WEBVTT 00:00.050 --> 00:04.640 So now that you've got the beginnings of a fantastic menu, in this lecture we're going to create a 00:04.640 --> 00:05.090 logo. 00:05.090 --> 00:10.280 But just before I do get started I want to say super congratulations to getting to this point. 00:10.280 --> 00:14.990 I really hope you're starting to enjoy this whole process, while at the same time realizing that you 00:14.990 --> 00:17.540 really can build out a business with Shopify. 00:17.930 --> 00:26.270 Now you can see I've come over to a website called Canva.com Canva.com, and Canva is a fantastic piece 00:26.270 --> 00:29.960 of software that will allow us to build our logo for free. 00:29.960 --> 00:35.480 Now, on the subject of free, I want to emphasize that throughout this course, I will always be recommending 00:35.480 --> 00:41.000 the best products at the best possible price, many of which, as you're going to see, will be completely 00:41.000 --> 00:41.330 free. 00:41.330 --> 00:43.400 And Canva is a great example of this. 00:43.430 --> 00:48.590 In addition to that, I will only be recommending you products that I have used personally myself for 00:48.590 --> 00:49.190 years. 00:49.190 --> 00:54.710 So in summary, I will only be showing you the best products that I know personally, work extremely 00:54.710 --> 00:59.540 well at the most affordable prices and in many, many cases completely free. 00:59.570 --> 01:04.310 Now, it's also at this point in the course, and in order for me to demonstrate how everything works, 01:04.310 --> 01:07.580 I'm going to be building a store that sells dog products. 01:07.580 --> 01:12.320 And if you've ever done any of my other courses, you'll know I always build a store that sells dog 01:12.320 --> 01:15.950 products, and that's for two reasons one, I love dogs. 01:15.950 --> 01:21.950 And two, most importantly, with so many students all over the world, selling dog products is a concept 01:21.950 --> 01:23.690 that everybody can understand. 01:23.690 --> 01:26.120 So it really is perfect for teaching. 01:26.120 --> 01:30.530 So I suspect what you're thinking right now is, well, what could I base my store on? 01:30.530 --> 01:31.820 What could I sell? 01:31.820 --> 01:38.810 Well, great news, because in a few lectures time I'm going to show you how you can very easily identify 01:38.810 --> 01:45.590 a really exciting market for yourself and most importantly, find highly profitable products in that 01:45.590 --> 01:47.240 market that will sell. 01:47.240 --> 01:50.120 But right now, I just want to focus on the logo. 01:50.120 --> 01:55.040 I want to show you how quick and easy it is to create a logo for your store. 01:55.160 --> 02:00.680 So I hope by now you've managed to get over to Canva.com and if you have, I'd like you to do is to 02:00.680 --> 02:06.050 come up here to the top right hand corner where you see sign up, click on Sign Up, and then what you'll 02:06.050 --> 02:07.730 want to do is to click on the button here. 02:07.730 --> 02:09.380 Continue with email. 02:09.380 --> 02:12.950 It will then take you through a very quick and easy registration process. 02:12.950 --> 02:13.850 Completely free. 02:13.850 --> 02:14.600 Of course. 02:14.600 --> 02:17.600 Now I, as you would imagine, already have a Canva account. 02:17.600 --> 02:22.670 So I'm going to simply log in and then I'll see you on the other side once you set up your account. 02:23.640 --> 02:24.240 Okay. 02:24.240 --> 02:24.960 Fantastic. 02:24.960 --> 02:25.710 I've logged in. 02:25.710 --> 02:30.480 I hope you've created your account, and I hope you're also looking at a page very similar to this. 02:30.480 --> 02:36.060 Now, just to say, you might have seen a few prompts and dialog boxes suggesting that you pay for upgrades, 02:36.060 --> 02:38.850 etc., but I want to make it 100% clear. 02:38.850 --> 02:41.310 You do not need to pay for anything. 02:41.310 --> 02:47.250 We can use all of the features that we need with this software completely for free, so ignore anything 02:47.250 --> 02:48.570 that says you need to pay. 02:48.570 --> 02:53.550 Okay, I hope that's clear, because what I want you to do now is to come down here where you see this 02:53.550 --> 02:59.910 logo and simply click on it, and it presents me with this fantastic logo editor, where I'm going to 02:59.910 --> 03:04.080 show you how you can create a logo for free in a matter of minutes. 03:04.080 --> 03:08.490 Now, as you know, I'm going to be creating a dog store, so I'm going to go up here to where it says 03:08.490 --> 03:14.550 Search Logo templates, and I'm going to type in the word dog, and then I'll hit return. 03:14.550 --> 03:21.690 And as you can see, it brings me back immediately a whole load of fantastic pre-made logos that I could 03:21.690 --> 03:23.760 very easily use in my store. 