply click on it, and it presents me with this fantastic logo editor, where I'm going to
show you how you can create a logo for free in a matter of minutes.
Now, as you know, I'm going to be creating a dog store, so I'm going to go up here to where it says
Search Logo templates, and I'm going to type in the word dog, and then I'll hit return.
And as you can see, it brings me back immediately a whole load of fantastic pre-made logos that I could
very easily use in my store.
Now, just to be clear, the ones here with the little crown on that you see here, when I hover over
it says Pro, these are paying, but you don't need these.
There are tons of really fantastic free ones that we can choose from.
So as I scroll around these various logos, the one that I particularly like I think is this one here
where it says dog line letter.
And if I click on this, it adds the logo to the logo editor.
And now I can make any changes I would like.
So let me show you how that could work.
Well, what I am going to keep I think, is this image here.
I like the sleeping dog, so I'll leave that as is, but clearly dog line and letter don't really mean
much.
Now I'm going to call my store Best Bark Bargains.
Okay, so just a fun, catchy name.
And so what I want to do is to change this text of course to Best Bark Bargains.
So let me do exactly that.
First of all, I'm going to delete this word here letter.
So I click on it and then just click on the little delete icon.
So that's gone.
And now I'm going to replace dog line with my chosen text.
So clicking into this I can now write best bark.
Bargains.
And then what I can do is adjust the width so that it all sits properly on the chosen lines.
So I could have something that looks a bit like this, which I hope you would agree.
Looks pretty cool.
Now, of course, there are many other things that I could do.
For example, if I clicked into the text here and went up to the editor at the top, I could change
the font size, the color, and also the alignment amongst many other things.
But generally speaking, there's no need to overcomplicate a logo.
You want a simple, impactful design, one that your customers can easily read and shows up extremely
well both on your website and also on mobile.
And this logo does exactly that.
And so that's it.
As promised, I have created a logo in a matter of minutes.
Now it's all been automatically saved, so there's nothing to do there.
And therefore the only thing I now need to do is to download this logo onto my laptop so that I can
then import it into my Shopify admin system.
So let's do exactly that.
So to make that happen, I go up here to the share button in the top right hand corner, click on it
and then come down here where it says download.
Click on download and then simply click on the download button.
And the logo has now been downloaded to my laptop.
All incredibly simple, all incredibly quick, and of course completely free.
So now that it's on my laptop, as I just said, what I now want to do is to import it into my Shopify
admin system.
So let me show you how to do that.
So let's head back to the admin system.
And now I can introduce you to a brand new section.
And that section is the content section.
Now you might remember a few lectures ago when I was giving you a high level overview of the admin system.
I said that the content section is where you'll keep all your files and images for your store.
So if I now click on content and go to files, I can add my new logo to my files by simply clicking
on upload files.
So here it is.
And then I click on open.
And when the page refreshes.
I've now added my logo to the file section of my Shopify admin.
So now you know how to create a logo in a matter of minutes.
Now of course I haven't yet added it to my store, but we will be doing that very soon.
But in the meantime, what I want to show you is how we can also use Canva to create a fantastic hero
image for our store.
And if you're not sure what a hero image is, well, I'll be teaching you that in the next lecture.