WEBVTT 00:00.110 --> 00:04.640 So just before we get into themes, I really hope at this stage of the course, you're beginning to 00:04.640 --> 00:11.060 realize how genuinely passionate I am about you succeeding with this business and amongst all the great 00:11.060 --> 00:15.650 stuff that you're learning now and everything that's coming up in the future, I want to just take a 00:15.650 --> 00:21.890 moment to give you a quick tip about time management, because time management is so crucial to success, 00:21.890 --> 00:24.350 and that tip is as follows. 00:24.350 --> 00:31.490 It is much better to do 15 minutes per day rather than trying to do, let's say, three hours on a Saturday. 00:31.490 --> 00:34.010 And the reason for that is actually twofold. 00:34.010 --> 00:39.740 First of all, generally speaking, it's really difficult for us to make three hours available on any 00:39.740 --> 00:41.930 day because we all have busy lives. 00:41.930 --> 00:48.290 And secondly, and this really is the important part, if you try to do three hours of work on anything 00:48.290 --> 00:53.180 and I'm sure you've tried this, you start off, your brain is working great to start with, but it 00:53.180 --> 00:55.040 slowly drops off over time. 00:55.040 --> 00:55.910 It just does. 00:55.910 --> 00:56.990 It's natural. 00:56.990 --> 01:04.400 Whereas if you do 15 or 30 minutes a day, not only is that time a lot easier to find, but also your 01:04.400 --> 01:10.430 brain is really active during that entire period, meaning that you can be really, really productive. 01:10.430 --> 01:17.090 So in order to be really efficient with your time, what I strongly suggest you do is you pick 30 minutes 01:17.090 --> 01:23.510 every day, ideally, and during that time you work exclusively on building your new business. 01:23.510 --> 01:29.330 And that means and this is crucial during that period, switch off all distractions. 01:29.330 --> 01:32.570 And of course, what I'm primarily talking about is your phone. 01:32.570 --> 01:38.210 Put it on silent, put it in another room, whatever you need to do to stop it disturbing you so that 01:38.210 --> 01:40.550 you can really focus on what you're doing. 01:40.550 --> 01:46.100 And then when you do that, and I promise you this will happen, you will look back even after a few 01:46.100 --> 01:51.050 days and certainly after a few weeks, and you'll be completely amazed at the progress that you have 01:51.050 --> 01:51.650 made. 01:51.920 --> 01:52.850 So there we go. 01:52.850 --> 01:58.010 A quick tip on time management that really will make an enormous difference to your business. 01:58.010 --> 02:00.890 Now, of course, if you know that already, that's fantastic. 02:00.890 --> 02:05.330 But I also know that many people taking this course have never built a business before. 02:05.330 --> 02:09.920 And so quick tips such as that and many others that I'll be giving you as we go through the course, 02:09.920 --> 02:13.130 really will help you out on your journey to success. 02:13.130 --> 02:16.130 So let's get into this lecture because it really is a good one. 02:16.130 --> 02:19.580 You're about to see that themes can really transform your store. 02:19.580 --> 02:22.310 But first of all, what actually is a theme? 02:22.310 --> 02:25.730 Well, a theme is effectively the way your store is presented. 02:25.730 --> 02:30.740 So if you think about shops in the real world as you walk around different stores, they're all presented 02:30.740 --> 02:31.730 in different ways. 02:31.730 --> 02:37.550 They all have different themes, and we can control the look and feel of our store in exactly the same 02:37.550 --> 02:43.880 way by coming down to online store, clicking on online store, and then selecting themes. 02:43.880 --> 02:46.490 And it's here that we can choose different themes. 02:46.490 --> 02:51.830 And then having chosen the theme that we want, we can then edit it in whatever way we like in order 02:51.830 --> 02:54.800 to give our store the look and feel that we're looking for. 02:55.220 --> 03:00.170 Now, I realize that that could be still a little bit confusing and perhaps quite difficult to visualize, 03:00.170 --> 03:02.540 so let me try to bring it to life. 03:02.540 --> 03:06.500 As you can see down here already we have the Dawn theme. 03:06.500 --> 03:09.140 The dawn theme is our current theme. 