03:23.760 --> 03:28.470 Now, just to be clear, the ones here with the little crown on that you see here, when I hover over 03:28.470 --> 03:32.280 it says Pro, these are paying, but you don't need these. 03:32.280 --> 03:36.060 There are tons of really fantastic free ones that we can choose from. 03:36.060 --> 03:42.570 So as I scroll around these various logos, the one that I particularly like I think is this one here 03:42.570 --> 03:44.670 where it says dog line letter. 03:44.670 --> 03:48.480 And if I click on this, it adds the logo to the logo editor. 03:48.480 --> 03:51.330 And now I can make any changes I would like. 03:51.330 --> 03:53.280 So let me show you how that could work. 03:53.280 --> 03:56.250 Well, what I am going to keep I think, is this image here. 03:56.250 --> 04:02.010 I like the sleeping dog, so I'll leave that as is, but clearly dog line and letter don't really mean 04:02.010 --> 04:02.640 much. 04:02.640 --> 04:06.660 Now I'm going to call my store Best Bark Bargains. 04:06.660 --> 04:09.060 Okay, so just a fun, catchy name. 04:09.060 --> 04:13.440 And so what I want to do is to change this text of course to Best Bark Bargains. 04:13.440 --> 04:15.090 So let me do exactly that. 04:15.090 --> 04:18.390 First of all, I'm going to delete this word here letter. 04:18.390 --> 04:21.930 So I click on it and then just click on the little delete icon. 04:21.930 --> 04:22.980 So that's gone. 04:22.980 --> 04:26.340 And now I'm going to replace dog line with my chosen text. 04:26.340 --> 04:33.120 So clicking into this I can now write best bark. 04:35.780 --> 04:36.350 Bargains. 04:36.350 --> 04:41.840 And then what I can do is adjust the width so that it all sits properly on the chosen lines. 04:41.840 --> 04:46.370 So I could have something that looks a bit like this, which I hope you would agree. 04:46.370 --> 04:47.570 Looks pretty cool. 04:47.570 --> 04:50.090 Now, of course, there are many other things that I could do. 04:50.090 --> 04:55.280 For example, if I clicked into the text here and went up to the editor at the top, I could change 04:55.280 --> 04:59.930 the font size, the color, and also the alignment amongst many other things. 04:59.930 --> 05:03.770 But generally speaking, there's no need to overcomplicate a logo. 05:03.800 --> 05:10.520 You want a simple, impactful design, one that your customers can easily read and shows up extremely 05:10.520 --> 05:13.610 well both on your website and also on mobile. 05:13.610 --> 05:15.950 And this logo does exactly that. 05:15.950 --> 05:17.000 And so that's it. 05:17.000 --> 05:20.810 As promised, I have created a logo in a matter of minutes. 05:20.810 --> 05:24.170 Now it's all been automatically saved, so there's nothing to do there. 05:24.170 --> 05:29.420 And therefore the only thing I now need to do is to download this logo onto my laptop so that I can 05:29.450 --> 05:32.750 then import it into my Shopify admin system. 05:32.750 --> 05:34.550 So let's do exactly that. 05:34.550 --> 05:39.260 So to make that happen, I go up here to the share button in the top right hand corner, click on it 05:39.260 --> 05:41.750 and then come down here where it says download. 05:41.750 --> 05:45.530 Click on download and then simply click on the download button. 05:45.980 --> 05:49.340 And the logo has now been downloaded to my laptop. 05:49.340 --> 05:54.110 All incredibly simple, all incredibly quick, and of course completely free. 05:54.110 --> 05:59.720 So now that it's on my laptop, as I just said, what I now want to do is to import it into my Shopify 05:59.720 --> 06:00.770 admin system. 06:00.770 --> 06:02.810 So let me show you how to do that. 06:02.810 --> 06:05.240 So let's head back to the admin system. 06:05.780 --> 06:08.540 And now I can introduce you to a brand new section. 06:08.540 --> 06:11.360 And that section is the content section. 06:11.360 --> 06:16.520 Now you might remember a few lectures ago when I was giving you a high level overview of the admin system. 06:16.520 --> 06:21.830 I said that the content section is where you'll keep all your files and images for your store. 06:21.830 --> 06:28.490 So if I now click on content and go to files, I can add my new logo to my files by simply clicking 06:28.490 --> 06:30.020 on upload files. 06:30.020 --> 06:31.310 So here it is. 06:31.310 --> 06:32.900 And then I click on open. 06:32.900 --> 06:34.250 And when the page refreshes. 06:34.250 --> 06:38.600 I've now added my logo to the file section of my Shopify admin. 06:38.600 --> 06:43.040 So now you know how to create a logo in a matter of minutes. 06:43.040 --> 06:47.720 Now of course I haven't yet added it to my store, but we will be doing that very soon. 06:47.720 --> 06:53.900 But in the meantime, what I want to show you is how we can also use Canva to create a fantastic hero 06:53.900 --> 06:55.100 image for our store. 06:55.100 --> 07:00.170 And if you're not sure what a hero image is, well, I'll be teaching you that in the next lecture.