03:09.140 --> 03:15.470 It's the default theme that comes with Shopify and gives us the look and feel of our store, a look 03:15.470 --> 03:20.390 and feel that you're already familiar with, with the logo and the menu laid out in the way that we've 03:20.390 --> 03:21.200 been looking at. 03:21.200 --> 03:26.570 But we could completely change this look and feel by simply selecting another theme. 03:26.570 --> 03:31.190 And there are hundreds to choose from, some of them free and some of them paid. 03:31.190 --> 03:35.090 But just to give you an idea, let's have a quick look at some of the free ones. 03:35.090 --> 03:41.300 And to do that, all you need to do is to scroll towards the bottom here until you see this popular 03:41.300 --> 03:42.620 free themes. 03:42.620 --> 03:47.540 Now by default, as you now know, we have the Dawn theme installed, but there's also a theme called 03:47.540 --> 03:48.200 spotlight. 03:48.200 --> 03:51.830 There's another one called refresh, and then craft and then sense. 03:51.830 --> 03:57.830 But the point here is, as I'm sure you can see immediately, each one of these themes has a completely 03:57.830 --> 03:59.330 different look and feel. 03:59.330 --> 04:04.370 And so, for example, if I liked the look and feel of the refresh theme, all I would need to do is 04:04.370 --> 04:06.050 to click on the add button here. 04:06.050 --> 04:09.230 And that would completely change the way my store looks. 04:09.230 --> 04:12.050 So themes really are very, very powerful. 04:12.050 --> 04:16.460 And later on in the course, I'll be giving you some more tips on how to choose the best theme for your 04:16.460 --> 04:16.970 store. 04:16.970 --> 04:19.820 But right now I want to focus on the Dawn theme. 04:19.820 --> 04:24.890 Because once you know how to use the Dawn theme, you can pretty much use any theme you want. 04:24.890 --> 04:29.990 And so to take a closer look at the Dawn theme and make any changes that we want, all you need to do 04:29.990 --> 04:31.880 is to click on customize. 04:31.880 --> 04:36.320 And that opens up what I'll be referring to as the theme editor. 04:36.320 --> 04:38.720 This is where you can edit your theme. 04:38.720 --> 04:43.550 Now, much like most editors, of course, we have a menu down the left hand side here, and we have 04:43.550 --> 04:45.890 a right hand pane, which of course is our store. 04:45.890 --> 04:47.390 I'm sure you recognize it. 04:47.390 --> 04:52.430 And as we make any changes over here on the left, they're going to be immediately recognized over here 04:52.430 --> 04:53.000 on the right. 04:53.000 --> 04:55.910 So it really is a fantastically powerful editor. 04:55.910 --> 04:59.780 Now, just before I show you some of the key points of the left hand menu, I want to. 04:59.900 --> 05:06.110 Draw your attention to this part up here where you see desktop and mobile, meaning that we can immediately 05:06.110 --> 05:08.630 see how our store is going to look on desktop. 05:08.630 --> 05:13.160 That's what it looks like right now, but we can also see how it's going to look on mobile simply by 05:13.160 --> 05:14.570 clicking on mobile. 05:14.570 --> 05:20.090 And this is a really key point because Shopify is what we call a responsive system. 05:20.090 --> 05:25.070 In other words, whatever platform somebody is using to look at your store, it could be a desktop, 05:25.070 --> 05:31.190 laptop, tablet, mobile, you name it, your store is going to look great every time. 05:31.190 --> 05:36.560 Okay, so let me go back to desktop so that I can start teaching you how to use this theme editor. 05:36.740 --> 05:40.760 And to kick things off, I want to draw your attention to this part at the top here where it says Home 05:40.760 --> 05:41.450 Page. 05:41.450 --> 05:47.390 Now, if I open this up, it presents me with a menu with all the various components of our store. 05:47.390 --> 05:52.010 Now, a lot of these components you don't know about yet, although we have in fact looked at pages. 05:52.010 --> 05:57.290 But the point is that you can use the theme editor to change the look and feel of every part of your 05:57.290 --> 05:57.800 store. 05:57.800 --> 06:03.470 But right now, and in order to avoid getting completely overwhelmed, we're going to focus on the home 06:03.470 --> 06:04.220 page. 06:04.220 --> 06:08.870 And then just to avoid this lecture, getting excessively long because there's a lot that I want to 06:08.870 --> 06:09.560 show you. 06:09.560 --> 06:12.920 I hope you don't mind, but I'm actually going to break this into two parts. 06:12.920 --> 06:16.100 So I'll see you in the next lecture for part two.